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1 – 10 of over 2000
Article
Publication date: 13 July 2015

Matthew Jason Wells

Information scholars frequently make use of “conceptual imports” – epistemological and methodological models developed in other disciplines – when conducting their own…

Abstract

Purpose

Information scholars frequently make use of “conceptual imports” – epistemological and methodological models developed in other disciplines – when conducting their own research. The purpose of this paper is to make the case that social semiotics is a worthy candidate to add to the information sciences toolkit.

Design/methodology/approach

Both traditional and social semiotics are described in detail, with key texts cited. To demonstrate the benefits social semiotic methods may bring to the information sciences, the digital display screen is then employed as a test case.

Findings

By treating the display as a semiotic resource, the author is able to demonstrate that, rather than being a transparent window by which the author may access all of the data, the screen actually distorts and conceals a significant amount of information, and severely restricts the control users have over software packages such as online public access catalogues. A programming paradigm known as language-oriented programming (LOP), however, can help to remedy these issues.

Originality/value

The test case is meant to provide a framework by which other information sciences issues may be explores via social semiotic methods. Social semiotics, moreover, is still evolving as a subject matter, so IS scholars could also potentially contribute to its continued development with their work.

Details

Journal of Documentation, vol. 71 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 15 March 2013

Muhammad Nazrul Islam

The underlying objective of this literature review was to investigate what kinds of semiotics researches have been employed in user interfaces design and usability…

1343

Abstract

Purpose

The underlying objective of this literature review was to investigate what kinds of semiotics researches have been employed in user interfaces design and usability evaluation, and how were they employed.

Design/methodology/approach

This research follows a systematic literature review process that consists of three key stages: planning the review, conducting the review, and reporting the review. Starting with an initial set of about 1,000 research articles, 65 were selected for this review, using an inclusion and exclusion criteria. Qualitative and quantitative data were extracted from the selected literatures following a data extraction strategy in six themes of data extraction. The extracted data were synthesized to formulate the stated research questions to obtain the review goals.

Findings

This systematic review identified research strengths, gaps, and challenges. Apart from this, further research possibilities were also explored in this review. For research, the review showed clear needs for more researches to increase both the number and the quality of studies that can be focused on the research gaps identified by this systematic review related to: outcome validation; cultural issues consideration; user interfaces of mobile applications and websites; semiotics perception in usability evaluation; and further improve the value and applicability of research ideas. For practice, the review showed the significance of semeiotics in user interface design and usability evaluation to develop users' intuitive interfaces for boosting the system's usability.

Originality/value

Based on a systematic literature review, the paper not only depicts the current status of semiotics research in user interface design and evaluation, but also provides a number of implications for research and practice. Thus, the review contributes to the scientific community of user interface design and evaluation, as well as suggesting the actual advances in the state of the practice in semiotics research on user interface.

Article
Publication date: 24 February 2020

Adil Mohammed Hamoud Qadha and Mohammed Ahmed Alward

Using videos in language learning has been investigated in the literature to enhance second language learning. The previous studies have explored the effect of videos on…

Abstract

Purpose

Using videos in language learning has been investigated in the literature to enhance second language learning. The previous studies have explored the effect of videos on learning a foreign language, especially vocabulary learning. The purpose of this study is to investigate the effect of videos on learning present progressive tense in the perspective of semiotics.

Design/methodology/approach

A total of 30 Arab English foreign language (EFL) learners participated in the study and were assigned into two groups. The first group was taught present progressive tense with the help of videos (the semiotics group). The second group was taught the same content using a traditional way, i.e. without videos.

Findings

Results of the post-test indicated that participants in the semiotics group outscored the participants who did not learn through videos to learn present progressive tense. The study concluded that using videos is a useful tool to enhance learning present progressive tense.

Originality/value

To the authors’ knowledge, no study has been conducted to examine the effect of semiotics on learning L2 grammar, especially the present progressive tense. Therefore, this study explores the impact of using videos, as a form of semiotics, to help EFL learners learn present progressive tense.

Details

Interactive Technology and Smart Education, vol. 17 no. 2
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 2 February 2022

Mahima Shukla, Richa Misra and Deepak Singh

Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current…

1043

Abstract

Purpose

Over recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience dimensions, brand trust and purchase intent of reputed major brands of fast-moving consumer good (FMCG) products.

