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Article
Publication date: 8 December 2023

Qian Chen, Changqin Yin and Yeming Gong

This study investigates how artificial intelligence (AI) chatbots persuade customers to accept their recommendations in the online shopping context.

Abstract

Purpose

This study investigates how artificial intelligence (AI) chatbots persuade customers to accept their recommendations in the online shopping context.

Design/methodology/approach

Drawing on the elaboration likelihood model, this study establishes a research model to reveal the antecedents and internal mechanisms of customers' adoption of AI chatbot recommendations. The authors tested the model with survey data from 530 AI chatbot users.

Findings

The results show that in the AI chatbot recommendation adoption process, central and peripheral cues significantly affected a customer's intention to adopt an AI chatbot's recommendation, and a customer's cognitive and emotional trust in the AI chatbot mediated the relationships. Moreover, a customer's mind perception of the AI chatbot, including perceived agency and perceived experience, moderated the central and peripheral paths, respectively.

Originality/value

This study has theoretical and practical implications for AI chatbot designers and provides management insights for practitioners to enhance a customer's intention to adopt an AI chatbot's recommendation.

Research highlights

  1. The study investigates customers' adoption of AI chatbots' recommendation.

  2. The authors develop research model based on ELM theory to reveal central and peripheral cues and paths.

  3. The central and peripheral cues are generalized according to cooperative principle theory.

  4. Central cues include recommendation reliability and accuracy, and peripheral cues include human-like empathy and recommendation choice.

  5. Central and peripheral cues affect customers' adoption to recommendation through trust in AI.

  6. Customers' mind perception positively moderates the central and peripheral paths.

The study investigates customers' adoption of AI chatbots' recommendation.

The authors develop research model based on ELM theory to reveal central and peripheral cues and paths.

The central and peripheral cues are generalized according to cooperative principle theory.

Central cues include recommendation reliability and accuracy, and peripheral cues include human-like empathy and recommendation choice.

Central and peripheral cues affect customers' adoption to recommendation through trust in AI.

Customers' mind perception positively moderates the central and peripheral paths.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 8 June 2023

Hamid Reza Saeidnia, Marcin Kozak, Bakthavachalam Elango and Hamid Keshavarz

The purpose of this article is to examine the structure and determine the MDA framework for use in the development and design of library websites. The topic of innovation in…

Abstract

Purpose

The purpose of this article is to examine the structure and determine the MDA framework for use in the development and design of library websites. The topic of innovation in libraries is frequently discussed; thus, we have tried to offer techniques for innovation in website design for libraries.

Design/methodology/approach

This study compares these two approaches to determine if the mechanical, dynamic and aesthetic (MDA) framework can also be used to create library websites. Each of the MDA framework’s three components was assessed for their applicability to the development of a library website.

Findings

When building a library website, three crucial characteristics that must be carefully taken into account are, among other things, being supporting and safety-oriented; adaptable and accessible; and aesthetically pleasing to the user. Studies have also revealed several additional criteria that may be regarded as success factors for library websites. In addition, there is also a framework for creating touch- and gesture-based interactions. It is also a method for understanding the creation and playing of video games. The acronym MDA stands for the three components of its structure: mechanical, dynamic and aesthetic.

Originality/value

Many kinds of library websites exist, including those for academic, public, school and special libraries. So far, models and approaches for designing pages have been offered for each of these library website categories.

Details

Library Hi Tech News, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 30 April 2024

Fu-Ling Chung, Hsin-Hsuan Chung and Shu-Min Lin

This study aims to help scholars comprehend the major research themes on sustainable development goals (SDGs) in higher education which researchers from various fields have…

Abstract

Purpose

This study aims to help scholars comprehend the major research themes on sustainable development goals (SDGs) in higher education which researchers from various fields have explored and to propose several potential future research directions of the least researched SDG in higher education to support scholars in making up the gap in the field.

Design/methodology/approach

The authors adopted a bibliometric analysis method to review the extant literature from the Web of Science on SDGs in higher education from 2015 to 2023 and took a closer examination of the most researched SDGs discussed by scholars. This study specifically concentrated on studies that explicitly mentioned the term “Sustainable Development Goal” (or “SDG”) and applied VOSviewer to cluster common keywords of the most researched SDGs and explored related themes. Also, this study provided several potential future research directions of least researched SDG in higher education.

Findings

SDGs 3 and 4 were the most researched, and SDG 15 was the least researched. The three major themes of SDG 3 were Adult Issues of Sustainability, South Africa Issues of Sustainability, and Relationship between SDG 3 and SDG 4. The three major themes of SDG 4 were the Role of Universities in Sustainability, Sustainability during Covid-19, and Challenges of Implementation.

