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Investigates time as a factor that influences consumer preferences for innovative technological services such as the Internet. Specifically, the case of consumer adoption of the Internet for home use is explored. Examines the effect of time of adoption of Internet based services on preferences at the individual consumer level. The key research question is “What is the effect of time of adoption on consumer preferences for a technological service such as the Internet?” The primary contribution of this research is to demonstrate that existing time preference frameworks, previously applied to consumer durable products, can also be applied to technological service innovations, such as the Internet. An empirical examination is conducted using data from a survey of consumers in the initial stages of Internet adoption.

This paper aims to use conjoint analysis to examine how Malaysian consumers make decisions regarding a consumer durable product – namely room air conditioners – under multi‐cue situations.

This study first assesses the impact of a priori perceived differences between brand names, country of manufacture, price, quality, technological advancement, and warranty on product evaluation. Second, the relative importance of the attributes as evaluative criteria is determined by performing part worth analysis. Six pertinent hypotheses are developed and tested. Conjoint analysis is used to develop product profiles that respondents could evaluate via a survey. This is followed by a market simulation to suggest marketing strategies for Malaysian and Japanese products (the latter dominate the Malaysian market).

The findings indicate the importance of capitalising upon consumer durables' intrinsic qualities, and the need to carefully consider the relationship between price and quality. Ways to take advantage of the strength of foreign brand names need to be understood and operationalised. The simulation exercise also indicates ways in which indigenous and external competitors could take advantage of market opportunities.

The study does place in a Malaysian context, and moreover used a convenience sampling approach. The need is demonstrable for more representative probabilistic sampling. While country of origin effects are understood, other criteria (i.e. design, assembly, and source) need to be considered in future studies.

It is felt that the approach utilised and the simulations developed can be applied in other geographic and cultural contexts and have implications for marketing strategies for branded consumer durable typologies.

The paper identifies and evaluates strategies for more effective competition in the Malaysian room air conditioner market. The use of conjoint analysis and market simulation provides a basis for competitive advantage in a tightly focused market sector.

The purpose of this paper is to identify various dimensions of green quality. It integrates the existing carbon footprinting technique with the eight dimensions of quality proposed by Garvin (1984, 1987). Apart from extending these concepts, it also proposes two new dimensions – traceability and standardization which are not explicitly considered by the above two.

Conceptual theory building is used to develop a framework consisting of three interrelated propositions which explain the underlying dimensions of green quality and provide a better understanding of the same.

Similar to the eight dimensions of quality proposed by Garvin, the authors propose various dimensions of green quality and develop three propositions around these dimensions. This conceptual framework is developed by integrating the works of traditional quality (specifically Garvin’s eight dimensions), emergent literature on green products and their attributes, carbon footprinting from environmental economics discipline by summarizing their common elements and contrasting their differences.

This research is one of the first studies that explore the dimensions of green quality of a product. Apart from discovering and exploring inherent greenness in Garvin’s eight dimensions of quality, the authors also discuss about two new dimensions – traceability and standardization.

The UK aerospace industry is the largest and most comprehensive in Western Europe and the second largest in the Western World. Employing 195,000 people in some 300 companies, of which the two largest are British Aerospace and Rolls‐Royce, the industry designs, constructs, sells and supports products ranging from civil and military aircraft, engines, guided weapons and space vehicles, to a wide variety of components, sub‐assemblies, electronic and avionic equipment, plastics and marine engineering products, and has many other diverse scientifically‐based programmes. The industry is responsible for some of the largest contracts ever awarded for overseas support and consultancy services and has, within its constituent companies, experience second to none in the organisation and management of major international collaborative projects. Operating predominantly in the intensely‐competitive and fast‐moving international arena, aerospace makes one of the more positive contributions to the UK balance of payments. Since 1971, exports have risen from £328 million a year to the 1978 record level of £1,200 million and already the forward order books of British Aerospace and Rolls‐Royce alone total over £5 billion, much of it for export. In the longer term, market forecasts predict a vast potential for aerospace products, particularly in the commercial aircraft sector, where continuing technological developments have resulted in lower real costs of air transport and led to a new era of mass travel. But the air transport industry needs fuel and the aerospace industry, with its history of technological innovation, its constant quest for more‐efficient and durable products and its stimulation of other industries through advanced design requirements and spin‐off activities, is well placed to make a positive contribution, directly and indirectly, to combating the UK energy challenge.

Investigates retailers′ relative influence on consumers′ sequential decision‐making process of forming evoked sets and then making purchase decisions from the evoked sets. Describes a study in which consumers report on 23 durable goods grouped into three product categories. Evoked set sizes were smaller than those for previously studied convenience goods but larger than those suggested by recent reports on consumer durable purchases. The findings indicate that the influence of the retailer is higher in evoked set development than in the final purchase stage of consumer decision making and that the influence of the retailer on product choice varies significantly across different categories of durable products.

