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Financial communication produces various texts, among which are earnings videos. The videos employ language and image in multimodal discourses to convey specific social meanings about corporate performance. The purpose of this paper is to select earnings videos and study their incorporated genres, styles and discourses.

Interdiscursivity permits hybridity because it mixes the choice of genres, styles or discourses. An interdiscursive analysis is conducted on earnings videos in English, French and Spanish from corporations in the global finance industry. It involved three sequential stages: (1) to detect the discourses, (2) to name the discourses and (3) to consider the function of the discourses.

Earnings videos are hybrid because interview and presentation genres, formal and casual styles and the discourses of financial accounting, strategic management and public relations are encountered. The genres, styles and discourses are interwoven to create an interdiscursive mix, which constructs earnings through a (pseudo)personal social relation and easified discourses. The multimodal discourses convey robust corporate performance in an interim, and their use is symptomatic of marketization. Corporations may “market” their performance to seem like a worthwhile investment to persuade (potential) investors.

The paper enriches existing research in financial communication because it studies how multimodal discourses in earnings videos are tailored for marketization. The videos have not been analyzed, and their analysis complements earlier studies on other financial communication texts. The analysis examines discourses through language and image features, whose co-deployment conveys meaning about corporations.

Despite the growing amount of research on the social and organizational role of legitimacy, very little is known about the subtle discursive processes through which organizational changes are legitimated in contemporary society. The purpose of this paper is to explore the subtle processes of interdiscursivity and intertextuality through which an organization constructs a sense of legitimacy.

Drawing on the case of a newly privatized oil company in a transitional, post-communist economy, the authors’ research uses critical discourse analysis to analyze the annual reports, corporate press releases, and relevant media from the four years following privatization.

The authors argue for a relational understanding of legitimacy construction that emphasizes how legitimacy relies on the multiple processes of intertextuality linking corporate narratives and media texts. Corporate narratives are not produced solely by the discourses that occur at the individual and organizational levels; they are also produced by the much broader discourses that occur at the societal level.

This study’s main contribution is that it reveals the intertextual and interdiscursive construction of corporate narratives, which is a key element in understanding how discourses around privatization are interlinked and draw upon other macro-level discourses to construct legitimacy.

As tourism destinations grapple with declines in tourist arrivals due to COVID-19 measures, scholarly debate on overtourism remains active, with discussions on solutions that could be enacted to contain the excessive regrowth of tourism and the return of “overtourism”. As social science holds an important role and responsibility to inform the debate on overtourism, this paper aims to understand overtourism by examining it as a discursive formation.

The paper explores recurring thematic threads in scholarly overtourism texts, given the phrases coherence as a nodal-point is partially held in place by a collective body of texts authored by a network of scholars who have invested in it. The paper uses interdiscursivity as an interpretative framework to identify overlapping thematic trajectories found in existing discourses.

Overtourism, as a discursive formation, determines what can and should be said about the self-evident “truths” of excessive tourist arrivals, the changes tourists bring to destinations and the range of discursive solutions available to manage or end overtourism. As the interpellation of these thematic threads into scholarly texts is based on a sense of crisis and urgency, the authors find that the themes contain rhetoric, arguments and metaphors that problematise tourists and construct them as objects in need of control and correction.

While the persistence of the discursive formation will be determined by the degree to which scholarly and other actors recognise themselves in it, this paper may enable overtourism scholars to become aware of the limits of their discursive domain and help them to expand the discourse or weave a new one.

本文探讨了过度旅游研究文本中反复出现的主题线索, 鉴于这些短语连贯性作为一个节点, 由学者们组成的网络所研究的一组文本所组成。本文将互辩作为一个解释框架来识别现有语篇中重叠的主题轨迹。

随着旅游目的地应对因新冠病毒−19措施而导致的游客人数下降, 关于过度旅游的学术辩论仍然活跃, 通过讨论可以制定的解决方案, 以遏制旅游业的过度再生和“过度旅游”的再现。由于社会科学在有关过度旅游的辩论中扮演着重要的角色和责任, 本文试图通过将其作为一种话语形式进行考察来理解过度旅游。

作为一种话语形式, 过度旅游展现了过量游客所带来的不言而喻的“真相”、游客给目的地带来的变化以及可用于管理或结束过度旅游的一系列解决方案。由于这些主题线索在学术文本中的质询是基于危机感和紧迫感, 我们发现这些主题包含修辞、论据和隐喻, 使游客感到困惑, 并将其构建为需要控制和纠正的对象。

尽管话语形成的持续性将取决于学者和其他参与者在其中认识到自己的程度, 但本文可能会使过度旅游学者意识到其话语领域的局限性, 并帮助他们扩展话语或构建新的话语。

A medida que los destinos turísticos lidian con la disminución de las llegadas de turistas debido a las medidas del COVID-19, el debate académico sobre el “sobreturismo” permanece activo, con discusiones sobre soluciones que podrían promulgarse para contener el crecimiento excesivo del turismo y el regreso del “sobreturismo”. La ciencia tiene un papel importante y una responsabilidad en informar sobre el debate del “sobreturismo”, este artículo busca entender el constructo de “sobreturismo”, examinándolo como una formación discursiva.

