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1 – 10 of over 6000Eunah Yoh and LuAnn R. Gaskill
US retail executives' perspectives of the future of apparel retailing were explored in this study. Data were collected through personal interviews conducted at the 1996 National…
Abstract
US retail executives' perspectives of the future of apparel retailing were explored in this study. Data were collected through personal interviews conducted at the 1996 National Retail Federation (NRF) Convention in New York City. Current and future changes in demographic, consumer behavioural and technological trends impacting apparel retailing were studied; current challenges in the apparel retailing field were discussed and future business strategies were recommended. Respondents' predictions include the emergence of a new competitive culture focused on the development of unique products and business strategies beyond price‐based retail competition. Retail executives recommend the development of niche markets and strong product development programmes. Based on study results, implications for retail practitioners and researchers are discussed with relevant hypotheses inductively generated from study findings. The research was funded, in part, by the Graduate Student Research Fund, College of Family and Consumer Sciences, Iowa State University.
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Eundeok Kim and Kim K.P. Johnson
This paper, with part 1, aims to investigate the opinions of professionals working in the fashion industry on the future (i.e. next ten to 20 years) of fashion production and…
Abstract
Purpose
This paper, with part 1, aims to investigate the opinions of professionals working in the fashion industry on the future (i.e. next ten to 20 years) of fashion production and retailing.
Design/methodology/approach
Data in the form of essays were collected from 62 professionals. The constant comparative method and open coding were used in analysis of the data.
Findings
Advances in technology were identified as a driving force behind changes in fashion production and retailing. The total automation and wide adoption of mass customization were foreseen, along with continuous improvement to information technology. Some participants predicted that most production would continue to be sourced offshore. Others believed that apparel production would remain and even grow within the USA. To counter global competition, several strategies were identified. While online shopping was predicted to increase, brick and mortar stores would remain. Through the combination of different types of stores, new types of store would emerge, and consolidation of retail businesses would continue. Future consumer preferences as well as strategies to become competitive retailers were identified.
Practical implications
The findings can help academics in developing research ideas and making curricular decisions.
Originality/value
The examination of professionals' opinions in this paper may provide insights into the future useful for making decisions on career directions, selecting educational experiences, making investments, and planning strategies.
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Eundeok Kim and Kim K.P. Johnson
The paper aims to investigate the opinions of professionals working in various levels of the fashion industry on the future (i.e. the next ten to 20 years) of the industry.
Abstract
Purpose
The paper aims to investigate the opinions of professionals working in various levels of the fashion industry on the future (i.e. the next ten to 20 years) of the industry.
Design/methodology/approach
This is a two‐part study, with this part focusing on the future materials of fashion and on fashion design. The second part focuses on the future of fashion production and retailing. Data in the form of essays were collected from 62 professionals. The constant comparative method and open coding were used in analysis of the data.
Findings
Technological advancements were predicted as a major force for changes. Participants predicted the continued development of specialized fibers or fabrics for specific functions. Participants also predicted that future apparel styles would emphasize individuality, comfort, casualness, unisex, and ethnicity. Design and product development processes would be heavily dependent on digital technology; as a result, the role of technical design would grow in importance. Companies that can embrace technology without eliminating the art elements of the business – functional with an aesthetic touch – would remain in an advantageous position to sustain business profitability. Collaboration was also identified as an emerging trend.
Practical implications
The findings can help academics in developing research ideas and making curricular decisions.
Originality/value
Limited research exists addressing the views of a wide variety of professionals on the future of the fashion industry. The examination of professionals' opinions may provide insights into the future that are useful for making decisions on career directions, selecting educational experiences, and planning strategies.
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C.Y. Kwan, K.W. Yeung and K.F. Au
This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the macro‐ (demographic, economic, political, cultural…
Abstract
This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the macro‐ (demographic, economic, political, cultural, technological and natural factors) and micro‐ (sourcing, garment manufacturing, marketing intermediaries and consumers) environments affecting foreign investments in China’s apparel retailing market. With an examination of China’s demographic and economic indicators over the past 20 years, and the changing pattern of other macro‐factors having typically influenced the foreign investments in China’s apparel retailing sector, the paper also investigates the prevailing micro‐factors facing foreign investors. The future prospects of the China apparel retailing industry were also discussed.
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Jun Li, Yunyi Wang and Nancy L. Cassill
After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents…
Abstract
After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents a comparison research on four influential retailing outlets in the current Shanghai apparel retail market: upscale shopping centers, modern shopping malls, joint discount superstores (joint ventures with foreign retail giants), and manufacturers' wholly‐owned flagship stores (factory outlets). Corresponding to each retailing outlet, Plaza 66, Grand‐Gateway Mall, Carrefour Store in Quyang Road, and Youngor Flagship Store in Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing outlets' characteristics, and future prospects in the Chinese apparel retail market are discussed.
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Mary W. Mhango and Linda S. Niehm
This preliminary study describes the Malawi second‐hand clothing market and recommends strategies for improved distribution by entrepreneurs. We explore the potential for formal…
Abstract
Purpose
This preliminary study describes the Malawi second‐hand clothing market and recommends strategies for improved distribution by entrepreneurs. We explore the potential for formal retailing of second‐hand clothing in Malawi and present avenues for further research on the topic.
Design/methodology/approach
A critical content analysis was conducted using data from secondary sources. Data reduction, data display, conclusion drawing, and verification allowed for organization and compression of information, and assisted in identification of research gaps.
