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This chapter establishes the conceptual and analytic framework for the book. It relates not only to much of the existing work in evolutionary and institutional economics, but also to work in cultural science and cultural semiotics domains as well as in media convergence and transmedia studies. The central concept it first deploys is ‘innovation systems’ as applied in national, regional, international and sectoral contexts. It then builds on the general theory of economic evolution by Kurt Dopfer and Jason Potts and reviews the tools this theory provides to carry out a meso-level analysis of industries co-innovating and converging. It then proposes a new concept – ‘cross-innovation’ – to refer to the emergence of new structures and ‘rules’ at the boundaries of existing industries.

With the government’s increased investment in sci-tech and the requirement of scientific research management, RMAs have gradually flourished in China after the 1980s. However, there is no professional qualification specifically for RMA in China and RMA professionals are from various departments. With the arrival of the 21st century, the rapid development of sci-tech has led to the strengthening of the position and role of RMA in research activities. The profession of RMA has made great progress, and a professional contingent of RMA has gradually been formed. This chapter will review the history and development of RMAs in China. Specifically, it includes the evolutionary history of China’s sci-tech policy, how RMAs developed as a profession, current state of RMAs, the size and nature of the RMA profession (taking the academic community CASSSP as an example), and future trends of RMAs in China.

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study, carried out across Northern Europe. It also places the book at the interdisciplinary space between contemporary innovation economics and cultural and social theory. It then discusses the complex set of social processes that have conditioned the phenomena that the book studies – how and why are the contemporary audiovisual media industries co-innovating and converging with other sectors including education, tourism and health care? Within this framework, it discusses the effects of the broader individualisation and mediatisation processes, of media convergence, of the emergence of cross-media or transmedia strategies, of the evolution of the service and experience economies and of the emergence of creative industries policy frameworks.