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The purpose of this paper is to understand the role of identity-based relationships, customer brand identification and peer identification, in driving customer outcomes including customer experiential hedonic value, social influence and repurchase intentions through the effects on value co-creation among customers and competitor brand hate, while taking into consideration the moderating impact of individualism.

The study integrates social identity theory, identity-based marketing perspective and self-construal theory to develop relationships. The data comprises a web-based survey of customers in the USA and was analyzed using structural equation modeling.

Customer brand identification and peer identification are drivers of value co-creation among customers, which leads to favorable outcomes at the customer and brand levels. Customer brand identification drives customers to hate competing brands, which, in turn, motivates customers to exert social influence in favor of their brand and to hold additional repurchase intentions. Customer brand identification and peer identification play different roles in motivating customers to co-create value with their fellows and drive customers to feel hatred toward competing brands contingent on customer individualism.

Customer brand identification and peer identification play different roles in engaging customers in value co-creation with their peers and competing brands have with their rivals. Individualism self-construal holds a dual role when interacting with customer identification. The study fills multiple gaps in the literature by examining additional effects of customer brand identification and peer identification and exploring a relatively new dimension of the value co-creation process, as well as the role of customers in the competition between brands.

Brands need to view customers who identify with them as socially active customers capable of participating in value co-creation with other customers and engaging in the rivalry faced by the brands. Moreover, brands are required to build and nurture relationships that are based on social identification to encourage customer brand identification and peer identification which results in favorable customer and business outcomes.

This study examines the effects of two forms of customer identification on value co-creation between customers and competitor brand hate. In addition, it identifies the dual moderating role of customer individualism on the effects of both social identification forms. The study fills multiple gaps in the literature by understanding new aspects of customer identification, value co-creation and brand hate.

The purpose of this paper is to examine the mechanism of how peer review helpfulness evaluation in online review communities is established, drawing upon the internalization and identification routes of persuasion effect.

Based on book reviews selected from Douban.com (a prestigious review community in China), this study used econometric models to investigate the effects of both reviews and reviewers’ characteristics on peer review helpfulness evaluation in review communities.

Review internalization is more persuasive than reviewers’ identification in peer evaluations, in terms of both short and long reviews. Reviews with extreme negative ratings tend to obtain higher level of helpfulness evaluation than those with positive or moderate ratings. The influence of reviewers’ characteristics is a significant cue in helping consumers to establish the trust perception in the context of short reviews, while its function diminishes in the context of long reviews, thus suggesting the importance of reviewers’ identification for short reviews in review communities.

The findings will enhance current understanding of peer review review helpfulness evaluation in online review communities and help practitioners administrate community reviews intelligently, help members write better reviews and customers in their product browsing experience.

First, this study enriches review evaluation research in review communities by demonstrating the importance of internalization and identification lens of persuasion effect when explaining review helpfulness; second, this study helps to confirm the existing findings that reviews with extreme negative ratings are more helpful than those with moderate or positive ratings in review communities; third, this study proposes a new perspective pertaining to the relationship between reviewers’ identification and helpfulness evaluation.

This study aims to address the following three questions: What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? What are the key consequences of such behaviour? and What are the main factors that positively influence a sense of commitment among peers in a P2P platform?

This study used a positivist paradigm to scrutinise the causal associations between the scale validation and causal configurations of influential factors by using fuzzy set qualitative comparative analysis.

Findings indicate that the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. The implications for hospitality managers and researchers are discussed.

The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.

By investigating co-creation behaviour at the peer level, this research offers a unique theoretical contribution. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.

The current study aims to address the relationship between trust, team identification, and team conflict. Specifically, it aims to examine whether trust in peers mediates the relationship between team identification and team conflict.

This is an empirical paper based on two field studies. In Study 1, 241 employees in a US Fortune 500 company distributed in various and mostly R&D teams were surveyed. In Study 2, 205 employees in a health care organization in the Midwest were surveyed.

