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The current study sheds light on non-human object agency by drawing illustrative examples from a case of horse/horsemeat, and thereby captures the ways in which living and non-living animal entities have shifting effects and/or intentions in relation to human entities within heterogeneous networks of cultural resources and practices.

Leaning on the post-human approach, the case of horse/horsemeat provides an illustrative empirical entry point into exploring how by looking through the lenses of object agency one can deconstruct the prevailing anthropomorphism-based dualistic views of living and non-living domestic animals as subjects or objects.

The paper argues that by contemplating both the living horse and non-living horsemeat as ontologically shifting and co-constructive entities in relation to human subjects, we are able to elaborate the contradictions and convergences of object agency that appear in living and/or non-living co-consuming units.

The study showcases important aspects of animal welfare, addressing the effects of shifting from a human-centred perspective to a post-human view on equality between various kinds of entities.

This paper contributes to the discussions of non-human object agency, addressing the issue from the perspective of an animal entity, which enables participating in deconstructing dualisms such as subject and object as well as living and non-living. In particular, it highlights how in the case of an animal entity, agency may emerge in terms of effects and (some capacity of) intentions both within living and non-living entities.

The purpose of this paper is to identify the intention of living in a smart city as from its characteristics in the individual perception by the young public based on the proposal of an expanded model.

The empirical research carried out herein was based on a survey, consisting of a sample of 380 valid questionnaires. Data analysis was carried out through multivariate quantitative approach using structural equation modeling, with estimation by partial least square.

In the model, it was possible to adapt all the characteristics of smart cities. The “environment” characteristic was the one that presented the greatest relationship in contributing to efficiencies that allow the migration of citizens and in reducing the environmental impact in the cities’ quality, and the “economy” characteristic was the one that presented the lowest relationship opening the opportunity that this concept can be more widespread within the economic agents and individuals for the society.

Finally, it is argued that efficiency in all characteristics will depend on the engagement of citizens in the innovation processes of public living in general. The smart city is distinguished from other typologies due to its success in the field of innovation, essentially depending on the collaborative process that is developed in environments that encourage discovery and idea generation.

The purpose of this paper is to explore social living labs as a participatory methodology and context for fostering digital literacy and community well-being. This approach is examined through a case study of Food Rescue Townsville, a voluntary community organisation in North Queensland, Australia.

Using qualitative case study methodology, the research investigated volunteers’ experience of a social living lab where they selected, installed and used open source Food Rescue Robot software.

The social living lab enhanced volunteers’ digital literacy and the organisation’s efficiency. The participatory nature and transformative intentions of social living labs are similar to action research as both promote social change through collaboration.

The case study intentionally focuses on one community organisation to gain in-depth insights of a real-life social living lab.

The paper models an innovative approach that contributes to community learning and well-being. It presents a social living labs framework for digital literacy development that is underpinned by participatory action research cycle and integrates informed learning principles. Social living labs provide a learning context and approach that extends beyond digital skills instruction to a holistic process of using information to learn. They enable individuals to participate as digital citizens in the creation, curation and use of digital information.

Informed digital learning through social living labs addresses the digital divide by fostering digital participation, volunteering and community engagement.

The paper is of interest to researchers, information literacy educators and community groups. Theoretical insights and participatory practices of the Food Rescue Townsville case, and the proposed social living labs framework are transferable to other communities.

The purpose of this paper is to analyze the attributes of Blumenau city brand, from the residents’ perspective and its relation to their intention to remain living there.

This is a quantitative study using survey data collected from a sample of 417 subjects, stratified by neighborhood, income class, gender and age. The theoretical and methodological framework is the scale developed by Merrilees et al. (2009) and the FOCUS (2014) report about the self-image of the residents of Blumenau.

There is a positive relationship between the assessment of the attributes of the municipality and the residents’ attitude toward Blumenau brand. The study also verified a positive relationship between Blumenau brand assessment and the residents’ intention regarding their own future. In fact, the relative satisfaction of the respondents with the attributes of the city, as well as the positive socio-economic indicators, influenced the intention to stay in the municipality.

