Search results

1 – 10 of over 54000
Article
Publication date: 28 October 2013

Virginia Quick, Carol Byrd-Bredbenner and Kirsten W. Corda

The purpose of this paper is to examine key determinants (i.e. knowledge, perceived susceptibility, attitudes, confidence, behavioral intentions) associated with…

Abstract

Purpose

The purpose of this paper is to examine key determinants (i.e. knowledge, perceived susceptibility, attitudes, confidence, behavioral intentions) associated with practicing health-protective behaviors that could inform development of programs and strategies for improving food handling behaviors of middle school youth.

Design/methodology/approach

Middle schoolers (n=1,102; 50 percent boys) completed a questionnaire with the following topics: demographics, food safety knowledge, usual food safety behaviors, perceived susceptibility to foodborne illness, attitude toward food safety, confidence (self-efficacy) in practicing safe food handling procedures, and intended safe food handling behaviors.

Findings

Middle schoolers had insufficient food safety knowledge ( ˜50 percent incorrect responses) even though most reported washing their hands before making a snack and washing fruits and vegetables before eating them. Spearman correlation analyses indicated that food safety knowledge and perceived susceptibility to foodborne illness was weakly correlated (r s≤0.18) and in some instances not significantly correlated with actual behaviors, attitudes, self-efficacy, and behavioral intentions. Attitudes, behavioral intentions, and self-efficacy were key determinants that were significantly and highly correlated (r s<0.70) with each other. Additionally, knowing when to wash hands was significantly correlated (r s≤0.13) with actual handwashing behaviors, and attitudes, behavioral intentions, and self-efficacy whereas knowing how to wash hands was not.

Originality/value

Food safety interventions for youth should aim to increase knowledge, challenge perceptions of susceptibility to foodborne illness, and motivate adoption of new safe food handling behaviors, while supporting their already positive food safety attitudes, self-efficacy, and behavioral intentions.

Details

Nutrition & Food Science, vol. 43 no. 6
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 20 October 2021

Cristina Chinea Montesdeoca, Ernesto Suárez, Bernardo Hernández and Gladys Rolo-González

The paper aims to determine whether people with different eating patterns, specifically meat-free diets, engage in other types of eco-friendly behaviours and whether the…

Abstract

Purpose

The paper aims to determine whether people with different eating patterns, specifically meat-free diets, engage in other types of eco-friendly behaviours and whether the meanings attributed to food allow for a better understanding of this relationship.

Design/methodology/approach

Data were collected between 2019 and 2020, on the island of Tenerife, Canary Islands, Spain. Different instruments were used: The meaning of food in life questionnaire (MFLQ; Arbit et al., 2017); the dietarian identity questionnaire (DIQ; Rosenfeld and Burrow, 2018) and the frugal behaviour scale (Muiños et al., 2015) and two items were used to identify the frequency with which participants purchased ecological or second-hand products. The final sample consisted of 202 participants who ate a vegan, vegetarian or omnivorous diet. Spearman's Correlations were performed and the Kruskal–Wallis statistical test was used.

Findings

People with a vegan or vegetarian diet purchased ecological (p ≤ 0.001) and second-hand products (p = 0.006) more frequently compared to omnivores. Furthermore, the meanings attributed to food, specifically the moral, sacred and health meanings, were related to differences in eating patterns (p ≤ 0.001), while also being related to some eco-friendly purchase and consumption behaviours. Lastly, frugal behaviour was only found to be related to the health factor of meaning in food (rs = 0.27).

Research limitations/implications

The measurement used to evaluate the purchase of ecological and second-hand products is very simple/the role of the meaning of food in guiding more eco-friendly behaviours and promoting less ecologically impactful eating patterns.

Originality/value

The study provides valuable information on how vegan, vegetarian and omnivorous diets relate to eco-friendly behaviours.

Details

British Food Journal, vol. 124 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 October 2021

Young Hoon Kim, Sangyung Lee and Nelson Barber

With dining out increasing globally, policy making and research have been on menu labeling as a source for meaningful nutrition information. Yet, despite attempts to…

Abstract

Purpose

With dining out increasing globally, policy making and research have been on menu labeling as a source for meaningful nutrition information. Yet, despite attempts to mandate menu labeling and the studies examining consumer's perception of menu nutritional information and how this perception impacts dining behavior and intention to consume, concerns for obesity and malnutrition continue to be at the forefront of public health discussions. This study attempts to comprehend consumers' nutritional goals, intention and food choice behavior, thereby suggesting how to leverage this information for change.

