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The purpose of this study is to examine the diffusion pattern of new products in Latin America, and to compare the results of principal component analysis with other descriptive approaches.

The author studies the introduction of eight new products in nine Latin American countries, analysing their diffusion rate, market potential, adoption and take-off. He performs a principal component analysis and presents a biplot. The results obtained are compared using the Mantel test.

The results indicate that the approaches used are complementary. The biplot describes 92 per cent of the explained variance. Except for a few cases, in general, the diffusion pattern in Latin America is mainly determined by cross-country wealth differences.

This study only analyses durable goods, and does not include any Central American country.

This study helps companies to predict which will be the characteristics of the diffusion pattern of other new products and to forecast their future sales.

This study helps public actors to decide how to segment the Latin American market when implementing policies that encourage the diffusion of new products.

This research extends our current knowledge on the diffusion of innovations in emerging and less developed countries. This is the first study to compare the characteristics of innovation diffusion patterns in Latin America.

El propósito de este estudio es examinar el patrón de difusión de nuevos productos en Latinoamérica, y comparar los resultados obtenidos del análisis de componentes principales con otros métodos descriptivos.

Se analiza la introducción de ocho productos nuevos en nueve países latinoamericanos. Se analizan la tasa de difusión, mercado potencial, adopción y el tiempo de despegue. Se realiza un análisis de componentes principales y se presenta en un biplot. Los resultados obtenidos se comparan a través del test de Mantel.

Los resultados indican que los enfoques usados son complementarios. El biplot describe el 92% de la varianza explicada. El patrón de difusión en Latinoamérica está principalmente determinado por la diferencia entre la riqueza de los países. Sin embargo, en algunos casos el patrón de difusión no sigue esta tendencia.

Este estudio solo analiza productos duraderos y no incluye ningún país de Centro América.

Este estudio ayuda a las empresas a predecir cuáles serán las características del patrón de difusión de otros productos nuevos y pronosticar sus futuras ventas.

Este estudio ayuda a actores públicos a decidir sobre cómo segmentar el mercado Latinoamericano a la hora de aplicar políticas que incentiven la difusión de nuevos productos.

Esta investigación avanza en el conocimiento actual sobre la difusión de innovaciones en países emergentes y menos desarrollados. Es el primer estudio que compara las características del patrón de difusión de innovaciones en Latinoamérica.

The purpose of this study is to compare the results of customer satisfaction indices (SI) in the literature and to propose equations to show that the reverse attribute needs to be taken into account in these calculations owing to its impact on customer satisfaction.

To propose equations that take into account all types of quality attributes and in opposition to the models proposed by Berger (1993) and Wang (2013), in this work, a questionnaire adapted from the Kano model was developed, using the dimensions of the SERVQUAL model and applied to tourists who use the airline service. Data collection was carried out through social media, obtaining 694 responses.

The findings show that the attributes considered as reverse were linked to the delay in the service late check-in, delay in the dispatch of luggage, delay in on-board service and take-off delay, generating dissatisfaction among tourists. Moreover, the same database used to compare the results of the dissatisfaction indices of Berger (1993) and Wang (2013) showed inconsistencies reinforcing the gap that this research intends to close. After the proposal of the SI made by the authors of the present research it was possible to verify the confirmation regarding the definition of reverse attribute developed by the Kano model, reinforcing that the customer satisfaction decreases with the presence of reverse attribute.

The originality of this research seeks to contribute to the academic literature and organizational practices by investigating a gap in the SI proposed by Berger et al. (1993) for not inserting the reverse attributes and, later, studied by Wang (2013). Furthermore, this research uses the Kano questionnaire as an input to assist in the correct identification and evaluation of all attributes present in the service offered.

航空质量评估以改善战略旅游管理

这项研究的目的是比较文献中客户满意度指数的结果, 并提出方程式, 以显示由于反向属性对客户满意度的影响, 需要在这些计算中考虑反向属性。

为了提出考虑所有类型质量属性且与Berger (1993）和Wang (2013）提出的模型相反的方程式, 在这项工作中, 使用Kano模型改编了问卷。 SERVQUAL模型的维度, 并应用于使用航空公司服务的游客。数据收集是通过社交媒体进行的, 获得了694条回应。

调查结果表明, 被认为是反向的属性与服务的延迟（延迟登机（属性23）, 行李寄送的延迟（属性24）, 机上服务的延迟（属性25）有关。以及起飞延迟（属性26）引起游客的不满, 此外, 用于比较Berger (1993）和Wang (2013）的不满指标结果的同一数据库显示出不一致的地方, 从而加剧了本研究打算缩小的差距根据本研究的作者提出的满意度指标的提议, 有可能验证由Kano模型开发的关于反向属性定义的确认, 从而加强了客户满意度随着反向属性的存在而降低的事实。

本研究的独创性旨在通过调查Berger等人(1993）提出的不插入反向属性的满意度指标方面的差距来为学术文献和组织实践做出贡献, 后来由Wang (2013）研究。此外, 本研究使用Kano问卷作为输入, 以帮助正确识别和评估所提供服务中存在的所有属性。

Evaluación de la calidad de las aerolíneas para mejorar la gestión estratégica del turismo

El propósito de este estudio es comparar los resultados de los índices de satisfacción del cliente en la literatura y proponer ecuaciones para mostrar que el atributo inverso debe tenerse en cuenta en estos cálculos debido a su impacto en la satisfacción del cliente.

