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This paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable consumer diasporic identity.

This paper uses an innovative methodology that triangulates 58 in-depth interviews with diasporic consumers, 9 interviews with brand managers and designers and a visual analysis of brands (food retailer, spices and nuts, skincare, hair and cosmetics, ice cream and wine) to provide a view of the phenomenon from multiple perspectives.

This study illustrates how and when particular applications and compositions of product and design referents support diasporic identity for Middle Eastern consumers living outside the Middle East. Specifically, it illustrates how the design applications of harmonising (applying separate ancestral homeland and culture of living product and design referents simultaneously), homaging (departing from the culture of living product and design referents with a subtle tribute to ancestral homeland culture) and heritaging (departing from the ancestral homeland culture product and design referents with slight updates to a culture of living style) can enable diasporic identity in particular social situations.

Although applied to the Middle Eastern diaspora, this research opens up interesting avenues for future research that assesses diasporic consumers’ responses to brands seeking to use visual design to engage with this market. Moreover, future research should explore these design applications in relation to issues of cultural appreciation and appropriation.

The hybrid design compositions identified in this study can provide brand managers with practical tools for navigating the design process when targeting a diasporic segment. The design applications and their consequences are discussed while visually demonstrating how they can be crafted.

While previous research mainly focused on how consumption from the ancestral homeland occurred, to the best of the authors’ knowledge, this study is the first to examine how hybrid design compositions that combine a diaspora’s ancestral homeland culture and their culture of living simultaneously and to varying degrees resonate with diasporic consumers.

This chapter explores the dual, contentions spaces of consciousness the Rwandan diaspora communities navigate. First of which was created through the stories of trauma and displacement since the Rwandan genocide and is influenced by the current Rwandan government's control over narratives of identities and remembrance both socially and politically. The second originated from the younger generations' attempt to assimilate to the only country they have never lived in and personally known. In this second space, the younger generations were forced, consciously or unconsciously, to choose between their communities' attachment to the past or creating a new path or future. Most importantly, being in diaspora means accepting that the different generations will often remain at the periphery of the new country, like outsiders looking inward. This phenomenon of social exclusion is a result of different factors, such as social categorisation, collective trauma and the narratives of otherness, which shape the different generations' identity shifts and sense of belonging. Using a phenomenological research method, this study analysed how one event, the 1994 Rwandan genocide, changed the meaning of diaspora consciousness and divided the communities into social categories such as ‘victims’ and ‘perpetrators’. Using the experiences of Rwandan American diaspora communities, I explored the impact of the labels of ‘victim’ and ‘perpetrator’ and how they have not only created specific narratives around remembrance and accountability but also crystallised the normative ideas of who was harmed and who was responsible for inflicting that harm. This chapter analysed the Rwandan communities' social development and assimilation, their understanding of their pasts and their members' social and political engagements in addressing their roles in their communities and nations.

Within the growing study of transnational entrepreneurial practice, existing conceptualisation of diaspora entrepreneurship has often lacked engagement with the particularities of the diaspora condition. This paper seeks to advance theoretical understanding and empirical study of diaspora entrepreneurship through identifying the processes that generate diaspora entrepreneurship across economic, social and political spheres.

To analyse the relationship between the development of venture activity and diaspora (re)production, in depth, qualitative biographical analysis was undertaken with UK-based diaspora entrepreneurs embedded within the particular contexts of the Sri Lankan Tamil and Kurdish diasporas. Skilled and active diaspora entrepreneurs were purposively selected from these extreme case contexts to explore their entrepreneurial agency within and across the business, social and political realms.

Results identified key dimensions shaping the development of diaspora entrepreneurship. These comprised the role of diaspora context in shaping opportunity frameworks and the mobilisation of available resources, and how venture activity served to sustain collective diaspora identity and address diaspora interests. These findings are used to produce an analytical model of the generation of diaspora entrepreneurship to serve as a basis for discussing how heterogeneous and hybrid entrepreneurial strategies emerge from and shape the evolving diaspora context.

By placing the reproduction of social collectivity centre-stage, this paper identifies the particularities of diaspora entrepreneurship as a form of transnational entrepreneurship. This recognizes the significance of a contextualised understanding of entrepreneurial diversity within wider processes of diaspora development, which has important implications for policy and practice development in homeland and settlement areas.

This paper explores some social‐psychological aspects of South Asian young adults in Denmark, including identity processes through social relations across geographical borders and psychological diaspora consciousness, and is a follow‐up of a project conducted in the mid‐nineties, in Denmark (N = 14). Diasporic conceptualisations focusing on human‐centredness and processes in migration, combined with a lifecourse perspective, provide the theoretical framework for this study. The method used is in‐depth interviews, analysed through condensation and meaningful categorisation of the narratives. The young adults are perceived as active actors in relation to their life situation. The results show the young adults', as well as the parental generations', re‐interpretation of the self, other and home. They also show that the young adults' diasporic identities involve the countries of origin as well as the Scandinavian welfare societies. However, the myth of return is not supported, although the countries of residence have adopted increasingly restrictive migration policies in the past years.

The purpose of this paper is to explore perceptions and lived experiences of Sierra Leonean chartered and aspiring accountants, vis-à-vis their professional identity with a particular focus on two elements of postcolonial theory, hybridity and diaspora.

A qualitative methodological framework was employed. Semi-structured interviews were conducted with 18 participants about their perceptions of their professional identity and their professional experiences both within and outside Sierra Leone.

