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Article
Publication date: 14 March 2023

Costanza Nosi, Barbara Aquilani and Irene Fulco

This study aims to analyze the management and marketing literature on food buying and consumption behavior during the COVID-19 pandemic to shed light on how consumers reacted to…

Abstract

Purpose

This study aims to analyze the management and marketing literature on food buying and consumption behavior during the COVID-19 pandemic to shed light on how consumers reacted to this global crisis, to help interpret consumer reactions to possible future crises and to identify future research avenues.

Design/methodology/approach

This study adopts a systematic literature review as research methodology.

Findings

This study's outcomes reveal that, during the pandemic, people have deeply changed their food buying and consumption habits. The analysis identifies four main themes: food purchasing channel choice and buying behavior; food choices and consumption habits; food andfood-related” waste; and country influence on food buying and consumption.

Research limitations/implications

This review uses only one database of records (Scopus). The Boolean modifiers chosen for extracting the papers may have influenced the type and number of retrieved publications. The analysis was limited to articles published in peer-reviewed academic journals.

Originality/value

While most examined investigations do not provide a comprehensive picture of consumers’ food-related responses to the pandemic and individually offer only a partial view focusing on one or just a few aspects of food consumer behavior, this study offers an overall description of consumers’ responses to the crisis and identifies important research issues to be addressed in the future.

Details

Journal of Consumer Marketing, vol. 40 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 12 August 2021

Mauro Sciarelli, Mario Tani, Anna Prisco and Francesco Caputo

The paper aims at investigating antecedents and predictors of consumers' buying and consumption processes within the Italian Solidarity Purchasing Groups (SPGs) to enrich current…

Abstract

Purpose

The paper aims at investigating antecedents and predictors of consumers' buying and consumption processes within the Italian Solidarity Purchasing Groups (SPGs) to enrich current debate about drivers and levers on which act for fostering ethical consumption in food sector.

Design/methodology/approach

Building upon the theory of planned behavior (TPB) a theoretical model is proposed for depicting possible antecedents and predictors of consumers' buying and consumption processes in food sector. The validity of the model has been tested via partial least squares structural equation modeling (PLS-SEM) using SmartPLS for analyzing primary data collected through a structured questionnaire from 354 consumers engaged in SPGs.

Findings

Within the domain of food buying and consumptions through SPGS, results show that consumers' behavior intention (BI) is influenced by consumers' attitude (ATT) and perceived behavioral control (PBC). Moreover, the research also demonstrates that consumers' ATT is influenced by consumers' ethical self-identity (ETH), consumers' willingness to support local economy (SLE), and food safety concern (FSC).

Originality/value

The study contributes to the ongoing debate on sustainable consumerism focusing the attention on SPGs as emerging social organizations inspired by ethical food consumption. Both theoretical development and empirical evidences enrich current knowledge about drivers and levers on which act for fostering ethical consumption in food sector.

Details

British Food Journal, vol. 123 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 27 July 2021

Mohammad Rokibul Kabir and Saima Islam

This research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic…

1130

Abstract

Purpose

This research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.

Design/methodology/approach

Data were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).

Findings

Findings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.

Research limitations/implications

The fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.

Practical implications

This study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.

Social implications

Under Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.

Originality/value

This study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

Details

British Food Journal, vol. 124 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 15 June 2021

Tarek Ben Hassen, Hamid El Bilali, Mohammad S. Allahyari and Laurence Charbel

Right after announcing the first cases, several governments worldwide have implemented stringent measures to stop the spread of COVID-19. This disruption in individuals' daily…

Abstract

Purpose

Right after announcing the first cases, several governments worldwide have implemented stringent measures to stop the spread of COVID-19. This disruption in individuals' daily routines transformed food consumption habits. Accordingly, the purpose of this paper is to examine the effects of the COVID-19 pandemic on food consumption, diet and food shopping behaviors in Lebanon.

Design/methodology/approach

The paper draws upon an online survey in Lebanon administered in Arabic and English through the Survey Monkey platform in the period of July 15—August 5, 2020, with 201 adults. The survey findings were analyzed using descriptive statistics, a paired sample t-test and a Phi correlation test.

Findings

The research underlined numerous key consumer tendencies that are currently affecting diet and food behavior in Lebanon. Indeed, the study outcomes suggested (1) a move toward healthier diets; (2) a rise in the consumption of domestic products due to food safety concerns; (3) a change in the grocery shopping behaviors (with a rise in online shopping); (4) a surge of food stockpiling; and (5) a decrease in household food wastage. Surprisingly, COVID-19 seems to generate several positive changes toward more sustainable and healthier consumption patterns in Lebanon.

