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This study examines the relationship between in-group identification, intergroup schadenfreude, and the tendency to aggress against out-group members. More specifically, it assesses whether intergroup schadenfreude mediates the identification–aggression link.

This study is a cross-sectional study with the variables studied being in-group identification, intergroup schadenfreude, and tendency to aggress toward out-group members. A total of 123 participants were recruited for this study and questionnaires measuring each variable was administered to participants.

The results from a cross-sectional survey indicate a positive correlation between in-group identification and intergroup schadenfreude and between intergroup schadenfreude and tendency to aggress against out-group members. The results from this study also show that intergroup schadenfreude mediates the relationship between in-group identification and the tendency to aggress against out-group members.

Given the nature of cross-sectional study, claims regarding causal nature of the variables studied could not be made. Further, this study was also contextualized within the political context making expression of schadenfreude more “acceptable” and more easily expressed among participants. Suggestions for further research suggestions are discussed is light of these limitations.

Findings of this study highlight the importance of understanding intergroup schadenfreude in group contexts, and how such emotions can be employed by leaders to instigate, rather than diminish aggressive tendencies against out-group members.

This is one of the few studies to demonstrate that rather than diminishing tendencies to engage in aggressive behaviors, schadenfreude, when experienced within group settings, can instead elicit intentions to aggress against rival or opposing group members.

The purpose of this study is to investigate the moral licensing effect of other in-group members' organizational citizenship behavior (OCB) on focal employees' organizational deviance through moral self-concept. This paper also examines the moderating role of in-group identification in the mediated relationship.

The multilevel path analysis and bootstrapping technique are employed to analyze the findings of a sample of 340 employees in 56 workgroups in Vietnam.

The results demonstrate that moral self-concept mediates the positive relationship between other in-group members' OCB and focal employees' organizational deviance. Furthermore, the findings indicate that in-group identification strengthens the indirect effect of other in-group members' OCB on focal employees' organizational deviance via moral self-concept.

The findings suggest that managers should be aware of the potential negative consequences of OCB and the drawbacks of in-group identification in group contexts. In addition, practitioners should proactively prevent other in-group members' OCB from resulting in employees' organizational deviance.

This is the first study to examine the moral licensing effect of OCB on organizational deviance through the moral self-concept mechanism and the moderating role of in-group identification in this mediated relationship.

The paper aims to compare two general team identification processes of consumers’ in-group-favor and out-group-animosity responses to sports sponsorship.

The paper draws on two studies and four samples of professional baseball fans in Taiwan (N = 1,294). In Study 1, data from the fans of three teams were analyzed by using multi-group structural equation modeling to account for team effects and to consider parallel in-group-favor and out-group-animosity processes. In Study 2, the fans of one team were sampled and randomly assigned to assess the sponsors of one of three specific competitor teams to account for differences in team competition and rivalry. In both studies, these two processes were compared using patterns of significant relationships and differences in the indirect identification-attitude-outcome relationships.

Positive outcomes of in-group-favor processes were broader in scope and were more pronounced in absolute magnitude than the negative outcomes of out-group-animosity processes across all outcomes and studies.

The research was conducted in one country and considered the sponsorship of one sport. It is possible that the results could differ for leagues within different countries, more global leagues and different fan bases.

The results suggest that managers should carefully consider whether the negative out-group-animosity outcomes are actually present, broad enough or strong enough to warrant costly or compromising intervention, because they might not always be present or meaningful.

The paper demonstrates the comparatively greater breadth and strength of in-group-favor processes when compared directly to out-group-animosity processes.

Customer‐company identification (CCI) refers to a social relationship between a company and its customers. Prior research highlights the positive consequences of CCI but does not study the process by which CCI shapes both positive and negative consumer reactions to new company initiatives. This study aims to elaborate this process by modelling the mediating consequences of CCI (commitment to the company and feeling of belonging to an in‐group) on consumers’ responses to brand extensions.