Team identification was related to lower levels of both task conflict and relationship conflict. This relationship, however, is mediated by the employees' trust in their peers.

This finding addresses concerns about the mechanisms by which employee attitudes contribute to work behaviors.

This study highlights the importance of cultivating team members' sense of “we” rather than a sense of “I” in the team context, reinforced the crucial role of trust in organizational context. Further, by shedding light on the process by which teams come into conflict, our results suggest a means by which managers and organizations can work towards creating optimal levels of conflict in their work teams.

As far as it is known, this is the first field study that has examined the mediating role of trust between team identity and team conflict.

With issues like increasing student dropout rates, low productivity and compromised quality, research in higher education is faced with a number of paralyzing challenges in India. This study aims to locate the role of toxic academic supervision in relation to decreased quality of research.

Following a sequential mixed method design, the research begins with a quantitative analysis, which is then followed by an in-depth qualitative exploration.

The results of mediation analysis in this study reveal that students who experience toxic research supervision have a weak sense of identification and are also poor at self-disclosure, which results in increased distress and reduced engagement and productivity. Moreover, identification and self-disclosure have also been found to partially mediate the relationship between toxic supervision and distress. Furthermore, a thematic analysis of this study provides a detailed behavioral profile of toxic academic supervisors and highlights the consequences of such supervision with regard to students' well-being and productivity.

In terms of theoretical contributions, the study provides evidence that the concept of toxic leadership has applicability outside of the organizational context; in the educational sphere as well and that the toxic leadership scale can be successfully used to assess the severity of toxic supervision within the academic domain, and corrective actions can be taken to mitigate the effect of such supervisory style on students.

The study not only highlights the repercussions of toxicity in academia and higher education but also provides a detailed and in-depth description of the personality traits and behavioral idiosyncrasies of toxic supervisors, which can help in the early identification of toxic tendencies and can enable us to mitigate and prevent toxicity from the academic space and to ensure a conducive environment for students in higher education. Overall, the present research has important implications for researchers, academicians as well as policymakers.

The study is the first of its kind in terms of both, objective and methodology.

Assesses smoking education programmes in terms of adolescent psychological development issues and social psychological theory. Evaluates two specific programmes using criteria based on developmental concepts and issues, and in terms of whether the programme is holistic in approach. Illustrates the scope of smoking education strategies, and discusses the subtle differences between the underlying principles of these programmes. Finally, assesses the implications of using authoritarian or negotiated approaches to smoking education with adolescent groups.

The different dimensions of the online engagement behaviors exhibited by omnichannel shoppers, who mainly rely on the online channel for information search, are still understudied. This study aims to investigate how service journey quality (SJQ) has an impact on the overall omnichannel customer experience leading to customer identification (CI) with the store, subsequently leading to their exhibition of online engagement behaviors (writing online reviews, blogging, rating products and service online and indulging in customer-to-customer online interactions.

The research is cross-sectional, quantitative and descriptive. Purposive sampling was used to choose the research's participants. Data were collected from 591 Indian omnichannel customers who had previously made an omnichannel purchase that included the concurrent usage of various channels of a retailer using a verified self-administered survey. Using the Smart PLS 4.0 software, the proposed conceptual model has been evaluated.

The results indicate that omnichannel customer experience mediates the relationship between SJQ and CI with the store, subsequently leading to their exhibition of online engagement behaviors (writing online reviews, blogging, rating products and service online and indulging in customer-to-customer online interactions). The perceived customer gratitude toward the store significantly and positively moderated the direct relationship between SJQ and different online engagement behaviors (writing online reviews, blogging, rating products and service online and indulging in customer-to-customer online interactions).

The study relied upon the omnichannel shoppers of only Indian population and relied on a cross-sectional data collection procedure for this research.

