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Women ‐ the new heroes of the business world?

Gry Cathrin Brandser (Gry Cathrin Brandser is Assistant Professor, Bodø Graduate School of Business, Bodø College, Norway)

Women in Management Review

ISSN: 0964-9425

Article publication date: 1 March 1996

3527

Abstract

Argues that the studies commonly labelled “women‐in‐management” are inadequate because they do not succeed in helping women to progress as managers in business. These studies endorse different strategies for remedying gender inequalities in the workplace, but they provide a variety of often insufficient or contradictory views. Examines some fundamental perspectives on the subject of women managers. These perspectives can be found in the research community, but also in the area of political and organizational policy making. Suggests that the viewpoints conveyed by the women‐in‐management literature are closely linked to a set of assumptions in organizational theory, and to a particular interpretation of gender. Examines these assumptions to see how they limit our understanding of how and what women can contribute as newcomers in business management.

Keywords

Citation

Cathrin Brandser, G. (1996), "Women ‐ the new heroes of the business world?", Women in Management Review, Vol. 11 No. 2, pp. 3-17. https://doi.org/10.1108/09649429610112565

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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