Design/methodology/approach

Using survey data and a proposed and validated theoretical model, the study identified the different aspects of consumer's food choice by analyzing the relationship of consumer's perceived importance toward nutrition information, food choice and healthy daily behavior, and intention to improve health.

Findings

Consumers who perceive higher importance of nutrition information are more likely to choose healthy food when dining out and have stronger health improvement intention. The results also suggested healthy food choice and healthy daily behavior positively influenced health improvement intention.

Originality/value

Despite the previous studies on menu labeling and the numerous policy mandates, there is still concern about the food choice behavior of consumers while eating out. No serious effort exists to regulate food service providers similar to the regulation of other consumer products, whereby consumers are generally protected from harm. This study suggests through education, promotional marketing and industry partnerships, motivating and leveraging consumers' desire for healthy food choices could move food service providers and policy makers to change what information is provided.

Details

British Food Journal, vol. 124 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 4 November 2021

Archana Poonia, Shilpa Sindhu, Vikas Arya and Anupama Panghal

This study aims to identify and analyse the interactions among drivers of anti-food waste behaviour at the consumer level. By understanding the mutual interactions among…

Abstract

Purpose

This study aims to identify and analyse the interactions among drivers of anti-food waste behaviour at the consumer level. By understanding the mutual interactions among the drivers, an effort is made to identify the most driving and most dependent drivers through the total interpretive structural modelling (TISM) approach. Modelling offers inputs to propose focused interventions for reinforcing the identified drivers of anti-food waste consumer behaviour using the theoretical lens of social practices theory.

Design/methodology/approach

A proposed model of factors affecting anti-food waste behaviour is arrived at to suggest the most effective anti-food waste behavioural interventions. The factors were identified through an extensive literature search. A hierarchical structure of identified factors has been developed using TISM and MICMAC analysis through expert opinion. Focused marketing strategies towards promoting the identified factors for encouraging anti-food waste behaviour were suggested further.

Findings

This study identifies nine drivers based on extensive literature review, brainstorming and expert opinion. The TISM hierarchical model portrays the most important and least important drivers of household anti-food waste behaviour. It establishes that fundamental knowledge and socio-cultural norms are the most critical factors to drive the consumers. Marketers can focus on designing effective interventions to enhance the essential knowledge of the consumers and orient the socio-cultural norms towards anti-food waste behaviour.

Practical implications

This study offers implications for practitioners, policymakers and cause-driven marketing campaigns targeting anti-food waste behaviour. It provides an indicative list of critical factors relevant to household food waste behaviour, which can be used to drive effective marketing campaigns to nudge anti-food waste behaviours.

Originality/value

The proposed food waste behaviour management model was developed through modelling technique (TISM) and Cross-Impact Matrix Multiplication Applied to Classification (MICMAC) analysis, and relating them to marketing interventions is a novel effort in the food waste domain.

Details

Journal of Indian Business Research, vol. 14 no. 2
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 4 July 2016

Marco Setti, Luca Falasconi, Andrea Segrè, Ilaria Cusano and Matteo Vittuari

– The purpose of this paper is to provide insights on the relationships between consumers’ income and household food waste behaviors.

3944

Abstract

Purpose

The purpose of this paper is to provide insights on the relationships between consumers’ income and household food waste behaviors.

Design/methodology/approach

Attitude toward food waste is a paradigmatic (economic) non-standard decision making. Based on behavioral economics concepts and empirical evidences, the study analyzes the frequency of household food waste and its main drivers with a focus on individual income. Through a panel of 1,403 Italian consumers, food waste behavior and its determinants are modeled for five food typologies using proportional odds models that adopt stepwise procedures and genetic algorithms.

Findings

Results suggest the existence of complex relationships between per capita income and household food waste behavior. When considering food typologies that include high value added products, this relation can be explained by an inverse U-shaped curve: mid-to-low income consumers purchase higher amounts of lower quality products and waste more food.

Research limitations/implications

The research highlights the importance of understanding the main socio-economic and behavioral determinants of household food waste, and the need for further researches.

Practical implications

The research motivates specific pricing, commercial and policy strategies as well as organizational technological, and educational solutions to prevent/reduce household food waste.

Social implications

Lower income class consumers show a greater attitude to waste certain food typologies. In turn, this implies that food waste can further worse economic inequality and relative poverty.

