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This research is located at the intersection of communication, memetics, and the study of the imaginary. As a presupposition, we put forward the existence of a communicational imaginary, in which the contemporary person functions through their competencies in social networks, by meeting the demands of the public and the private, managing the obsessiveness of the sharing of intimacy and the exorbitant number of images. Considering memes as a significant aspect of this communicational imaginary, we seek to understand the dynamics and path of memes in the midst of this plethora of images. From the concept of iconophagy, we deal with the exacerbated multiplication of the images and the path of memes starting from a marginalized environment until it is integrated into social roles and a rational level of thought. Thus, it is the general objective of this research to understand the dynamics and the path of memes amidst the plethora of images in the context of communicational imagery and to investigate the multiplication of memes as representative of the myriad images in contemporary imagery.

This chapter presents a comparative study of the trends and patterns of communication and tourism research in Brazil and the United States over the last 20 years. Through a bibliometric analysis of the CAPES and EBSCO databases, the study identifies the main theoretical and methodological references, classifies the fundamental themes in the area, and describes the role of communication for tourism. The results indicate the predominance in North American scientific literature of research related to the image and the brand of the tourist destinations, as well as the measurement and the evaluation of the communicative strategies. On the other hand, Brazilian research presents a greater diversity of approaches: destination image studies, tourism consumption, tourist narrative analysis, identities, social networks, community-based tourism, sports, and ecological tourism, with an explicit recognition of the dangers of sexual objectification and dehumanization within tourism. The survey showed that the scientific community has a strong interest in this area, signaling a search for knowledge to deepen the conceptual understanding of the subject. Thus, this chapter provides insights regarding the opportunities and directions for the next decades of research in this field of study.

This chapter provides the results of the motivations and the profile of the creative tourist. Results originate from the major studies done worldwide, concerned with the different types of activities. This analysis is essential to design new products based on Creative Tourism and sustainability. Also, because at an international level, including South Europe, the profile of the creative tourist has not been characterised, especially the one that visits medium-sized cities and rural areas. This chapter intends to answer the following questions: Who is the participant in Creative Tourism activities? Is he/she mainly domestic or an international tourist? Why does this type of tourist participate in these creative experiences? What type of information sources do these tourists use to find the experiences in which he/she participates? This chapter uses primary and secondary data. The secondary data follow a content analysis approach of activities offered by Airbnb Experiences Platform. Regarding the primary data, 595 questionnaires applied in 45 creative experiences in the Northern region of mainland Portugal were analysed. The creative experiences were divided into seven categories: ‘creative festivals’, ‘nature and creativity’, ‘photography workshop’, ‘gastronomy experience’, ‘industrial experience’, ‘technology and creativity’ and ‘art and crafts’. The methods used were quantitative in nature. The questionnaire used consisted of 31 closed questions aimed at the profile and the motivations of the creative experience participants. Descriptive statistical analysis was used. The main results showed that participants in the seven categories of Creative Tourism experiences have relatively large differences in terms of demographic and socio-economic characteristics. These differences were also evident in their motivations for participating in Creative Tourism experiences.

This chapter provides an overview of how, from a multi-stakeholder approach, Brazil can recover, fight against climate change and build an inclusive and sustainable future for itself. The interdependencies of the climate change action and current COVID-19 pandemic are discussed through extensive secondary data research to provide an updated context on Brazilian initiatives or the lack thereof. Through a multi-stakeholder methodological approach, the response and recovery actions of Brazil's government are assessed and future scenarios are developed for the country.

This chapter is about a group of designers, from the Piracema Lab that works with traditional craftspeople trying to avoid any imposition or direct intervention on the artisans in order to foster the development of the creative process. The process is initiated through workshops to make craftspeople aware of their personal history, of each other's experiences and local history. A local historian is always invited to talk about the town. The education process is based on research of the materials from the region for economic reasons and on the development of visual perception. The designers stimulate the participants to observe local things like patterns and forms in the architecture, in the surroundings and nature to be used as visual motives of the products to be created. I will refer to three experiences, two in the Amazon region and one in Africa.

This chapter investigates sidewalk sociability and neighborhood use, by focusing on the regular encounter of a group of retired men to play cards on their neighborhood’s main street. Direct and ethnographic observations were used on one Lisbon suburban working and lower middle-classes residential district.

Sidewalk card-playing is understood as “focused gathering” (Goffman, 1971a) and this concept discloses the social organization of a public gaming held encounter and the specific rules created to regulate interactions between players and their audience. The sidewalk sociability effects produced by card-playing are interpreted as originating from “triangulation stimuli” (Lofland, 1998; Whyte, 2002) and “sociability pillar” construction (Charmés, 2006).