Design/methodology/approach

The data for this study were collected by administering a questionnaire-based survey from 254 respondents from the Delhi National Capital Region (NCR) of India, using systematic sampling. Structural equation modeling has been used to test the conceptual model and examine the hypotheses developed in the study.

Findings

The results present evidence of the growing influence of semiotic product packaging upon consumer brand trust and purchase intentions. The study suggests that brand semiotics positively influence customer brand experience, brand trust and purchase intention of FMCG products.

Practical implications

The research findings will benefit FMCG companies to identify how to apply semiotics in packaging to improve consumers' brand experience and influence intent to purchase.

Originality/value

Research in brand semiotics on product packaging is limited, as most prior studies focus on brand semiotics in advertising, product design improvement and retail design. The present study has investigated the impact of semiotics on brand experience dimensions in product packaging, which is emerging as a critical concern for the FMCG sector particularly in the post-COVID period.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 January 1990

JULIAN WARNER

Semiotics studies systems of signs. It regards all sign systems as the product of a single human faculty for creating order. The distinction it provides, of signifier…

380

Abstract

Semiotics studies systems of signs. It regards all sign systems as the product of a single human faculty for creating order. The distinction it provides, of signifier, sign and signified, can give a more sophisticated and incisive way of differentiating aspects of the sign than can be derived from any other known source. Information science would seem to have some unnoticed affinities with semiotics in its concerns with the retrieval and transmission of material products of the semiotic faculty and with meaning to concept relations. The alignment of information science with the physical sciences and technology has been criticised and its disciplinary identity questioned. Information science would seem to derive what identity it has from a widely shared concern with computer based retrieval of documentary information. However, a unifying principle for the document and the computer has not been enunciated. For semiotics, written language, and computer programs can be comprehended within the analytical category of the signifier. Automata theory regards the computer as a universal information machine and replaces ideas of energy and motion by logical operations. At the level of discourse of logical operations, there is no distinction between a written expression, or program, and the particular information machine specified by that written expression. Elements in linguistics, not registered in the literature of information science, have departed from the received position that written language is simply a representation of speech and have preferred to regard it as an autonomous system of signs. A specific unifying principle for the document and the computer is then the presence of writing. Revealing such a unifying principle indicates that semiotics can clarify significant issues within the established domains of information science.

Details

Journal of Documentation, vol. 46 no. 1
Type: Research Article
ISSN: 0022-0418

Article
Publication date: 4 November 2014

Muhammad Nazrul Islam and Franck Tétard

The purpose of this empirical study was to address two important concerns of Web usability: how user-intuitive interface signs affect Web usability and how applying…

1169

Abstract

Purpose

The purpose of this empirical study was to address two important concerns of Web usability: how user-intuitive interface signs affect Web usability and how applying semiotics (i.e. the doctrine of signs) in user interface (UI) design and evaluation helps to improve usability.

Design/methodology/approach

An empirical research approach is followed here to conduct three user tests. These tests were conducted on a Web application with 17 test participants. Data were gathered through laboratory-based think-aloud usability test, questionnaires and interviews. Following an empirical research approach, statistics and user behavior analysis were used to analyze the data.

Findings

This study explores two important concerns of UI design and evaluation. First, users’ interpretation accuracy of interface signs impact on Web usability. The study found that users’ interpretation of signs might be accurate, moderate, conflicting, erroneous or incapable; user-intuitive interface signs led participants to interpret signs’ meaning accurately; and users’ inaccurate interpretation of one or a few task-related interface sign(s) led users to usability problems, resulting in participants performing tasks with lower task-completion performance. Second, considering semiotics perception in UI design and evaluation is important to improve Web usability. This study showed that interface signs, when re-designed considering the semiotics guidelines, have increased the end-users’ interpretation accuracy and the interface signs’ intuitiveness. This study also provides a small set of semiotics guidelines for sign design and evaluation.

Originality/value

This study empirically demonstrated that signs’ intuitiveness impact on Web usability and that considering the semiotics perception in sign design and evaluation is important to improve Web usability. These outcomes are valuable in a number of ways to HCI researchers and practitioners: the results provide awareness of the importance of user-intuitive interface signs in UI design; practitioners can easily adopt the concept of interpretation accuracy classification to conduct a sign test to obtain an “overall impression of interface signs’ intuitiveness”; practitioners can easily adopt the methodological approach followed in this study to conduct usability test without additional resources; and the results raised important fundamental questions for future research such as “what does a practitioner need to be aware of when designing or evaluating interface signs?”

