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Humour and, in particular, jokes have received little serious academic scrutiny in the entrepreneurship literature to date. To address this, the purpose of this paper is to examine publicly available jokes about entrepreneurs to establish what such jokes tell us about how humour, particularly entrepreneur jokes shapes public perceptions of entrepreneurial identity. This is important because humour may be an integral part of an individual's entrepreneurial identity. The authors thus contribute to understandings of the complex nature of entrepreneurial identity and how public perceptions of humour influence such by encapsulating negative public perception of entrepreneurs which may act as a de-legitimisation mechanism.

From a representative sample of entrepreneur jokes located on the web using netnographic techniques, the authors apply a multi-disciplinary framework to analyse the material and its messages to establish how such jokes shape public perceptions.

The findings suggest that jokes convey a pejorative message about how entrepreneurs are perceived by the public with the content and message of the jokes being negative and derogatory. Common themes contained in the punchlines include – criminality, greed, dishonesty, hubris, stupidity, misfortune, ridicule and deviousness – all of which may de-legitimise generic entrepreneurial identity. In the process, the authors uncovered liminal aspects of joke telling and consumption in that the perception of jokes about entrepreneurs relate to the time and context in which the joke is told given that situational cleverness is a key facet of such jokes. In addition, the authors discuss variations across jokes.

The authors discuss learning outcomes for future research and potential future studies into humour in an entrepreneurial context.

This study places humour and joking on the research stage, making an incremental contribution. The authors add to the literature on the use of entrepreneurial humour and in particular in relation to how jokes influence public perception of entrepreneurs. From the data collected, the authors develop some fresh insights into the variation and range of entrepreneurship related jokes accessible online.

This study aims to explore how aspiring entrepreneurs navigate between their own individual self-concept and the organisational identity of the new venture during the process of new venture creation.

The study draws on three cases of aspiring entrepreneurs within a UK-based university incubator in the process of “becoming” entrepreneurs. Semi-structured interviews and secondary data were collected and analysed using a flexible pattern matching approach.

The data illustrated parallel identity and sensemaking processes occurring as the aspiring entrepreneurs navigated towards new venture formation. For the organisational identity process, three key stages were found to occur: referent identity labelling, projection and identity reification. Concurrently the sensemaking process made up of creation, interpretation and enactment were seen to enable identity transitioning mechanisms: cue identification, liminal sensegiving and recognition of formal venture boundaries, which led to the organisational identity being formed.

This study is exploratory in nature thus future research is required to clarify the relationship between identity work practices and the process of creating a new venture (Oliver and Vough, 2020). The paper is limited to successful instances of new venture formation, and though this helped to extricate the identity transitioning stages and mechanisms that have thus far remained implicit within the process of new venture creation, it could be extended to examine entrepreneurs who fail to set up new ventures. This limitation opens avenues for further research on identity formation in failed ventures (Snihur and Clarysse, 2022) and on how entrepreneurs negotiate contested identities (Varlander et al., 2020). Furthermore, entrepreneurs take different pathways to new venture formation (Shepherd et al., 2021) and while this study follows the journey of aspiring entrepreneurs who differed in terms of sector, education and prior entrepreneurial experience (Shane, 2003), future researchers could undertake a more in-depth ethnographic study including the effects of incubator setting and how these can be best supported, as this was outside the original remit of this study. Given the importance of the university incubator (Bergman and McMullen, 2022), its role in the construction of new venture identity is an interesting area for future research.

This study provides a practical contribution into entrepreneurship curricula and incubator training, emphasising the importance of understanding the relevance of the entrepreneur's self-concept in making sense of future venture identities. Through the findings of this study, the importance of cue identification and how aspiring entrepreneurs rely on these to carve out the identity of their budding venture is demonstrated. Incubator spaces may have a role to play in supporting aspiring entrepreneurs to reflect on and interpret feedback (liminal sensegiving) during the venture creation process. Furthermore, both educators and incubator managers need to be aware of the state of in-between-ness aspiring entrepreneurs will face as they carve out the identity of the budding venture. This study enables educators to advise aspiring entrepreneurs that there will come a point on the entrepreneurial journey when they need to emphasise boundary setting between self and organisation to enable organisational identity to be fostered and venture formation realised. This study advises incubator managers to consider whether support around business registrations and creation of business accounts should be provided earlier in the incubation programme to emphasise boundary setting between self and organisation. There is a fruitful avenue for future research to extend the work in this paper to fully understand how this might be taught and practiced in the classrooms.

By extricating the stages of organisational identity formation, often hidden within the new venture creation process, this study has framed new venture creation as a liminal experience and a visible site of identity work. This study presents a process model of the key identity transitioning stages and mechanisms in new ventures, by illustrating how aspiring entrepreneurs' sensemaking influences identity transitions during the process of venture creation.