Post-pandemic, with highly dynamic shifts in customer preferences, the need for channel-agnostic shopping leading to the unpredictability of purchase patterns has made SJQ the only dimension to achieve sustainable loyalty intentions through value co-creation in an omnichannel retail context. Emphasizing post-purchase behaviors like different online engagement behaviors (writing online reviews, blogging, rating products and services online and indulging in customer-to-customer online interactions), this study is the first to show that SJQ might affect four different online customer engagement behaviors through omnichannel shopping experience and CI with the store. The moderating effect of customer-perceived gratitude toward the retailer on a few proposed hypotheses was also tested to give managerial recommendations. The study also answers the call to investigate the moderating role of customer gratitude in determining service quality-driven engagement behaviors.

A conceptual confusion has evolved in brand hate (BH) research mainly due to multiple conceptualizations, models and constructs in the field. As such, there is an urgent need to bring these insights together for a holistic understanding of research in BH, fostering its growth. This paper aims to fill this theoretical gap by bringing together the field of BH and delineating opportunities for further research.

A systematic literature review was conducted for a period of about two decades, from 1998 to August 2021. The authors included the English articles published in peer-reviewed academic journals with full texts relevant to this study, leading to a usable sample of 55 articles.

The authors’ findings reveal that the literature has inadequately distinguished BH as emotion and relationship, while the theoretical domain used to explore BH remains largely dominated by the psychology literature. Furthermore, BH research has primarily focused on services, with little distinction made between hatred across product and service context, with most studies set in developed countries. The authors further identify the need to investigate boundary conditions influencing BH and develop a more robust measure of BH to capture its dynamic facet.

By presenting a comprehensive and up-to-date overview of the research in BH and highlighting the future research avenues, this study is believed to spur scholarly research and serve as a valuable tool for the researchers in advancing the research in BH.

Analysis of determinants and antecedents of BH provide managers an opportunity to nip the evil in the bud by preventing such situations that may lead to BH. Furthermore, insights into different BH consequences and boundary conditions allow brand managers to devise appropriate strategies to mitigate adverse reactions and foster positive consumer–brand relationships.

This study provides a thorough analysis of the current state of BH research in one place and draws a road map for scholars to further the research in this area.

This paper seeks to explore group formation and the consequences of exclusion from peer groups amongst international students.

Three methods were used to collect relevant data: students' ongoing diaries, in‐depth discussions and observations. Behaviour traits were then quantified using group behavioural criteria of authors Paul and Elder and Allport. Graphs were drawn up to show behavioural, and therefore identity shift, between first‐ and fourth‐year students.

This research is limited in that the students' wider environment and its influences on wellbeing have not been considered. In order fully to identify international students' psychosocial needs this aspect needs to be approached.

This paper is of value to those that are interested in the psychosocial wellbeing of late adolescents and young adults when estranged from their natural environment. It is original in that little work has been undertaken on this subject.

Oppositional brand loyalty (OBL) has become widespread and has thus received growing scholarly attention in recent years. Although opposition behaviors have distinct manifestations, their differential antecedents remain underexplored. Drawing from the identity-based motivation model, this article aims to examine the impact of brand identification and brand disidentification on the two distinct dimensions of OBL (i.e. brand avoidance and trash talk) according to their different intensity and activation levels (passive or active). In addition, article aims to examine the moderating role of perceived inter-group rivalry.

The authors collected survey data and obtained 392 valid questionnaires from smartphone users. Structural equation modeling was used for hypothesis testing.

The results show that brand identification has a significant positive effect on avoidance of rival brands, but not on trash talk; brand disidentification has a significant positive effect on both avoidance and trash talk of rival brands; and perceived inter-group rivalry positively moderates the relationship between brand disidentification and trash talk, but does not alter the relationship between brand disidentification and brand avoidance.

This study extends the literature on OBL by investigating differential antecedents of two distinct dimensions of brand opposition. It provides more complete understanding of the formation of OBL by examining the role of users’ relationship with a focal brand, its competing brand and inter-group relationship.