Originality/value

This study provided several potential future research directions of the least researched SDG in higher education to support scholars to make up the gap in the field. Also, this study pointed out some pedagogical strategies and competencies needed to aid higher education institutions in achieving the 17 SDGs.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 17 April 2023

Uchenna Luvia Ezeamaku, Innocent Eze, Nkiru Odimegwu, Angela Nwakaudu, Amarachukwu Okafor, Okechukwu Dominic Onukwuli and Ikechukwu Abuchi Nnanwube

The purpose of this study is to investigate starch mucor (SM) in potassium iodide (KI) as corrosion inhibitor of aluminium in hydrochloric acid (HCl) medium.

Abstract

Purpose

The purpose of this study is to investigate starch mucor (SM) in potassium iodide (KI) as corrosion inhibitor of aluminium in hydrochloric acid (HCl) medium.

Design/methodology/approach

The SM in KI was characterized by gravimetric, scanning electron microscopy, electrochemical impedance spectroscopy measurements, potentiodynamic polarization and gas chromatography-mass spectrometer techniques. The inhibition efficiency was optimized using response surface methodology.

Findings

The result revealed that the inhibitor inhibited corrosion at a low concentration with the rate of inhibition increasing as the concentration of the inhibitor increased. The inhibition efficiency increases as the temperature was increased with slight incorporation of the inhibitor (SM in KI). This indicates that the corrosion control is both inhibitor (SM in KI) and temperature dependent.

Originality/value

The research results can provide the basis for using SM in KI as corrosion inhibitor of aluminium in HCL medium. Mixed-type inhibitor nature of SM was proved by cathodic and anodic nature of the polarization curves.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

Open Access
Article
Publication date: 9 January 2024

Kazuyuki Motohashi and Chen Zhu

This study aims to assess the technological capability of Chinese internet platforms (BAT: Baidu, Alibaba, Tencent) compared to US ones (GAFA: Google, Amazon, Facebook, Apple)…

Abstract

Purpose

This study aims to assess the technological capability of Chinese internet platforms (BAT: Baidu, Alibaba, Tencent) compared to US ones (GAFA: Google, Amazon, Facebook, Apple). More specifically, this study explores Baidu’s technological catching-up process with Google by analyzing their patent textual information.

Design/methodology/approach

The authors retrieved 26,383 Google patents and 6,695 Baidu patents from PATSTAT 2019 Spring version. The collected patent documents were vectorized using the Word2Vec model first, and then K-means clustering was applied to visualize the technological space of two firms. Finally, novel indicators were proposed to capture the technological catching-up process between Baidu and Google.

Findings

The results show that Baidu follows a trend of US rather than Chinese technology which suggests Baidu is aggressively seeking to catch up with US players in the process of its technological development. At the same time, the impact index of Baidu patents increases over time, reflecting its upgrading of technological competitiveness.

Originality/value

This study proposed a new method to analyze technology mapping and evolution based on patent text information. As both US and China are crucial players in the internet industry, it is vital for policymakers in third countries to understand the technological capacity and competitiveness of both countries to develop strategic partnerships effectively.

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2071-1395

Keywords

Article
Publication date: 13 October 2023

Jinquan Zhou and Wenjin He

This paper aims to establish a service efficiency-oriented framework for training design and evaluation as a pivotal service procedure in the workplace to fill the gap between…

Abstract

Purpose

This paper aims to establish a service efficiency-oriented framework for training design and evaluation as a pivotal service procedure in the workplace to fill the gap between training and organizational performance in a service context.

Design/methodology/approach

A semi-structured interview was first employed to confirm the primary indicator for training programs and criteria design as the pivotal factor for operational efficiency. An observation experiment was subsequently conducted to reveal that the training program can be redesigned according to the concrete operation effects and influencing factors for operational efficiency in the workplace.

Findings

The proposed service efficiency-oriented training model is suggested to underline and guide the activities for training requirements, training methods, training criteria and training evaluation for the service sector. Training auditing, analyzing and redesigning based on service efficiency could help to integrate service efficiency so that service organizations can readjust their specific training needs and concise the training program in the human resource management practice.

Research limitations/implications

This study only conducted an on-site observational experiment on one of the casinos in Macau. An observational method assessed the conceptual model in the context of table game operations. More quantitative approaches like AI-assisted systems may be employed in the future. The representativeness of the sample is somewhat limited. In addition, the service efficiency-oriented training concept model is an open system that any organization could extend by incorporating more elements in each part that can be developed to meet their human resource management needs. Finally, other service-oriented organizations like airlines and banks can learn from the theoretical model proposed in this article. It is suggested that non-profit organizations would be a better research area.

Practical implications

The finding can provide organizations and practitioners with insights and tools on how to provide and evaluate service efficiency and assess employee performance.

Social implications

The proposed service efficiency-oriented training model provides a theoretical foundation for training and organizational performance for service organizations.