Originality/value

The study identifies different patterns of relationship among individual income and consumers’ food waste behavior, and describes the conditions that limit a household “Food Waste Kuznets Curve.”

Details

British Food Journal, vol. 118 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 27 November 2019

Sabeen Hussain Bhatti, Farida Saleem, Ramsha Zakariya and Amna Ahmad

Every year a huge amount of food is wasted from food production till its consumption. The activity of food wastage has become a daily routine practice and a huge portion…

1054

Abstract

Purpose

Every year a huge amount of food is wasted from food production till its consumption. The activity of food wastage has become a daily routine practice and a huge portion of this loss is contributed by the consumers all around the world. With a total estimated population of 207.7m, 64 percent of the population of Pakistan is below the age of 30. The purpose of this paper is to investigate the factors that affect young consumer’s food waste behavior in a developing country context.

Design/methodology/approach

Data were collected in the month of Ramadan and Eid primarily by means of a web-based questionnaire. A two-step approach of structural equation modeling was used as a data analysis technique.

Findings

The findings of this research confirm the hypothesis that environmental concern and time pressure influence the attitude toward food waste reduction. The results further reveal that although attitude and injunctive norms lead toward higher intentions to reduce food waste, moral norms and perceived behavioral control do not significantly impact this intent.

Practical implications

This study contributes toward understanding the behavior of consumers in order to ensure the provision and execution of food waste prevention campaigns. This study has implications for policy makers and decision makers, and other stakeholders responsible for food waste reduction and environmental protection. Besides, social campaigns can be developed based on the results of this study, so as to improve the habits related to food wastage in consumers. Finally, the findings are beneficial to academics and scholars that are presently working on factors related to consumer behavior toward food waste.

Originality/value

Food waste behavior in young consumers from developing countries in general and from Pakistan in particular has not been analyzed before. The present study aims at analyzing some of the important predecessors of food waste behavior and thus it significantly adds to the existing body of knowledge of consumer behavior toward food waste.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 13 May 2020

Michal Misiak, Daniel Kruger, Jessica Sloan Kruger and Piotr Sorokowski

People consider food wasting behavior to be immoral. However, it is not clear whether people who consider food wasting behavior immoral waste less food. Building on…

1037

Abstract

Purpose

People consider food wasting behavior to be immoral. However, it is not clear whether people who consider food wasting behavior immoral waste less food. Building on previous qualitative studies, we conducted a large-sample quantitative study. We examined whether people who consider food wasting behavior immoral display food wasting behaviors less frequently and whether they waste less food in general. Furthermore, we explored the reasons that make people consider food wasting behavior immoral and whether they affected food wasting.

Design/methodology/approach

Participants voluntarily (n = 562) completed a set of questionnaires that measured the frequency of their food wasting behavior, the amount of food wasted in the preceding week, and food wasting moral judgments, including scales, which explored the reasons for judging this behavior as immoral.

Findings

We found that people who regard food wasting behavior as immoral displayed food wasting behavior less frequently, but did not waste less food than people who did not consider food wasting behavior immoral. Furthermore, we found that there are two categories of reasons for moral disapproval of food wasting behavior: externally oriented (concern for the environment, social issues, and for future generations) and internally oriented (concern for ones’ financial situation, social approval, and going by traditional norms). However, only people whose moral judgments were motivated by externally oriented reasons wasted food less frequently.

Originality/value

Our findings provide evidence that moral judgments influence food wasting behavior and highlight the importance of the content of moral beliefs for predicting behaviors.

Details

British Food Journal, vol. 122 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 26 October 2010

Barbara A. Mullan, Cara L. Wong and Kathleen O'Moore

The purpose of the current paper is to investigate the determinants of hygienic food handling behaviour using the health action process approach (HAPA) and to examine if…

1086

Abstract

Purpose

The purpose of the current paper is to investigate the determinants of hygienic food handling behaviour using the health action process approach (HAPA) and to examine if the volitional components of the model or the addition of past behaviour could explain additional variance in behaviour.

Design/methodology/approach

A prospective four‐week study investigating the predictive ability of HAPA variables and past behaviour was used. At time 1, 109 participants completed self‐report questionnaires regarding their action self‐efficacy, risk awareness, outcome expectancies and intentions to hygienically prepare food and past behaviour. At time 2, participants returned a follow‐up questionnaire, which measured behaviour, planning, maintenance and recovery self efficacy. Structural equation modelling was used to compare three versions of the HAPA model.

