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The purpose of this paper is to determine how high-tech firms should choose between independent research and development and technology introduction as well as to ascertain the effects of the three elements of competitive dynamics on the evolution of innovative behavior-based decisions and competitive results.

This paper describes the construction of an evolutionary game model and a multi-agent-based model of innovative behavior-based decisions by heterogeneous high-tech firms. The models are used to analyze the evolution path and evolutionarily stable strategy of innovative behavior-based decisions. In addition, multi-agent-based simulation is used to gain insight into the effects of competitive dynamics on the dynamic evolution of innovative behavior-based decisions.

This paper reveals four evolutionary equilibrium states of the innovation behavior-based decisions of high-tech firms. Based on the findings, these overall evolutionary trends are not affected by the timing of competitive market entry or the intensity of competition. In addition, simulated evidence is added that the timing of competitive market entry is an important factor affecting market-leading innovative strategies and dynamic competition results, and competition intensity is closely related to the evolutionary speed of innovation behavior-based decisions.

The key contribution of this paper is its new view of innovative behavior-based decisions from a competitive dynamics perspective. The new competitive dynamics-based framework for innovative behavior-based decisions of high-tech firms proposed in the paper can resolve the problem of obtaining a sustainable competitive advantage for high-tech firms in a competitive dynamics context.

The study aims to address a critical gap in existing healthcare payment schemes and care service pricing by recognizing the influential role of patients' decisions on self-management efforts. These decisions not only impact health outcomes but also shape the demand for care, subsequently influencing care costs. Despite the significance of this interplay, current payment schemes often overlook these dynamics. The research focuses on investigating the implications of a novel behavior-based payment scheme, designed to align incentives and establish a direct connection between patients' decisions and care costs. The primary objective is to comprehensively understand whether and how this innovative payment scheme structure influences key stakeholders, including patients, care providers, insurers and overall social welfare.

In this paper, we propose a game-theoretical model to incorporate the performance of self-management with the demand for healthcare service, compare the patient's effort decision for self-management and provider's price decision for healthcare service under a behavior-based scheme with that under two implemented widely payment schemes, that is, co-payment scheme and co-insurance scheme.

Our findings confirm that the behavior-based scheme incentives patient self-management more than current schemes while reducing their possibility of seeking healthcare service, which indirectly induces the provider to lower the price of the service. The stakeholders' utility under various payment schemes is sensitive to the cost of treatment and the perceived health utility of patients. Especially, patient health awareness is not always benefited provider profit, as it motivates patient self-management while diminishing the demand for care.

We provide a novel framework for characterizing behavior-based payment schemes. Our results confirm the need for modification of the current payment scheme to incentivize patient self-management.

The purpose of this paper is to examine the social and behavioral actions, activities and practices in order to group them together to create behavior‐based profiles that characterize the various stages of the innovation generation processes within organizations.

Qualitative data were collected from nine Australian companies from the biotechnology sector. Using the grounded theory approach to data analysis, labels from Rogers' adopter categorization model were used to broadly identify and classify typical actions, activities, practices and behaviors exhibited within organizations that can be described as being “innovator”, “early adopter”, “early majority”, “late majority” or “laggard” types. Further, Moore's metaphor of “chasm” was applied to explore the nature of difficulties that organizations face in converting innovative ideas into commercially successful products and services.

The use of the labels from the categories of the adopter categorization model enabled suitable behavior‐based profiles to be developed.

The use of the adopter categorization model provides a fuller and richer insight into the innovation generation process. The model can also be used to assess more holistically the viability of innovations as they progress from inception to commercialization.

The purpose of this paper is to examine whether managers should have a different approach for the development of very innovative services from that of incremental new services.

This paper is based on a large‐scale survey to examine hotel innovation projects to gain insight about the impact of level of innovativeness on the factors that are linked to new service success and failure.

The research results show that there are two global success factors regardless of their degree of newness – market attractiveness and strategic human resources management. Several other factors, however, are found to influence the outcome of incremental projects, such as: service advantage, empowerment, training of employees, behavior‐based evaluation, tangible quality and marketing synergy. For very innovative new hotel services, market responsiveness and pre‐launch activities are found to be related to success.

Further research should investigate whether the results are applicable to other countries and other service segments as well as to consider a staff or customer outcome perspective.

Managers who design new service development processes that are tied to the key success features in innovative or incremental new service development (NSD) increases the likelihood of success.

The differences in success factors between innovative and incremental new services has not been clearly articulated to date. Innovativeness is linked to levels of risk, ambiguity, necessary resources and complexity and this paper shows that firms should have different priorities and approaches when developing new services.

Drawing on the principal-agent theoretical perspective, we assert that sellers’ opportunism is acknowledged as an essential component that could determine the quality of the relationship between buyers (principals) and sellers (agents). The primary aim of this research is to investigate the influence of seller behavior vs outcome-based reputation and seller’s perceived freedom on opportunistic behavior in the Chinese e-commerce platform context.

The data collected from 436 e-commerce platform sellers were analyzed and interpreted using structural equation modeling.

The results indicate that both behavior-based and outcome-based reputations positively impact sellers’ perceived freedom but negatively impact their opportunism. Additionally, while perceived freedom of objectives reduces opportunism, freedom of action increases it. The study also highlights the significant moderating roles of prevention mechanisms and ethical ideology.

This study extends the principal-agent perspective by integrating the seller’s reputation as a potential source of preventing sellers from behaving opportunistically on e-commerce platforms.

This paper aims to clarify the influences of workplace friendship, psychological safety on employees’ innovative behavior and the moderated role of transformational leadership and face.

The current research proposes and tests a theoretic framework to explore the mechanism of workplace friendship in influencing employees’ innovative behavior. Based on a sample of 441 respondents from various Chinese companies, this paper used SPSS 22.0 and Amos 22.0 to examine the hypotheses.

