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Article
Publication date: 24 October 2022

David A. Jaud, Olivier Gergaud and Renaud Lunardo

This study aims to examine within-family and peer communication (type and frequency) and subsequent wine consumption of young adults. Specifically, this research investigates…

Abstract

Purpose

This study aims to examine within-family and peer communication (type and frequency) and subsequent wine consumption of young adults. Specifically, this research investigates whether the distinct types of technical, prohibition and moderation-based communication affect wine knowledge, responsible drinking practices, and ultimately, wine consumption.

Design/methodology/approach

The authors adopted an econometric approach based on a cross-sectional study with data collected from a large sample of 1,466 students in France.

Findings

The authors show that wine technical-based messages from parents help young adults acquire knowledge about wine, which in turn increases consumption. Also, moderation-based messages make young adults both, more knowledgeable about wine and, as expected, more responsible in terms of drinking practices, subsequently limiting their consumption. Finally, prohibition-based messages marginally decrease wine knowledge and have no impact on responsible drinking practices.

Social implications

This article provides relevant recommendations for public policymakers and brands, who should target parents and peers as part of their responsible drinking communication or advertising campaigns.

Originality/value

To fill a gap in the literature on young consumer behavior and food marketing, this research primarily investigates the relationship between family (and peer) communication and young adults' wine consumption, particularly whether and how, which type(s) of parental communication influences young adults' wine knowledge and adoption of responsible drinking practices.

Details

British Food Journal, vol. 125 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 26 April 2013

Bishnu Sharma, Maria Raciti, Rebecca O'Hara, Karin Reinhard and Fiona Davies

The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students'…

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Abstract

Purpose

The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards alcohol consumption.

Design/methodology/approach

Data were collected from a convenience sample of three universities in three OECD countries with high alcohol consumption per capita: Australia (n=305), Germany (n=323) and Wales (n=361). A self‐administered survey approach was used to collect data from female university students between the ages of 18 and 24 years in one university in each country. The four alcohol sales promotion strategies of interest were price reductions, quantity specials whereby the more you buy the less you pay on a pro rata basis, bulk purchasing of alcohol, and purchasing from more than one store to take advantage of low prices.

Findings

The study found that except for retailer price reductions, the association between Welsh university students' intentions to buy alcohol and their susceptibility to the remaining retailers' sales promotions was greater than that of university students in Australia and Germany, respectively. Significant differences between the countries were found in terms of the salience of perceived susceptibility to retail sales promotion strategies and their correlation with students' attitude towards alcohol consumption.

Originality/value

The paper's findings provide insights particularly for upstream, legislative strategic interventions to combat the issue of alcohol drinking of young female university students.

Details

Journal of Consumer Marketing, vol. 30 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 26 November 2018

Christopher A. Ballweg, William H. Ross, Davide Secchi and Chad Uting

The purpose of this paper is to investigate the prevalence and influence of social network website (SNW) content about alcohol use and abuse on job applicant reactions to their…

Abstract

Purpose

The purpose of this paper is to investigate the prevalence and influence of social network website (SNW) content about alcohol use and abuse on job applicant reactions to their prospective immediate supervisor and toward applying for the job.

Design/methodology/approach

In Study 1, raters coded photographs and photo captions found on 1,048 personal SNWs of US managers or business owners. Approximately 22 percent of managers’ personal SNWs contained references to alcohol, providing a base rate large enough to warrant further research. In Study 2, laboratory experiment participants saw a fictitious company’s website including a professional managerial profile. A 3 × 3 factorial design then varied whether the prospective manager’s comments on his personal SNW emphasized professional activities, social drinking, or alcohol abuse; also, the manager’s friends’ comments emphasized work activities, social drinking, or alcohol abuse. A control group did not see a personal SNW.

Findings

Alcohol abuse information on personal SNWs – whether posted by the manager or by the manager’s friends – negatively affected attitudes toward the manager. Alcohol abuse information posted by the manager (but not by the manager’s friends) decreased the willingness of participants to apply for the position. These findings were consistent with the Brunswick Lens Model and the warranting hypothesis.

Originality/value

This is the first study to investigate managerial SNW content and it effects upon prospective job seekers’ attitudes.

Details

Evidence-based HRM: a Global Forum for Empirical Scholarship, vol. 7 no. 2
Type: Research Article
ISSN: 2049-3983

Keywords

Article
Publication date: 12 June 2009

Krzysztof Kubacki, Dariusz Siemieniako and Heather Skinner

Underpinning this research is an acknowledgement of the increasing attention paid to the social issues raised by young peoples' alcohol consumption. Although earlier research has…

Abstract

Purpose

Underpinning this research is an acknowledgement of the increasing attention paid to the social issues raised by young peoples' alcohol consumption. Although earlier research has identified a number of factors contributing to alcohol‐related problems in Poland, only a handful of studies attempted to better understand drinking patterns and their influence on alcohol consumption amongst Polish people. Therefore, this paper aims to explore the roles alcohol plays in the life of young people in Poland.

