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The purpose of this paper is threefold: first, to present a framework of five “facets,” i.e., distinct but complementary ways in which the observed appeal of a consumer shopping site’s features can potentially be generalized across product/service domains (the authors call this framework the feature appeal generalization perspective); second, to determine if and how observed feature preferences for consumer electronics, bookstores, and sites “in general” generalize across domains; third, to test hypotheses about the impact of frequency of domain usage upon feature generalizability.

Via an online survey administered in a controlled laboratory setting, 313 respondents evaluated 26 website features in three domains (books, electronics, general) for a total of 24,414 preference judgments.

Two facets, individual feature values and within domain evaluative dimensions, revealed minimal generalizability, while there was moderate comparability across all domains in between domain feature correspondence. Personal preference elevation could be generalized between books and general, but not between these two and electronics. Differentiating dimensions showed that preferences were not generalizable from electronics to books and general because consumers wanted electronics features to provide “flashy sizzle” and books/general features to give “comfortable safety.” As hypothesized, patterns of generalizability coincided with frequency of domain usage.

Practitioners should not apply published studies of feature appeal to their domain of interest unless those studies directly analyzed that domain. Scientists should incorporate all five facets in modeling what attracts consumers to commercial websites.

This is the first multidimensional analysis of the generalizability of site feature appeal across business-to-consumer product/service domains, and the first to propose this integrated evaluative framework with its unique facets.

This research seeks to present a methodology for investigating the generalizability of a theory‐testing model. The methodology is used to examine the generalizability of a model of the antecedents and consequences of customer delight.

Theory testing of models in the marketing often fails to define an intended universe of generalization. This paper shows how multivariate generalizability theory can be used to estimate construct covariance components for specific sources of variance. These components can then be used to assess the generalizability of a structural equation model of a marketing phenomenon.

The parameters of a model of customer delight obtained from data that sample customers of a service or data that confound sources of variance do not generalize to data that capture variation across services or variation across raters. The relative impact of customer delight and satisfaction on behavioral intention varies with the source of variation being studied.

Previous research suggests that after controlling for customer satisfaction, customer delight accounts for very little variation in behavioral intention. But, for the source of variation of most relevance to managers, namely web sites, it is customer delight, not customer satisfaction, that is strongly associated with behavioral intention.

The methodology can be applied and can produce model parameters having substantially different managerial implications for the management of customer satisfaction and customer delight.

Discusses current methodological problems with principal performance appraisal and evaluation methods which have received considerable attention in the literature. Suggests that administrative performance appraisals can be conducted using a measurement technique called generalizability theory (”G” theory). Introduces “G” theory as a method for improving the dependability of principal performance appraisals.

New product concept screening, i.e., selecting a few viable innovative concepts from numerous candidates, involves high stakes and is complicated and resource intensive. Over the years, there has been heated debate about the relative merit of monadic (sequential) tests vs that of preference-based paired comparisons. The paper aims to discuss these issues.

This study proposes the Generalizability Theory as a framework to assess and compare the performance of traditional monadic test with the Adaptive Concept Screening (ACS) in terms of their testing results and psychometric quality.

Using 50 yogurt concepts and two independent groups of respondents, the results indicate that ACS requires a significant smaller sample of respondents to achieve a necessary minimum G coefficient for decision making. Moreover, ACS offers a more discriminating and reliable solution for early stage concept screening as manifested by a higher G coefficient and greater percentage of variance due to the selected concepts given the same sampling design.

The results lend strong support to ACS as a more cost-effective method for screening new product concepts and the Generalizability Theory as a systematic framework for assessing concept testing methods.

This study adopts the Generalizability Theory framework to assess the validity of new product concept screening method.

The purpose of this paper is to replicate and refine Parasuraman's 36‐item technology readiness index (TRI) across contexts and cultures to enhance its applicability and generalizability for both researchers and practitioners.

