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The purpose of this study is to examine and discuss whether women executives in the hospitality industry in Hong Kong adopt a feminine, masculine or gender-neutral approach to leadership.

This study focuses on women with positional power in senior-level leadership roles within the hospitality and tourism industry in Hong Kong. A qualitative approach was taken to capture the multiple dimensions of these female executive’s leadership orientations. The participants included 24 women executives.

Participants’ representations show that women have a multitude of leadership styles that operate on three continua. Not all women executives display leadership orientations that adhere to their indigenous culture values. Individual differences or differences related to the organizational culture are still relevant.

A low number of women in leadership positions in Hong Kong limited the selection process of participants. There might be a selection bias based on that the participants volunteered to participate in the research study and some declined. Findings are based on participants’ memory to reflect on their leadership styles.

Because of the traditional and conventional definitions of leadership, women leaders might feel that they should behave in a masculine way to be taken seriously as a leader. There is a need to understand whether women executives today manage to defeat these stereotypes and comfortably display a feminine approach to leadership. A culture that values and leverages feminine approaches in addition to masculine approaches is likely to have higher engagement and retention of women.

This research aims to examine the indirect relationship between feminine traits and employee contextual performance through transformational leadership. Additionally, it explored the role of leaders’ sex in moderating the relationship between feminine traits and transformational leadership through a moderated mediation model that subsequently influences employee contextual performance.

This study tested and validated the moderated mediation model using a two-wave survey with 295 samples. Bootstrapping was adopted for model testing.

The results indicated that leaders’ sex moderated the relationship between feminine traits and employee contextual performance through transformational leadership, such that the indirect effect was stronger for female leaders than for male leaders.

Female leaders can improve employee contextual performance by demonstrating transformational leadership with feminine traits. Organizations must implement measures (i.e. training) to promote the acceptance and application of leader gender and gender-role trait diversity, reduce the prevalence of gender stereotypes and help leaders benefit from learning and implementing the effective combination of leadership and feminine traits.

The study demonstrated the joint effects of leaders’ sex (difference) and gender-role traits on employee contextual performance through transformational leadership. These results provide female leaders with feminine traits to gain a leadership advantage and an in-depth understanding of role congruity theory from the perspective of leadership effectiveness.

This study aims to investigate the relationship between feminine gender identity and leadership intention. Based on the theory of planned behavior and social role theory, the indirect relationship between feminine gender identity and leadership intention was analyzed through affective motivation to lead and perceived leadership self-efficacy. In addition, drawing on the person–environment fit theory, feminine gender identity was examined as a moderator of the relationship between cooperative organizational culture and leadership intention.

A cross-sectional survey was administered among a sample of 183 full-time employees.

Results demonstrated that controlling for sex, perceived leadership self-efficacy mediated the relationship between feminine gender role identity and leadership intention. In addition, feminine gender role identity acted as a moderator in strengthening the relationship between cooperative organizational culture and leadership intention such that highly feminine individuals in high cooperative organizational cultures showed higher intentions to become leaders than did individuals with less feminine identities.

In research on leadership intentions, it will be important to measure both sex and gender, as gender identity explains variance in important outcomes over and above sex. In addition, beginning to include organizational characteristics (such as perception of culture) in this stream of research is important.

Organizations wishing to promote more feminine individuals to leadership roles should examine their organizational culture to determine if it is cooperative, as this type of culture allows these individuals to be more intent on seeking leadership roles.

This research adds up to the literature by looking at an organizational factor, culture, and analyzing its role in increasing leadership intention in highly feminine individuals. In addition, by studying gender while controlling for sex, this paper suggests that regardless of sex (being a female or a male), feminine individuals will benefit from a cooperative environment. This includes any individuals (females and males) that identify more with communal behaviors.

This paper aims to examine the discursive constitution of leadership identities by senior women leaders working in the City of London. This study draws on postfeminism as a critical concept to explore this constitution, as it has produced the cultural conditions for the reconfiguration of masculine and feminine gender norms in leadership.

In a qualitative study, 13 women leaders in positions of power in the City of London were interviewed. Discourse analysis techniques were used to unpack the postfeminist shaping of leadership identities

At the heart of the leadership identities that senior women leaders construct is a gendered hybridity that is a multifaceted calibration of masculine and feminine attributes and behaviours. Postfeminist discourses of individualism, choice and self-improvement are entangled with discourses of authenticity, relatability and connectivity as particular leadership assets. The gendered hybridity of leadership identities unfolds the possibility for a fundamental makeover of leadership by opening-up space for a transformative change that accommodates women leaders.

To the best of the authors’ knowledge, this study is among the very few studies that foreground the leadership identities that women leaders construct within the confines of postfeminist gender regimes. It shows how these women invoke authenticity, unfolding possibilities for the transformational change of and political challenge to traditional gendered leadership in their organizations.

The purpose of this paper is to develop a competency framework that incorporates the key leadership competencies required of female leaders working in male-dominated industries by putting particular emphasis on the male leaders’ point of view.

This qualitative research combines a thorough literature review on important leadership competencies with ten in-depth, semi-structured interviews with male leaders from the Telecommunication and ICT industry, two typically male-dominated industries in Germany. All the interviews were transcribed and analysed through qualitative content analysis based on Mayring.

Findings revealed that success of female leaders within male dominances is shaped by not only their exceptional professional expertise but also the complex mix of behaviours on a professional and interpersonal level.

This study contributes to the academic debate on why only a few women reach the top of organisations in male-dominated industries by considering the perspective of male leaders. A competency model is proposed that incorporates both professional competencies and expected behaviours on a personal and interpersonal level and therefore enables leadership professionals to better understand the male leaders point of view on the complex mix of competencies expected from female leaders operating in male-dominated industries.

