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Article
Publication date: 1 January 2013

Cultural dissonance: Marketing top brands during a recession

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

During a time of economic uncertainty does the demand for luxury or high quality goods dry up? Do the well off, the rich, and even the super rich begin to tighten their belts along with everyone else? Do luxury retailers need to trade down in order to keep their products affordable?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Details

Strategic Direction, vol. 29 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/02580541311285357
ISSN: 0258-0543

Keywords

  • Culture
  • Retail
  • Recession
  • Luxury
  • High net worth (HNW)
  • Marketing strategy
  • Consumer behaviour

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Article
Publication date: 1 June 1997

Understanding competitive advantage in retail financial services

Jim Devlin and Christine T. Ennew

The process of establishing a competitive advantage is at the heart of competitive marketing strategy. However, a competitive advantage cannot be established without a…

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Abstract

The process of establishing a competitive advantage is at the heart of competitive marketing strategy. However, a competitive advantage cannot be established without a clear idea of what constitutes the relevant competitive arena. Theoretically, there are strong arguments for seeing both these processes as market‐driven, but in practice their implementation may present particular problems for financial services providers. The degree of complexity and intangibility which characterizes most financial services is generally thought to complicate the identification of a clear source of competitive advantage; it is also argued that these characteristics might affect the extent to which an organization may identify the appropriate competitive arena. Provides preliminary interview‐based evidence on the extent to which the market‐driven concepts of competitive advantage and competitive arena have been adopted in financial services and evaluates the extent to which they can be adopted, given the distinctive characteristics of many of the services concerned. Contends that the findings confirm the difficulties associated with the development of a clear competitive advantage and the relative unimportance of price; they also highlight the practical difficulties associated with defining the competitive arena as market‐driven. While these difficulties are common across the financial service providers interviewed, concludes that there is some evidence to suggest that market‐driven competitive arenas and sources of competitive advantage are more easily identifiable for specialist or niche players.

Details

International Journal of Bank Marketing, vol. 15 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/02652329710165984
ISSN: 0265-2323

Keywords

  • Competitive advantage
  • Financial services
  • Market segmentation
  • Retailing
  • Service operations
  • United Kingdom

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Case study
Publication date: 16 February 2016

The Quest for Gold: Communications Challenge

Sanjeev Tripathi and Kopal Agrawal Dhandhania

OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the…

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Abstract

OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the problems with Indian sports and from industry who had a passion for sports and supported it. OGQ supported its athletes for the 2012 London Olympics through voluntary contributions and its athletes won four medals. For the 2016 Olympics, OGQ had a target of eight Olympic medals and was scaling up its support to athletes. Viren Rasquinha, the CEO of OGQ, knew that he had to focus on getting more contributions as he needed more resources to support the athletes. For this OGQ needed to review its communication strategy to the current and potential donors.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
DOI: https://doi.org/10.1108/CASE.IIMA.2020.000098
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

Keywords

  • Olympic Games
  • Athletes
  • Sports
  • Communication Plan
  • Marketing Strategy
  • Digital Marketing
  • Social Media Platform

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Case study
Publication date: 20 January 2017

The Carlyle Group: IPO of a Publicly Traded Private Equity Firm

Susan Chaplinsky and Felicia C. Marston

This case is used in Darden's course elective, Corporate Financing, and is accompanied by a teaching note for instructors and Excel spreadsheet for students. The Carlyle…

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Abstract

This case is used in Darden's course elective, Corporate Financing, and is accompanied by a teaching note for instructors and Excel spreadsheet for students. The Carlyle Group IPO case explores the circumstances leading up to the firm's IPO in May 2012. Over the past 25 years, Carlyle had grown from a fledgling private equity firm to one of the world's largest and most diversified investment firms. Carlyle had prepared extensively for the roadshow; management anticipated some tough questions. Students are asked to evaluate the extent to which Carlyle is undervalued relative to its peers. The case provides information on how to evaluate the earnings received by the public shareholders and outlines several alternative approaches to value PPEs.

