Search results

We continue with our examination of The Grass Roots Approach potential opportunities coupled with potential risks The theme I now propose to develop is that, though the transfer of responsibility to the grass roots is a necessary condition of survival and prosperity, it carries with it a mass of unsolved — and, indeed, as yet, unconsidered — problems and is exposed to such immense risks that, if things were to go wrong, the outcome could be catastrophic. It is also part of my theme that the grass roots movement will gain strength and will expand considerably and rapidly. It isn't going to go into reverse. I foresee grass roots becoming one of the catch‐phrases of the eighties, just as involvement and motivation were the catch‐phrases of the sixties and participation the catch‐phrase of the seventies. A parallel development is likely to take place. Already the vocabulary of grass roots is beginning to creep into the politicians' bag of goodies and in the process it is coming to mean all things to all men, as in the case of participation at the earlier stage.

The primary aim of this research is to investigate the application of open source geographic information system software, geographical resources analysis support system (GRASS) for landslide hazard assessment.

Five parameters affecting landslide occurrence derived from topographical, geological and land use maps of Cameron highland were used for the assessment.

The results showed that about 93 percent of the study area falls under zone II that is of low hazard, with less than 7 percent on zone III with moderate hazard and only less than 1 percent falls under zone IV, which is of high hazard.

The accuracy of the landslide hazard map needs to be assessed by cross‐correlation with landslide occurrence in the field.

The map produced showed the potential application of GRASS as a tool for producing landslide hazard assessment map.

The major outcome of this research is the possible use of open source GIS software in the application of landslide hazard assessment. The capability of GRASS in performing such environmental assessment will certainly attract many researchers and organizations with limited budgets, especially in developing countries such as Malaysia.

This paper aims to explore how unreflective and reflective value experience emerges in value co-creation and co-destruction practices in a consumer context.

This paper presents a Heideggerian phenomenological heuristic consisting of three interrelated modes of engagement, which is used for interpretive sense-making in a dynamic and lively case context of amateur-level football (soccer) played on artificial grass. Based on a qualitative study using ethnographic techniques, this study examines the whats and the hows of value experience by individuals playing football at different qualities and in varying conditions across 25 Dutch football teams.

The findings reveal three interrelated yet distinct modalities of experience in value co-creation and co-destruction presented in a continuum of triplex spaces of unreflective and reflective value experience. The first is a joyful flow of unreflective value experience in emergent and undisrupted value co-creation practice with no potential for value co-destruction. Second, a semireflective value experience caused by interruptions in value co-creation has a higher potential for value co-destruction. Third, a fully reflective value experience through a completely interrupted value co-creation practice results in high-value co-destruction.

This research contributes to the literature on the microfoundations of value experience and value creation by proposing a conceptual relationship between unreflective/reflective value experience and value co-creation and co-destruction mediated through interruptions in consumer usage situations.

This study’s novel perspective on this relationship offers practitioners a useful vantage point on understanding how enhanced value experience comes about in value co-creation practice and how this is linked to value co-destruction when interruptions occur. These insights help bolster alignment and prevent misalignment in resource integration and foster service strategies, designs and innovations to better influence consumer experience in journeys.

This study deploys an integral view of how consumer value experience manifests in value co-creation and co-destruction that offers conceptual, methodological and practical clarity.

This study aims to identify the location of the micropyle, the role of the micropyle in seed germination and the association between the micropyle size and seed weight of grass peas.

First, the micropyle was identified by cutting the seed in half and observing the seeds under the electron microscope. Second, the micropyle was covered by lanolin to block water imbibition. The rate of imbibition and germination was then observed. Lastly, micropyle sizes of various grass pea genotypes were identified by capturing seed images under a light microscope and converting the sizes to mm² using computer software (ImageJ).

The location of micropyle was located nearby the hilum, similar to soybean seeds. Seed imbibition was significantly lower in lanolin application (<87%) than in the control (>124%) after 24 hours of submergence. Germination was a day delay for lanolin application on the micropyle compared to lanolin application on the non-micropyle. The germination delay resulted in a significantly lower germination percentage at <57% on the micropyle lanolin application than at >79% on the non-micropyle lanolin application after 10 days of sowing. There is no correlation between the micropyle size and seed weight.

These findings add information on the location and the role of the micropyle for grass pea seed germination.

This paper aims to examine how small, grass‐roots non‐governmental organisations (NGOs) account for their actions and expenditures and how this accountability is discharged to, and benefits, the citizens they serve.