Details

Journal of Systems and Information Technology, vol. 16 no. 4
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 1 October 2001

Jens‐Erik Mai

This paper explains at least some of the major problems related to the subject indexing process and proposes a new approach to understanding the process, which is…

2481

Abstract

This paper explains at least some of the major problems related to the subject indexing process and proposes a new approach to understanding the process, which is ordinarily described as a process that takes a number of steps. The subject is first determined, then it is described in a few sentences and, lastly, the description of the subject is converted into the indexing language. It is argued that this typical approach characteristically lacks an understanding of what the central nature of the process is. Indexing is not a neutral and objective representation of a document’s subject matter but the representation of an interpretation of a document for future use. Semiotics is offered here as a framework for understanding the “interpretative” nature of the subject indexing process. By placing this process within Peirce’s semiotic framework of ideas and terminology, a more detailed description of the process is offered which shows that the uncertainty generally associated with this process is created by the fact that the indexer goes through a number of steps and creates the subject matter of the document during this process. The creation of the subject matter is based on the indexer’s social and cultural context. The paper offers an explanation of what occurs in the indexing process and suggests that there is only little certainty to its result.

Details

Journal of Documentation, vol. 57 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 3 May 2022

Jing Hao Koh and Chee Men Lim

This paper examines the relationship between traditional timber frame structure and the diasporic identity of the Southern Fujianese Chinese community in West Malaysia. It…

Abstract

Purpose

This paper examines the relationship between traditional timber frame structure and the diasporic identity of the Southern Fujianese Chinese community in West Malaysia. It analyses the cultural semiotics of Southern Fujianese traditional Chinese temple timber frame structure architectural language. This study addresses the under-examined domain of Chinese cultural identity representation through the architecture of traditional Chinese temples in Malaysia. It seeks to understand its underlying structure and process involved in revealing its disposition within the cultural phenomena from the perspective of Chinese cultural semiotics.

Design/methodology/approach

Selected Southern Fujianese traditional Chinese temples in West Malaysia built between the 18th to the 19th century that retain the traditional timber frame structure were investigated through field survey and focused publication review. Historical interpretive analysis and typological analysis supplement the cultural semiotics analysis to assess the timber frame structure attributes concerning architectural language expressions.

Findings

Findings reveal that the architectural language signifiers of the structural disposition of the timber framework and its corresponding formal articulation establish a clear statement of the Southern Fujian Chinese cultural identity.

Originality/value

The evaluation of the cultural identity signifiers helps to understand the underlying structure and process of the Chinese cultural semiotics in architecture. Results of this research substantiate the significance of timber frame structure in preserving the architectural heritage of the Southern Fujianese traditional Chinese temples. They provide important references for conservation and cultural studies of such building typology.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 1 February 1987

Richard D. Zakia and Mihai Nadin

In the summer of 1986 the first International Conference on Marketing and Semiotics was held at Northwestern University. It was sponsored jointly by J.L. Kellogg Graduate…

1196

Abstract

In the summer of 1986 the first International Conference on Marketing and Semiotics was held at Northwestern University. It was sponsored jointly by J.L. Kellogg Graduate School of Management at Northwestern and the Research Center for Language and Semiotic Studies at Indiana University. The three‐day conference underscored the fact that although the vocabulary for the two disciplines might be different, there was much commonality between Semiotics and Marketing.

Details

Journal of Consumer Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 0736-3761

Book part
Publication date: 7 July 2004

Phillip Vannini

Despite the attention that Charles Sanders Peirce and Herbert Blumer dedicated to semiosis, symbolic interactionism still clearly lacks a theory of the sign. Attempts to…

Abstract

Despite the attention that Charles Sanders Peirce and Herbert Blumer dedicated to semiosis, symbolic interactionism still clearly lacks a theory of the sign. Attempts to appropriate Saussurean semiology and deconstruction have been made, but these have often resulted in, respectively, denying the importance of interaction and interpretation, or in implying the demise of meaning. In this article I propose an interpretive analytics of the sign by building upon Peircean semiotics and social semiotics. I examine the sign as a tripartite process of relations among object, representamen, and interpretant and analyze processes of production, distribution, and consumption of signs, and how these processes are shaped by power dynamics. I discuss how socio-semiotic codes are constituted through specific ideological discursive practices, and how these discursive practices are contingent on exo-semiotic conditions. Finally, I reflect on the importance of this approach for the continued growth of symbolic interactionism.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84950-261-0

1 – 10 of over 2000