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Article
Publication date: 15 May 2023

Sunildro L.S. Akoijam, Sultana B.A. Mazumder and L. Shashikumar Sharma

With the advent of the second wave of COVID-19 pandemic, there is a need to analyse the scenario of panic buying (PB) behaviour of the customers which was evident in the first…

Abstract

Purpose

With the advent of the second wave of COVID-19 pandemic, there is a need to analyse the scenario of panic buying (PB) behaviour of the customers which was evident in the first wave. This paper aims to examine the PB scenario as well as the moderating effect of past buying experience (PBE) on PB in the second wave of the COVID-19 pandemic.

Design/methodology/approach

This study is based on the theories of stimulus–organism–response model and the competitive arousal model. Based on these theories, this paper investigates how panic situation created by external stimuli such as perceived scarcity (PS), perceived risk (PR), news in media (NM) and social learning affect the perceived arousal (PA) among people which in turn influence the PB behaviour of customers. Data were collected from 253 customers from different parts of India. Structural equation modelling is used to analyse the moderating effect of PBE on the PB in the second wave of COVID-19 pandemic.

Findings

The results indicate that the PS, PR and NM continue to be strong predictors of a buyer for PA. However, the PB is not reinforced by the moderation effect of PBE.

Research limitations/implications

This paper investigates the consumers’ PB behaviours in the wake of third wave of COVID-19 pandemic which add to the existing literature of COVID-19 pandemic. Moreover, this study also examines how previous buying experience can moderate the PB behaviour of the customers in subsequent phases of COVID-19 pandemic. This supports the potential effectiveness of self-regulation as an intervention strategy for reducing PB behaviours during the COVID-19 pandemic.

Practical implications

This study emphasises the impact of external stimuli like PS, PR and media coverage on PB behaviour, marketers and policymakers should manage to avoid triggers. Although PBE may not moderate PB during a pandemic, it can play a significant role in future buying behaviour. Anticipating potential triggers and designing effective marketing strategies that cater to customers' needs can help manage PB behaviour during disasters or pandemics. In addition, promoting conscious consumption awareness and self-regulation practices among customers can help manage PB behaviour, benefit the environment and society and make customers more responsible buyers.

Originality/value

To the best of the authors’ knowledge, this study examines the PB behaviour of customers during the second wave of COVID-19 pandemic for the first time. This study also investigates the moderating effect of PBE on the PB behaviour of customers during a pandemic which is new and significant that extends the literature on PB behaviour during a pandemic.

Details

Journal of Asia Business Studies, vol. 17 no. 6
Type: Research Article
ISSN: 1558-7894

Keywords

Book part
Publication date: 21 June 2024

Barani Kanth, Ananda Krishnan and Debasmita Sen

India has a distinct family hierarchy and a vertical collectivistic culture. Indian traditional cultural norms discourage young adults from having romantic or sexual relationships…

Abstract

India has a distinct family hierarchy and a vertical collectivistic culture. Indian traditional cultural norms discourage young adults from having romantic or sexual relationships before marriage. Romantic liaisons and marriages are fiercely opposed outside the caste and social network. Despite this cultural practice, research in the last decade demonstrated that more young adults in India engage in premarital romantic relationships and prefer a marriage of choice. However, they strongly wish their parents to approve of their partner and arrange their marriage. This increasing trend of love-cum-arranged marriages could be considered how Indian culture adapts to the demands of modernization strongly impelled by globalization. This chapter discusses the dynamics of change in the romantic and marital agency among young adults in India. First, the authors provide a brief historical introduction to the Indian marital system. Then, the authors discuss the changing cultural dimensions that promote marital choice and independence in partner selection (e.g., filial piety). Further, the authors provide an overview of the trends in premarital romantic relationships in India. In addition, the authors discuss the distress and conflict in Indian families due to the increasing premarital romantic and sexual relationships among Indian youth, as evidenced by eloped marriages, forced marriages, and honor killings.

