Search results

1 – 10 of over 8000
Article
Publication date: 2 August 2024

Lotte Hallez, Bram Spruyt, Filip Boen and Tim Smits

This study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and…

Abstract

Purpose

This study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and choices.

Design/methodology/approach

Experimental data were collected online via a questionnaire and a hypothetical choice task completed by 221 young consumers (i.e. 19–25 years). We manipulated two packaging cues for a liquid food product: the packaging material (glass vs plastic) and the presence (vs absence) of a recycled content claim (i.e. 100% recycled). We also manipulated whether a price premium was attached to these packaging variations.

Findings

The packaging material and the claim both had a significant influence on young consumers’ sustainability perceptions, and these perceptions extended to perceptions of various product attributes (e.g. healthiness, quality). When all products cost the same, participants were more likely to choose a glass bottle (i.e. 81%) than a plastic bottle, and a bottle with the recycled content claim (i.e. 79%) than a bottle without this claim. However, these preferences dropped significantly when a price premium was attached to these packaging variations.

Originality/value

While most studies have relied on surveys and qualitative methods to investigate consumers’ reactions to sustainable packaging, our research uses an experimental method to assess how packaging impacts young consumers’ perceptions and choices. Additionally, by manipulating the presence of a price premium, this study uniquely investigates the impact of such a premium on young consumers' willingness to choose sustainable packaging.

Details

British Food Journal, vol. 126 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 9 April 2018

Sumer Singh, Jyoti Kumar and P.V.M. Rao

The purpose of this paper is to investigate and propose a framework for environmental impact assessment of packaging material being used to package a product.

1525

Abstract

Purpose

The purpose of this paper is to investigate and propose a framework for environmental impact assessment of packaging material being used to package a product.

Design/methodology/approach

The research considers parameters identified in the literature by the use of “Delphi Technique”. Based on available data, methods of measurement of the parameters are carried out. Furthermore, a metrics is proposed for measurement of environmental impact. Based on the metrics, the research proposes a framework for environmental impact assessment by use of Dominic’s method. The research validates the proposed framework through Pahl and Beitz method.

Findings

The proposed framework establishes a metrics for measurement of 16 parameters for environmental impact assessment. The framework can be used to compare a set of alternate packaging material for the same product for its environmental impact. The framework also provides a quantitative measure of the environmental impact assessment of a product packaging.

Research limitations/implications

The research can be used to evaluate a packaging as compared to its alternate. It can also be used to propose suggestions for improving the environmental impact of packaging in comparison to its alternate.

Practical implications

The data considered for establishing of metrics for measurement of parameters for environmental impact may not be available in all practical situations in the similar way as considered in the research.

Originality/value

This paper proposes a framework for environmental impact assessment for product packaging considering data in the Indian scenario.

Details

Management of Environmental Quality: An International Journal, vol. 29 no. 3
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 12 April 2013

Elina Dace, Ieva Pakere and Dagnija Blumberga

The purpose of this paper is to estimate the costs of implementation of the deposit‐refund system for packaging of beverage drinks in Latvia, and to evaluate the economic…

Abstract

Purpose

The purpose of this paper is to estimate the costs of implementation of the deposit‐refund system for packaging of beverage drinks in Latvia, and to evaluate the economic feasibility of the system in the period up to 2020.

Design/methodology/approach

The economic assessment is based on the projections of the future consumption of beverage drinks, and of the amount of deposit packaging respectively. Investment, collection, transportation, maintenance and other system operating costs are considered. An evaluation is made to compare the producers’ costs in the existing curbside collection system and in deposit‐refund system.

Findings

The costs of the deposit‐refund system depend on the amount of packaging placed on the market. The amount of deposit packaging, in its turn, depends on the consumption of beverage drinks affected by GDP. The implementation of the deposit‐refund system would cause an increase in the beverage drink packaging costs, as producers would need to pay the service charge to cover the costs of the system operator. The assumed return rates of deposit packaging exceed the existing recovery rates. Thus, compared to the curbside collection system the recovery of polyethylene terephthalate (PET), glass and aluminium has increased, whereas the amount of landfilled waste has decreased.

Originality/value

For several years there have been on‐going discussions on implementation of the packaging deposit‐refund system in Latvia. However, there are no academic studies available, applicable to evaluate the economic aspects of the system implementation. The paper presents the methodology for assessing the investment, collection, maintenance and other costs, as well as providing the results of estimated costs of the packaging deposit‐refund system in Latvia in the period up to 2020.

Details

Management of Environmental Quality: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 28 April 2020

Christelle Bou-Mitri, Marilyn Abdessater, Hani Zgheib and Zeina Akiki

The purpose of this paper is to assess the impact of the packaging design on consumers’ perception of the food quality, safety, healthiness and preference to buy.