This work presents a methodological combination of the evaluation of city branding and the intention to remain living in a certain place. The study adds important information on the role of the residents on the process of city brand building, showing that besides the transient assessment, the intentions to remain in a place should be considered, given that such intent is linked to the image that residents have of the city.

The purpose of this paper is to examine how urban dwellers engage on an environmentally friendly lifestyle. A survey was conducted in the Klang Valley, Malaysia, to establish the sustainable lifestyle intentions of urban dwellers.

A survey was conducted to establish the sustainable lifestyle intentions of urban dwellers of the Klang Valley in Malaysia. Data collected were analysed using the Cronbach’s α reliability test, the factor analysis, and multiple regression analysis.

A sustainable lifestyle has to be environmentally friendly and conforms to the community’s livelihood. Attitude towards participation of environmentally friendly lifestyle, awareness towards preservation of resources, subjective norms to engage in an environmentally friendly lifestyle, perceived environmental control and government support were the key intentions of a sustainable lifestyle of urban dwellers.

The current lifestyle intentions of urban dwellers in the Klang Valley have yet to be fully transformed into lifestyle behaviours that are sustainable. The local government is not strict in implementing and enforcing an environmentally friendly lifestyle that is practical and sustainable. Other than relying on the existing non-profit organisation’s fortnightly collection of recyclables, the local government can refer to the UNEP’s four E’s to initiate an efficient and sustainable production behaviour that leads to a sustainable and healthy lifestyle.

Studies have suggested that entrepreneurship is a key mechanism for rejuvenating and facilitating economic growth in deprived areas. To provide further understanding of the persistently low entrepreneurial intentions found in deprived areas this chapter identifies key mechanisms and theoretical frameworks that link the formation of appropriate human capital to the prevailing environment, and that influences may flow in both directions. This contributes to the existing literature to provide a fuller understanding of interest to policy-makers of why past interventions have struggled to boost entrepreneurial intentions and where new interventions may be most effective in generating more positive entrepreneurial intentions in deprived areas.

The purpose of this paper is to analyze financial literacy's effect on retirement planning among young adults in Mexico, with gender as a moderator variable. Planning refers to the actual or intended implementation of several retirement strategies: private pension funds, investing in assets, government subsidies and family assistance.

The article's methodology is quantitative, empirical and cross-sectional. Ajzen's theory of planned behavior (1991) works as the theoretical framework to examine planning for retirement intentions determined by individuals' financial inclusion, attitudes, knowledge, behavior, occupation and family traits. The methodology follows generalized structural equation models (GSEM) with logistic regression basis, constructed with data from the National Survey on Financial Inclusion 2018.

Results confirm that the most financially knowledgeable individuals have lesser intentions to pursue passive strategies, while financial behavior and inclusion associate with actively planning. Gender plays a fundamental role in retirement planning too.

Observations for several years are necessary to effectuate longitudinal analysis. Further research should include a more in-depth study of strategy choice triggers and policy impact on retirement planning.

Findings can be useful to public and private institutions focused on saving, investment and retirement, especially in economies comparable to Mexico's. Avoiding the higher social costs associated with poor retirement planning depends on timely decision-making.

This study goes beyond the traditional pension fund strategy to analyze other options. It delivers information about young people's long-term financial plans in Mexico concerning financial literacy and gender.

Social movement scholars have profitably used framing theory to understand how movement demands resonate within different political and cultural climates. To be more useful, however, the theory's analytic vocabulary needs to be sharpened and clarified. To that end, this paper specifies the relationships between collective action frames, master frames, and ideology through a case study of the living wage movement. While concepts such as frame-bridging are critical in understanding how social movement demands resonate, these ideas need to be broadened to show how movements go beyond “fit” in negotiating the tension between their aspirations and the sobering realities of politics. I use the term economics of morality to convey the difficulty inherent in translating moral demands into policy solutions. A successful framing strategy must be pragmatic enough to compromise for short-term goals, but only in a manner that does not undermine the integrity of a movement's ideals and its long-term vision.