The need for more women in leadership has become a global business imperative, yet little is known about the competencies required to succeed in environments shaped by male leadership styles and the understanding that women are less capable leaders. Assessing the point of view of male leaders, who dominate these working environments, provides new and valuable insights into the complex issue of women in leadership for the academic debate and the practitioners’ point of view.

This chapter presents two stories of inspiring women political leaders, Jacinda Ardern, Prime Minster of New Zealand, and Angela Merkel, Chancellor of Germany, to shed light on the dire importance of using feminine leadership models (i.e., embodying kindness, empathy and concern for others) during the COVID-19 pandemic as well as everyday practice. I use a multi-dimensional theoretical conceptualization grounded in gender stereotyping and the theory of androgyny to emphasize the transition from historical masculine leadership ideals (‘think manager, think male’ – Schein & Davidson, 1993) to leadership discourse that symbolizes inclusivity of leadership with an emphasis on using kindness, regardless of whether you identify as a male or female leader.

This paper presents a sociological analysis of the advertising industry's leadership styles and role models in England using masculinities in behaviour (“blokishness”) as a concept. The paper particularly focusses on the experiences of the so-called tomboy women who were socialised with boys and embraced masculine behavioural styles and compares their views and styles with women who experienced a more common, feminine socialisation and spent time in girls' peer groups during early socialisation. The paper explores why some women are seen as role models and others are not.

Qualitative interviews were conducted with 37 women working in a variety of roles within the advertising industry in England, and from a variety of backgrounds, and views on leadership and role models were analysed with a particular focus on “tomboy” women and their behavioural and leadership styles, which is linked with role models and compared against views of the so-called feminine women. Triple coding and a thematic analysis were used to analyse data and make sense of concepts derived from participants' answers.

The findings suggest that tomboy women demonstrate masculine leadership and behavioural styles and are less likely to see themselves as role models along with facing disapproval from female employees they manage. On the other hand, feminine women demonstrate feminine leadership styles and are more likely to see themselves and become accepted as role models. Thus, the paper suggests that the perception and experience of role models depend on behavioural and leadership styles, which is different for the so-called tomboy and feminine women. Data suggest this is due to participation in early peer groups during childhood. The paper offers conceptualisation figures to inform future research.

The findings suggest it is not always formal structure that impedes the progress of women, but often informal ones linked to behavioural styles. Therefore, whilst many positive policies have been introduced to improve equality in organisations and society in general, this paper sheds light on how these policies could get undermined by informal issues such as behavioural and leadership styles. Human resource (HR) professionals should further internal policies to prevent situations in which only those “who are like us” can go ahead in their careers by diversifying the workforce and employment and promotions panels.

To the best of the author's knowledge, this is the first paper analysing role models, and leadership styles linked to the position of women in the advertising industry, focussing on blokishness in behaviour and comparing styles of the so-called tomboy and feminine women.

Argues that the studies commonly labelled “women‐in‐management” are inadequate because they do not succeed in helping women to progress as managers in business. These studies endorse different strategies for remedying gender inequalities in the workplace, but they provide a variety of often insufficient or contradictory views. Examines some fundamental perspectives on the subject of women managers. These perspectives can be found in the research community, but also in the area of political and organizational policy making. Suggests that the viewpoints conveyed by the women‐in‐management literature are closely linked to a set of assumptions in organizational theory, and to a particular interpretation of gender. Examines these assumptions to see how they limit our understanding of how and what women can contribute as newcomers in business management.

The purpose of this paper is to examine the extent to which leadership attributes, masculinity, risk taking and decision making affect perceived crisis proneness.

The paper draws mainly on the literature about gender, leadership and organizational crisis to explore whether masculinity predicts crisis proneness, and the extent to which leadership attributes as well as risk‐taking and decision‐making style are efficient predictors of perceived crisis preparedness (CP). Utilizing pertinent literature and concepts, the paper evaluates a database of 231 female and male managers.

As hypothesized, masculinity is positively associated, whereas transformational leadership is inversely associated with perceived crisis proneness. Both participative decision making and passive management predict higher degree of perceived crisis proneness and so does risk taking.

More in‐depth research as well as larger and more diverse sample is required to explore more definitively why and how masculinity is positively associated with crisis proneness.

The paper provides preliminary evidence regarding the merits of feminine leadership traits as facilitators of CP This finding does not, however, preclude the usefulness of masculine attributes in managing actual organizational crises. The findings appear particularly relevant given the current turbulent business environments and the increasing frequency and magnitude of corporate crises.

The paper synthesizes evidence on CP proneness and gender, and the evidence of feminine attributes as an important antidote to perceived crisis proneness. The paper outlines reasons for this phenomenon and implications for placement of managers in current business arenas.

Informed by the role congruity theory of prejudice towards female leaders, this paper aims to review the literature on gender and leadership to consolidate existing theory development, stimulate new thinking and provide a framework for future empirical studies. It offers a theoretical framework to understand what may prevent or facilitate the emergence of female leaders.

The paper reviews and synthesises recent research on the linkages between gender and leadership.

The review extends Eagly and Karau’s (2002) role congruity theory by identifying additional constructs that may alleviate negative prejudicial evaluations and offering new insights into the potential alignment between feminine traits and leadership success.

The theoretical framework that emerged in this paper may be used as a heuristic model to contextually examine the lack of female leaders.

The paper proposes a theoretical framework to understand issues related to the emergence of female leaders. It offers news insights into possible alignment in female-leader role stereotypes that may address prejudicial evaluations against female leaders.