Details

Darden Business Publishing Cases, vol. no.
Type: Case Study
DOI: https://doi.org/10.1108/case.darden.2016.000294
ISSN: 2474-7890
Published by: University of Virginia Darden School Foundation

Keywords

  • valuation
  • private equity
  • DCF
  • discounted cash flow
  • initial public offering

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Article
Publication date: 1 February 2006

UBS overshadows Crédit Suisse: But will rich customers see bigger as better?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

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Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

You have got $15 million which needs investing and you are sitting in an office in central Zurich listening to the professional and personal advice of the people at leading Swiss bank UBS, a bank which has made its reputation out of managing private wealth. Your chair will no doubt have been occupied, and will be shortly after you vacate it, by people for whom a million dollars might seem like loose change.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Details

Strategic Direction, vol. 22 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/02580540610644069
ISSN: 0258-0543

Keywords

  • Banks
  • Banking
  • Acquisitions and mergers
  • Internet
  • Marketing strategy
  • Corporate strategy

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Article
Publication date: 1 December 2002

Asset management: equities demystified

Shanta Acharya

In this series of extracts from the concluding chapter of Acharya’s book, Asset Management: Equities Demystified, the author argues that the major factor in future…

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Abstract

In this series of extracts from the concluding chapter of Acharya’s book, Asset Management: Equities Demystified, the author argues that the major factor in future developments will be legislation and regulation. But she suggests that ultimately knowledge management will be the crucial competitive advantage. “As knowledge is power”, she says, “knowledge is more powerful today than ever before”.

Details

Balance Sheet, vol. 10 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/09657960210450772
ISSN: 0965-7967

Keywords

  • Assets management
  • Investment
  • Insurance
  • Risk management
  • Knowledge management
  • Regulations

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Book part
Publication date: 1 July 2015

A Comparison of the Fed’s and ECB’s Strategies during the Subprime Crisis

Marcel Aloy and Gilles Dufrénot

This chapter proposes a comparative analysis of the monetary policies undertaken by the Federal Reserve Board and the European Central Bank after the 2008 subprime crisis…

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Abstract

This chapter proposes a comparative analysis of the monetary policies undertaken by the Federal Reserve Board and the European Central Bank after the 2008 subprime crisis. We point out the twin nature of the financial crises in Europe in comparison with the US crises: in addition to the role of bank funding, the euro area countries have also experienced a structural problem of balance of payment disequilibria. This explains why in the early stages of the subprime crisis, the Fed has succeeded in tackling the illiquidity problems facing the banking sector, while the ECB did not. The Fed could then focus on tackling the recession in the real sector by adopting quantitative easing policies to exert downward pressure on the long-term interest-rate. In the euro area quantitative easing policies came later, in 2013. Even the forward guidance policies have been different between the two central banks. Unlike the ECB, the Fed has gone through diverse forward guidance policies: qualitative, calendar-based, and state-contingent. The chapter proposes a new survey of the monetary policies after the subprime crisis by comparing two strategies in different contexts: the United States and the euro area.

Details

Monetary Policy in the Context of the Financial Crisis: New Challenges and Lessons
Type: Book
DOI: https://doi.org/10.1108/S1571-038620150000024024
ISBN: 978-1-78441-779-6

Keywords

  • monetary policy
  • subprime crisis
  • ECB
  • Fed
  • C51
  • C52
  • E52
  • E58

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Article
Publication date: 18 June 2020

Advancing capacity to adapt to climate change: addressing information needs in the Australian property industry

Georgia Warren-Myers, Anna Hurlimann and Judy Bush

The purpose of this paper is to understand the sources of climate change information used and trusted by key stakeholders in the Australian property industry, their…

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Abstract

Purpose

The purpose of this paper is to understand the sources of climate change information used and trusted by key stakeholders in the Australian property industry, their information needs and their capacity to translate that information into decision-making.

Design/methodology/approach

Qualitative research applying in-depth interviews with 24 key stakeholders from a diverse range of property/real estate companies in Australia.

Findings

This research identified a wide range of information types used by key stakeholders, ranging from reliance on unsophisticated mass media reporting to detailed analysis of scientific research. The capacity of stakeholders to translate this information for their organisation was polarised; 11 of the 24 interviewees indicated they had the capacity, while the other 13 indicated they did not, often owing to time horizons or lack of current interest within the organisation or from clients.

Research limitations/implications

This research was limited to 24 in-depth interviews and is not intended to be a representative sample. However, this limitation is offset by the fact that a diverse range of stakeholders were interviewed and an in-depth and rich understanding has been provided about their approach to climate change.

Practical implications

The results can inform the development of better communication channels for climate change for the property industry by supporting science-practice collaborations in the timely and effective dissemination of research. This is important to understand given the identified need to bridge the gap among research, policy and practice.

Social implications

Climate change poses significant challenges and risks for built environments. The property industry, as a key stakeholder, has great potential to influence current practices. The results reported here assist in addressing these challenges.