Results indicate that workplace friendship positively related to innovative behavior and psychological safety functioned as a mediator between them. Moreover, it examines the moderating roles of transformational leadership and face. Transformational leadership and desire to gain face strengthen the relationship between psychological safety and employees’ innovative behavior but fear of losing face is negatively related to the strength of this relationship.

The current research is meaningful for managerial practice. Then, the theoretical framework will contribute to providing a new perspective for understanding complex friendship at studies thus explore its boundary conditions, which help to lead to desirable outcomes. Besides, the findings advance nascent theory on face under oriental culture background.

This study examines the interaction between sales control systems and firm level strategic orientations and their joint effects on company performance in B2B context. Independent and joint effects of market orientation (MO), innovation orientation (IO) and sales control systems (SCS) on firm performance were analyzed.

A quantitative research methodology is adopted to compile firm-level primary data from manufacturing companies located in an organized industrial zone. Research data were collected by face-to-face surveys from 302 sales professionals. The research model and hypotheses were tested by using partial least squares (PLS) structural equation modeling (SEM) with Smart PLS 3.0.

In addition to confirming the positive effects of MO and IO on performance, data analyses revealed that SCS exert an indirect effect on company performance which is fully mediated by MO.

The research was limited to a developing country context and research data was collected from a convenient sample of B2B companies by a cross-sectional study. Cross-cultural and longitudinal studies may provide additional insights. Firm level strategic orientations and sales control systems must be examined together in an integrated way to explore their effects on company performance. The individual effects of these structures on business performance may manifest differently when they come together.

Results indicate that the sales control system setup is critical for the implementation of a market-oriented strategy. This study highlights the importance of setting a compatible sales control system to achieve organizational goals in accordance with the strategic orientations which affect the success of particular organizational strategies.

Although the current literature identifies the independent and joint effects of market orientation and innovation orientation on company performance, empirical studies probing the interaction of sales control systems with these constructs is very scarce. Understanding how sales control systems relate to strategic orientations will help design a more effective sales organization and improve company performance. This study contributes to the literature by promoting additional insights by linking sales control systems with market orientation, innovation orientation and company performance.

The purpose of this paper is to study the decision-making behavior of the initiator and the participant under innovative and project-based tasks, respectively. It further explores the impact of the participant’s loss aversion and the initiator’s incentive level on the participant’s optimal effort level to reveal the implicit managerial mechanism.

This paper uses the Principal-agent Theory, Prospect Theory and Game Theory to study the decision-making behavior in crowdsourcing tasks. First, according to the return at the reference point, it establishes the utility function models of the participant and the initiator. Second, based on diverse loss aversion coefficient and incentive coefficient, it constructs the decision-making models of two types of task respectively. Third, it verifies the validity of models through simulation analysis.

For innovative task, the participant’s optimal effort level increases with the increment of loss aversion and incentive level, but decreases with the increase of his effort cost. For project-based task, the participant’s optimal effort level rises with the decrease of loss aversion; if the initiator does not take appropriate incentives, information asymmetry will lead to the task becoming a low-level innovation approach. Moreover, under innovative task, when the participant has loss aversion (or loss aversion reversal), his optimal effort level is higher (or lower) than that with no loss aversion, while the result under project-based task is just the opposite.

This paper characterizes two types of crowdsourcing task. Based on the prospect theory, it develops the decision-making models of the participant and the initiator under innovative and project-based tasks, thus exploring the impact of loss aversion and incentive level on their decision-making behavior. According to the findings in this paper, the initiator may effectively speculate the participant’s effort level and adopt reasonable monetary incentive measures to optimize the crowdsourcing return. In addition, this study can provide some reference for the design of incentive mechanism in crowdsourcing tasks and improve the relevant research of crowdsourcing.

The aim of this paper is to address both the socio-moral climate and how teams process debate and decision comprehensiveness as pre-conditions for team innovation.

A total of 67 teams comprising 413 participants were surveyed. Data were analyzed with a multiple-step multiple-mediation procedure.

The socio-moral climate was positively related to innovation. The positive relation between the socio-moral climate and innovation was mediated stepwise through debate and decision comprehensiveness.

To overcome the limitations of a cross-sectional design, future research opportunities exist in the longitudinal evaluation of participatory socio-moral climates and comparisons between organizations. Debate and decision comprehensiveness can be further studied using behavior-based methodological designs, such as observation.

From this study, practitioners can learn of the needs and opportunities for participative approaches when managing innovation in teams. Promoting a socio-moral climate of cooperation, communication, openness, appreciation, trust and respect and leaving open the possibility that debating can help integrative decision comprehensiveness and thus innovation.

This paper expands the literature on organizational climate, debate, decision comprehensiveness, and innovation. On the one hand, the results empirically linked the socio-moral climate, a theoretically well-founded climate construct, to process variables. On the other hand, the literature on debate and decision comprehensiveness was expanded by adding the socio-moral climate as a pre-condition of debate and decision comprehensiveness. Furthermore, both were linked to a crucial outcome variable, innovation.

In the modern customer‐centred era, customer value is a strategic weapon in attracting and retaining customers. Delivering superior customer value has become a matter of ongoing concern in building and sustaining competitive advantage by driving customer‐relationship‐management (CRM) performance. However, related studies are rather divergent, the key dimensions of customer value remain unclear, and there is no agreement on the evaluation of CRM performance. This paper develops an integrative framework for customer value and CRM performance based on the identification of the key dimensions of customer value. Emphasising the customer equity‐based view, the paper explores the decomposed effects of customer value on CRM performance in terms of relationship quality and customer behaviours. In doing so, a structural equation model is developed using the partial least square method supported by an empirical investigation of customers in China.