Con el fin de proponer ecuaciones que tengan en cuenta todo tipo de atributos de calidad y en oposición a los modelos propuestos por Berger (1993) y Wang (2013), en este trabajo se desarrolló un cuestionario adaptado del modelo de Kano, utilizando el dimensiones del modelo SERVQUAL y aplicado a los turistas que utilizan el servicio de la aerolínea. La recolección de datos se realizó a través de las redes sociales, obteniendo 694 respuestas.

Los hallazgos muestran que los atributos considerados como revertidos estaban vinculados al retraso en el servicio (Facturación tardía (atributo 23), Retraso en el despacho de equipaje (atributo 24), Retraso en el servicio a bordo (atributo 25) y retraso en el despegue (atributo 26), que genera insatisfacción entre los turistas. Además, la misma base de datos utilizada para comparar los resultados de los índices de insatisfacción de Berger (1993) y Wang (2013) mostró inconsistencias que refuerzan la brecha que esta investigación pretende cerrar Luego de la propuesta de los índices de satisfacción realizada por los autores de la presente investigación se pudo verificar la confirmación respecto a la definición de atributo inverso desarrollada por el Modelo Kano, reforzando que la satisfacción del cliente disminuye con la presencia de atributo inverso.

La originalidad de esta investigación busca contribuir a la literatura académica y las prácticas organizacionales investigando un vacío en los índices de satisfacción propuestos por Berger et al. (1993) por no insertar los atributos inversos y, posteriormente, estudiado por Wang (2013). Además, esta investigación utiliza el cuestionario de Kano como insumo para ayudar en la correcta identificación y evaluación de todos los atributos presentes en el servicio ofrecido.

This issue sees the Emerald Group join the journal as a partner and includes five papers about innovation and two general pieces. The introduction to the theme of innovation reviews international and Latin American literature and analyzes Latin American patents in the USA. There is a study of university patents in Mexico from 1995 to 2009, as well as a case study of two new technology companies in Brazil and the positive role played in their development by a family conglomerate which filled the institutional voids around them. A data analysis is conducted on the dissemination of eight electronic products in the nine largest Latin American countries, and econometric studies look at agro‐industrial marketing in Chile. Another paper examines the effect of adopting new international accounting laws (IFRS) on the quality of information provided by companies in the Chilean market. Finally, the paper examines the influence of managerial perceptions on the strategic responses adopted by four Colombian organizations when facing a political crisis. This edition includes contributions from Chile, Colombia, Costa Rica, Spain, Mexico, Nicaragua and the UK.

En este número el Grupo Editorial Emerald ha ingresado como socio a la revista. Se publican cinco artículos sobre innovación, más dos artículos de índole general. El artículo de introducción a innovaciones revisa la literatura internacional y latinoamericana y hace un análisis de las patentes latinoamericanas en Estados Unidos. Se presenta un estudio sobre las patentes universitarias en México 1995‐2009. Se estudian dos casos de nuevas empresas tecnológicas en Brasil, y el positivo papel que tuvo para su desarrollo un conglomerado familiar que compensó los vacíos institucionales del entorno. Se analizan los datos sobre la difusión de ocho productos electrónicos en los nueve mayores países latinoamericanos. Se realizan estudios econométricos sobre las innovaciones en mercadeo de negocios agroindustriales en Chile. Otro artículo trabaja el efecto de adoptar las nuevas normas contables internacionales (NIIF o IFRS) en la calidad de la información que emiten las empresas en el mercado chileno. Finalmente, un artículo estudia la influencia de la percepción gerencial sobre las respuestas estratégicas adoptadas por cuatro empresas colombianas ante una crisis política. Este número contiene contribuciones provenientes de Chile, Colombia, Costa Rica, España, México, Nicaragua y Reino Unido.

Cada día resulta más evidente la necesidad de promover el desarrollo económico de aquellos países que ofrecen bajos niveles de renta. Como consecuenciä de esta toma de conciencia universal ante los problemas de los países en desarrollo, las naciones más adelantadas tienen la obligación inexcusable de ayudar y facilitar el crecimiento de los rendimientos de los países menos dotados de medios productivos.

The purpose of this article is to summarize the basic literature and concepts of innovation and entrepreneurship, emphasizing the relevant studies for Latin America. The authors aim to assess the role of Latin America in the world innovative activity utilizing the production of USPTO patents.

To achieve the first objective, the authors review and summarize the relevant literature for innovation and entrepreneurship in Latin America. They also introduce each of the papers included in the current special issue of Academia. To achieve the second objective, the authors use the production of USPTO patents by Latin American residents, and examine those levels to the rest of the world.

