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Attempts to draw together some main implications arising from studying usage of survey data forecasting the demand for durables. Posits that re‐interview tests are important, shedding light on the influences on consumer demand, by perhaps identifying respects in which purchasers and non‐purchasers differ. Suggests that predictive models, which have some foundation, stand a better chance of confident usage. Points out that some studies appear to show cross‐sectional investigations perform reasonably well in explaining individual household behaviour, both in terms of level of outlay on consumer durables and in identifying purchasers of particular commodities. Aims to describe overall patterns of results in more general terms and to draw them together by focusing specifically on what they suggest about the nature of individual behaviour and decisions regarding consumer durables.

The present study aims to investigate the impact of perceived quality, brand extension incongruity, involvement and perceived risk on consumer attitude towards brand extension across three product types, namely, FMCG, durable goods and service (FDS) sectors. More importantly, the study seeks to explore the importance of involvement profile comprising relevance, pleasure, sign‐value, risk importance and risk probability and perceived risk facets (financial, psychological and performance) in acceptance of brand extension across FDS.

Three questionnaire‐based surveys were conducted to collect the data for FMCG, durable and service brand extensions. Regression analyses and Chow test were computed to investigate differences in consumer evaluation across FDS.

Results revealed significant different effects of variables across the three product types. The impact of perceived quality was greater in the case of services than FMCG and durables. On the other hand, perceived risk and involvement had stronger influence on evaluation of durables and service than FMCG brand extensions.

The present study gives a comprehensive view of how consumers evaluate the service and non‐service brand extensions.

The major contributions of this study are: generalization of the findings related to brand extension incongruity in the service area; examination of the multidimensional role of involvement in terms of relevance, pleasure, sign value, risk importance and risk probability in brand extension context across FMCG, durables and service product types; and exploration of the role of risk facets, namely, financial, performance and psychological in determining consumers' attitude towards brand extension.

Indicates the ways in which manufacturers can overcome resistance to new products and states that, in response to the risk which most consumer perceive in spending large amounts of money on an unfamiliar product, manufacturers tend to keep to new product ranges which are, apparently, similar to existing products. Emphasises that prior to purchase consumers must evaluate a possible purchase to decide whether it can generate satisfaction at least as large as the price demanded for it. Concludes that herein is offered a structure against which particular problems caused by bias and inaccurate perception by consumers, of the underlying characteristics of new products can be evaluated.

This paper evaluates consumption-based poverty in the United States using Consumer Expenditure Survey data. The poverty measures rest upon micro-theoretic foundations of utility maximizing behavior and a complete demand system. The Translog model (Christensen et al., 1975) is used to replicate and extend Slesnick’s (1993) measures of poverty into the late 1990s. Consumption-based poverty analysis is extended by computing Sen (1976) indexes, which provide more complete measures of poverty than simple headcount ratios. The robustness of Slesnick’s results is tested under alternative assumptions concerning shares of services between housing and other durables across time.

Examines a study carried out on the acquisition of consumer durables by a selection of English households. Reveals the class structure of ownership, the proportion of first acquisitions and replacements, and the reasons for timing. Presents an analysis based on the returns of 548 households successfully interviewed and extensive use of tables by way of explanation. Summarises that the data gathered demonstrated the method employed and the results indicate it was worthwhile.

The purpose of this paper is to investigate whether consumers in pre-owned durable goods markets (such as pre-owned automobiles) purchase products with higher premium/luxury positioning in a vertical line-up compared to consumers in new durable goods markets. The moderating role of brand loyalty on choice is also investigated.

The hypotheses are tested using a data set that includes the sales of new and pre-owned vehicles from an independently owned automotive dealer in the Northwestern USA during the first nine months of 2017 (N = 200). An ordered logit regression is used to estimate the relationship between consumers’ purchase of pre-owned vs new vehicles and the premium-level of the model that they choose, while controlling for the vehicle price. Two experimental robustness tests are conducted to provide empirical evidence of the proposed theoretical process.