El artículo explora los hilos temáticos recurrentes en los textos académicos sobre el “sobreturismo”, dada la coherencia de las frases como un punto nodal, mantenida parcialmente en su lugar, por un cuerpo colectivo de textos escritos por una red de académicos, los cuales han invertido tiempo en ellos. El artículo utiliza la inter-discursividad como marco interpretativo a la hora de identificar trayectorias temáticas superpuestas que se encuentran en las disertaciones existentes.

El sobreturismo, como formación discursiva, determina lo que puede y debe decirse sobre las “verdades” evidentes de la llegada excesiva de turistas, los cambios que los turistas traen a los destinos y la gama de soluciones discursivas disponibles para gestionar o acabar con el “sobreturismo”. Como la interpelación de estos hilos temáticos en textos académicos se basa en un sentido de crisis y urgencia, encontramos que los temas contienen retórica, argumentos y metáforas que problematizan a los turistas y los construyen como objetos que necesitan control y corrección.

Si bien la persistencia de la formación discursiva estará determinada por el grado en que los académicos y otros actores se reconozcan en ella, este artículo puede permitir a los estudiosos del “sobreturismo” tomar conciencia de los límites de su dominio discursivo y ayudarlos a expandir el discurso o tejer un discurso nuevo.

This chapter offers a pedagogical, analytical and heuristic framework for the critical analysis of higher education policy texts, and of the processes and motivations behind their articulations, grounded in considerations of relationships and flows between language, power and discourse. Theoretically the framework draws on critical discourse analysis, which provides a systematic framework for exegesis, analysis and interpretation, uncloaking the ways in which language (and other semiotic modes) work within discourse as agents and actors in the realisation, construction and perception of relations of power. The framework itself comprises two elements: one concerned with contextualising and one with deconstructing. The contextualisation element of the frame comprises three parts: temporal context, policy levers/drivers and warrant. The second element of deconstruction engages with text and discourse using a number of analytical lenses and tools derived from critical discourse analysis and critical literacy analysis.

The purpose of this paper is to explore how Malaysian CEO Statements employ language and image to convey interaction between the CEO and stakeholders.

The paper examines an archive of 32 Malaysian CEO Statements. The archive is analyzed with Systemic Functional Multimodal Discourse Analysis (SF-MDA), where several interpersonal systems can establish how language and image features articulate interaction. The analysis identifies who the stakeholders are, and how these stakeholders and the CEO interact.

There are four stakeholders, who are the community, customer, employee and environment, and these stakeholders are sub-categorized by type or activity. The stakeholders and the CEO share multisemiotic interaction through contact, reaction and equality. These three strategies mimic a face-to-face conversation (contact) and the CEO is depicted to reveal some positive emotions (reaction) to social equals (equality). These strategies reflect synthetic personalization, through which the CEO and stakeholders seem to interact because the CEO speaks directly to stakeholders in friendly conversation about CSR. CEO Statements are part of the quest for social legitimacy and designate corporations as agents of positive social change. Their ideology can be stated as a general principle: corporation A recognizes problem B and proposes solution C, which has positive result D for stakeholder E.

Previous research has not emphasized interaction in CEO Statements. The paper also utilized SF-MDA, which may enhance the discursive competence or a systematic way to decipher language and image for people who practice or teach corporate communication.

To understand the phenomena of people revealing regrettable information on the Internet, we examine who people think they’re addressing, and what they say, in the process of interacting with those not physically or temporally co-present.

We conduct qualitative analyses of interviews with student bloggers and observations of five years’ worth of their blog posts, drawing on linguists’ concepts of indexical ground and deictics. Based on analyses of how bloggers reference their shared indexical ground and how they use deictics, we expose bloggers’ evolving awareness of their audiences, and the relationship between this awareness and their disclosures.

Over time, writers and their regular audience, or “chorus,” reciprocally reveal personal information. However, since not all audience members reveal themselves in this venue, writers’ disclosures are available to those observers they are not aware of. Thus, their overdisclosure is tied to what we call the “n-adic” organization of online interaction. Specifically, and as can be seen in their linguistic cues, n-adic utterances are directed toward a non-unified audience whose invisibility makes the discloser unable to find out the exact number of participants or the time they enter or exit the interaction.