Details

Indian Families: Contemporary Family Structures and Dynamics
Type: Book
ISBN: 978-1-83797-595-2

Keywords

Article
Publication date: 7 January 2019

Shashikumar N.S., B.J. Gireesha, B. Mahanthesh, Prasannakumara B.C. and Ali J. Chamkha

Outstanding features such as superior electrical conductivity and thermal conductivity of alloy nanoparticles with working fluids make them ideal materials to be used as coolants…

Abstract

Purpose

Outstanding features such as superior electrical conductivity and thermal conductivity of alloy nanoparticles with working fluids make them ideal materials to be used as coolants in microelectromechanical systems (MEMSs). This paper aims to investigate the effects of different alloy nanoparticles such as AA7075 and Ti6Al4V on microchannel flow of magneto-nanoliquids with partial slip and convective boundary conditions. Flow features are explored with the effects of magnetism and nanoparticle shape. Heat transport of fluid includes radiative heat, internal heat source/sink, viscous and Joule heating phenomena.

Design/methodology/approach

Suitable dimensionless variables are used to reduce dimensional governing equations into dimensionless ordinary differential equations. The relevant dimensionless ordinary differential systems are computed numerically by using Runge–Kutta–Fehlberg-based shooting approach. Pertinent results of velocity, temperature, entropy number and Bejan number for assorted values of physical parameters are comprehensively discussed. Also, a closed-form solution is obtained for momentum equation for a particular case. Analytical results agree perfectly with numerical results.

Findings

It is established that the entropy production can be improved with radiative heat, Joule heating, convective heating and viscous dissipation aspects. The entropy production is higher in the case of Ti6Al4V-H2O nanofluid than AA7075-H2O. Further, the inequality Ns(ξ)Sphere > Ns(ξ)Hexahedran > Ns(ξ)Tetrahydran > Ns(ξ)Column > Ns(ξ)Lamina holds true.

Originality/value

Effects of aluminium and titanium alloy nanoparticles in microchannel flows by using viscous dissipation and Joule heating are investigated for the first time. Flow features are explored with the effects of magnetism and nanoparticle shape. The results for different alloy nanoparticles such as AA7075 and Ti6Al4V have been compared.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 10
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 21 June 2018

Anantha Kumar K., Ramana Reddy J.V., Sugunamma V. and N. Sandeep

The purpose of this paper is to propose the knowledge of thermal transport of magneto hydrodynamic non-Newtonian fluid flow over a melting sheet in the presence of exponential…

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Abstract

Purpose

The purpose of this paper is to propose the knowledge of thermal transport of magneto hydrodynamic non-Newtonian fluid flow over a melting sheet in the presence of exponential heat source.

Design/methodology/approach

The group of PDE is mutated as dimension free with the assistance of similarity transformations and these are highly nonlinear and coupled. The authors solved the coupled ODE’s with the help of fourth-order Runge–Kutta based shooting technique. The impact of dimensionless sundry parameters on three usual distributions of the flow was analyzed and bestowed graphically. Along with them friction factor, heat and mass transfer rates have been assessed and represented with the aid of table.

Findings

Results exhibited that all the flow fields (velocity, concentration and temperature) are decreasing functions of melting parameter. Also the presence of cross-diffusion highly affects the heat and mass transfer performance.

Originality/value

Present paper deals with the heat and mass transfer characteristics of magnetohydrodynamics flow of non-Newtonian fluids past a melting surface. The effect of exponential heat source is also considered. Moreover this is a new work in the field of heat transfer in non-Newtonian fluid flows.