The objective of this paper is to suggest a methodological approach of eco‐conception by presenting the eco‐conception stakes of a firm, its organisation modes with regard to this new approach and how one could insert the environmental data in the classical conception process.

In this paper, an eco‐conception methodology is developed. It is about an approach integrating the concepts: quality, safety and environment (QSE). The taking into account simultaneously of these concepts, in the frame of our approach, allows us to conceive clean and durable products. The failure modes effects and criticality analysis (FMECA) was used in a case study to validate our approach.

This paper is a development of an approach with results obligation. Owing to our eco‐conception approach of products, the respect of environment is taken into consideration at the stage of product design. From regulation point of view, we put into reflection the approach with results obligation, i.e. approach by objectives of QSE.

A better definition of products implying functional specifications (products performance) strengthened by others of environmental type. As expected from this full definition of products, we cite the minimisation of products effects by unifying man at work (safety of person and goods), man as manager (quality, availability and reliability), as resident (safety in the vicinity of industrial sites) and as citizen (safeguarding environment).

Taking into account the triptych QSE at the product design stage. Our suggestion necessitates the implication of all the actors. Therefore, efforts must be concentrated on the dynamic and progressive integration of these actors. Our work is a source of information and knowledge. It is a source of information, as it allows to supply necessary data for better definition and conception of products. It is, in the same time, a source of knowledge in the sense where it presents specific methods (FMECA), that allow to put into existence the interest or rather the necessity of merger of the three concepts QSE.

Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a result, economy, functionalism, and durability have become more important as a consequence. Examines the Canadian consumer market using tables to show consumption and household facilities and equipment, also the ten leading exporters to and from Canada. Sums up that marketers will have to concern themselves much more in the vein of accountant and statistician, with the raw data being used which can be provided at a relatively inexpensive cost.

The purpose of this paper is to explore the relationship between the customer's risk aversion and its relationship with brand loyalty and to test empirically whether this relationship is mediated by brand trust and brand affect.

A randomly selected sample of Austrian mobile phone users was drawn. Their risk aversion, two forms of loyalty (attitudinal and repurchase loyalty), brand trust and brand affect have been measured with existing and tested scales. The hypothesized model has been tested using PLS (Partial least squares).

Customer's risk aversion is significantly related to the two forms of loyalty (attitudinal loyalty and brand loyalty). When brand affect and brand trust are introduced into the model, the previously highly significant relationship between domain‐specific risk aversion and attitudinal loyalty becomes insignificant and the risk aversion‐repurchase relationship becomes much weaker, while risk aversion strongly influences brand trust and brand affect.

The findings are limited to mobile phone users. The generalisation of the results could be extended by broadening the list of products, for example with other durable products and services in which brand affect and brand trust may be even more important in developing brand loyalty.

This paper explains why certain customers have more trust and experience more affect than others and how this is related to loyalty. Hence, marketers can increase brand loyalty by targeting more risk aversive customers.

From a theoretical point of view the results of this study illuminate the relationship between enduring individual differences and important brand related constructs. From a practical point of view, they explain why certain customers have more trust and experience more affect than others. It is hypothesized and demonstrated empirically that risk aversion is also related to loyalty via brand trust and brand affect.

The purpose of this paper is to study the extent of behavioral acculturation of consumer culture (B‐ACC) and attitudinal acculturation of consumer culture (A‐ACC) among the urban, educated, middle class Indian consumers. It also aims to test if B‐ACC and A‐ACC among various demographic segments of Indian consumers differ on the basis of their ownership/usage of foreign brands vis‐à‐vis Indian brands.

An empirical study has been conducted to address the above mentioned objectives. Data have been collected from urban, educated, middle class Indian consumers using structured questionnaire and following snowball and judgment sampling methods. Data analysis has been done using ANOVA and T‐test.

The results show that highly educated Indian consumers who fall under the age group of 16‐25 years and belong to upper‐middle class show greater levels of B‐ACC as well as A‐ACC vis‐à‐vis other demographic segments of Indian consumers. In the total sample as well as among all the demographic segments, it was observed that B‐ACC is significantly higher than A‐ACC. Indian consumers who own/use foreign brands show significantly higher B‐ACC across most of demographic segments.

The research clearly identifies the segment which would be most receptive to the globalized marketing strategies of various multinational corporations.

The paper shows the extent of B‐ACC and A‐ACC among the Indian consumers. It provides empirical support to the contention in the extant literature that B‐ACC would be greater than A‐ACC among consumers in the emerging markets.

The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international marketplace intensifies. This paper proposes a methodological approach to uncover and better understand the effects of country of origin images. Two distinct product categories (a durable product and a fast moving consumer good) are examined to illustrate the use of such an approach followed by a brief discussion of managerial implications.