Data were collected from 291 respondents, spanning two companies and four brand extension scenarios. The model parameters were estimated through partial least squares path modelling.

CCI leads to commitment to the company and to a related group, through identification processes. Both forms of commitment influence consumer reactions to new corporate initiatives. The effect of company commitment is stable; in‐group commitment is more influential in forming consumer responses but varies depending on the severity of the situation.

This research elaborates the mechanisms of identity‐based commitment and its effect on consumer responses to new company initiatives. The two‐tiered, identification‐based commitment model highlights how identified customers relate to both the company and in‐groups of consumers, as a result of CCI. It explains both positive and negative consumer reactions, an insight missing from prior studies.

Social loafing is described in the literature as a frequent problem reducing individuals' performance when working in groups. This paper aims to utilize the social identity approach and proposes that under conditions of heightened group salience social loafing can be reduced and turned into social laboring (i.e. increased performance).

Two experimental studies are conducted to examine the impact of participant's group membership salience on task performance. In Study 1, school teachers work either in coactive or in collective working conditions on brainstorming tasks. In Study 2, participants perform both a brainstorming task and a motor task.

The results show social laboring effects. As predicted, participants in the high salient group conditions outperform participants in the low salient group conditions and the coactive individual condition.

The results indicate that rather than individuating group members or tasks to overcome social loafing, managers can increase group performance by focusing on group members' perceptions of their groups as important and salient.

The studies presented in this paper show that social identity theory and self categorization theory can fruitfully be applied to the field of group performance. The message of these studies for applied settings is that collective work in groups must not necessarily negatively impact performance, i.e. social loafing. By heightening the salience of group memberships groups can even outperform coactively working individuals.

The purpose of this paper is to understand the role of identity-based relationships, customer brand identification and peer identification, in driving customer outcomes including customer experiential hedonic value, social influence and repurchase intentions through the effects on value co-creation among customers and competitor brand hate, while taking into consideration the moderating impact of individualism.

The study integrates social identity theory, identity-based marketing perspective and self-construal theory to develop relationships. The data comprises a web-based survey of customers in the USA and was analyzed using structural equation modeling.

Customer brand identification and peer identification are drivers of value co-creation among customers, which leads to favorable outcomes at the customer and brand levels. Customer brand identification drives customers to hate competing brands, which, in turn, motivates customers to exert social influence in favor of their brand and to hold additional repurchase intentions. Customer brand identification and peer identification play different roles in motivating customers to co-create value with their fellows and drive customers to feel hatred toward competing brands contingent on customer individualism.

Customer brand identification and peer identification play different roles in engaging customers in value co-creation with their peers and competing brands have with their rivals. Individualism self-construal holds a dual role when interacting with customer identification. The study fills multiple gaps in the literature by examining additional effects of customer brand identification and peer identification and exploring a relatively new dimension of the value co-creation process, as well as the role of customers in the competition between brands.

Brands need to view customers who identify with them as socially active customers capable of participating in value co-creation with other customers and engaging in the rivalry faced by the brands. Moreover, brands are required to build and nurture relationships that are based on social identification to encourage customer brand identification and peer identification which results in favorable customer and business outcomes.

This study examines the effects of two forms of customer identification on value co-creation between customers and competitor brand hate. In addition, it identifies the dual moderating role of customer individualism on the effects of both social identification forms. The study fills multiple gaps in the literature by understanding new aspects of customer identification, value co-creation and brand hate.

The purpose of this paper is to examine the moderating role of culture in the relationship between boundary permeability and cooperation and work group identification. In addition, the levels of boundary permeability of Australians and Singaporeans are compared.

Survey questionnaires were administered to 134 employees (87 Singaporeans and 47 Australians) working in multinational corporations in both Australia and Singapore. Hierarchical moderated regression was used to test whether culture moderated the relationship between boundary permeability and cooperation and workgroup identification.