Card-playing encounters are discussed in detail as a practical and symbolical neighborhood-use (Blokland, 2003) enacted by an elder-men peer-group. Research underscores the relationship between the elderly peer-group members’ practices and the neighborhood’s public space appropriation, their public characters’ attributes (Jacobs, 1972) and behavior, and social construction of a sidewalk small social place. Among aged peer-group members, sidewalk card-playing accounts for an increase in social and psychological benefits, ranging from social contacts to memories self-expression, derived either from the gaming situation or from its pervasive sociability.

In port cities with declining industries, waterfront redevelopment is one major part of the competitive agenda. The increasing economic importance of service, leisure, and tourism industries created an opportunity to reuse urban waterfront areas no longer considered profitable. Parque das Nações in Lisbon is a product of such a process: It’s a newly built mixed-use waterfront neighborhood, planned, and developed, first and foremost, to be the site of Expo ’98. This former industrial and port area has been emerging in the last 15 years as a “showcase” for Lisbon: a piece of the competitive strategy of the Portuguese capital. Its public spaces are an important part of that strategy and have been managed in order to remain particularly safe and clean.

On one hand, Parque das Nações is a socially homogenous elite residential neighborhood, on the other hand, it is emerging as a new metropolitan centrality characterized by an intense mobility and by an increasing concentration of urbanites carrying on work and leisure related activities. It is the coexistence of these two complementary and contradictory dynamics that shapes the interactive logic of public life in the area.

This chapter explores the use, appropriation, and interaction patterns afforded by the public spaces of Parque das Nações. I discard both the idealized conception of public spaces that characterizes them as havens of diversity and accessibility and the more contemporary idea of public spaces as empty spaces that no longer promote encounters with others, serving exclusively as marketing tools for real-estate developers. Instead, I argue that the production of urban areas such as Parque das Nações is a socially unequal process resulting in excessively planned and controlled public spaces. However, when they attract different populations for different reasons, these spaces might foster unexpected, emergent, or even transgressive uses and interactions that promote public space vitality.

This chapter discusses how young Black people produce social agency through the sphere of culture, based on hip-hop. Divided into two parts, it surveys theses and dissertations produced in Brazilian universities on the subject in the last ten years. In a second moment, it proposes a research methodology that takes young people as narrators of their social experiences, emphasizing how they think about the school space. The work is an exploratory study and seeks the interposition between formal schooling and the cultural practices of hip-hoppers. It intends to affirm hip-hop as a power, an affirmative form of an ethic of life, a way of life, and a way of escaping the established places for poor, Black young people from the suburbs. It is also intended to show how hip-hop, a marginal culture, has triggered a game of cultural positions within the school and displaced provisions of power.

Major pillar of Via Campesina in Brazil, the Landless Workers’ Movement (Movimento dos Trabalhadores Rurais Sem Terra – MST) political platform combines land reform and agro-ecology, claiming for a profound change in the hegemonic agriculture model in the country, hoisting the ‘food sovereignty’ flag. However, this was not a linear trajectory. Focusing on events that took place in the state of Rio Grande do Sul, the birthplace of the MST, this chapter aims to analyse the different path followed by MST there in order to consolidate the ‘conquered’ settlements. The organization approached, initially, a network of technicians and social organizations critics of the technological package of the Green Revolution in Brazil. Afterwards, choose to support the deployment of conventional agriculture in the agrarian reform settlements, prioritizing collective organization of labour through cooperatives of production, practicing an agriculture based in the intensive use of pesticides, chemical fertilizers and commercial seed varieties. Thanks to the growing international connections of the MST, that paved the way for the creation of Via Campesina, and to the proximity to ‘militant technicians’ coming mainly from the agronomy student movement, in the end of the 1990s, MST resumed its dialogue with alternative agriculture strands, particularly with agro-ecology, campaigning for an agriculture based on principles of environmental conservation and valorization of the peasant way of life.

This chapter is born out of concern about the perception of the physical and symbolic place of the live-in housekeeper, both in socioeconomic, and historical terms, as well as the architectural and social dynamics of the home. An intersectional and teleological analysis of the intrinsic devaluation of paid social reproduction work is carried out, based mainly on gender, race, and class inequalities. Ultimately, the chapter tries to locate the position in which the maid finds herself in the domestic environment, both in family relationships and in the symbolism inherent to the concept of the maid’s room. Based on sociological, philosophical, and anthropological analysis, the ambiguous place of domestic workers becomes clearer, promoting a reflection on the very concept of family and household. Thus, the chapter proposes to achieve a hermeneutic dive into the experience of this working class, revealing a hierarchical system beyond the socioeconomic, but above all, of their subjectivities.