Findings
Preliminary findings suggest organizational structure and effective distribution channel relationships may lead small‐scale entrepreneurial ventures to grow in the Malawi formal market. It is apparent that second‐hand clothing retail entrepreneurs have significant location and resource advantages to leverage in the Malawi domestic market.
Research limitations/implications
This analysis was based on limited literature given the undocumented nature of Malawi retailing and the second‐hand apparel market. Potential research phases that could build from this study includes ethnographic study of current second‐hand clothing distribution and consumption practices in the Malawi context, stakeholders' perspectives on formalizing the second‐hand clothing trade, and a feasibility study on entrepreneurial training and start‐up program for small formal retailers of second‐hand apparel.
Originality/value
The paper highlights the second‐hand clothing trade as an under researched area with much fruitful potential for future study. Also the proposed framework for understanding retail development and distribution of second‐hand clothing from an embedded market perspective may be transferable to other developing nations who rely heavily on second‐hand clothing to meet consumer apparel needs.
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Manveer Mann and Sang‐Eun Byun
The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic…
Abstract
Purpose
The Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic development and emerging consumer groups with market power. Despite the increasing importance of India in the global market, little is known about apparel retail sectors in India and the information available is fragmented and under‐developed. The purpose of this paper is to assess the competitiveness of the Indian apparel retail industry and the changing market conditions since the 2006 retail trade liberalization to identify the opportunities and challenges of operating in the Indian market.
Design/methodology/approach
This study employs Porter's diamond model as the theoretical framework. This study conducts an extensive review of published documents including academic journals, trade publications, and government and industry web sites and discusses them within the framework of the diamond model.
Findings
By analyzing the multi‐determinants of the diamond model (factor conditions, demand conditions, related and supporting industries, firm strategy and rivalry and the role of government), the authors identified key opportunities and challenges of entering the Indian apparel retail industry.
Originality/value
This study provides a comprehensive view of the rapidly evolving Indian apparel retailing industry by evaluating multi‐dimensions of competitive conditions in Porter's model.
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Ritu Lohtia and Ramesh Subramaniam
States that there is compelling evidence that the Japanese retail distribution system is changing. This study uses census data for ten years (1985 to 1994) to understand past…
Abstract
States that there is compelling evidence that the Japanese retail distribution system is changing. This study uses census data for ten years (1985 to 1994) to understand past changes in the structure of the retail distribution system. To understand the likely changes to the distribution system in the future, data were collected from 136 Japanese manufacturers and retailers. Results suggest significant future changes in the number of retailers, specialty stores, general merchandise stores, discount stores, and non‐store retailing.
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The purpose of this paper is to examine the effects of product coordination and a model's face on consumer responses in terms of affective states, perceived amount of information…
Abstract
Purpose
The purpose of this paper is to examine the effects of product coordination and a model's face on consumer responses in terms of affective states, perceived amount of information and purchase intention.
Design/methodology/approach
The design of the study was a 2 (product presentation: coordinated vs uncoordinated) × 2 (model's face: present vs absent) between‐subjects design. A convenience sample of 243 college students participated in a web experiment.
Findings
The results suggest that complementary apparel items should be coordinated together (e.g. pairing t‐shirt and pants together on a model) on the web sites to produce favorable consumers' shopping outcomes. However, contrary to prior research findings, consumers perceived more information when no model's face was present with the product than when an attractive model's face and body were shown together.
Research limitations/implications
This study used a convenience sample of college women. Thus, future research needs to include a more diverse group of e‐shoppers to enhance generalizability of the findings.
Practical implications
The findings of the study provide useful insights that apparel e‐retailers can utilize to develop more effective e‐retailing web sites. Based on the findings, product coordination without a model's face is recommended for e‐retailers.
Originality/value
Overall the paper's findings provide empirical support for the Stimulus‐Organism‐Response (S‐O‐R) model and the ensemble effect.
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Abhishek Kumar Singh, Bharat Singh Patel and Cherian Samuel
Infrastructural revolution, intense competition and customer attraction towards organised apparel retailing in India are potentially affecting traditional retailing. The authors…
Abstract
Purpose
Infrastructural revolution, intense competition and customer attraction towards organised apparel retailing in India are potentially affecting traditional retailing. The authors seek to identify the factors that customers perceive during shopping in organised apparel retail store. This study also investigates the indirect effects of identified factors on behavioural outcomes such as loyalty.
Design/methodology/approach
The study randomly selected the customers immediately after shopping to minimise the experience's carryover effects. A sample of 648 customers was collected. Data were analysed using multivariate analysis of covariance.
Findings
The study has found that in-store logistics is the second order factor with ease of return, on-shelf availability, product accessibility, shopping convenience, and product information as the variables. The result shows that in-store logistics, store environment, store communication, merchandise assortment, perceived price and employee attribute influence customer satisfaction. As expected, these factors indirectly influence the loyalty.
Research limitations/implications
This study focused on organised multi-brand apparel retailing, and the survey was conducted in a tier-II city of India only. Hence, any attempt to generalise the findings must be undertaken with caution.
Practical implications
In the context of multi-brand retailing, competition is fierce. New entrants and traditional apparel retailers hesitate to adopt organised apparel retailing. The findings of this study can be helpful for new entrants and traditional apparel retailers to adopt organised apparel retailing.
Originality/value
Previous studies in the field of multi-brand retailing have mainly focused on the marketing aspect of retail stores. This study contributes to the operations aspect and tests the impact of operational function (in-store logistics) on customer satisfaction.
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