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This article examines curatorial practices, both traditional and digital, in the Guizhou Provincial Museum’s ethnic exhibition to assess their effectiveness in representing ethnic minority cultures, fostering learning and inspiring curiosity about ethnic textiles and costumes and associated cultures. It also explores audience expectations concerning digital technology use in future exhibitions.

A mixed-methods approach was employed, where visitor data were collected through questionnaires, together with interviews with expert, museum professionals and ethnic minority textile practitioners. Their expertise proved instrumental in shaping the design of the study and enhancing the overall visitor experience, and thus fostering a deeper appreciation and understanding of ethnic minority cultures.

Visitors were generally satisfied with the exhibition, valuing their educational experience on ethnic textiles and cultures. There is a notable demand for more immersive digital technologies in museum exhibitions. The study underscores the importance of participatory design with stakeholders, especially ethnic minority groups, for genuine and compelling cultural representation.

This study delves into the potentials of digital technologies in the curation of ethnic minority textiles, particularly for enhancing education and cultural communication. Ethnic textiles and costumes provide rich sensory experience, and they carry deep cultural significance, especially during festive occasions. Our findings bridge this gap; they offer insights for museums aiming to deepen the visitor experiences and understanding of ethnic cultures through the use of digital technologies.

The consumption of ethnic food is an integral part of the Hispanic culture. Therefore, this study was carried out with the intention of assessing the consumption and preferences for ethnic specialty produce by the Hispanics in the east coast of the USA with an aim of formulating production and marketing guidelines to meet the increasing demands of the rising Hispanic population in the USA.

Data were collected through telephone interviews from 542 randomly selected Mexicans and Puerto Ricans living in 16 east coast regions of the USA. Questions related to socio‐demographic details and consumption and preference for 20 pre‐determined ethnic specialty produce were asked. Data were analyzed using descriptive statistics and logistic regression.

Chain grocery stores were the most common outlets for ethnic produce. Freshness and quality were the most important criteria for both Mexicans and Puerto Ricans. Expenditure patterns revealed that they allocate 71 percent and 62 percent respectively on ethnic produce compared with other produce. Age and education had a negative influence while income had a positive influence on the willingness‐to‐pay for ethnic specialty produce.

In this study, only ten crops each were selected as ethnic specialty crops that are consumed by Mexicans and Puerto Ricans and the average willingness‐to‐pay for these crops were elicited.

Based on the expenditure patterns of 20 ethnic specialty produce commonly consumed and having a potential to be grown in the USA, this study recommends crops to be prioritized for production trials and grower recommendations.

The approach outlined in this paper uses a market‐driven assessment for crop prioritization research.

Developing a sense of belonging among immigrant youth in multicultural contexts has attracted significant attention from scholars during the last few decades. Studies have already underscored how various educational factors hinder or facilitate students’ sense of belonging to the school or the larger society. Although most students in Hong Kong schools are ethnic Chinese, a significant number of non-Chinese children make students diversity an essential aspect of schooling. The study investigated how schools can develop a sense of belonging among ethnic minority youth in Hong Kong.

As the education system in Hong Kong lacks a multicultural education policy, how can schools help develop a sense of belonging to the school and the larger society among young ethnic minority people? To answer this question, this paper consolidates the two sets of data originally gathered for two research projects. The data was collected through semi-structured in-depth interviews with nine secondary school teachers (Chinese and non-Chinese) and 15 students (non-Chinese) and analysed thematically.

The thematic analysis of the qualitative data identified several challenges and opportunities for developing ethnic minority students’ sense of belonging in Hong Kong.

Researchers in comparative education can further explore how multicultural education and inclusive education approach together can help ensure inclusive and equitable quality education for all and cater to students' diverse learning needs across the education systems.

Given that the aims of multicultural education and inclusive education resonate with each other, schools can focus on the Whole School Approach to developing a sense of belonging among ethnic minority youth in Hong Kong. However, policymakers and practitioners may need to adopt a multifaceted perspective on inclusive education that strives to ensure equitable quality education for all.

The study contributes to the existing body of scholarship on multicultural education and inclusive education. The study findings underscore the importance of an interdisciplinary research framework in education and advocate an integrative approach to supporting students with diverse learning needs in multicultural contexts.

This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and elaboration likelihood model among African American consumers in the service sector.

Study 1 used a 2 (service type: hedonic vs utilitarian) × 2 (strength of ethnic identification: high vs low) between-subjects experimental design. Study 2 used the same experimental design, procedure and ads as Study 1.