Results indicated that workplace boundary permeability was marginally and positively related to cooperation but not to workgroup identification. Further analysis revealed that culture moderated the relationships between workplace boundary permeability and cooperation and workgroup identification. Specifically, a stronger positive relationship was found between boundary permeability and these outcomes for Singaporeans as opposed to Australians.

Limitations include the relatively small sample size of both cultural groups; the behavioral measure used to assess cooperation; and the self‐reported nature of the data.

The findings of this study have important practical implications for managers working in multinational corporations who seek to promote cooperation and workgroup identification among culturally diverse employees.

Guided by social identity and cross‐cultural theories, this study highlights the role of culture in predicting the attitudinal consequences of boundary permeability.

This study aims to systematically evaluate the psychological factors of independent versus interdependent self-construal, self-evaluation motives of enhancement versus verification, and the mediating role of bridging and bonding social capital on consumers' positive and negative brand-related electronic word-of-mouth (eWOM) sharing with in-group and out-group audiences.

The online survey was conducted with young adult consumers in the Netherlands (N = 322). Multiple regression analysis with PROCESS was used to test the hypotheses.

Consumers with independent self-construal are more likely to share negative eWOM, particularly via social messengers with in-group members. These consumers, however, tend to share positive eWOM on companies' social media accounts that reach out-group audiences including online strangers. Additionally, self-evaluation was the key motivation driving positive eWOM sharing with in-groups, while bridging social capital mediated the effects of self-construal on sharing negative eWOM.

The paper provides a more holistic understanding of the factors impacting the valence and intended audience for eWOM sharing. The findings advance eWOM research by differentiating positive and negative eWOM sharing in the context of intergroup communication.

This chapter covers many angles of the role national identity plays in the production, consumption, and reception of sport via social media channels. More specifically, it explores what sociology specifically brings to the equation regarding theories of group identity, identifies the core studies that represent what we currently know about national identification in the social mediated sports world, and determines fruitful themes and paths for subsequent investigation.

The approach to the chapter largely involves the synthesis of a diverse set of literatures in the academic spaces of nationalism, fan behavior, and social media.

The chapter advances the argument that only a handful of investigations in social media content focus on how national identity is forged within sport. Global events (Olympics, World Cup) seem to be the current areas of investigation, with social media facilitating various forms of BIRGing and CORFing depending largely on real-time results.

Relevant and understudied areas for future investigation on the nexus of sport, social media, and national identity include gendered correlates, GORFing (Glory Out of Reflected Failure), redefinitions of sport fandom, eSports, and the application of new technologies, applications and platforms in the social media space.

The chapter establishes a foundation of knowledge triangulating sport, social media, and national identity while creating warrants for key scholarly agenda advancement in the future.

Extant literature informs that expatriates develop a natural inclination towards host country food with increased acculturation. However, this study argues that expatriates might have divergent goals in different domains of food adaptation (private vs public), which eventually sheds new light on their acculturation process. This paper aims to investigate how expatriate's adaptation in private vis-a-vis public domain influences their food consumption behavior.

This study draws on the optimal distinctiveness theory and domain-specific view of adaptation and tests the food adaptation outcomes of expatriates’ acculturation through social interactions with the local community. A survey was conducted among 120 expatriate newcomers currently living and working in the Middle East.

The findings show that acculturation positively influences food adaptation in the private (local food consumption), whereas its relationship with food adaptation in the public domain (local restaurant visits) assumes an inverted U-shape. Furthermore, the authors find that the latter relationship is negatively moderated by expatriate’s overall experience and positively moderated by uncertainty avoidance, which also unfolds situations when an expatriate follows social identification vis-à-vis differentiation pattern.

This work goes beyond the traditional focus on acculturation through social identification and provides evidence that differentiation effects must also be accounted for. The authors argue and provide empirical evidence that expatriates’ greater social interactions with the local community result in different food adaptation outcomes when private vs public consumption domains are considered. In addition, by analyzing the moderating effects of expatriate experience and uncertainty avoidance, the authors further provide evidence on when social identification vis-à-vis differentiation prevails.