This paper investigates how early-stage founders use the 60-s nascent pitch to attract co-founders, by applying the narrative paradigm.

Videos of supported and non-supported pitches from Startup Weekend were analysed using the Grounded Theory Method.

The findings were used to develop a framework for a successful nascent pitch. It shows that founders who can engage the audience, convey credibility and use symbols effectively are more likely to attract co-founders. Bringing these three elements together through personalisation, that is, making the startup concept tangible and personally relevant for co-founders to visualise, enables the founder to talk a venture into existence.

This paper holds implications for founders and entrepreneurship mentors to craft a powerful, persuasive pitch by drawing on the framework.

The framework brings a holistic understanding to the nascent pitch and explains how nascent founders acquire human resources at one of the earliest stages of venture formation. In this way, concerns of prior fragmented approaches focussed only on narrative elements of investment pitches are addressed.

How do entrepreneurs of the construction business express their vulnerability? Through which narratives? Why and how do they try to cope with the always present risk of their job and with increasingly unstable market conditions which make them more and more vulnerable?

The risk of failing in the construction business is high, especially with the economic, political, and structural conditions that the business is facing, and the weight of the businessmen’s decisions and actions increases. It is only through the passion for their job, by keeping their movements and rhythms of work, and by maintaining good trusted relationships that my informants try to cope with this risk. Through their narratives, they exorcise their fears and show their vulnerability.

Through my informants’ narratives, daily situations and thoughts, I want to challenge stereotypes linked to power and show how despite, or because, of their position of power my informants often feel vulnerable.

Many entrepreneurs are enthralled with their company's technologies, products and potential markets. Invariably these emerging ventures present bedazzling business plans with industry-wise vernacular, detailed market research, and sophisticated financial spreadsheets. They often flaunt their “optimized business models.” Investors, however, typically want to know when and how the sales will start meeting the Plan. “Whereʼs the purchase order?” is the refrain. In this article, our “Practitionerʼs Corner” associate editor Joe Levangie collaborates with a long-time colleague, Deaver Brown, to address how businesses should “make sales happen.” Levangie warns that Brownʼs elitist education (Choate, Harvard College, Harvard Business School) should not be interpreted as a lack of “street smarts”; Brownʼs more entrepreneurially friendly credentials include winning Golden Gloves boxing medals and selling Fuller Brush products door-to-door! To ascertain how the entrepreneur can wrest an order from a prospective customer, read on.

Entrepreneurship, business creation and self-employment are a common pattern for immigrants’ incorporating themselves into Western receiving societies. Sociologists in North America and Western Europe have devoted much energy to explain how poor unskilled immigrants have become business-owners, thereby creating what are often referred to as ‘ethnic’ economies or ‘ethnic’ niches. This scholarship is usually dominated by two key orientations. First, it is predominantly of a socio-economic nature, with comparatively little attention to the cultural implications of business; and second, it is embedded in an ‘ethnic’ approach, according to which ethnicity (broadly defined as individuals’ belonging to a specific social groups) is a key explanatory factor. By contrast, this chapter aspires to shed light on ‘mixed cultural competencies’ in entrepreneurship: this points to the way business relies upon the in-betweeness of entrepreneurs and their capacity to successfully conciliate ethnic and non-ethnic resources. It does so through the ethnographic description of a small number of shops held by German-Turkish businesspeople situated in multiethnic neighbourhoods of Berlin.

The purpose of this paper is to extend the repertoire of narrative resources relevant in the creation and maintenance of entrepreneurial identity, and to explore the implications for understanding entrepreneurial behaviour.

The empirical research is based on a two and a half year ethnographic study of a small UK industrial firm.

The study describes how clichés used by aspirant entrepreneurs are significant elements in creating entrepreneurial self‐identity. In contrast to entrepreneurial metaphors, the study of which has highlighted and revealed the extraordinary components of an entrepreneurial narrative identity, examination of the clichés provide us with a means by which to understand the everyday and ordinary elements of identity construction in entrepreneurs.

Further qualitative research in other entrepreneurial settings will be required, exploring the generality of cliché use amongst entrepreneurs.

Applying the implications of our findings for pedagogic and business support uses is not explored and will need further development; we do however suggest that narrative approaches that make sense of entrepreneurship as an achievable aim may have some practical use.

The application of cliché as a distinctive linguistic feature of entrepreneurial self‐identity construction is highly original and reflects analogous work on entrepreneurial metaphors. Because of its ethnographic data, the paper develops empirically and conceptually rich insights into entrepreneurship.