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Gender-stereotyped organizational expectations compromise outcomes desired from numerically balanced gender representation. Sex-roles allow both men and women to exhibit masculine or feminine behaviors based on their self-construal of “psychological-gender.” Emotional intelligence (EI) is considered “feminine” and rational intelligence “masculine.” So, using Bem sex-role inventory and Emotional Intelligence Appraisal, the current study explored EI in 217 senior Indian managers from masculine/feminine sex-role perspective. There was no difference in EI of men/women. Moreover, EI did not differ in men/women categorized in “same” sex-role. However significant differences emerged across sex-roles with feminine sex-role participants actually scoring significantly lesser than androgynous or masculine sex-role participants although emotional intelligence is considered as a feminine intelligence. Implications of sex-role-driven differences in EI in organizational context are discussed.

This chapter uses Sandra Bem’s scholarship to demonstrate the intersections between developmental and social psychological approaches to understanding masculinity and femininity.

To highlight Sandra Bem’s contributions, we examined masculinity and femininity, broadly defined, from a socio-developmental theoretical perspective, conceptualizing gender development as embedded within a socio-historical context.

Our review of the literature illustrates that both age and social contextual features influence femininity and masculinity and more specifically that in childhood, adolescence, and early adulthood, femininity and masculinity vary depending on the sex (same- vs. other-sex) of those in the social context. Along with demonstrating the current utility and extensions of Sandra Bem’s research, we also emphasize the feminist and social justice applications of her body of work.

Weaknesses in the existing methodology where instruments are designed based on the assumption that masculinity and femininity are stable traits rather than characteristics that vary are discussed. Limitations to research focused on either social or developmental perspectives are highlighted and suggestions for a more integrative approach are provided.

Similar to how Sandra Bem’s work showed that sex and gender need not be linked, research and theory on the developmental and contextual specificity of gender also demonstrate that there is freedom in the expression of gender.

The measurement of gender in health research often consists of the substitution of the word “gender” in a question that is really asking about sex (physiological characteristics). When gender roles and expressions are actually measured it is normally with a tool such as the Bem Sex Role Inventory (BSRI), which is time-consuming to complete and requires expertise to analyze. This study introduces a brief gender measure: a categorical, single-item, self-report, gender measure (SR-Gender), and demonstrates the validity and usability of this new tool.

The SR-Gender was validated in two studies. Participants in Study One were 137 undergraduates. Concurrent criterion validity was assessed by an analysis comparing responses to the SR-Gender and the BSRI and an open-ended gender question. The goal was to ascertain whether the gender identities that these students reported in the SR-Gender were consistent with the classifications obtained on other gender measurement tools. In the second study, the SR-Gender was used with a group of adults over 65 years old in a study of aging with illness.

This study established that the SR-Gender classifications of gender identity were consistent with the results obtained by the open-ended gender question and more complex BSRI measure. The SR-Gender was easily understood and used by younger and older adults, and resulted in nuanced gender classifications.

The SR-Gender takes seconds to complete and provides health researchers with categorical gender classifications that can then be used in analysis of health outcomes, separately or in tandem with physiological sex. It treats masculinity and femininity as independent constructs and includes the potential for androgynous and undifferentiated responses. It is not recommended for in-depth gender research due to the simplicity of the tool.

This chapter introduces the SR-Gender, a simple, quick, and easy-to-use gender measure that could transform health research from paying lip service to gender to actual gender classification, allowing researchers to directly explore the impact of gender identity on health, separately or interacting with other social determinants of health.

The purpose of this paper is to explore the relationship between sex, gender-role orientation (GRO) and the decision to become an entrepreneur. Because of the fact that gender stereotypes have influences on the preferences and choices of individuals in their career, this research proposes the following objectives: to determine the existence of gender stereotypes that have an influence on human behaviour and specially in this research context; to measure the GRO of each individual; and, finally, to analyze the relationship between the entrepreneurial intention, the sex and the GRO of participants.