Originality/value

This study is the first to develop a service efficiency-oriented training framework with training needs, methods, criteria and evaluation. A service industry sample was used to verify the framework in the context of casino game pace and dealer training for table games. Suggestions for a combination of management are provided for casino operators to redesign and evaluate the dealer training program for service improvement.

Details

International Journal of Productivity and Performance Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 19 January 2024

Neelam Tiwary, Saravanakumaran Subramani, Manjulavathi G and Sivanesan Dhandayuthapani

The study aims to determine the level of e-reading habits and preferred electronic reading materials among nursing college students. The study examines students’ problems and…

Abstract

Purpose

The study aims to determine the level of e-reading habits and preferred electronic reading materials among nursing college students. The study examines students’ problems and difficulties using electronic resources and their knowledge of electronic literacy. Over the recent years, worldwide interest in reading electronic books has skyrocketed.

Design/methodology/approach

This study uses a survey research design and a structured closed-ended questionnaire as the data collection instrument. The sample population consists of college students. The study uses a quantitative method to investigate this population’s e-reading habits and preferred electronic reading materials.

Findings

The study findings indicate that while students prefer electronic resources, they need help accessing them due to various factors such as cost and availability. The survey results show that libraries must subscribe to a broader range of electronic resources, and academics and publishers must promote open-access articles to address these limitations.

Originality/value

The study addresses a current issue of students’ reading habits and preferred electronic reading materials and examines the limitations they face in accessing these resources. This research concludes that 21st-century students have transitioned from traditional to digital reading habits. They have a preference for electronic resources but their access to these resources is limited.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 27 January 2023

Paul Samwel Muneja

This study aims to evaluate Web-based tools that are potentially used by universities and college libraries to market e-resources in Tanzania.

Abstract

Purpose

This study aims to evaluate Web-based tools that are potentially used by universities and college libraries to market e-resources in Tanzania.

Design/methodology/approach

This study evaluated Web-based tools that are potentially used to market e-resources in libraries in Tanzania. A sample of 52 universities and colleges was approved by Tanzania Commission for Universities and was purposively selected for this study. The evaluation was conducted with an established checklist to evaluate the websites with a view to identifying Web-based tools, which are potentially useful in marketing e-resources.

Findings

The finding of this study indicates that most libraries have websites linked to their institutional websites. The finding has revealed that social media are mostly used by public universities to market e-resources. However, only one university is using WhatsApp to communicate with patrons. The findings show that the majority of public university libraries display a list of e-resources on their websites. Moreover, the displayed e-resources of most websites are not up to date, and some of them are irrelevant. Also, most public universities provide guidelines on how to use the subscribed e-resources as opposed to their counterpart.

Originality/value

The study on the evaluation of Web-based e-resources marketing tools is new in Tanzania. The finding of this study will trigger efforts to adjust the way libraries market their e-resources online.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 14 December 2023

Jack Shih-Chieh Hsu, Chao-Min Chiu, Yu-Ting Chang-Chien and Kingzoo Tang

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been…

Abstract

Purpose

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.

Design/methodology/approach

The authors designed and conducted a survey to collect data from social networking platform users.

Findings

Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.

Originality/value

This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Open Access
Article
Publication date: 22 November 2023

Sophia Magaretha Brink

The objective of the study was to explore which COVID-19 teaching and learning methods, that enhanced accounting students' learning experience, should be applied at a residential…

Abstract

Purpose

The objective of the study was to explore which COVID-19 teaching and learning methods, that enhanced accounting students' learning experience, should be applied at a residential university after the pandemic.

Design/methodology/approach

A qualitative exploratory approach within an interpretive paradigm was applied. A total of 15 semi-structured interviews were conducted with accounting students and the data were analysed using thematic analysis.

Findings

This study shows how pre-COVID-19 accounting education can be adapted by learning from the teaching and learning experiences gained during the pandemic and that there are various teaching and learning methods that can be applied in the post-COVID-19 period to enhance students' learning experience. These blended active teaching and learning methods include: the flipped classroom, discussion forum, electronic platform (to ask questions during class), key-concept videos and summary videos. Introducing these teaching and learning methods comes with challenges and the study provides recommendations on how to overcome foreseen obstacles. The contribution of the research is that it informs accounting lecturers' decision-making regarding which teaching and learning methods to apply in the aftermath of COVID-19 to enhance students' learning experience.

Originality/value

It is uncertain which teaching and learning methods employed during the COVID-19 pandemic should be applied at a residential university to enhance the teaching and learning experience after the pandemic. Accounting lecturers might return to their pre-COVID-19 modus operandi, and the valuable experience gained during the pandemic will have served no purpose.

Details

Journal of Applied Research in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-7003

Keywords

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