3497

Abstract

Purpose

The purpose of this paper is to assess the impact of the packaging design on consumers’ perception of the food quality, safety, healthiness and preference to buy.

Design/methodology/approach

A cross-sectional study recruited a convenience sample of 547 Lebanese adults with a median age of 30 years old and 54% being females, between November and December 2016, using an interviewer-based questionnaire.

Findings

As identified by the participants, packaging should “protect the food” (54.9%) and be safe (52%). Most participants especially those who reported that protecting the food is the most important packaging functionality tended to select the vacuum package [OR (95% CI) = 2.19 (1.32; 3.66); p = 0.002] for having the highest quality, being the healthiest and the more frequently bought (24.3, 30.2 and 29.1% respectively). Regarding the juice, most of the participants thought that the glass bottles have the highest quality, were the safest, the healthiest and the most frequently bought (64.9, 37.4, 68.4 and 52.9%, respectively). Those who reported that safety is the most important characteristic for food packaging, have selected transparent as the most attractive color to use [OR (95% CI) = 2.10 (1.25; 3.55); p-value = 0.005]. Among the consumers, 87% considered that nutrition and health claims were among the most important informative cues. Around 73.1% (n = 399) were willing to pay more for a better packaging with 59.4% willing to pay 3% more.

Originality/value

This market research identifies the packaging characteristics and features which have positive effects on consumer attitudes. Therefore, it will help manufacturers track consumers’ trends and interests, and accordingly impact their business decisions in responding adequately in their package design. The social behavior will increase the product sale and its market success leading to direct economic implications.

Details

Nutrition & Food Science , vol. 51 no. 1
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 September 1990

R.C. Coles and B. Beharrell

Develops and exemplifies the proposition that the key factorsdetermining the success of packaging innovation can be unified byconsidering them as consumer driven, technology…

2316

Abstract

Develops and exemplifies the proposition that the key factors determining the success of packaging innovation can be unified by considering them as consumer driven, technology driven, and distribution driven. The concept of the packaging and distribution mix is developed to show how organisations can respond, through marketing variables under their control, to attempt to gain a competitive advantage over rivals. A packaging optimisation strategy is described, based on a total systems approach, which proposes a balance between the complex mix of external influences.

Details

British Food Journal, vol. 92 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 9 May 2022

Claudio Aqueveque

The purpose of this paper is to investigate buyers' perceptions and preferences for three different packaging formats of low-priced wines existing in the Chilean market: Brick…

Abstract

Purpose

The purpose of this paper is to investigate buyers' perceptions and preferences for three different packaging formats of low-priced wines existing in the Chilean market: Brick Liquid Carton, Traditional Glass Bottle (0.75 L), and Magnum Glass Bottle (1.5 L). Since differences between these packaging formats do not permit a comparison of intrinsic packaging attributes, a consumer-centered perspective was adopted, with consumption occasion, perceived packages properties and demographic characteristics used as explanatory variables.

Design/methodology/approach

Data were collected through the administration of an online structured questionnaire. The study sample consisted of 433 low-income wine buyers who declared to buy low-priced wine in different package formats.

Findings

Findings reveal that preferences for different packaging options of low-priced wines vary depending on consumption occasion and that there are marginal effects of gender and age on these preferences. Also, results show that buyers' associations of different formats to relevant features are not equal, with perceived differences observed not only in features related to intrinsic package properties but also in terms of the properties of the wine they contain.

Practical implications

The results of this study have several implications for managers in the wine industry. First, and as preferences for alternative formats depend on the consumption occasion, marketing campaigns reinforcing these preferences or showing alternative occasions can be adopted. Second, the BLC format seems to be more accepted by younger consumers, and thus focusing on this segment can be a good alternative for companies selling wine in this format. Finally, firms selling wine in alternative package formats should try to educate or inform consumers about the marginal or null impact of packages on wine properties.

Originality/value

The study sheds light on the perceptions and preferences for alternative package formats within the wine industry, a topic that has been scantly explored. Specifically, it provides valuable marketing insights regarding the impact of consumption occasion on these preferences and the main features associated with the studied formats.

Details

British Food Journal, vol. 125 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 May 1982

C.K. Walter

There has been no lack of criticism in the literature of accounting and logistics over the attention given, or not given, to distribution costs. Dobson stated flatly…

Abstract

There has been no lack of criticism in the literature of accounting and logistics over the attention given, or not given, to distribution costs. Dobson stated flatly: “Distribution is neglected by cost accountants”. Only slightly less deprecating were Lambert and Armitage, who concluded that, for years, “control over distribution costs has been at best haphazard and, at worst, nonexistent”.