Details

Multidiscipline Modeling in Materials and Structures, vol. 14 no. 5
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 8 January 2024

Anup Kumar, Bhupendra Kumar Sharma, Bandar Bin-Mohsen and Unai Fernandez-Gamiz

A parabolic trough solar collector is an advanced concentrated solar power technology that significantly captures radiant energy. Solar power will help different sectors reach…

Abstract

Purpose

A parabolic trough solar collector is an advanced concentrated solar power technology that significantly captures radiant energy. Solar power will help different sectors reach their energy needs in areas where traditional fuels are in use. This study aims to examine the sensitivity analysis for optimizing the heat transfer and entropy generation in the Jeffrey magnetohydrodynamic hybrid nanofluid flow under the influence of motile gyrotactic microorganisms with solar radiation in the parabolic trough solar collectors. The influences of viscous dissipation and Ohmic heating are also considered in this investigation.

Design/methodology/approach

Governing partial differential equations are derived via boundary layer assumptions and nondimensionalized with the help of suitable similarity transformations. The resulting higher-order coupled ordinary differential equations are numerically investigated using the Runga-Kutta fourth-order numerical approach with the shooting technique in the computational MATLAB tool.

Findings

The numerical outcomes of influential parameters are presented graphically for velocity, temperature, entropy generation, Bejan number, drag coefficient and Nusselt number. It is observed that escalating the values of melting heat parameter and the Prandl number enhances the Nusselt number, while reverse effect is observed with an enhancement in the magnetic field parameter and bioconvection Lewis number. Increasing the magnetic field and bioconvection diffusion parameter improves the entropy and Bejan number.

Originality/value

Nanotechnology has captured the interest of researchers due to its engrossing performance and wide range of applications in heat transfer and solar energy storage. There are numerous advantages of hybrid nanofluids over traditional heat transfer fluids. In addition, the upswing suspension of the motile gyrotactic microorganisms improves the hybrid nanofluid stability, enhancing the performance of the solar collector. The use of solar energy reduces the industry’s dependency on fossil fuels.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 34 no. 2
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 26 September 2023

Thameem Hayath Basha, Sivaraj Ramachandran and Bongsoo Jang

The need for precise synthesis of customized designs has resulted in the development of advanced coating processes for modern nanomaterials. Achieving accuracy in these processes…

Abstract

Purpose

The need for precise synthesis of customized designs has resulted in the development of advanced coating processes for modern nanomaterials. Achieving accuracy in these processes requires a deep understanding of thermophysical behavior, rheology and complex chemical reactions. The manufacturing flow processes for these coatings are intricate and involve heat and mass transfer phenomena. Magnetic nanoparticles are being used to create intelligent coatings that can be externally manipulated, making them highly desirable. In this study, a Keller box calculation is used to investigate the flow of a coating nanofluid containing a viscoelastic polymer over a circular cylinder.

Design/methodology/approach

The rheology of the coating polymer nanofluid is described using the viscoelastic model, while the effects of nanoscale are accounted for by using Buongiorno’s two-component model. The nonlinear PDEs are transformed into dimensionless PDEs via a nonsimilar transformation. The dimensionless PDEs are then solved using the Keller box method.

Findings

The transport phenomena are analyzed through a comprehensive parametric study that investigates the effects of various emerging parameters, including thermal radiation, Biot number, Eckert number, Brownian motion, magnetic field and thermophoresis. The results of the numerical analysis, such as the physical variables and flow field, are presented graphically. The momentum boundary layer thickness of the viscoelastic polymer nanofluid decreases as fluid parameter increases. An increase in mixed convection parameter leads to a rise in the Nusselt number. The enhancement of the Brinkman number and Biot number results in an increase in the total entropy generation of the viscoelastic polymer nanofluid.

Practical implications

Intelligent materials rely heavily on the critical characteristic of viscoelasticity, which displays both viscous and elastic effects. Viscoelastic models provide a comprehensive framework for capturing a range of polymeric characteristics, such as stress relaxation, retardation, stretching and molecular reorientation. Consequently, they are a valuable tool in smart coating technologies, as well as in various applications like supercapacitor electrodes, solar collector receivers and power generation. This study has practical applications in the field of coating engineering components that use smart magnetic nanofluids. The results of this research can be used to analyze the dimensions of velocity profiles, heat and mass transfer, which are important factors in coating engineering. The study is a valuable contribution to the literature because it takes into account Joule heating, nonlinear convection and viscous dissipation effects, which have a significant impact on the thermofluid transport characteristics of the coating.