Based on a questionnaire, this study follows the Bem Sex-Role Inventory methodology to perform an analysis by means of the multiple regression model. This study uses two different samples of 760 students who attend business administration and management undergraduate programs.

The outcomes show that GRO is a better predictor of the decision to become an entrepreneur than biological sex. Moreover, the results for the whole sample confirm the relationship between masculine and androgynous GRO with entrepreneurial intention, whereas there is also evidence of feminine GRO when we consider only women.

In line with previous studies that link GRO and entrepreneurship, in this paper, the authors have analyzed business administration students’ view to draw conclusions. The next step is to apply the gender perspective to advance in the analysis of the features that characterize business managers. Likewise, it is interesting to continue the study of gender social construction in entrepreneurship focusing on the discourse used by entrepreneurs or in the media.

The conclusions of this study are relevant for educators and trainers of future entrepreneurs. The entrepreneurial archetype evolves from masculinity to androgyny. This may help women entrepreneurial intentions. Emphasizing androgynous traits is a way to disable male stereotype domination and threat. This possibility is open, not only for educators who have the ability to improve this perception but also for media, advertising companies and women to push and value female entrepreneurship.

The implicit dynamism in GROs leads to the possibility of changes in workplace views and especially in entrepreneurship as a career option. In this way, it is possible that the general belief that the company owners are men may change. Improving women entrepreneurs’ social visibility, which acts as “role models” may increase female entrepreneur intention. Moreover, emphasis on the androgynous entrepreneur traits in forums at different levels of education, in entrepreneur training activities, will certainly increase the women entrepreneur intention if they perceive they have positively valued traits for entrepreneurship.

Selecting 31 items related with the entrepreneur person, this work tests empirically their gender categorization. This procedure allows to measure participants’ GRO following the four gender categories and classify them by sex. Finally, the authors analyze the influence the GRO and sex exert over entrepreneurial intention and provide empirical evidence in favour that GRO is a more robust variable to predict entrepreneurial intention than sex, and androgynous GRO is the most influential category on entrepreneurial intention.

Purpose: The Internet provides patients easy access to scientific information originally, limited to medical professionals. However, this information may not be entirely relevant to the patient’s context. Therefore, doctor–patient conversations need to contextualize this information to the specific circumstances of the patient’s illness. A problem exists insofar as this conversation may not always meet the patient’s expectations. Interpersonal competence, an important aspect of emotional intelligence, is therefore critical for medical practice in the digital era. “Medicine” is viewed as a “masculine” profession requiring competence, while compassion as “feminine”. Gender stereotyped socialization prescribes gender - congruent emotional display norms for men and women thereby, influencing both gender behavior and emotions. Psychological androgyny is the coexistence of masculine and feminine behavior traits in the same individual irrespective of biological sex. This leads to responses, which are appropriate for situations irrespective of biological sex, rather than gender-stereotyped behaviour. In this study, I explored the role of gender personality and interpersonal competence in doctor–patient interaction.

Design/ methodology/approach: Sixty Indian doctors across different specializations completed the self-report format of emotional intelligence appraisal (Emotional Intelligence Appraisal-EIA) as measure of interpersonal competence and Bem’s Sex role Inventory (BSRI) as a measure of psychological androgyny.

Findings: Psychologically androgynous doctors scored significantly higher on interpersonal competence than non-androgynous doctors.

Practical implication: Since both male and female doctors undergo similar training, there is a need to explore in greater depth the nature of the relationship between androgynous gender behaviors in doctors and corresponding interpersonal competence correlates, to understand their impact on patient care and healthcare related outcomes for both patients and doctors. This is especially critical because, in addition to increasing incidents of violence against doctors in Internet-empowered world, previous research also points to varying patient outcomes and legal complications based on biological sex of doctors.