Taken together, the findings from these two studies demonstrate how ethnically targeted advertising, in conjunction with service type, can influence consumer–brand relationships. The results showed that those with high strength of ethnic identification had more brand love, as well as higher intentions to spread positive word-of-mouth, purchase intention and brand loyalty for hedonic services, but that this effect was not significant for utilitarian services.

The environments in which advertisements appear (e.g. in an in-store display or a magazine advertisement) is important, and consumers’ reactions to targeted ads in various environments should be considered in future research. Future studies should also examine the role of individuals’ personality traits and level of acculturation in determining their relationships with brands.

Across two studies, the authors demonstrated that ethnic ads are more effective for African American individuals with high level of ethnic identification especially for hedonic services.

Since Piore’s (1979) seminal work on ethnic economies, there has been significant development in our understanding of the grouping process of immigrants and co-ethnics into economic, social, and political units, and the behavior of immigrant entrepreneurs within these groups. During the past two decades a number of sociologists have contributed several important concepts to the study of ethnic entrepreneurship such as social capital (e.g. Portes, 1998; Portes & Landolt, 1996, 2000), social embeddedness and network ties (e.g. Kloosterman & Rath, 2001; Portes & Sensenbrenner, 1993; Rath, 2002), and fine tuning the definitional distinctions between levels of co-ethnic cohesiveness, such as ethnic neighborhoods, ethnic economies, and ethnic enclaves (e.g. Light & Gold, 2000; Waldinger, 1982; Waldinger et al., 1990). More recently, business theorists have started to examine the problem of ethnic economic activity, incorporating more economic and entrepreneurship strategy concepts such as resource dependency (Greene, 1997), buyer-supplier relationships (Galbraith et al., 2003), access to financing (Smallbone et al., 2002), and differential marketing systems (Iyer & Shapiro, 1999). What appears to be sometimes lacking in modern discussions of ethnic economies and entrepreneurial behavior, however, is an underlying and unifying theoretical paradigm.

Although there is great potential for diversity, library and information science (LIS) is a relatively homogenous profession. Increasing the presence of librarians of color may help to improve diversity within LIS. However, recruiting ethnic minorities into LIS has proven to be difficult despite various initiative including scholarships, fellowships, and locally focused programs. The central questions explored in this research can be divided into two parts: (1) Why do ethnic minorities choose librarianship as a profession? (2) What would motivate members of minority groups to join a profession in which they cannot see themselves?

The research was conducted through semi-structured, qualitative interviews of 32 ethnic minority students from one of four ethnic minority groups (African American, Asian American, Hispanic/Latino, and Native American) currently enrolled in an LIS graduate program. Eleven themes emerged from the data: libraries, librarians, library work experience, LIS graduate program, career plans and goals, education and family, support, mentors, ethnicity and community, acculturation, and views of diversity.

The findings seem to support many assumptions regarding expectations and career goals. The findings related to libraries, librarians, mentors, and support illustrate that many recruitment initiatives are starting in the right place. However, the most noteworthy findings were those that centered on identity, acculturation, and diversity because they dealt with issues that are not often considered or discussed by many in the profession outside of ethnic minority organizations.

Purpose – This chapter frames the horizon of inquiry intended by this conference on the Hispanic Presence in the Washington region. It presents social theory related to the formation of new types of community substance in immigrant receiving countries called ethnicities, especially in American metropolitan regions.

Findings – This synthesis of approaches to intergroup relations and account of changes in the collection of data regarding urban ethnicity frame a new research agenda.

Practical implications – This chapter proposes new horizons for regional studies and ethnicities. It addresses metropolitan governance, especially relationships among persons, groups, and cultures in regions that lack representation and institutions for political development. The web-based data sets and recommended readings provide sources that quantitatively and qualitatively deepen insight into the Hispanic presence in the country and in various metropolitan regions. Along with another forthcoming collection on the history, politics, and architecture of Washington, DC, this work catalyzes research to enable teaching and service related to the metropolitan region surrounding the federal district.

Social implications – This chapter includes models of action-oriented research that engage ethnic groups in coalition building and that test the viability of Hispanicity as a social-cultural development model.

Originality/value of chapter – This chapter blends social theory with community-based practices. It broaches substantive questions about appropriate scales of social analysis and ethnicity as interrelated dimensions of research and practice the government created data sets and places called metropolitan regions. It elaborates a new, fundamentally regional model that is unlike, but not opposed to, the country-wide focus of ethnic group advocacy and interest groups.