Findings

The first model showed that intention was a significant predictor of behaviour explaining 40 per cent of the variance and was the best fit. The second model, which included the volitional components of the HAPA model, did significantly increase the proportion of behaviour explained. The third model, which included past behaviour, increased the variance explained but was not a superior fit to the previous two models.

Practical implications

The results of this study confirm that aspects of the HAPA may be useful in determining hygienic food handling behaviour. However, volitional variables do not appear to be important in this behaviour. The implications of this for future research and interventions are elucidated.

Originality/value

The current study is one of the first to use the HAPA model to predict hygienic food handling behaviour.

Details

British Food Journal, vol. 112 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 December 2016

Khandoker Mahmudur Rahman and Nor Azila Mohd Noor

The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in…

1179

Abstract

Purpose

The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in a global context. This conceptual paper argues that there exists an apparently powerful model in health behavior domain that may readily be brought into organic food purchase behavior research. The paper argues for domain relevance and proposes that Montano and Kasprzyk’s integrated behavior model may readily be used in organic food behavior studies with some relevant modification.

Design/methodology/approach

The paper follows an exploratory approach and shows how variables used in the past may be aggregated to the model in question. The challenge is addressed by following both the inductive and the deductive reasoning. Deductive reasoning calls for investigating whether such behavior may be classified as health behavior. Inductive reasoning calls for proving relevance of all the variables in the aforesaid model to the organic food research context.

Findings

The paper concludes that the Montano and Kasprzyk’s model is theoretically relevant to the organic food behavior domain. However, it is observed that the domain-specific operationalization is necessary for further empirical studies.

Research limitations/implications

Since the model was rarely tested empirically in predicting organic food purchase intention, the variable-specific relevance may not warrant the relevance of the whole model with intertwined relationships at the same time.

Practical implications

The paper may pave a way toward further empirical research and may also explain the apparent intention-behavior gap as often reported in literature.

Originality/value

The paper may provide a useful direction in future organic food purchase behavior studies by showing the domain relevance of an apparently powerful model, along with addition of some newer variables that may enrich the existing model.

Article
Publication date: 29 September 2022

Thamaraiselvan Natarajan, Jayadevan Geetha Raveendran Nair and Jegan Jayapal

This study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on…

66

Abstract

Purpose

This study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on three renowned behaviour modification models and to critically evaluate how well subjective norms serve as a moderator in the consumption behaviour relating to such beverage products.

Design/methodology/approach

A conceptual model was developed based on the tenets of the theory of planned behaviour (TPB), health belief model (HBM) and value-attitude-behaviour (VAB) model. The study was performed on a convenience sample of 537 respondents aged 18 and up from diverse regions in India using the PLS-SEM method. A total of 444 useable questionnaires were utilized for the final data analysis.

Findings

Given the post-pandemic setting, the perceived benefits of BFBs significantly influenced its purchase intention and consumption behaviour. It could grossly impact the media's role (information about COVID-19) and the consumers' interest in healthy food. The study revealed that the information about COVID-19 (role of media) strongly increased interest in healthy food, whereas interest in healthy food positively influenced purchase intention of functional beverages. With interest in healthy food as a “mediator”, the role of media (information about COVID-19) positively influenced purchase intention. It is worth noting the moderating role of subjective norms in the relationship between the role of media (information about COVID-19) and interest in healthy food and that between interest in healthy food and BFB purchase intention.

Practical implications

Food marketers shall skillfully use “opinion” leaders and subject experts in marketing communication campaigns to popularize the link between good food and immunity through COVID-19 and healthy diet-related messages sent via a suitable media platform. This would grab food consumers' interest in BFBs and persuade them to incorporate such items in their daily food milieu. Consumers need to be assured that consuming “functional” products would deliver health benefits and upkeep their body immunity in the post-COVID-19 times.

Originality/value

There has been minimal research on the link between perceived benefits, the role of media, interest in healthy food and consumption behaviour on functional beverages in the post-COVID-19 setting. Moreover, subjective norms have never been probed as a moderator in the consumer behaviour studies on BFBs. This pioneering study applied the tenets of the TPB, HBM and VAB model in the context of post-pandemic functional beverage consumption. The altered study settings caused by the COVID-19 pandemic and the context of a developing economy like India have amplified the research value of this study.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

Keywords

1 – 10 of over 54000