Originality/value

The momentum boundary layer thickness of the viscoelastic polymer nanofluid decreases as the fluid parameter increases. An increase in the mixed convection parameter leads to a rise in the Nusselt number. The enhancement of the Brinkman number and Biot number results in an increase in the total entropy generation of the viscoelastic polymer nanofluid. Increasing the strength of the magnetic field promotes an increase in the density of the streamlines. An increase in the mixed convection parameter results in a decrease in the isotherms and isoconcentration.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 34 no. 2
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 6 May 2020

S. Sindhu and B.J. Gireesha

Thermal features of hybrid nanoliquid consist of Cu–Ti, CuO–TiO2 and C71500–Ti6Al4V/H2O as hybrid mixtures of nano-sized particles in a base fluid through a microchannel are…

Abstract

Purpose

Thermal features of hybrid nanoliquid consist of Cu–Ti, CuO–TiO2 and C71500–Ti6Al4V/H2O as hybrid mixtures of nano-sized particles in a base fluid through a microchannel are inspected. In this study, flow model of Darcy–Forchheimer is hired to examine the flow of hybrid composition.

Design/methodology/approach

The equations which delineate the physical occurrence of the flow are resolved via Runge–Kutta–Fehlberg scheme united through shooting procedure.

Findings

It is established that flow velocity of hybrid nano composition satisfies the identity U_(CuO-TiO2/water)>U_(Cu–Ti/water)>U_(C71500–Ti6Al4V/water).

Originality/value

Hybrid nanofluid flow of Cu–Ti, CuO–TiO2 and C71500–Ti6Al4V/H2O hybrid mixtures in a base fluid through a microchannel are inspected.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 31 no. 1
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 14 June 2019

B. Mahanthesh, Amala S., Gireesha B.J. and I.L. Animasaun

The study of novel exponential heat source (EHS) phenomena across a flowing fluid with the suspension of nanoparticles over a rotating plate in the presence of Hall current and…

Abstract

Purpose

The study of novel exponential heat source (EHS) phenomena across a flowing fluid with the suspension of nanoparticles over a rotating plate in the presence of Hall current and chemical reaction has been an open question. Therefore, the purpose of this paper is to investigate the impact of EHS in the transport of nanofluid under the influence of strong magnetic dipole (Hall effect), chemical reaction and temperature-dependent heat source (THS) effects. The Khanafer-Vafai-Lightstone model is used for nanofluid and the thermophysical properties of nanofluid are calculated from mixture theory and phenomenological laws. The simulation of the flow is also carried out using the appropriate values of the empirical shape factor for five different particle shapes (i.e. sphere, hexahedron, tetrahedron, column and lamina).

Design/methodology/approach

Using Laplace transform technique, exact solutions are presented for the governing nonlinear equations. Graphical illustrations are pointed out to represent the impact of involved parameters in a comprehensive way. The numeric data of the density, thermal conductivity, dynamic viscosity, specific heat, Prandtl number and Nusselt number for 20 different nanofluids are presented.

Findings

It is established that the nanofluid enhances the heat transfer rate of the working fluids; the nanoparticles also cause an increase of viscous. The impact of EHS advances the heat transfer characteristics significantly than usual thermal-based heat source (THS).

Originality/value

The effectiveness of EHS phenomena in the dynamics of nanofluid over a rotating plate with Hall current, chemical reaction and THS effects is first time investigated.