Consumers who purchased pre-owned vehicles chose models with higher premium/luxury positioning compared to consumers who purchased new vehicles, even when controlling for price. This effect was moderated by brand loyalty, such that consumers’ premium-level of purchase was magnified if they previously owned a vehicle of the same brand. The results of an experimental robustness test indicated that consumers’ preference for pre-owned vehicles with higher premium/luxury positioning was because of greater perceptions of the quality along the dimensions of versatility, performance and prestige.

Sellers of complex durable goods (e.g. automobiles) should consider segmenting their upselling strategies for pre-owned vs new products. They should specifically focus more effort on the upselling of pre-owned durables as buyers appear more likely to pursue premium/luxury alternatives compared to new durables. Further, they should focus upselling efforts for pre-owned durables on brand loyal consumers.

To the best of the authors’ knowledge, this work is the first to examine consumers’ desire for pre-owned durable goods with premium/luxury positioning in a vertical product line-up. Further, it is also the first to explore the role of brand loyalty in shaping consumer preferences for premium/luxury pre-owned durable goods. As such, it makes an important contribution to an emerging literature exploring the appeal of premium and luxury pre-owned goods. Much work in this area has focused on the motivations that consumers have for buying pre-owned premium and luxury nondurable goods, such as vintage clothing or accessories. By contrast, the present research investigates the appeal of premium/luxury positioning for complex, pre-owned durable goods (vehicles), which are more difficult for consumers to evaluate at the point-of-purchase.

Globalization has brought apparent transformations to the UAE market. Shift in market trends due to a growing multicultural population induces marketers to update their marketing strategies. Focusing on the purchase behavior and level of satisfaction of consumers coming from different regions, the purpose of this paper is to examine the influence of multi‐cultural consumers in the buying behaviour in the Abu Dhabi market for durable and non‐durable consumer products.

The sampling frame to examine the impact of heterogeneous culture in a geocentric market comprised 300 consumers belonging to different nationalities working in the UAE. Satisfaction Index, Kendall's Coefficient of Concordance and Kruskal–Wallis test were used to test hypotheses constructed from literature.

The three hypotheses formulated to test inter‐cultural differences revealed the influence of multi‐culture on consumers' buying behaviour. This paper recommends that by optimizing the utility of well‐advanced digital media in the Emirates, marketers can customize strategies by which to penetrate culturally segmented niches.

Global marketing is emerging in the Arab markets, assuming that global culture will bring about a paradigm shift from homogenous to heterogeneous buying habits. Exploring the influence of multicultural consumerism, the study illustrates the divergent demands of Abu Dhabi consumers.

The consumer competence concept is loaded with ambiguity in the academic as well as in the public use of the term. The purpose of this paper is to examine the concept theoretically and empirically.

Consumer socialization theories were compared and combined for the theoretical background, and a mixed‐methods methodology was applied for the empirical part. The study included young adults aged 18‐25, who had recently established their first household. Qualitative and quantitative methods were used to explore the way in which young consumers establish their first household, particularly with respect to how new, complex buying decisions are managed.

Guidance from family and friends was found to be of major significance as regards complex consumer decisions made in the transition period from home to first household. The young adults did not display very high levels of consumer competence in actual consumption decisions, however, more competent approaches were reported when respondents were faced with hypothetical purchase situations. The young consumers' own understanding of what consumer competence requires showed some degree of correspondence with traditional notions of “desirable consumer socialization,” but also added a fundamental consumer competence to the list: to carefully consider one's need to make a purchase.

The study included only a certain segment of young consumers. Future studies of consumer competence may include consumers of other age groups, consumers at different transitional life stages, or consumers with other cultural backgrounds to make comparative studies of the consumer competence of different segments of the population and across nations.

The study highlights a concept of importance to both consumers and marketers, which has previously been largely overlooked or only implicitly referred to.

Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a result, economy, functionalism, and durability have become more important as a consequence. Examines the Canadian consumer market using tables to show consumption and household facilities and equipment, also the ten leading exporters to and from Canada. Sums up that marketers will have to concern themselves much more in the vein of accountant and statistician, with the raw data being used which can be provided at a relatively inexpensive cost.