Research limitations/implications

These findings contribute to the clarification and critical analysis of the impacts of COVID-19 on food behaviors in Lebanon, which would have several policy implications.

Originality/value

The findings of this first study contribute to the clarification and critical analysis of the impacts of COVID-19 on food behaviors in Lebanon, which would have several policy implications.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 12 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 2 September 2014

Muhammad Kashif, Mubashir Ayyaz and Sara Basharat

There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in…

1657

Abstract

Purpose

There is plethora of advertising research that has highlighted the mothers’ perspective to TV food advertising. However, the fathers’ perspective on children food advertising in societies that score high on masculinity is important but absent from literature. The purpose of this paper is to present opinions of respondents as fathers, concerning the impact of TV food advertisements on children buying and consumption habits.

Design/methodology/approach

The qualitative data through semi-structured interviews has been collected from 32 males having at least one child between the ages of seven and 14 years. The respondents were purposefully selected from a private sector university located in the province of Punjab, Pakistan. The collected data have been analysed through thematic analysis.

Findings

Thematic analysis revealed six themes; quantity of ads, negative impact of TV food ads, changing buying patterns, positive/productive impact on children, father's perceptions of TV advertising, and advertising changes to be incorporated. The findings have some social, cultural, and managerial implications for core advertising stakeholders.

Practical implications

This study is useful for marketing managers whose job is to persuade children and their families into buying their products. They can benefit from the findings of this study to customize the brand communication strategies as per the expectations of respondents as fathers. Furthermore, the study proposes useful insights that will help in devising consumer-led advertising policies in Pakistan.

Originality/value

The gender role of males while influencing family decision making with regards to food products marketing has been a new area of research. The study is pioneer in the field of consumer socialization in that it focuses upon the fathers’ perspective on TV advertising to children.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 26 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 28 January 2022

Dario Miocevic, Antonija Kvasina and Biljana Crnjak-Karanovic

Extant literature informs that expatriates develop a natural inclination towards host country food with increased acculturation. However, this study argues that expatriates might…

Abstract

Purpose

Extant literature informs that expatriates develop a natural inclination towards host country food with increased acculturation. However, this study argues that expatriates might have divergent goals in different domains of food adaptation (private vs public), which eventually sheds new light on their acculturation process. This paper aims to investigate how expatriate's adaptation in private vis-a-vis public domain influences their food consumption behavior.

Design/methodology/approach

This study draws on the optimal distinctiveness theory and domain-specific view of adaptation and tests the food adaptation outcomes of expatriates’ acculturation through social interactions with the local community. A survey was conducted among 120 expatriate newcomers currently living and working in the Middle East.

Findings

The findings show that acculturation positively influences food adaptation in the private (local food consumption), whereas its relationship with food adaptation in the public domain (local restaurant visits) assumes an inverted U-shape. Furthermore, the authors find that the latter relationship is negatively moderated by expatriate’s overall experience and positively moderated by uncertainty avoidance, which also unfolds situations when an expatriate follows social identification vis-à-vis differentiation pattern.

Originality/value

This work goes beyond the traditional focus on acculturation through social identification and provides evidence that differentiation effects must also be accounted for. The authors argue and provide empirical evidence that expatriates’ greater social interactions with the local community result in different food adaptation outcomes when private vs public consumption domains are considered. In addition, by analyzing the moderating effects of expatriate experience and uncertainty avoidance, the authors further provide evidence on when social identification vis-à-vis differentiation prevails.

Article
Publication date: 5 July 2013

Maria Kümpel Nørgaard, Kathrine Nørgaard Hansen and Klaus G. Grunert

The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative…

2266

Abstract

Purpose

The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes; and to investigate age and gender differences in the peer influence process.

Design/methodology/approach

A web‐based survey distributed via e‐mail was combined with follow‐up focus groups including adolescents aged 10 to 16 years in Denmark.

Findings

The survey results show that the youngest adolescents and the girls perceived the highest influence from peers, and that peer social influence has more effect on what adolescents perceive as important snack attributes as compared to more personal factors. The focus group results show that adolescents purchase and consume snacks that support their self‐image when socializing with other peers.

Research limitations/implications

Future research should measure other aspects of peer influence and related social aspects regarding consumption settings.

