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Uses Kenneth Burke’s “dramatistic pentad” as an analytical framework to analyse a company event that in New Zealand became symbolic of social responsibility in action. Presents the event in which the staff of an Auckland food processing operation was flown to Western Samoa for a weekend “picnic”. Explores the act – what happened; the scene the physical, geographic and cultural milieu of the action; the agent – managing director Dick Hubbard’s individual identity and the role he played out in terms of the action; the agency – the means by which Hubbard was enabled to accomplish this action, and his role in initiating, approving and funding the staff picnic; and finally, the purpose – the intended effect of the action and a consideration of perceived outcomes. Considers the usefulness of the dramatistic pentad to other organisational contexts. Concludes that it provides a useful model to guide the analysis of diverse organisational texts.

Human agents are constantly using “symbols,” according to G. H. Mead, or “signs,” as C. S. Peirce called them, to engage in what Mikhail Bakhtin has called “dialogues” with each other or with the environment. Such vehicles of communication are not freestanding ones but are drawn from specific and demarcated discursive formations. So drawn, these vehicles are then put to use, as Kenneth Burke has shown in his dramatistic perspective on human social life, as agencies used by human agents to construct acts, in defined situations or scenes – that is social situations and physical locations – to display given attitudes, in order to fulfill one purpose or another. Every human move that an individual makes has these Burkean features. Such moves are used to engage in either convivial dramas or confrontational ones.

The purpose of this paper is to present a theoretical background for studying rhetoric and narratives as equipment for living. Analyzing a case study on spinning and the spin doctor in recent narratives with a major focus on the Danish TV-series Borgen. Arguing that narratives can be equipment for teaching.

Introducing rhetorical concepts as tools for an analysis of narratives (based on the work of Kenneth Burke).

The authors argue for the importance of rhetoric and narrative as tools for meaning-making, illustrate how spinning has become a major topic in recent fiction (and the TV-series Borgen in particular), and focus on how Borgen can be equipment for living from different “terministic screens.”

The authors analyze how a popular narrative as Borgen can be read as equipment for living, focussing on how the spin doctor has become a major character in fiction, and illustrate what the authors can learn from narratives about rhetoric and spinning.

This paper explores how consumers use the media products of mass culture to co-create the meanings of popular culture. Specifically, we examine both why and how Harry Potter fans utilize the primary texts written by J. K. Rowling to co-create their own fan fiction. Towards this end, we utilize Kenneth Burke's dramatistic method to explore the pattern of literary elements in both the original texts and the fan fiction. We argue that the primary impetus for consumers to engage in the co-creation of these texts is found in their ability to emphasize different ratios of literary elements in order to express their individual and collective desires. Through this process, fans utilize and contribute to the meta-textual meaning surrounding these primary focal texts and propel the original products of mass culture to the cultural texts of popular culture.

This study extends work from home (WFH) literature by recasting WFH performances that emphasise agents’ manipulation of scene. Drawing on the dramatist paradigm, the study uses Burke’s pentadic criticism to code the social media application Pinterest’s ‘work from home’ and ‘home office’ pinboards for act, agent, agency, scene, and purpose. Pinterest is a social media application that users post pins (images with verbal tags and link to external sites, especially blog sites) and collect pins by subject on an electronic pinboard, which other users can like, follow, and share. Analysis of WFH pins reveals that the agent–scene ratio saturates pins emphasising the agency of WFH agents to control their scenes or home office spaces. The idealism of the agent–scene ratio in pins further demonstrates an unrealistic approach to popular culture’s shift to WFH and a romanticisation of WFH as idyllic working conditions. Scripts for employees and employers are explored to equip them with the rhetorical resources to more closely align their agent–scene ideals with the scene–agent realities.

Presents a method for analysing statements (e.g. theories) about service quality. Uses a method, the Pentad, based on the work of the American literary and social critic Kenneth Burke′s work A Grammar of Motives. The Pentad′s five key terms Act, Agent, Scene, Agency and Purpose – which corresponds to five questions: What? Who? When and Where? How? Why? – are strategic spots at which ambiguities necessarily arise, when one makes statements about what people do and why they are doing it. A central thesis of Burke′s is that the meaning of an act or event is based on the five key terms (on the answers to the five questions) in toto. If some of the key terms remain unspecified (i.e. the corresponding questions unanswered) the meaning of the event or action in question is correspondingly ambiguous. The method operates to assist (half‐formed) theories to become self‐conscious and articulate.

This study aims to examine how systems for organizing information may present an authorial voice and shows how the mechanism of voice may work to persuasively communicate a point of view on the materials being collected and described by the information system.

The paper synthesizes a conceptual framework from the field of rhetoric and composition and uses that framework to analyze how existing organizational schemes reveal authorial voice.

Through textual analysis, the mechanism of authorial voice is described in three example information systems. In two of the examples, authorial voice is shown to function as a persuasive element by enabling identification, the rhetorical construct defined by the literary critic Kenneth Burke. In one example, voice appears inconsistently and does not work to facilitate persuasion.

This study illustrates the concept of authorial voice in the context of information systems, but it does not claim to comprehensively catalog all potential manifestations of authorial voice.

By analyzing how information systems work as a form of document, we can better understand how information systems communicate to their users, and we can use this understanding to facilitate design.

By creating designs that incorporate an enhanced conceptual grasp of authorial voice and other rhetorical properties of information systems, the construction of information systems that systematically and purposefully communicate original, creative points of view regarding their assembled collections can be facilitated, and so enable learning, discovery, and critical engagement for users.

Gregory P. Stone (1921–1981) made original contributions to the fields of urban sociology, social psychology, sociology of sport, and sociological theory. His work gave rise to a set of empirically grounded concepts including nonranked status aggregates, personalization, universes of appearance, and personal and collective identity. These concepts developed over time, were based on quantitative research, and provide continuity to Stone’s work. This essay will elaborate on these concepts in order to consolidate and interpret Stone’s contribution to sociology.