This study develops our understanding of the internationalisation activities of ‘transnational entrepreneurs’ (TEs), namely, entrepreneurs that are socially embedded in two or more different countries, specifically, in the context of the growing phenomenon of ‘micro-multinationals’ involving small firms with income-generating assets in more than one country. The investigation involves TEs originating from South Asia (Indian Sub-continent), based in the UK clothing and textiles sectors. Limited statistical differences exist between the perceptions of 63 survey respondents with varying degrees of international sales regarding perceived barriers and assistance requirements towards operating in overseas markets. Subsequent interview data with 16 of those TEs owning micro-multinational businesses offer unique insights, suggesting their behaviour is distinct from certain existing literature involving internationalising entrepreneurs, but that they are not a homogeneous group as strategies vary. This study provides opportunities for further research to understand TEs’ practices, including those operating in different institutional contexts.

There are notable indigenous business models in the African context that have either been unexplored or are yet to be highlighted and given due attention at the international level. This chapter provides a cross-case analysis of the indigenous business practices of three ethnic groups across West Africa: Nigeria (Igbos), Ghana (Ewes) and the Benin Republic (Guns), thus viewing business models, from anglophone and francophone perspectives. Specifically, the chapter discusses the apprenticeship models igba-boi, of the Igbo society, dorsorsror, among the Ewes, and eyi alo within the Guns society and succession models in the three societies ‘Inochi anya, domenyinyi and eyi kanta’ respectively, with the aim of highlighting insights for practice, policy and academia. Historically, there have been relevant structures to ensure the transfer of knowledge and wealth to the next generation; this is driven by both cultural and traditional systems of the ethnic groups. The findings show that the family unit plays a significant role in building a sustainable channel, though informal, through which the heritage of business models is attained. To this end, the authors recommend leveraging the unique models of apprenticeship and business succession practised in these ethnic groups to support current policies, such as those relating to Technical and Vocational Education and Training (TVET).

Based on the aforementioned data, the risk index (RI) identifies the percentage of all students of a given racial/ethnic group in a given disability category. The RI is calculated by dividing the number of students in a given racial/ethnic group served in a given disability category (e.g. LD) by the total enrollment for that racial/ethnic group in the school population. The 1998 OCR data revealed risk indices for all racial/ethnic groups that were higher for LD than those found for MR. The NRC (2002) report stated that, “Asian/Pacific Islander have placement rates of 2.23%. Rates for all other racial/ethnic groups exceed 6%, and for American Indian/Alaskan Natives, the rate reached 7.45%” (p. 47). The second index, odds ratio, provides a comparative index of risk and is calculated by dividing the risk index on one racial/ethnic group by the risk index of another racial/ethnic group. In the OCR and OSEP databases, the odds ratios are reported relative to White students. If the risk index is identical for a particular minority group and White students, the odds ratio will equal 1.0. Odds ratios greater than 1.0 indicate that minority group students are at a greater risk of identification, while odds ratios of less than 1.0 indicate that they are less at risk. Using the 1998 OCR placement rates, the LD odds ratio for American Indian/Alaskan Natives is 1.24, showing that they have a 24% greater likelihood of being assigned to the LD category than White students. Odds ratios for Asian/Pacific Islander are low (0.37). For both Black and Hispanic students, the odds ratios are close to 1.0. The third index, composition index (CI), shows the proportion of all children served under a given disability category who are members of a given racial/ethnic group and is calculated by dividing the number of students of a given racial or ethnic group enrolled in a particular disability category. Two underlying assumptions of the CI are that the sum of composition indices for the five racial/ethnic groups will total 100%, and baseline enrollment of a given racial/ethnic group is not controlled. More specifically, the CI may be calculated using the percent of 6- through 21-year old population with the racial/ethnic composition of IDEA and U.S. census population statistics. For example, if 64% of the U.S. population is White, 15% is Black, 16% is Hispanic, 4% is Asian, and 1% is American Indian these data not interpretable without knowing the percentage of the racial/ethnic composition with IDEA. Hypothetically, IDEA data may show that of the 6–21 year olds served under IDEA, 63% are White, 20% are Black, 14% are Hispanic, 2% are Asian, and 1% is American Indian. To calculate disproportionality, a benchmark (e.g. 10%) against which to measure the difference between these percentages must be used. If the difference between the two percentages and the difference represented as a proportion of the group’s percent of population exceeds +10, then the racial/ethnic group is overrepresented. Conversely, if the difference between the two percentages and the difference represented as a proportion of the group’s percent of the population is larger than −10, then, the racial/ethnic group is underrepresented.