The paper draws on social capital theory to inform an interpretive analysis of documentary and interview evidence. The empirical material is derived from CHAI policy and project documents, coupled with interviews with 75 participants at the national, district and community levels of the CHAI programme. An illustrative case study is presented of an NGO that delivers welfare services to a Ugandan community affected by the HIV/AIDS pandemic.

The research finds that, by harnessing the attributes of social capital, grass‐roots NGOs can supplement formal accountability obligations to funders with effective “bottom‐up” accountability to an often overlooked NGO stakeholder group – the service beneficiaries, with positive outcomes for social services delivery.

The research examines a single community‐led public welfare initiative (the Ugandan CHAI), with a particular focus on one illustrative grass‐roots NGO within that programme. Nevertheless, it offers insights into how accountability mechanisms can be reconceptualised to suit the context of developing countries where smaller NGOs increasingly operate.

The potential for less formal, “bottom‐up” accountability mechanisms is illustrated using the case of the Ugandan community‐led HIV/AIDS initiative (CHAI), a programme for delivering social services to communities ravaged by the effects of the HIV/AIDS pandemic.

This research addresses the lack of empirical studies of smaller, grass‐roots NGOs in the accounting literature. It also contributes to the under‐researched area of how NGOs can appropriately discharge their accountability obligations to beneficiaries. The use of social capital theory to inform the study is also a novel contribution of this paper.

The purpose of this paper is to disentangle the direct and indirect effects of three credence labels (Australian, animal welfare and grass-fed) on US consumer attitudes toward buying beef steaks. Furthermore, it explores the impact of consumer attribute knowledge, usage frequency, education and opinion strength on the magnitude of direct and indirect effects.

Data are collected through an online experiment with 460 US consumers and analyzed with path modeling.

The Australian label generates a 86 percent negative direct effect vs a 14 percent negative indirect effect on consumer attitudes, which means that US consumers do not make strong inferences to form their attitudes toward buying Australian beef. The animal welfare label generates 50 percent direct and 50 percent indirect effects. The grass-fed label generates only indirect effects (100 percent). The higher consumer education, attribute knowledge, usage frequency, education and opinion strength, the weaker are the indirect effects of credence labels.

The study focusses on consumers in one country (USA), one product (beef steak) and one label across three attributes, therefore generalization of results is limited.

The study offers a tool to agribusiness managers as well as to policy makers, NGOs and consumer groups to design and assess the effectiveness of communication campaigns attempting to strengthen (or weaken) consumer inferences and attitudes relative to credence labels.

Despite the wide literature on consumer inferences based on credence labels, this is the first study that quantitatively disentangles the complex set of inferential effects generated by credence labels and explores common relationships across multiple credence attributes.

The realization of the importance of browse in meeting the nutritional needs of ruminants in the dry season in the tropics has put a serious pressure on the already known browse plants. The purpose of this paper is to evaluate the nutritive value of Ficus thonningii (FT), which is a less known fodder tree.

A total of 25 West African dwarf goats (age range = 7‐9 months, live weight range = 5.0‐7.5 kg) were used for the study, and lasted for 98 days. FT was fed with Panicum maximum (PM) grass in different proportions of 0:100 (only grass), 25:75, 50:50, 75:25 and 100:0 (only Ficus) to five groups of goats. A completely randomized design was used to collect data on feed intake, digestibility, weight gain and nitrogen utilization.

Results showed that FT is higher in crude protein (CP) (20.51 per cent) and lower in neutral detergent fibre (NDF) (55.79 per cent) than PM (CP = 8.25 per cent, NDF = 76.16 per cent). Dry matter (DM), organic matter (OM), CP intakes (g/d/kg w^0.75) improved significantly with more FT in the diet and were best in 75 per cent FT (values = 79.84, 76.72 and 14.78, respectively) and lowest in solely PM (corresponding values = 21.06, 18.21 and 1.59). Weight gain (g/d) patterned nutrient intake and were best in 50 and 75 per cent FT (mean = 14.78) and least in solely PM (5.36). Digestibility values were generally good, but highest in 50 per cent FT, similar in 25, 75 and 100 per cent FT and least in solely PM. Nitrogen balance (g/d) and retention (per cent) were highest and similar in both 50 and 75 per cent FT (mean = 4.8 and 48.79) and lowest in solely grass (0.24 and 14.25).

FT displays no practical limitations to its utilization in ruminant feeding and could be used solely or in mixture with grass.

Being well consumed and utilized even as sole forage, FT will be a good insurance in alleviating feed scarcity problem for ruminant animals in the dry season.

