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A comparative study on new retailing outlets in the Shanghai apparel market

Jun Li (Fashion Institute, Dong Hua University, Shanghai, People's Republic of China)
Yunyi Wang (Fashion Institute, Dong Hua University, Shanghai, People's Republic of China)
Nancy L. Cassill (College of Textiles, North Carolina State University, Raleigh, North Carolina, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 June 2004

Abstract

After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents a comparison research on four influential retailing outlets in the current Shanghai apparel retail market: upscale shopping centers, modern shopping malls, joint discount superstores (joint ventures with foreign retail giants), and manufacturers' wholly‐owned flagship stores (factory outlets). Corresponding to each retailing outlet, Plaza 66, Grand‐Gateway Mall, Carrefour Store in Quyang Road, and Youngor Flagship Store in Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing outlets' characteristics, and future prospects in the Chinese apparel retail market are discussed.

Keywords

Citation

Li, J., Wang, Y. and Cassill, N.L. (2004), "A comparative study on new retailing outlets in the Shanghai apparel market", Journal of Fashion Marketing and Management, Vol. 8 No. 2, pp. 166-175. https://doi.org/10.1108/13612020410537861

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited