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Open Access
Book part
Publication date: 4 April 2019

Indrek Ibrus

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method…

Abstract

This chapter presents the many premises of this book. It first discusses the book’s central questions and lays out the design of the large multi-national and multi-method study, carried out across Northern Europe. It also places the book at the interdisciplinary space between contemporary innovation economics and cultural and social theory. It then discusses the complex set of social processes that have conditioned the phenomena that the book studies – how and why are the contemporary audiovisual media industries co-innovating and converging with other sectors including education, tourism and health care? Within this framework, it discusses the effects of the broader individualisation and mediatisation processes, of media convergence, of the emergence of cross-media or transmedia strategies, of the evolution of the service and experience economies and of the emergence of creative industries policy frameworks.

Details

Emergence of Cross-innovation Systems
Type: Book
ISBN: 978-1-78769-980-9

Keywords

Article
Publication date: 1 August 2005

Siddhartha Menon

The primary purpose of this paper is to explore the importation of the convergence idea into the Indian regulatory and institutional context.

Abstract

Purpose

The primary purpose of this paper is to explore the importation of the convergence idea into the Indian regulatory and institutional context.

Design/methodology/approach

The objectives of this paper were largely achieved by utilizing textual or policy document analysis. This methodological technique involves an analysis of primary and some secondary sources including: statements from policy makers and direct quotations from policy documents. In theoretical terms, this inquiry is grounded in institutionalism.

Findings

Barriers to achieving real convergence are not merely a function of perceptual flaws in regulatory measures or shortcomings of the industries involved, but are endemic to unrealistic conceptualizations of the phenomenon in the literature.

Research limitations/implications

More quantitative metrics could be added. However, if more quantitative methods are added the paper needs to be re‐written to accommodate them. Also a comparative perspective could be added, but then again the paper would have to be re‐designed.

Practical implications

This paper offers numerous concrete and practical applications for those in government and industry who are struggling with the convergence issue. For policymakers it provides insights for how governments and consultants may impact the progress of convergence. The paper also illustrates structural factors that industry will face in India in rolling out converged or multi‐media services.

Originality/value

Convergence in the Indian case is greatly under researched. While there has been considerable research into regulatory issues of the nation's telecommunications and broadcast industries, few if any studies have addressed convergence among distinct mediated communication forms. Inquiry into role the regulatory role of consultant firms is particularly lacking.

Details

info, vol. 7 no. 4
Type: Research Article
ISSN: 1463-6697

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Article
Publication date: 23 May 2008

Konstantinos Saltzis and Roger Dickinson

This article aims to report on research conducted inside British national media organisations. The research was designed to investigate the impact on the working practices…

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Abstract

Purpose

This article aims to report on research conducted inside British national media organisations. The research was designed to investigate the impact on the working practices of journalists of the process of production convergence – the trend towards news reporting in more than one medium in formerly single‐medium organisations. The article describes the changes that are taking place and the ways journalists are reacting to them.

Design/methodology/approach

Interviews were conducted with 20 journalists during 2002 and 2003. The interviews were with journalists working in newsrooms at the BBC, Sky News, The Guardian and the Financial Times.

Findings

The data show that while multimedia news is becoming well established, the multimedia journalist has been slow to arrive. This is because of the pressures that multi‐media working adds to the journalist's daily routine and a concern over the impact on the quality of output.

Research limitations/implications

The media environment is evolving rapidly and research findings on this topic quickly go out of date, but the findings presented here offer valuable insights into the news production processes operating in British national media organisations and the ways journalists are adapting to, and are likely to continue to adapt to, changes in production technologies and changed systems of working.

Originality/value

The paper is the first to focus on journalistic practice in a converging media environment.

Details

Aslib Proceedings, vol. 60 no. 3
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 February 2003

Anders Henten, Rohan Samarajiva and William Melody

This article critically examines the multiple rationales for telecom, IT, media convergence regulation, on the one hand, and multisector utility regulation, on the other…

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Abstract

This article critically examines the multiple rationales for telecom, IT, media convergence regulation, on the one hand, and multisector utility regulation, on the other, and the practical questions of implementation they pose, with a view to contributing to informed policy and regulatory decisions. Both options involve substantive as well as procedural issues, not necessarily separable. The conditions that may affect the creation of convergence and multi‐sector regulation, ranging from underlying commonality of inputs and the behaviour of regulated firms to considerations that are specific to the regulatory process such as scarcity of regulatory resources and safeguards for regulatory independence, are examined. It is concluded that ICT and media convergence issues are primarily about improving the efficiency of market economies, and how changes in regulation can facilitate this process. Multi‐sector regulation issues are primarily about establishing the efficiency and effectiveness of regulation, so it can be a catalyst for network and economic development. They arise from an initial diagnosis of different problems, and represent different priorities and pathways to achieving a very similar set of development objectives.

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info, vol. 5 no. 1
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 June 2005

Dong‐Hee Shin

This study seeks to survey the current convergence of broadcasting and telecommunication, examine the policy questions that arise in Korea and present a review of current

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Abstract

Purpose

This study seeks to survey the current convergence of broadcasting and telecommunication, examine the policy questions that arise in Korea and present a review of current regulation in this field.

Design/methodology/approach

From a technical perspective, the convergence between telecommunications and broadcasting is emerging as both industries move towards digital standards. Yet, from a policy‐making perspective, convergence seems premature and may not be desirable. This study focuses in particular on the digital media broadcasting (DMB) service, which is currently being developed in Korea.

Findings

The paper suggests perspectives on forthcoming satellite DMB service developments, and the implications of this emerging technological breakthrough. The study indicates that current broadcasting‐based regulatory frameworks may tend to deter technological convergence and thus delay service introduction in the market.

Originality/value

The paper concludes with a new regulatory model with more consideration of service providers and users.

Details

info, vol. 7 no. 3
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 January 2006

Dong‐Hee Shin

The purpose of this study is to review current policy debates on convergence in Korea and the UK. This study compares the two countries' cases of how they prepare for

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Abstract

Purpose

The purpose of this study is to review current policy debates on convergence in Korea and the UK. This study compares the two countries' cases of how they prepare for convergence, what are the regulatory frameworks, and what are the conflicting issues in the convergence.

Design/methodology/approach

This study conducts a comparative case study between Korean and the UK. Data are collected through literature review, regulatory document and market research.

Findings

The regulation in the UK has been focused on how to change the notion of public interest in the convergence era, whereas the agenda in Korea seems to be how to apply a legacy of public interest to convergence services. The laws of public interest in Korea have been drawn from a legacy regime, which makes applying in a convergence era increasingly difficult. There is a compelling need for conceptual clarification in understanding the meaning of public interest in the convergence environment.

Research limitations/implications

Future research may further investigate the effective regulatory framework in the emerging convergence era.

Practical implications

Regulation needs to be transparent, clear and proportional and distinguish between transport and content. This implies a more horizontal approach to regulation with a homogenous treatment of all transport network infrastructure and associated services, irrespective of the nature of the services carried.

Originality/value

This research identifies issues regarding convergences and suggests a way in which the two different principles of broadcasting and telecommunications can be integrated; how public interest laws can be reconciled with considerations of competition and economic efficiency is explained.

Details

info, vol. 8 no. 1
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 4 September 2017

Franja Pižmoht, József Györkös and Dijana Močnik

This paper aims to explore the digital economy in the fields of the most promising new technologies: information and communication technologies, biotechnology and…

Abstract

Purpose

This paper aims to explore the digital economy in the fields of the most promising new technologies: information and communication technologies, biotechnology and nanotechnology. It highlights the convergence of nano-, bio-, info- and cognitive (NBIC) technologies by developing a model for the accurate evaluation of different types of options in the development process of convergent technologies.

Design/methodology/approach

The empirical research is based on theoretical analysis and case studies. The authors conducted six in-depth interviews. The study covered different research projects led by centres of excellence, competence centres and institutions that support the transfer of innovations in the economic and business environment.

Findings

The research findings prove that there is a convergence of NBIC technologies that can be observed and modelled. The created evolutionary model of NBIC convergence, also based on the theory of real options, allows a proper evaluation of the entire convergence process.

