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Gender-stereotyped organizational expectations compromise outcomes desired from numerically balanced gender representation. Sex-roles allow both men and women to exhibit masculine or feminine behaviors based on their self-construal of “psychological-gender.” Emotional intelligence (EI) is considered “feminine” and rational intelligence “masculine.” So, using Bem sex-role inventory and Emotional Intelligence Appraisal, the current study explored EI in 217 senior Indian managers from masculine/feminine sex-role perspective. There was no difference in EI of men/women. Moreover, EI did not differ in men/women categorized in “same” sex-role. However significant differences emerged across sex-roles with feminine sex-role participants actually scoring significantly lesser than androgynous or masculine sex-role participants although emotional intelligence is considered as a feminine intelligence. Implications of sex-role-driven differences in EI in organizational context are discussed.

Literature and practice show that the integration of feminine characteristics into leadership in the management of hotel organizations is becoming increasingly important. Although some leading hotel chains claim to further this integration by encouraging women to develop their career paths upwards into the higher management ranks, little research has been conducted into this phenomenon. This is why this study seeks to assess and elaborate the current status of attempts to integrate feminine aspects into leadership within the hotel industry. The qualitative study held among hotel managers demonstrates that the terms ‘masculine’ and ‘feminine’ are confusing. Additionally, when feminine and masculine leadership are considered, these terms are not carefully implemented. Hence, there is a strong need for greater in-depth knowledge and effective training to enhance the successful implementation of feminine and masculine leadership in the hotel industry.

The measurement of gender in health research often consists of the substitution of the word “gender” in a question that is really asking about sex (physiological characteristics). When gender roles and expressions are actually measured it is normally with a tool such as the Bem Sex Role Inventory (BSRI), which is time-consuming to complete and requires expertise to analyze. This study introduces a brief gender measure: a categorical, single-item, self-report, gender measure (SR-Gender), and demonstrates the validity and usability of this new tool.

The SR-Gender was validated in two studies. Participants in Study One were 137 undergraduates. Concurrent criterion validity was assessed by an analysis comparing responses to the SR-Gender and the BSRI and an open-ended gender question. The goal was to ascertain whether the gender identities that these students reported in the SR-Gender were consistent with the classifications obtained on other gender measurement tools. In the second study, the SR-Gender was used with a group of adults over 65 years old in a study of aging with illness.

This study established that the SR-Gender classifications of gender identity were consistent with the results obtained by the open-ended gender question and more complex BSRI measure. The SR-Gender was easily understood and used by younger and older adults, and resulted in nuanced gender classifications.

The SR-Gender takes seconds to complete and provides health researchers with categorical gender classifications that can then be used in analysis of health outcomes, separately or in tandem with physiological sex. It treats masculinity and femininity as independent constructs and includes the potential for androgynous and undifferentiated responses. It is not recommended for in-depth gender research due to the simplicity of the tool.

This chapter introduces the SR-Gender, a simple, quick, and easy-to-use gender measure that could transform health research from paying lip service to gender to actual gender classification, allowing researchers to directly explore the impact of gender identity on health, separately or interacting with other social determinants of health.

Purpose: This chapter examines the resurgence of femininity among Euro-American women who do so under the guidance of a dating coach for success in heteronormative relationships. I set this analysis against Sheryl Sandberg’s concept of “leaning in” at the workplace and older strains of feminist theory in order to analyze, contextualize, and situate the dating group’s engagement with and resistance to feminist theory.

Methodology/Approach: My argument comes from a narrative and content analysis of the dating coach’s blog, public access forum, and data from following the group’s Facebook members-only group from January 2016 to January 2017.

Findings: Katarina Phang’s dating group both rejects and engages with feminist theory. It is very similar to the neoliberal vision of female embodiment in three key ways. The group’s techniques also reference older variants of feminist theory, specifically Virginia Woolf’s and second wave feminist proponents of “consciousness-raising.”

Research Implications: In a “postfeminist” period, researchers have reported a contradiction of a conception of feminism co-existing with a desire for a traditional heteronormative relationship. Phang’s dating philosophy fills and outlines this space neatly.

Social Implications: The cultural resurgence of femininity re-inscribes the gender binary and re-invokes polarized conceptions of gender within heteronormative relationships as well as re-invokes older variants of feminist theory.

Originality/Value: No such study of this dating group has been conducted, nor attention to the resurgence of femininity among Euro-American women with desire as the prime motivator.

This chapter explores the episodes of Doctor Who featuring the Weeping Angels, in order to explore how their femininity impacts their monstrosity. Other (male) monsters in Doctor Who kill the victims outright: Daleks exterminate their victims and Cybermen upgrade (essentially extracting all of their humanity, turning them into mindless robots) their victims. The only reoccurring feminine monsters, the Weeping Angels, do not kill anyone. They don’t take away their humanity; they simply transport them to another time. They live out their entire lives in this new time, unharmed beyond the inconvenience of temporal displacement.