Originality/value

At present, limited research globally has been conducted about climate change actions in the property industry. This research responds to this gap.

Details

Journal of European Real Estate Research , vol. 13 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/JERER-03-2020-0017
ISSN: 1753-9269

Keywords

  • Property
  • Adaptation
  • Real estate
  • Climate change
  • Information and communication

Content available
Article
Publication date: 4 April 2020

The effects of financial inclusion on agricultural productivity in Nigeria

Babajide Fowowe

Farmers are the largest group of financially excluded persons in Nigeria, thereby highlighting the supply shortfall in finance to agriculture in Nigeria. Availability of…

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Abstract

Purpose

Farmers are the largest group of financially excluded persons in Nigeria, thereby highlighting the supply shortfall in finance to agriculture in Nigeria. Availability of finance would go a long way in improving output and productivity in agriculture, and consequently help in reducing poverty. This study conducts an empirical investigation of the effects of financial inclusion on agricultural productivity in Nigeria.

Design/methodology/approach

This study makes use of the Living Standards Measurement Study–Integrated Surveys on Agriculture (LSMS-ISA). This is a new data set on agricultural households which contains information on agricultural activities and various household activities, including banking, savings and insurance behaviour. Considering the data are such that there are observations for households over three time periods, the study exploits the time series and cross-section dimension of the data by using panel data estimation.

Findings

The empirical results of the study show that financial inclusion, irrespective of how it is measured, has exerted positive and statistically significant effects on agricultural productivity in Nigeria.

Originality/value

While considerable research has been conducted to examine how finance affects broad macroeconomic aggregates, little is known about the effects of finance at the household and individual level. It is important to explicitly account for financial inclusion when examining the effects of finance on individuals and households. This study improves on existing research and offers new insights into the effects of financial inclusion on the economic activities of agricultural households in Nigeria.

Details

Journal of Economics and Development, vol. 22 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/JED-11-2019-0059
ISSN: 1859-0020

Keywords

  • Financial inclusion
  • Agricultural productivity
  • Nigeria
  • Africa
  • Households in agriculture
  • Poverty
  • Q12
  • Q14
  • G0
  • O55

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Article
Publication date: 9 November 2015

Service quality and customers’ behavioural intentions: Class and mass banking and implications for the consumer and society

Koushiki Choudhury

The purpose of this paper is to explore how the different dimensions of service quality influence customers’ behavioural intentions in the private and public sector banks…

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Abstract

Purpose

The purpose of this paper is to explore how the different dimensions of service quality influence customers’ behavioural intentions in the private and public sector banks, that is, in class and mass banking, respectively, and the implications for the service provider, consumer, society and consumer policy.

Design/methodology/approach

A contextually modified SERVQUAL instrument was used to capture customers’ perceptions of service quality followed by exploratory factor analysis to study the dimensionality of service quality in retail banking. Multiple regression was used to probe the influence of the dimensions of service quality on customers’ behavioural intentions.

Findings

The study revealed four dimensions of service quality in retail banking, namely, customer-orientedness, reliability, tangibles and convenience and showed that the service quality factor customer-orientedness comprising of the responsiveness and attitude of employees is most important in influencing customers’ behavioural intentions in the case of private sector banks and reliability of the service is most influential in the case of public sector banks.

Research limitations/implications

Future research can focus on “service excellence” being extended beyond assessment of the quality of services, towards evaluation of the quality of life outcomes, to which public organizations contribute, appraisal of the quality of public governance processes and quality of performance in meeting social objectives.

Practical implications

Retail bank managers must realize the importance of employees providing competent, reliable service in the case of public sector banks and their responsiveness and behaviour towards customers in the case of private sector banks, as the keys to foster a culture of service excellence.

Social implications

High-quality financial consumer policy must not only be able to increase customer satisfaction with financial services but also build security and trust in public administration through transparent processes and accountability. In this context, with public agencies being regarded as service providers and citizens as customers, the concept of quality must also visualize public agencies as catalysts of a responsible and active civic society.

Originality/value

This study explores the relationship between service quality and customers’ behavioural intentions in the private and public sector banks by linking both constructs at their dimensional level. It highlights major implications for the service provider, society, consumer and public policy based on the different needs, characteristics and requirements of customers of class and mass banking, that is, private and public sector banks.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/APJML-02-2015-0025
ISSN: 1355-5855

Keywords

  • Society
  • Service quality
  • Behavioural intentions
  • Public sector banks
  • Private sector banks
  • Consumer and policy implications

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