Details

Multidiscipline Modeling in Materials and Structures, vol. 15 no. 4
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 27 August 2024

Umar Farooq, Tao Liu, Ahmed Jan, Umer Farooq and Samina Majeed

In this study, we investigate the effects of an extended ternary hybrid Tiwari and Das nanofluid model on ethylene glycol flow, with a focus on heat transfer. Using the Cross…

Abstract

Purpose

In this study, we investigate the effects of an extended ternary hybrid Tiwari and Das nanofluid model on ethylene glycol flow, with a focus on heat transfer. Using the Cross non-Newtonian fluid model, we explore the heat transfer characteristics of this unique fluid in various applications such as pharmaceutical solvents, vaccine preservatives, and medical imaging techniques.

Design/methodology/approach

Our investigation reveals that the flow of this ternary hybrid nanofluid follows a laminar Cross model flow pattern, influenced by heat radiation and occurring around a stretched cylinder in a porous medium. We apply a non-similarity transformation to the nonlinear partial differential equations, converting them into non-dimensional PDEs. These equations are subsequently solved as ordinary differential equations (ODEs) using MATLAB’s bvp4c tools. In addition, the magnetic number in this study spans from 0 to 5, volume fraction of nanoparticles varies from 5% to 10%, and Prandtl number for EG as 204. This approach allows us to examine the impact of temperature on heat transfer and distribution within the fluid.

Findings

Graphical depictions illustrate the effects of parameters such as the Weissenberg number, porous parameter, Schmidt number, thermal conductivity parameter, Soret number, magnetic parameter, Eckert number, Lewis number, and Peclet number on velocity, temperature, concentration, and microorganism profiles. Our results highlight the significant influence of thermal radiation and ohmic heating on heat transmission, particularly in relation to magnetic and Darcy parameters. A higher Lewis number corresponds to faster heat diffusion compared to mass diffusion, while increases in the Soret number are associated with higher concentration profiles. Additionally, rapid temperature dissipation inhibits microbial development, reducing the microbial profile.

Originality/value

The numerical analysis of skin friction coefficients and Nusselt numbers in tabular form further validates our approach. Overall, our findings demonstrate the effectiveness of our numerical technique in providing a comprehensive understanding of flow and heat transfer processes in ternary hybrid nanofluids, offering valuable insights for various practical applications.

Details

Multidiscipline Modeling in Materials and Structures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 22 August 2024

Antar Tahiri, Haroun Ragueb, Mustafa Moussaoui, Kacem Mansouri, Djemaa Guerraiche and Khelifa Guerraiche

This paper aims to present a numerical investigation into heat transfer and entropy generation resulting from magnetohydrodynamic laminar flow through a microchannel under…

Abstract

Purpose

This paper aims to present a numerical investigation into heat transfer and entropy generation resulting from magnetohydrodynamic laminar flow through a microchannel under asymmetric boundary conditions. Furthermore, the authors consider the effects of viscous dissipation and Joule heating.

Design/methodology/approach

The finite difference method is used to obtain the numerical solution. Simulations are conducted across a broad range of Hartmann (Ha = 0 ∼ 40) and Brinkman (Br = 0.01 ∼ 1) numbers, along with various asymmetric isothermal boundaries characterized by a heating ratio denoted as ϕ.

Findings

The findings indicate a significant increase in the Nusselt number with increasing Hartmann number, regardless of whether Br equals zero or not. In addition, it is demonstrated that temperature differences between the microchannel walls can lead to substantial distortions in fluid temperature distribution and heat transfer. The results reveal that the maximum entropy generation occurs at the highest values of Ha and η (a dimensionless parameter emerging from the formulation) obtained for ϕ = −1. Moreover, it is observed that local entropy generation rates are highest near the channel wall at the entrance region.

Originality/value

The study provides valuable insights into the complex interactions between magnetic fields, viscous dissipation and Joule heating in microchannel flows, particularly under asymmetric heating conditions. This contributes to a better understanding of heat transfer and entropy generation in advanced microfluidic systems, which is essential for optimizing their design and performance.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0961-5539

Keywords

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