The Weeping Angels could be analysed as a reversal of Barbara Creed’s monstrous feminine (1993); as their femininity makes them more human and more compassionate instead of more monstrous. They also could be thought of in terms of feminist ethics à la Nel Noddings’ feminist approach to care. In this chapter, I will argue that though traditionally villainous women are made monstrous via their femininity; in the case of the Weeping Angels, their femininity gives them a sense of humanity and compassion, thus making them less monstrous.

Purpose – The goal of my study is to investigate women's tattooing in a phenomenological way, and to go in-depth into a “handful” of cases with the purpose of discussing tattooed women's daily lives and experiences. The main purpose of this study is to contribute to the scholarly literature on the sociology of the body, and particularly to women and tattoos.

Methodology/approach – Open-ended conversational interviews and feminist phenomenological methods together shed light on the possible connection between gendered attitudes about women's bodies and tattoos and tattooed women's personal feelings of beauty and femininity.

Findings – In this particular chapter, I describe the connections between women's tattoos: (1) personal or individual beauty and (2) femininity. Findings show that although women tend to think that tattooing goes against current societal beauty norms and ideas of femininity, many women feel that their tattoos make them more beautiful.

Originality/value of chapter – This study offers important insights into the social experiences of extensively tattooed women and, therefore, contributes to a more sociological and gender-specific glimpse of women's lives and tattooing. My discussion of and findings on tattooed women's lived experiences, however partial, should promote wider conceptualizations of the tattooing phenomenon, allow a wealth of tattoo meanings and experiences to come into the spotlight, and point to new ways to study tattoos and gendered bodies in the future.

In the introduction to Beyond Bombshells, Jeffrey A Brown lists examples of blockbuster films with leading female heroines and proclaims that they have ‘challenged the assumption that action movies are a strictly male domain’ (2015, p. 6). His examples include, but are not limited to, the Kill Bill films (2003, 2005), The Hunger Games (2012), Brave (2012) and Snow White and the Huntsman (2012), all of which demonstrate the rise in popularity of the woman-led action film. However, these films also demonstrate a reluctance of the action film to detach itself from masculinity. Despite their female leads, these action films still foreground masculinity. The films have darker colour palettes and their female leads tend to have masculine coded traits and hobbies, suggesting that women can succeed within this genre only by distancing themselves from femininity.

This chapter analyses the subversion of the genre conventions of action by exploring the use of feminine objects in director Cathy Yan's Birds of Prey: And the Fantabulous Emancipation of One Harley Quinn (2020). Written and directed by women, Birds of Prey is a notable turn in the action genre as it makes use of feminine objects (hair ties, glitter, fashion, jewellery) within action sequences that don't just allow a female presence within the action, but centre feminine power. By relocating femininity and masculinity to objects rather than bodies, new ways of understanding how genre conventions are not fixed but fluid are opened up for further exploration.

Purpose: This study seeks to determine the marketplace practices in which consumers engage with regard to masculine and feminine codes employed in product design. Since extant consumer research argues that consumers prefer marketing stimuli that match their sex or gender identity, this study also asks how consumers’ practices inform this understanding of the possession-self link.

Design/methodology/approach: This study used semi-structured interviews with an auto-driving component to answer the research questions. Data from 20 interviews were analyzed using feminist critical discourse analysis and a poststructuralist feminist-informed theoretical framework.

Findings: Four consumer practices identified in the data show that interpretations and evaluations of product gender are sometimes, but not always, a reflection of the gendered self.

Research limitations/implications: This research shares a snapshot of a cohort of individuals that interact with the marketplace, but there are some perspectives missing. Future research must engage with individuals from different socioeconomic backgrounds, as well as non-binary or gender nonconforming individuals, in order to enhance or even challenge these findings.

Practical implications (if applicable): Evidence from the marketplace demonstrates intense criticism of products that have been coded as masculine or feminine based on gender stereotypes or men and women’s perceived aesthetic tastes. Marketers are encouraged to use gender codes to differentiate products catered to men and women based on their ergonomic or biological needs.

Originality/value: This study complicates theory on the possession-self link to show cases in which that link is broken. Engaging critically with the topic of product gender from a poststructuralist feminist perspective also illustrates how marketing practices may help or harm consumers.

Findings regarding the relationship between biological sex and job stress remain inconsistent. In the present chapter, we suggest that this is due to the overly simplistic and synonymous treatment of biological sex and gender. Specifically, researchers have operationalized gender as sex, neglecting the inherent complexity of the gender construct. To address this, we take a more nuanced approach and develop a theory around the effects of biological sex and gender on job stress, considering how sex, gender, sex-based prescribed gender roles and work roles interact to create role conflict. We predict that a lack of congruence between any of the aforementioned variables results in various types of role conflict, leading to stress, and requiring coping. Drawing on the literature on role conflict, emotional labor, and facades of conformity, we introduce the concept of gender façades as a coping mechanism. Theoretical and practical implications are discussed.