UBS overshadows Crédit Suisse: But will rich customers see bigger as better?

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

You have got $15 million which needs investing and you are sitting in an office in central Zurich listening to the professional and personal advice of the people at leading Swiss bank UBS, a bank which has made its reputation out of managing private wealth. Your chair will no doubt have been occupied, and will be shortly after you vacate it, by people for whom a million dollars might seem like loose change.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2006), "UBS overshadows Crédit Suisse: But will rich customers see bigger as better?", Strategic Direction, Vol. 22 No. 2, pp. 15-17. https://doi.org/10.1108/02580540610644069