The current professionalisation process is conceptualised as a postcolonial third space where hybrid professional accountants are constructed. Professional hybridity blurs the local/global praxis being positioned as both local and global accountants. Participants experience difficulty “fitting into” the local accountancy context as a consequence of their hybridisation. As such, a diaspora effect is induced which often culminates in emigration to advanced countries. The paper concludes that although the current model engenders emancipatory social movements for individuals through hybridity and diaspora, it is nonetheless counterproductive for Sierra Leone’s economic development and the local profession in particular.

This study has significant implications for understanding how the intervention of global professional bodies in developing countries shapes the professionalisation process as well as perceptions and lived experiences of chartered and aspiring accountants in these countries.

While extant literature implicates the legacies of colonialism/imperialism on the institutional development of accountancy (represented by recognised professional bodies), this paper employs the critical lens of postcolonial theory to conceptualise the lived experiences of individuals who are directly impacted by such institutional arrangements.

Purpose – Based on auto/biographical and ethnographic narratives and conceptual theories, this chapter explores the Global African Diaspora as a racialized space of belonging for African diasporas in the United States, the United Kingdom and – more recently – the clandestine migration zones from Africa to southern Europe

Methodology/Approach – Both auto/biographical as well as conceptual theoretical approaches are used to illustrate the author’s roots, routes and detours interpretive paradigm highlighting the interconnectedness across time and space of differential African diasporas. This methodology also illuminates shifting conceptions of blackness as forms of transnational kinship and solidarity.

Findings – This analysis reveals the messiness of complex racialized conceptualizations of belonging in the specific diasporic spaces of England, the United States and the clandestine migration zones of southern Europe. At the same time, the chapter highlights transnational modalities of black and Global African Diasporic kinship, consciousness and solidarity engendered by shared lived experiences of institutionalized racism, structural inequalities and violence.

Originality/Value – Using the author’s interpretive framework entitled roots/routes/detours, this chapter moves away from prior theoretical simplifications of the Global African Diaspora towards an engagement with its conceptual complexities. In particular, this chapter critically explores social, political and historical formations of African diasporas in the United States, the United Kingdom and the more recent clandestine migration zones between continental Africa and southern Europe as their formulations collide with shifting conceptions of blackness as forms of transnational kinship and solidarity.

This chapter examines the integration between Brazilian migrants in Japan and other Brazilians living in the United States and Europe. It focuses on the role played by some big ethnic Brazilian events as the most visible and palpable facets of the transnational diasporic networks. These diasporic, cross-border events might be creating consistent transnational social spaces among Brazilians throughout the world. The author has done participant observation at four key diasporic events: a media event (Brazilian Day), a political event (Brasileiros no Mundo), a business event (Expo Business), and a cultural event (Focus Brasil). The goal was to map the flow of information, influence, and intersection among these events and their promoters. The study found that these events are deeply interdependent and the synergy among them – along with the role played by diasporic media – has strengthened a diaspora consciousness, a sense of belonging to the same diaspora, despite the peculiarities of Brazilians who live in different countries or regions. The chapter also discusses how do these new diasporic developments affect the integration of Brazilians who live in Japan. The cases shown in this chapter prove that there are vibrant interactions besides the “home country” versus “host country” dichotomy.

This paper aims to discuss the notion of displacement, which refers on the one hand to the displacement faced by a diaspora and on the other hand to the diaspora’s hijacking of brands from their home country.

This is a conceptual paper supported by empirical evidence in the form of three case vignettes of brand hijacks by diasporas or reverse diasporas.

The three case vignettes show how the displacement does not only exist on the side of the brands; it is also found in the culture of the host country or the country of origin which is changed by the appropriation of the brand made by the (reverse) diaspora.

This paper argues why it is important for both consumer culture studies and brand culture research to pay more attention to the role of the “invisible diaspora hand.” Although sustained by some qualitative evidence, the paper is a theoretical construction that needs to be discussed and challenged.

This paper answers calls to go beyond space and place when it comes to market spatiality and to introduce other geographical concepts like diaspora.

Diasporic mobilization studies often incorporate collective emotions into the discussion of movement strategies, less we knew about how emotion becomes the language by which they communicate collective responsibility after the protests. The purpose of this paper is to draw from participant observation research to explore how diasporas construct the language of collective emotions to sustain their commitment to the transnational mobilization project during and after the homeland protests.

Drawing on ten months of participant observations in the USA, the author observed how members in a Hong Kong diaspora group, Black Bauhinia Society (BBS), transform their project from a transnational protective gear sourcing action during the Hong Kong Anti-Extradition Bill Movement into a global medical personal protective equipment (PPE) sourcing action during the COVID-19 pandemic.

During homeland uprising, BBS recruits participants using a set of compassion language that encompasses the suffering stories of homeland dissidents and the members’ expression of guiltiness for staying afar. The compassion talk reinforces the transnational ties between BBS members and Hong Kong dissidents over the process of resource mobilization. When the homeland movement ceased during the pandemic, BBS transformed their compassion talk to politicize charitable actions and recruit volunteers and donors to source PPE for Hong Kong.

This paper contributes to the emerging discussion on how diaspora mobilizes after the protest by showing how the language of collective emotion cultivates commitments and sustain collective identity after the protests.

The purpose of this paper is to examine ethnic entrepreneurship within the contexts of religion, cultural hybridity, segregation, diasporic network and enterprise.

The study collected two sets of data from 15 black African respondents/entrepreneurs through face-to-face interviews in London, UK.

Findings point to immigrants’ entrepreneurial adaptation through traditional and dogmatic interpretations of religious beliefs in the informal sector.

The paper offers fresh insights into the religion/faith and socio-cultural meld in the sagacity of black African entrepreneurship. Such insights afford great opportunities to construct new sites of meaning or frame new explanations of entrepreneurship among the ethnic group – using religion and culture as important environmental munificence.