This paper aims to address how an organization's multiple-dominant-logic system evolves as it grows and how does this evolution affect the way managers choose to balance ambidextrous innovation.

This paper adopts an interpretive and exploratory case study on the mechanism of how the multiple-dominant-logic system influences the decision of balanced ambidextrous innovation. Considering that the multiple-dominant-logic system will change with the development of a firm, this paper focuses on exploring how the evolution of multiple-dominant-logic system affects the way managers choose to balance ambidextrous innovation. The authors spent almost two years collecting data from M-grass Ecology and following the evolution and innovation through semi-structured interviews, archival data and observation. Then they set up a framework showing the influence mechanism by analyzing the data through a four-step process.

This research points out that an organization's multiple-dominant-logic system may change for several times in its growth. It provides a model for the evolution of a multiple-dominant-logic system. It confirms that firms' multiple-dominant-logic system is not immutable, but evolves with the change of the firm's internal resources and external environment. Also, it finds that under the influence of different multiple-dominant-logic architectures, mangers choose different ways to balance ambidextrous innovation. In this process, appropriate entrepreneurial bricolage plays a significant role in balancing ambidextrous innovation.

The findings offer some valuable insights for further research on dominant logics and ambidextrous innovation and hold important implications for managers making a decision.

Marketing, marketing communication and business strategy.

Graduate level and some core courses in undergraduate level.

The case describes the evolution of a start-up company, Great Sports Infra Pvt Ltd, which had acquired the exclusive dealership of the largest artificial sports surface products company – FieldTurf Tarkett. Great Sports Infra was started as a small business with a capital of INR 5 million, by Mr Anil Kumar who had won the exclusive license to sell the FieldTurf brand of artificial turf in India and the SAARC region. FieldTurf was a well entrenched brand for playing surfaces in several developed countries around the world. The size, scope and consumer base of the Indian market was vastly different from the mature markets in which FieldTurf was a well established brand. Anil had to find a market for the product in India which was a classic context of “existing product entering a new market” – in this case an emerging market. Identifying new markets and targeting them with a relevant marketing mix and communication mix were the dominant challenges faced by Anil. Having developed the market in India, he now faces competition from cheaper manufacturers and limited growth in the sports infrastructure. The students must deliberate on current strategies and suggest strategies for the future growth of the product in this market.

• Challenges of an established brand entering a new market in the emerging economies. Using Ansoff's matrix to identify the nature of challenges.

• Understanding positioning strategy.

• To understand how to extract IMC strategy from business strategy.

• Targeting each segment differently but keeping the message consistent following the principles of principles of IMC, i.e. harmony, consistency and synergy.

• Understanding the role of 6Ms in designing a communication plan.

• Understanding how to identify appropriate media mix.

• Understanding the holistic IMC framework.

Challenges of an established brand entering a new market in the emerging economies. Using Ansoff's matrix to identify the nature of challenges.

Understanding positioning strategy.

To understand how to extract IMC strategy from business strategy.

Targeting each segment differently but keeping the message consistent following the principles of principles of IMC, i.e. harmony, consistency and synergy.

Understanding the role of 6Ms in designing a communication plan.

Understanding how to identify appropriate media mix.

Understanding the holistic IMC framework.

Teaching notes.

The purpose of this paper is to convert real-world raster data into vector format and evaluate loss of accuracy in the conversion process. Open-source Geographic Information System (GIS) is used in this process and system resource utilizations were measured for conversion and accuracy analysis methods. Shape complexity attributes were analyzed in co-relation to the observed conversion errors.

The paper empirically evaluated the challenges and overheads involved in the format conversion algorithms available in open-source GIS with real-world land use and land cover (LULC) map data of India. Across the different LULC categories, geometric errors of varying density were observed in Quantum GIS (QGIS) algorithm. Area extents of original raster data were compared to the vector forms and the shape attributes such as average number of vertices and shape irregularity were evaluated to explore the possible correlation.

The results indicate that Geographic Resources Analysis Support System provides near error-free conversion algorithm. At the same time, the overall time taken for the conversion and the system resource utilizations were optimum as compared to the QGIS algorithm. Higher vector file sizes were generalized and accuracy loss was tested.

Complete shape complexity analysis could not be achieved, as the weight factor for the irregularity of the shapes is to be varied based on the demography as well as on the LULC category.

Because of the higher system resource requirements of topological checker tool, positional accuracy checks for the converted objects could not be completed.

This paper addresses the need of accuracy analysis of real-world spatial data conversions from raster to vector format along with experimental setups challenges and impact of shape complexity.