Consumer preferences for Internet services over time: initial explorations

Abstract

Investigates time as a factor that influences consumer preferences for innovative technological services such as the Internet. Specifically, the case of consumer adoption of the Internet for home use is explored. Examines the effect of time of adoption of Internet based services on preferences at the individual consumer level. The key research question is “What is the effect of time of adoption on consumer preferences for a technological service such as the Internet?” The primary contribution of this research is to demonstrate that existing time preference frameworks, previously applied to consumer durable products, can also be applied to technological service innovations, such as the Internet. An empirical examination is conducted using data from a survey of consumers in the initial stages of Internet adoption.

Citation

Sultan, F. and Henrichs, R.B. (2000), "Consumer preferences for Internet services over time: initial explorations", Journal of Consumer Marketing, Vol. 17 No. 5, pp. 386-402. https://doi.org/10.1108/07363760010341036