This study examines the relationship between entrepreneurial passion, entrepreneurial support programs and entrepreneurial intention, and the moderating role of entrepreneurial support programs in the relationship between entrepreneurial passion and entrepreneurial intention, among students with physical disabilities in Nigerian tertiary institutions.

This study used a closed-ended questionnaire survey, composed of previously validated scales, to sample 209 students with physical disabilities at tertiary institutions in Nigeria. Hierarchal regression was performed to assess the relationships between the variables and test the hypotheses.

Both entrepreneurial passion and entrepreneurial support programs were found to be significantly positively related to entrepreneurial intention, and entrepreneurial support programs also moderated the relationship between entrepreneurial passion and entrepreneurial intention.

This research paper identifies that developing entrepreneurial passion and providing accessible and inclusive entrepreneurial support programs are valuable in supporting and facilitating a passage into entrepreneurship for those with disabilities.

This research paper addresses calls for further understanding of how those with disabilities can be supported into entrepreneurship, by identifying supporting factors. The research paper provides further understanding of the entrepreneurial passion and intention nexus by exploring the relationship within those with a physical disability, where significant barriers exist and within a developing country context where entrepreneurship might be a necessity rather than driven by passion.

Live streaming has become an extremely popular form of online service and allows live audiences to give virtual gifts or money to their favorite streamers. This study aims to investigate the impact of the audience's multidimensional social presence on their attitudes toward live streamers and intentions to give money or gifts to streamers, based on the interactive marketing perspective. This study considers live audiences' gift-giving intentions by integrating the theory of multidimensional social presence, which includes awareness, cognitive social presence and affective social interaction, and the theory of reasoned action (TRA).

This study invited audiences who had watched live streaming from several popular live-streaming platforms to respond to a web questionnaire. The unit of analysis was at the individual level. This study applied the purposive sampling technique for data collection. A sample of 258 eligible responses to the online survey was analyzed using SPSS software and the causal relationships between the measurement variables of this research model were verified through structural equation modeling.

The results indicate that the audiences' awareness of participating in live streaming enhanced their cognitive and affective social presence, which positively affected their attitudes toward live streamers. These attitudes had a further significant effect on their gift-giving intentions. Cognitive social presence and affective social presence were found to play significant mediating roles in the relationship between awareness and attitudes toward live streamers.

This study examines audiences' intention to give gifts to their favorite live streamers, based on the interactive marketing perspective. The interactive relationship between live streamers and online audiences is developed by audience members through the process of inner psychological transformation, which is measured through the multidimensional construct of social presence. This occurs through a mutual influence relationship in which awareness simultaneously influences cognitive social presence and affective social presence, and cognitive social presence impacts affective social presence.

The study contributes three noteworthy findings to the theory development through the integrated perspective of the TRA and the theory of social presence. (1) Exploring the influence of belief factors on internal psychological responses and intention in live streaming to expand an innovative application of the TRA. (2) Adopting the multidimensional social presence can help researchers more clearly describe various live-streaming situations and extend the research scope of the social presence theory to live-streaming interactive marketing strategies. (3) From the perspective of live-streamer marketing, this study broadens the research fields of electronic commerce and interactive marketing.

This study provides four practical implications for platform managers and live streamers. (1) To induce favorable attitudes toward live streamers, live streamers initiate various interactive activities sequentially to establish a social presence with the audience. (2) Live streamers should devote themselves to forming a joyful atmosphere for their followers, as this will trigger audiences' affective social presence to generate positive attitudes and increase followers' intentions. (3) To attract and retain young followers, live streamers must devise interesting content and provide fresh services. (4) Platform managers must create useful widgets to assist live streamers in managing their channels and followers.

Building friendly real-time interaction between the live streamer and the audience is an important task in live streaming and further influences the income of the live streamer and the platform. The study provides an effective approach to building friendly real-time interaction for the live streamer and manager of live-streaming electronic commerce through the interactive marketing perspective. The approach can help the live streamer manage nice communication with their audience and obtain virtual money and gift-giving from the audience.