The Quest for Gold: Communications Challenge
Publication date: 16 February 2016
Abstract
OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the problems with Indian sports and from industry who had a passion for sports and supported it. OGQ supported its athletes for the 2012 London Olympics through voluntary contributions and its athletes won four medals. For the 2016 Olympics, OGQ had a target of eight Olympic medals and was scaling up its support to athletes. Viren Rasquinha, the CEO of OGQ, knew that he had to focus on getting more contributions as he needed more resources to support the athletes. For this OGQ needed to review its communication strategy to the current and potential donors.
Keywords
Citation
Tripathi, S. and Dhandhania, K.A. (2016), "The Quest for Gold:
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2016 by the Indian Institute of Management, Ahmedabad