Investigates the attitudes towards women held by 5,974 Kuwaiti and 7,382 Qatari professional men and women respectively, 53 men and 67 women Qatari college students, 26 Qatari college men student‐father pairs, and 36 Qatari women student‐mother pairs. Explains the predictive utility of sex, nationality, age, education, marital and parental status, and sex‐role self‐concepts (i.e. androgynous, masculine, feminine and undifferentiated self‐concepts) in attitudes towards women of the professional groups. The subjects completed the short version of the Attitude toward Women Scale (AWS), Bem’s Sex Role Inventory and a demographic questionnaire. Analysis indicated that the AWS scores of the various groups were very low, suggesting very traditional attitudes towards women in both Kuwait and Qatar. Compares the findings with those reported in Western and Asian cultures, and discusses the results and implications in the context of the Arabian Gulf environment.

This qualitative study explores college students’ gender schemas. Sandra Bem’s pioneering work on sex roles and gender schemata are highlighted.

Over 600 college students at a diverse southeastern university were asked to describe the advantages and disadvantages to men’s and women’s gender. Although the question was framed broadly, students devoted significant attention to issues surrounding work and family, highlighting the importance of these roles to their understanding of gender. Over 6,800 responses were coded in The Ethnograph software.

The results showed a gendered schema among these students, with gendered views of work and family, in which men are associated with work and women largely with family. Some racial patterns are also discussed.

This chapter ends with a discussion on how the gender schemas expressed support and maintained a separation of work and family.

This paper seeks to challenge the tendency to represent gender as a unitary theoretical construct; and would argue for a more differentiated view of how the psychological aspects of gender influence the consumption of advertising. We use a small‐scale exploratory study to examine the potential impact of gender identity within consumers’ self‐schemas on their consumption of advertising. Bem’s Sex Role Inventory (SRI) was administered to 25 young adults who then watched video clips of two television advertisements. The focus group discussions about the two advertisements were analysed within the context of the respondents’ gender schemas identified via the Bem SRI scores: masculine, feminine, androgynous or undifferentiated. The centrality of gender identity to self‐schemas affected how consumers processed and interpreted the advertising. This provides support for a more differentiated approach to representing men and women within gender research and advertising because gender groups are neither necessarily homogeneous nor isomorphic with sex.

The purpose of this paper is to examine perceptions of the “Ideal President” and candidates in the 2008 US presidential election in relation to gender and leader prototypes.

A total of 768 undergraduate business students rated either the ideal President or a presidential candidate on Bem Sex‐Role Inventory and Implicit Leadership Theory scales.

The ideal President was seen as more similar to male candidates as a group than female candidates as a group (i.e. “think president – think male”). The ideal President was seen as higher in masculinity than femininity (i.e. “think president – think masculine”).

Additional factors beyond gender and leader prototypes may affect perceptions of presidential candidates and the ideal President. Respondents came exclusively from northeastern USA; hence, results may not be generalizable to other populations. Replication of this study in nations that have elected a female leader is recommended. Future theory and research should link perceptions of male and female leaders in different nations to dimensions of national culture such as gender egalitarianism.

The results suggest the continued presence of sex‐related biases in leader evaluations in the political context. Such biases influence whether specific groups are excluded from political leadership because of their personal characteristics (e.g. women), which would dilute the talent of the pool of available candidates.

The results increase knowledge of the linkages among sex, gender, and political leadership by incorporating both gender and leader prototypes.

In this chapter, we propose and empirically test a theoretical model on the relationships among gender-role orientation, anticipated emotions and entrepreneurs’ subjective entrepreneurial success (SES). Results using Bayesian path analysis in a sample of Greek entrepreneurs indicated that the effect of femininity on SES was stronger than that of masculinity. Positive anticipated affect mediated the effects of masculinity and femininity on subjective entrepreneurial success. We interpreted this as evidence in support of the idea that the social construction of sex and future emotional thinking are influential factors within the entrepreneurial ecosystem that have previously been researched separately.