Design/methodology/approach

All the data are collected on a university campus in Poland in late autumn 2007 from a group of ten university students. The research is conducted in three phases, using two research methods: focus groups and diaries. Purposive sample is used to establish two focus groups (Phases 1 and 3) each of which meet on two occasions, three weeks apart. In the first two week period between each focus group, respondents are asked to keep private diary (Phase 2) recording every occurrence that is, in their opinion, related to alcohol consumption.

Findings

The findings are themed around three major factors: quantity of consumed alcohol, frequency of consumption and location of consumption. However, the strongest issue is the pressure experienced by students around the social consumption of alcohol.

Research limitations/implications

At a time when young peoples' alcohol consumption is attracting increasing attention from legislators and regulators, a better understanding of young consumers' behaviour may help government and other non‐profit organisations create well‐informed regulations, policies or educational programmes.

Originality/value

Although there is significant amount of research into detrimental effects of excessive alcohol consumption on physical and psychological health of people in Poland, little research goes into wider social issues or beyond the most visible biological consequences of drinking as anti‐social behaviour.

Details

Worldwide Hospitality and Tourism Themes, vol. 1 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 3 May 2011

Krzysztof Kubacki, Dariusz Siemieniako and Sharyn Rundle‐Thiele

The proportion of young people binge drinking continues to grow despite extensive research efforts aiming to reverse this growing trend. Binge drinking has typically been viewed…

5647

Abstract

Purpose

The proportion of young people binge drinking continues to grow despite extensive research efforts aiming to reverse this growing trend. Binge drinking has typically been viewed as the consumption of five or more standard drinks or units in a single drinking session. Research on binge drinking is US centric and largely quantitative. This paper, using qualitative methods, aims to gain richer insights into binge drinking.

Design/methodology/approach

Seven focus groups involving 36 participants were conducted in Poland and Canada. Focus group data were transcribed and analysed.

Findings

Three distinct types of binge drinking were identified. The authors termed these initiation, indulgence and moderation. The paper details how each type of binge drinking can be distinguished through different attitudes and drinking behaviours.

Research limitations/implications

Any observations made in this paper are restricted by the sample used and the methodology employed, and therefore cannot be uncritically generalised. The findings should be used to further investigate the phenomena, in different contexts, with different respondents and using different methods, in order to deepen the understanding of binge drinking.

Practical implications

The results suggest that rather than thinking of binge drinking as one thing, binge drinking should be thought of as different types, involving different behaviours and attitudes.

Originality/value

To date the literature has viewed binge drinking as a single phenomenon. This study is the first to put forward the notion that binge drinking should not be defined as one thing, i.e. consuming five or more alcohol drinks in one day. The framework offered in this paper will assist future researchers to consider different types of binge drinking.

Details

Journal of Consumer Marketing, vol. 28 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 23 August 2011

M. Kevin Gray

The current study aims to examine problematic behaviors of college students who identified policing as their career of choice.

1169

Abstract

Purpose

The current study aims to examine problematic behaviors of college students who identified policing as their career of choice.

Design/methodology/approach

A self‐report survey was administered and behaviors such as alcohol and drug use, arrest histories, and self‐reported criminality were identified in a sample of 874 undergraduate students, 171 of whom identified policing as their career goal.

Findings

Findings indicate that over 60 percent of students (including those interested in becoming police officers) engage in some level of problematic behavior. While policing students engaged in more excessive recent binge drinking, they had a lower rate of arrests and less other‐than‐marijuana drug use than other students.

Research limitations/implications

This research relies on self‐reported data and therefore under‐ or over‐reporting may occur. While the sample of policing students has similar characteristics to those of current police officers in terms of sex and race, generalizability issues from the entire sample may be present.

Practical implications

Findings suggest the importance of identifying and conveying information to students about problematic behaviors that may prohibit gainful employment. Recruitment implications are discussed for police departments as well as implications for areas of inquiry important for background hiring investigations.

Originality/value

The current research explores problematic behaviors of college students in the context of vocational restrictions that students may face from law enforcement agencies. Findings can better prepare students for such vocations and inform hiring agencies of the range of issues from this population of applicants.

Details

Policing: An International Journal of Police Strategies & Management, vol. 34 no. 3
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 3 October 2016

Siobhan Farmer and Lorna Porcellato

The purpose of this paper is to explore perceptions of alcohol held by schoolchildren using the “Draw and Write” tool, to inform the planning of alcohol education in the classroom…

Abstract

Purpose

The purpose of this paper is to explore perceptions of alcohol held by schoolchildren using the “Draw and Write” tool, to inform the planning of alcohol education in the classroom setting.