Practical implications

For enterprises and scientific research institutions, the NBIC model could represent the starting point for developing further concepts of investment evaluation. The model also considers the indicators of the innovation system, which, in addition to the marketing area, include regulatory challenges of companies (competition, copyrights, patents, taxation, etc.).

Originality/value

This paper enhances the understanding of new technologies in a digital economy. The purpose of this study is to clarify the principal factors for the effective observation and measurement of the convergence phenomenon. It also offers suggestions for improvement of the research and innovation system in the new economy.

Details

Kybernetes, vol. 46 no. 8
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 15 March 2011

Siddhartha Menon

The purpose of this paper is to explore the South Korean government's policy objectives for the Broadband Convergence Network (BcN).

Abstract

Purpose

The purpose of this paper is to explore the South Korean government's policy objectives for the Broadband Convergence Network (BcN).

Design/methodology/approach

This paper integrates two primary approaches. The first is documentary research and analysis of primary policy texts relating to the evolution of South Korea's Broadband Convergence Network (BcN) from 2004 to 2007. The second approach involves field interviews of key informants who are familiar with the policy agenda of the BcN in South Korea.

Findings

This paper's findings on the policy agenda of the BcN are intended to be useful for executives in the private sector, officials in government and academics in university settings who are interested in drawing insights from Korean experience to inform their own work.

Research limitations/implications

The BcN's mix of private and public sector stakeholders may have implications for incipient projects in terms of how to structure regulatory oversight for similar initiatives and how to determine the optimal level of government participation in similar broadband and new media infrastructures. This study serves as a first step for academic inquiry into the policy implications of the BcN.

Originality/value

This paper advances the existing research on broadband policy in South Korea by providing one of the only scholarly research studies to address the BcN. Even though the existing research base addresses broadband in South Korea, this is one of the few studies that specifically examines the BcN infrastructure project. As a result this paper offers a unique and distinct analysis of the policy agenda for the BcN and examines the institutional underpinnings of this particular infrastructure project which has not been adequately covered in the existing literature.

Details

info, vol. 13 no. 2
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 18 October 2017

Chris Hackley, Rungpaka Amy Hackley and Dina H. Bassiouni

The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of…

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Abstract

Purpose

The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era.

Design/methodology/approach

The paper uses the selfie, the picture of oneself taken by oneself, as a metaphor to develop a conceptual exploration of the nature of marketing in the light of the dominance of celebrity and entertainment in contemporary media and entertainment.

Findings

The paper suggests that marketing management in the era of convergence should facilitate consumers’ identity projects through participatory and engaging social media initiatives. Marketers must furnish and facilitate not only the props for consumers mediated identity performances, but also the scripts, sets and scenes, plot devices, cinematographic and other visual techniques, costumes, looks, movements, characterizations and narratives.

Research limitations/implications

This is a conceptual paper that sketches out the beginning of a re-framed, communication-focussed vision of marketing management in the era of media convergence.

Practical implications

Marketing managers can benefit from thinking about consumer marketing as the stage management of consumer visual, physical, virtual, sensory and psychic environments that enable consumers to actively participate in celebrity culture.

Originality/value

This paper suggests ways in which marketing practice can emerge from its pre-digital frame to embrace the new digital cultures of consumption.

Details

Marketing Intelligence & Planning, vol. 36 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Book part
Publication date: 4 April 2019

Indrek Ibrus

This chapter establishes the conceptual and analytic framework for the book. It relates not only to much of the existing work in evolutionary and institutional economics

Abstract

This chapter establishes the conceptual and analytic framework for the book. It relates not only to much of the existing work in evolutionary and institutional economics, but also to work in cultural science and cultural semiotics domains as well as in media convergence and transmedia studies. The central concept it first deploys is ‘innovation systems’ as applied in national, regional, international and sectoral contexts. It then builds on the general theory of economic evolution by Kurt Dopfer and Jason Potts and reviews the tools this theory provides to carry out a meso-level analysis of industries co-innovating and converging. It then proposes a new concept – ‘cross-innovation’ – to refer to the emergence of new structures and ‘rules’ at the boundaries of existing industries.

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