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Selected Durable Products and Marketing Management in the 1980s

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 June 1983

157

Abstract

Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a result, economy, functionalism, and durability have become more important as a consequence. Examines the Canadian consumer market using tables to show consumption and household facilities and equipment, also the ten leading exporters to and from Canada. Sums up that marketers will have to concern themselves much more in the vein of accountant and statistician, with the raw data being used which can be provided at a relatively inexpensive cost.

Keywords

Citation

Mitchell, L.A. (1983), "Selected Durable Products and Marketing Management in the 1980s", European Journal of Marketing, Vol. 17 No. 6, pp. 34-45. https://doi.org/10.1108/EUM0000000004821

Publisher

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MCB UP Ltd

Copyright © 1983, MCB UP Limited

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