Design/methodology/approach

A specifically designed “Draw and Write” booklet was used with 169 children aged nine to ten years (Year 5) across seven primary schools in a small Local Authority in North West England. Written responses were thematically coded.

Findings

Results demonstrated that the children had a good basic understanding of alcohol, including who drinks, where it can be purchased and the range of products available. Participants were aware that alcohol could be harmful and held mainly negative views. Findings suggest that alcohol education at this age is both appropriate and necessary to help children explore, understand and clarify their perceptions and misconceptions in a safe classroom environment.

Practical implications

The range and depth of responses from the children demonstrated that Draw and Write can be used successfully to explore children’s perceptions of alcohol. The tool can be used as a baseline assessment to inform classroom-based alcohol education for primary school teachers and those supporting delivery at local level, in line with national policy recommendations.

Originality/value

This paper adds to the existing literature on the use of “Draw and Write” in personal, social and health education, demonstrating that it can be used specifically to investigate children’s knowledge and attitudes about alcohol.

Details

Health Education, vol. 116 no. 6
Type: Research Article
ISSN: 0965-4283

Keywords

Article
Publication date: 23 November 2010

Dariusz Siemieniako, Sharyn Rundle‐Thiele and Krzysztof Kubacki

The purpose of the paper is to explore the relation between locality and college students' binge drinking. The aim is to deepen understanding of the influence of three kinds of…

1105

Abstract

Purpose

The purpose of the paper is to explore the relation between locality and college students' binge drinking. The aim is to deepen understanding of the influence of three kinds of localities, such as: family home, residential halls and public venue on students' binge drinking.

Design/methodology/approach

The research method employed was four focus groups interview conducted with 25 college students in Poland and Canada where the incidence of binge drinking is high. Focus group data were transcribed, the Polish sample was translated into English, and all data were then analyzed.

Findings

Various localities distinguished in this paper seem to have different influences on students' binge drinking. Notably, students living in college residential halls binged on more occasions than their counterparts.

Research limitations/implications

The qualitative character of research presented in this paper means the results cannot be uncritically generalized. Exploration of the influence of locality on students' binge drinking requires further investigation.

Originality/value

The influence of locality on binge drinking had not previously been explored in isolation. Consideration of these factors in isolation using a qualitative lens identified that locations involving homogeneous inhabitants, e.g. college residential halls and socialist housing blocks with large numbers of young people who are co‐located can be associated with higher levels of binge drinking. Such homogenous locations are characterized by individuals who are all in a similar stage of life, with common interests and aspirations. Other locations such as the family home involve heterogeneous influences and these result in lower levels of binge drinking.

Details

Young Consumers, vol. 11 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 1 December 1999

Fredric Kropp, Anne M. Lavack and Stephen J.S. Holden

Examines the personal values of college‐age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non‐smokers…

5396

Abstract

Examines the personal values of college‐age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non‐smokers, smokers are less likely to place importance on the values of security, being well respected, and having a sense of belonging. When compared to non‐beer drinkers, college students who are beer drinkers are more likely to place importance on the value of excitement, and are less likely to place importance on the value of security. Smokers are less susceptible to interpersonal influence than non‐smokers, but there are no differences in susceptibility to interpersonal influence between beer drinkers and non‐beer drinkers. Values and susceptibility to interpersonal influence can play a useful role as descriptors, and possibly as predictors, of drinking and smoking behavior.

Details

Journal of Consumer Marketing, vol. 16 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 23 September 2005

Ole-Jørgen Skog

It is argued that addicts, as people in general, are forward-looking and that they try to make the best of what they have got. However, this does not imply that they are fully…

Abstract

It is argued that addicts, as people in general, are forward-looking and that they try to make the best of what they have got. However, this does not imply that they are fully rational. Cognitive defects, instabilities in preferences, and irrationalities in the form of wishful thinking and dynamical inconsistency play an important role in addictive behaviours. These “imperfections” in people's rationality may not have very large consequences in the case of ordinary goods, but their effect can be dramatic in relation to addictive goods. In the first part of the paper, the rational addiction theory and the empirical evidence that have been presented in support of the theory is reviewed. Regarding the conventional tests of the theory by econometric methods, it is argued that the tests are misguided, both theoretically and methodologically. Furthermore, it is claimed that the definition of addiction implicit in the rational addiction theory is unrealistic, and that the theory makes unrealistic assumptions about human nature. Some empirical evidence for these claims is reviewed. It is concluded that although the theory has its virtues, it faces serious problems and must be rejected in its original form. Secondly, the socio-cultural embeddedness of addictive behaviours, and the social roots of individual preferences, are discussed. These issues are more or less ignored in rational addiction theory. It is argued that we cannot expect to obtain a proper understanding of many addictive phenomena, unless they are seen in their proper socio-cultural context.

Details

Substance Use: Individual Behaviour, Social Interactions, Markets and Politics
Type: Book
ISBN: 978-1-84950-361-7

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