Based on psychometric procedures of scale development, four separate research phases, each one building on the previous, are performed using several samples. Measurement invariance analyses are performed across demographics, industries, and cultures to ascertain the stability of the refined versus the original scale.

A refined 16‐item TRI scale demonstrates sound psychometric properties based on findings from various reliability and validity tests, as well as scale replications employing several samples. The four dimensions remain stable across techniques and samples, while the utility of the refined scale increases due to ease of application. Measurement invariance analyses across demographic groups, industries, and cultures provide further support for the superior stability of the refined TRI.

Assessment of TRI across different contexts and cultures enhances validity, utility, and generalizability by reducing the number of items, building a nomological network, and verifying stability.

Service firms should pay more attention to measurement of customers' technology readiness. For both researchers and practitioners, the refined 16‐item scale benefits from reduced complexity and enhanced utility of TRI across contexts and cultures. Service managers will find the refined TRI less complicated and easier to apply in customer surveys, which greatly benefits service firms attempting to better understand customers' TR when implementing self‐service technologies.

Replication and cross‐validation of new concepts play a valuable role in determining the scope and limit of empirical research findings; they allow researchers to demonstrate how broadly and in what circumstances such concepts can be used. While Parasuraman calls for studies to assess the generalizability of the TRI scale, the current lack of support for TRI's generalizability is an important gap that needs to be addressed. The current study fills that gap, increasing the applicability and generalizability of the TRI scale through refinement, replication and validation across several samples, contexts, and cultures.

The purpose of this paper is to investigate the linkage between self‐managing team (SMT) member perceptions of collective efficacy and customer‐perceived service quality, and the most cost‐efficient way to reliably assess collective efficacy and customer‐perceived service quality, using generalizability theory (G‐theory).

Longitudinal design; employee and customer survey data from 52 teams of a major financial services institution were collected at two points in time.

First of all, results of OLS regression analysis show a positive effect of collective efficacy on customer‐perceived service quality. In addition, taking a G‐theory approach, the results indicate that collective efficacy possesses a higher psychometric quality than customer‐perceived service quality and that the costs of reliably comparing SMTs on collective efficacy are considerably lower compared to customer‐perceived service quality. Finally, for both constructs, the results reveal subtle but relevant differences in psychometric quality and costs of data collection across different types of service (routine versus non‐routine) settings.

To begin with, as a linkage construct, collective efficacy provides managers a mechanism for team intervention by means of task‐focused team building, role‐play exercises, and using feedback to increase service employee confidence. Secondly, when deciding to use survey data as one means to compare performance of organizational units, managers should first determine to what extent the distinct measurement design facets (e.g. items, persons, and occasions) account for variance in measures and sample correspondingly to save money on data collection. In doing so, they should explicitly take into account the type of service context and type of respondent.

This study identifies collective efficacy and customer‐perceived service quality as a set of service SMT performance measures that meaningfully connects employee and customer perceptions at the group level. Secondly, a G‐theory approach was used to assess the psychometric quality of these two measures and how data collection costs can be minimized to achieve a desired level of generalizability.

Long‐term orientation (LTO) is an important cultural value, which has been shown to meaningfully affect the behavior of individuals. Bearden et al. developed and tested a two‐dimensional scale measuring LTO at the individual level. This study aims to replicate and extend the work of Bearden et al. examining the psychometric properties and generalizability of the scale across ten countries of the European Union (EU).

Survey‐based data were collected from 3,491 respondents across ten EU Member States via an internet questionnaire.

The LTO scale is found to possess adequate dimensional properties in the majority of country samples. Discriminant validity between the two LTO dimensions is not evidenced across four country samples. Significant association is found between LTO and individualistic orientation among respondents in nine of the ten countries with few significant associations found between LTO and uncertainty avoidance. Finally, the generalizability of the scale is assessed through Cronbach et al.'s (1963) generalizability theory and found to be satisfactory though discriminant validity is found to be lacking.

Overall, the scale is recommended for use in measuring LTO with caution. Further research is needed to clarify the difference between the two subscales of tradition and planning.