Details

International Journal of Physical Distribution & Materials Management, vol. 12 no. 5
Type: Research Article
ISSN: 0269-8218

Article
Publication date: 3 May 2016

Sangbeom Cho, Venky Sundaram, Rao Tummala and Yogendra Joshi

The functionality of personal mobile electronics continues to increase, in turn driving the demand for higher logic-to-memory bandwidth. However, the number of inputs/outputs…

286

Abstract

Purpose

The functionality of personal mobile electronics continues to increase, in turn driving the demand for higher logic-to-memory bandwidth. However, the number of inputs/outputs supported by the current packaging technology is limited by the smallest achievable electrical line spacing, and the associated noise performance. Also, a growing trend in mobile systems is for the memory chips to be stacked to address the growing demand for memory bandwidth, which in turn gives rise to heat removal challenges. The glass interposer substrate is a promising packaging technology to address these emerging demands, because of its many advantages over the traditional organic substrate technology. However, glass has a fundamental limitation, namely low thermal conductivity (∼1 W/m K). The purpose of this paper is to quantify the thermal performance of glass interposer-based electronic packages by solving a multi-scale heat transfer problem for an interposer structure. Also, this paper studies the possible improvement in thermal performance by integrating a fluidic heat spreader or vapor chamber within the interposer.

Design/methodology/approach

This paper illustrates the multi-scale modeling approach applied for different components of the interposer, including Through Package Vias (TPVs) and copper traces. For geometrically intricate and repeating structures, such as interconnects and TPVs, the unit cell effective thermal conductivity approach was used. For non-repeating patterns, such as copper traces in redistribution layer, CAD drawing-based thermal resistance network analysis was used. At the end, the thermal performance of vapor chamber integrated within a glass interposer was estimated by using an enhanced effective thermal conductivity, calculated from the published thermal resistance data, in conjunction with the analytical expression for thermal resistance for a given geometry of the vapor chamber.

Findings

The limitations arising from the low thermal conductivity of glass can be addressed by using copper structures and vapor chamber technology.

Originality/value

A few reports can be found on thermal performance of glass interposers. However thermal characteristics of glass interposer with advanced cooling technology have not been reported.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 26 no. 3/4
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 1 April 1975

Gordon Wills

This monograph eschews the view that packaging is an exclusively marketing tool, or for that matter the concern of the distribution function alone. The author insists that a total…

Abstract

This monograph eschews the view that packaging is an exclusively marketing tool, or for that matter the concern of the distribution function alone. The author insists that a total systems view should be taken of the multiple purposes which the pack must meet. This poses very real problems for at least three levels—the conceptual acceptance of the proposition, its interpretation into operational terms, and implementation/control of the packaging activity. This discussion is intended for all directors of companies with a substantial recurrent expenditure in packaging as well as for members of the distribution function itself. Accordingly, it takes a managerial rather than a technical view of packaging. It stresses the critical importance of the state of goods on arrival with the customer; the aesthetics and sales power of packaging; the informative role of the pack; issues of unitisation; handling problems at all stages in the channel; and the ecological/environmental aspects in contemporary society. At each juncture, sensible plans of action are proposed.

Details

International Journal of Physical Distribution, vol. 5 no. 6
Type: Research Article
ISSN: 0020-7527

Article
Publication date: 24 September 2019

Kathleen Kelley, Johan Bruwer, Jennifer Zelinskie, Denise Gardner, Ramu Govindasamy, Jeffrey Hyde and Bradley Rickard

The purpose of this paper is to investigate consumers’ wine preferences, recycling attitudes and behaviors and socio-demographic data in an effort to build market segment profiles…

Abstract

Purpose

The purpose of this paper is to investigate consumers’ wine preferences, recycling attitudes and behaviors and socio-demographic data in an effort to build market segment profiles of those willing to transport wine bottles back to winery tasting rooms to be recycled, interest in standard-weight glass-alternative packaging and, various cork-alternative bottle closures.

Design/methodology/approach

A two-stage online survey was administered to 714 wine consumers residing in the Mid-Atlantic region of the USA during two periods in March 2016. Exhaustive chi-square automatic interaction detector (ECHAID) decision tree predictive analysis was used to identify the market segments.

Findings

A majority of survey participants were willing to bring empty wine bottles to a winery for recycling (85 percent). Collectively, 77 percent of participants were members of just three of the eight segments developed using a decision tree predictive algorithm, with 90 percent of participants in these segments willing to bring empty wine bottles to a winery tasting room to be recycled. Two segments were comprised of Millennials and Generation X, and the third of Baby Boomers, two having a moderate to extreme interest in natural cork used to seal wine bottles, and similar.

Originality/value

An ECHAID classification tree method was used to develop eight consumer segments. Identifying characteristics that describe consumers likely to return empty wine bottles to a winery benefits recycling efforts and could possibly encourage additional sales.

Details

British Food Journal, vol. 122 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 10 of over 8000