Attention to linguistic cues, such as deictics, is a compelling way to identify the shifting reference groups of ethnographic subjects interacting with physically or temporally distant others.

We describe the social organization of interaction with undetectable others. n-adic interactions likely also happen in other on- and offline venues in which participants are obscured but can contribute anonymously.

The study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses, the focus is on wider conceptualisations of consumer responsibility.

The paper uses critical discourse analysis as a methodological approach to conduct an empirical case study on the texts of two producer-driven labelling campaigns.

The campaign texts create possibilities for ethnocentric consumption with positioning, argumentative and classificatory discourses. Patriotic responsibilisation is emphasised, together with rationales to take action on environmental concerns.

The study highlights the responsibility of marketers over their corporate responsibility communication, suggesting that ethnocentric promotions may have the power to alter how consumers take action on various responsibility concerns.

The study surfaces the tensions that responsible consumption can entail for consumers. Indeed, nationalistic and patriotic discourses may alter our understanding of responsibility issues that may seem completely separate from the concepts of nationalism and patriotism.

The paper shows how different organisational texts are deployed to bring about the idea of ethnocentric consumption and how this relates to responsibility discourses, nationalism and patriotism.

Our aim is to highlight the value in using photographs and visuals for narrative criminology. We do this by showing how people draw from and create visual symbols to communicate personal narratives and by showing how we as researchers can use these images in interviews to elicit richer responses. Specifically, we illustrate the value of images for narrative criminology by telling the story of Chico, a 50-year-old, Hispanic man who has used meth for nearly three decades. In response to his marginalisation, Chico presents himself in two primary ways: as a rebellious, antiauthority menace to outsiders and as a caring, generous friend to insiders. He displays these identities through visual symbols (on his home, property and body) and through his stories and actions. Additionally, we use photographs taken of him and his home during interviews to elicit his personal narratives (i.e. photo-elicitation interviews). We argue that scholars have much to gain by examining the use of images to stimulate interviews and open necessary interdiscursivity of qualitative criminology.

The author aims to walk beside the singular privileged class of White women’s suffrage feminist origin story to (re)construct plausible feminist fragmented threads as antenarratives in the context of business management education. To accomplish this (re)assembling of threads, the author examined two North American business trade publications created and used within two business schools, Harvard University’s Harvard Business Review (HBR), established in 1922, and Western University’s The Quarterly Review of Commerce (The Quarterly), established in 1933.

The author carefully reviewed almost 4,000 articles from HBR and The Quarterly, focusing on 308 articles that addressed the experiences of complex women. With this subset of collected articles, the author highlighted overlooked details, accidents and errors, generating interest and curiosity about the emergence of these fragmented and paradoxical origins that align with Foucault's histories of errors. By grouping these narrative fragments into themes and conducting a critical discourse analysis that incorporated influences from the external environment, the author reconstructed plural feminist origins antenarratives.

The themes discovered, including women as consumers, explicit working women concerns, women as authors/coauthors, diversity and social justice initiatives, and women in higher education/training, are not merely descriptive observations. They are the building blocks for identifying and analyzing the power relations circulating among feminist origins antenarratives within management education circles. These antenarratives include shedding light on women working in capitalist contexts, the educational needs of business women, and men and naming (but not breaking) the “mythologies” of women at work. These findings are transformative to the understanding of plural feminist origins.

The uniqueness of this work lies in its threefold contributions: moving away from the notion of a singular feminist origin story and instead embracing the complexity of multiple, paradoxical and incomplete origins; shedding light on the spectrum of power relations – ranging from productive to oppressive – that shaped the experiences of women in two management educational circles during the first half of the 20th century; and introducing the concept of inflection points, which underscores the fluidity of knowledge.

This paper aims to explain how companies in the region of Arab countries respond to the institutional diffusion of a new communication genre like corporate social responsibility (CSR) reports.

Analysis of the features, content and language of CSR reports published by listed companies in the region, to classify the genres of these reports and infer results about ways of companies’ interaction with newly institutionalized genre.

Three distinct genres are identified: “sustainability reports genre,” “professional CSR report genre” and “light CSR report genre.” When companies interact with institutionally diffused genres, they either adopt them and re-enforce their distinctiveness, mix them with elements from other genres so their distinctiveness will be diluted, or produce the old and established genres under the new name so the new genre will lose its distinctiveness.

The proposed classification of CSR report genres and ways of companies’ interaction with new genres are original and open new horizons for research in social and environmental accounting and corporate communication fields.