Measuring and better understanding cross‐cultural differences in customers' LTO can be a means to overcoming difficulties in effectively marketing products and services across cultures.

The paper presents an original and first presentation of a cross‐cultural validation of a parsimonious LTO scale.

Other business education literature, particularly in the field of economics, has developed theories in respect of the reasons for non‐attendance of lectures and the positive correlation between class attendance and academic performance. The aim of this paper is to determine the generalizability of these theories to a large accounting class in South Africa.

This paper is a differentiated replication of the study by Paisey and Paisey, who provided initial evidence of the generalizability of these theories to a small accounting class in Scotland, employing a research questionnaire and the analysis of quantitative and qualitative data.

The reasons given for the non‐attendance of lectures generally correspond with those previously reported. Certain differences that are identified are likely a result of specific country or economic factors. This study found a significant positive correlation between class attendance and academic performance; however, the correlation is low and not very meaningful. Further analysis reveals some difference between language groups suggesting that culture and ethnicity may have an effect on the relationship between class attendance and academic performance.

This paper raises questions as to the generalizability of prior research on class attendance and academic performance. The findings of this study suggest other factors, including students' economic, cultural and ethnic backgrounds, are likely to affect associations between class attendance and academic performance.

The purpose of this paper is to examine the generalizability of the customer relationship management (CRM) scale originally developed by Sin et al. as well as to investigate the strength of linkages between CRM implementation components and business performance in Jordan's financial service organizations (FSOs).

Using a quantitative methodology, data were collected through a survey that included FSOs that are operating in the Jordanian market. The original adopted CRM scale was administered to 12 banks and 18 insurance companies that were found to be implementing CRM. An overall number of 320 questionnaires were sent to these banks and insurance companies' top management members who were directly involved in CRM implementation and performance assessments. Exploratory and confirmatory factor analyses were used to assess the generalizability of the CRM scale developed by Sin et al. Structural path model analysis was also used to test the research hypotheses concerning the relationship between CRM implementation and business performance.

The results suggest that the CRM implementation scale originally developed by Sin et al. does generalize to a Jordanian FSOs context. The findings indicate that there is a positive and significant relationship between CRM implementation components and FSOs' business performance comprised of financial and marketing performances. CRM organization and technology‐based CRM are the strongest predictors of variations in FSOs' business performance.

This paper is the first systematic research project in Jordan that isdevoted to investigating the scale and components of CRM implementation in Jordan and in the Middle East.

This paper aims to address the reporting of validation and evaluation criteria in qualitative management accounting studies, which is a topic of critical debate in qualitative social science research. The objective of this study is to investigate the ways researchers have reported the use of evaluation criteria in qualitative management accounting studies and whether they are associated with certain paradigmatic affiliations.

Building on the work of Eriksson and Kovalainen [Eriksson and Kovalainen (2008) Qualitative Methods in Business Research. London, Sage], the following three approaches are examined: the adoption of classic concepts of validity and reliability, the use of alternative concepts and the abandonment of general evaluation criteria. Content analysis of 212 case and field studies published during 2006 to February 2015 was conducted to be able to offer an analysis of the most recent frontiers of knowledge.

The key empirical results of this study provide partial support for the theoretical expectations. They specify and refine Eriksson and Kovalainen’s (2008) classification system, first, by identifying a new approach to evaluation and validation and, second, by showing mixed results on the paradigmatic consistency in the use of evaluation criteria.

This paper is not necessarily exhaustive or representative of all the evaluation criteria developed; the authors focused on the explicit reporting of criteria only and the findings cannot be generalized. Somewhat different results might have been obtained if other journals, other fields of research or a longer period were considered.

The findings of this study enhance the knowledge of alternative approaches and criteria to validation and evaluation. The findings can aid both in the evaluation of management accounting research and in the selection of appropriate evaluation approaches and criteria.

This paper presents a synthesis of the literature (Table I) and new empirical findings that are potentially useful for both academic scholars and practitioners.