Practical implications

The results in this paper may be useful to marketers developing social marketing campaigns aiming at reducing bullying among adolescents or promoting healthy snacking.

Social implications

Moreover, the results may help generate societal emphasis on the importance of social and self‐image aspects in consumption settings when it comes to adolescent snacking behaviour, healthy food choices and social development.

Originality/value

The originality lies in the emphasis on social and self‐image aspects.

Details

Journal of Social Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Abstract

Purpose

To clarify needs and requests of the young generation to the contemporary and future education on food systems, this paper aims to examine the following issues: students’ background knowledge, students’ behaviour as consumers and food citizenship, most interesting topics of SFS for students and students’ preferences and expectations in developing different skills, topics and preferences in teaching/learning methods.

Design/methodology/approach

This study was performed as an online-survey amongst eight European Universities in seven European Union (EU) countries to which 1,122 students responded. Data was analysed with descriptive and multivariate statistical analyses.

Findings

Taste and Health are the most important values and motives that influence students’ food buying and consumption decisions, but significant differences were found amongst students from different universities and countries. The most important topics for students for future teaching courses are “organic food”, “fair trade”, “organic agriculture” and most important skills to learn are “ability to make a judgement and justify decisions” and the “ability to create and innovate”. Excursions and field trips as teaching methods was given the highest ranks.

Research limitations/implications

Different study programmes and cultural backgrounds of the participating students in the different universities could be a limiting factor for the interpretation of some results.

Originality/value

These results provide a basis for improvement of higher education in the EU towards sustainable food systems based on experiential learning/teaching methods.

Details

International Journal of Sustainability in Higher Education, vol. 21 no. 6
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 30 November 2023

Rashmi Ranjan Parida and Mahesh Gadekar

This paper investigates the factors and how they lead to meat choice decisions based on preferred slaughter practices. The literature has established the role of psychological…

Abstract

Purpose

This paper investigates the factors and how they lead to meat choice decisions based on preferred slaughter practices. The literature has established the role of psychological factors and morality perception in meat choice decisions. However, it explores how consumers' behavioural intention is impacted towards alternative meat when consumer guilt is activated in different cultural settings.

Design/methodology/approach

This study included in-depth interviews with consumers from India's emerging market due to its multicultural dimension and diverse religious beliefs about meat consumption. The authors conducted 17 interviews to explore antecedents towards non-halal meat choices.

Findings

Utilizing the Theory of planned behaviour (TPB), this paper explores research gaps related to meat consumption preferences based on preferred slaughter practices in an emerging market context. The findings uncover and add to understanding meat preferences in varied cultural contexts that affect consumer choices. The authors advance the current understanding of TPB from the perspective of behavioural intention toward non-halal meat.

Practical implications

The study's findings have significant implications for all the organizations/outlets dealing with non-vegetarian food products, whether packaged or fresh and for meat sellers.

Originality/value

The study is unique in identifying the meat choice preferences based on slaughter practice through the extended prism of TPB. The market chosen for this study is one of the biggest consumer markets and its growing continuously.

Details

British Food Journal, vol. 126 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 14 April 2014

Vanessa Haselhoff, Ulya Faupel and Hartmut H. Holzmüller

Only a limited number of studies have examined the behaviour and the strategies of children and parents during shopping. This ethnographical study aims at thoroughly understanding…

1836

Abstract

Purpose

Only a limited number of studies have examined the behaviour and the strategies of children and parents during shopping. This ethnographical study aims at thoroughly understanding family decision-making when shopping for groceries, especially children's and parents' negotiation strategies.

Design/methodology/approach

Using a qualitative ethnographical approach, seven known families were accompanied on 19 grocery shopping trips. Their behaviour, their interactions and their strategies during shopping were observed. Analysis was conducted by coding relevant information, defining categories, comparing data and identifying patterns.

Findings

The results show that children constantly influence their parents, directly and indirectly. They do this by displaying various behaviours in the grocery store. Their negotiation tactics are diverse, as are parents' reactions to their children's negotiation strategies. Children aim at fulfilling spontaneous desires while parents want to restrain their children's requests.

Research limitations/implications

Limitations of the study can be found in their qualitative methodology.

Practical implications

This study has several implications for marketers. By learning about the joint decision-making process, companies as well as public policy makers will be able to address families more successfully and market healthy food more effectively.

Originality/value

This study contributes to existing research on family decision-making by presenting different ways of children and parents behaviour during shopping trips. It applied an unusual technique of observing well-known families on their shopping trips.

Details

Young Consumers, vol. 15 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

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