The authors find Latin America to be a marginal contributor to the world innovative activity. Although the region represented 8.7 per cent of world GDP in 2011, it only generated 0.19 per cent of the world patents registered at the USPTO between 2008 and 2012, and only 0.17 per cent of all patents registered since 1976. However, countries such as Costa Rica and Uruguay have larger levels of patent production by 100,000 inhabitants with 7.05 and 4.72 for 1976-2012.

This introduction introduces work that continues the intense discussion on innovation and entrepreneurship in Latin America. It is to the extent of the authors' knowledge, one of the first attempts to measure the level of innovation at the regional level, and compare the performance of different countries. This special edition has implications for individuals, firms and governments striving to introduce new products, services and processes in a region that has historically confronted important barriers to innovation.

En esta introducción presentamos algunos conceptos básicos sobre innovación y empresariado, y hacemos énfasis en la literatura que ha estudiado estos fenómenos en América Latina. Evaluamos, además, el papel de América Latina en la actividad innovadora mundial, utilizando la producción de patentes registradas en la Oficina de Patentes y Marcas de Estados Unidos (USPTO), y encontramos que América Latina desempeña un papel marginal con relación a otros centros mundiales de innovación. Finalmente, se presentan los artículos de este número de la revista Academia. Esta edición especial tiene implicaciones prácticas para individuos, empresas y gobiernos, que quieran introducir nuevos productos, servicios, y procesos desde una región que históricamente ha tenido que enfrentar barreras a la innovación.

During the 1920s, military interests in Latin America and international and diplomatic relations gave the impetus to the creation national airlines. In countries like Colombia and Brazil, the technological and commercial approaches of Germany and other Europeans nations influenced the forms airlines took. In the following decade the United States began to exert its influence which was consolidated after the Second World War. The pattern continued until the 1980s and involved strong international regulation, the predominance of publicly owned national airlines, and American technological leadership. Market liberalization then brought about a new scenario involving privatizations of national airlines across the region, intensified competition, and mergers and acquisitions that led to the formation of large carriers. Today, passenger traffic in the region is dominated by two carriers: LATAM and Avianca. Other local airlines remain, often linked to a global alliance member. Air traffic has been grown, with the prospect of further growth after economic recovery flowing the COVID-19 pandemic. Historically, commercial air traffic has adapted to the needs of its vast territory but where institutional changes have played a very important and often decisive role.

The purpose of this paper is to analyze Spain’s success in developing mass tourism between 1950 and 1965.

This analysis will be carried out from a marketing point of view using the paradigm of the four Ps: product, price, promotion and place, but focusing on the product since, as will be seen, the three other variables had a much lesser impact at that early stage. The product, in holiday tourism, is the destination, a combination in which the main protagonist is the hotel. The authors will analyse the main characteristics of the tourist accommodation on offer in Majorca and Ibiza in two ways: by studying the general statistics on the one hand, and on the other, through the detailed description of two hotel projects focused on the same tourist market but conceptually very different. In the first, a British design from 1956, we see the seed of what could have been and was not. Spain could have been filled with enclave-type tourist destinations with little connection to the local economic network. The second hotel design, on the other hand, shows us the ideal establishment for the exploitation of mass tourism in open destinations.

In Spain, mass tourism was explosively successful because the local business community was able to offer a very attractive product.

The authors use the architectural designs of two hotels as the central axis of the description of the Spanish tourism product.

The purpose of this paper is to focus on achieving an approximation to the understanding of the situation of management doctoral programs in Colombia. Despite the need to evaluate the suitability and relevance of management doctoral programs, at present, there are no studies that inquire about the conditions of students and graduates of doctoral programs in the management research field.

An exploratory exercise was developed, information was collected with students and graduates of various doctoral programs to initiate a contextualization and characterization in terms of doctoral training from the students’ point of view.

At the end, conclusions are presented on the status and prospects to continue with future studies that allow find the conditions of doctoral level training in the management field and the impact of the research carried out by doctoral students and graduates of these programs.

This paper will contribute to the review of the existing studies regarding doctoral education in management in Colombia, which presents principal motivations about investigation in the field of study, and as such, open the space to question about the reality of the programs in terms of those who are receiving the formation.

El propósito de este trabajo es lograr una aproximación a la comprensión de la situación de los programas de doctorado en Administración en Colombia. Existe la necesidad de evaluar la idoneidad y relevancia de los programas doctorales en Administración, en la actualidad no existen estudios que indaguen por las condiciones de los estudiantes y graduados de los programas doctorales en el campo de la investigación en Administración.

Se desarrolló un ejercicio de tipo exploratorio, se colectó información con estudiantes y graduados de diversos programas de doctorado en Administración de cara a iniciar una contextualización y caracterización en términos de la formación doctoral desde la visión de los estudiantes.

Se presentan conclusiones sobre el estado actual y perspectivas para continuar con estudios futuros que permitan profundizar sobre las condiciones de la formación a nivel doctoral en el campo de la Administración y el impacto de las investigaciones que desarrollan los doctorandos y graduados de estos programas.

This research will contribute to the review of the existing studies regarding doctoral education in Management in Colombia, which present principal motivations about investigation in the field of study, and as such, open the space to question about the reality of the programs in terms of those who are receiving the formation.

Palabras clave Programas doctorales, Educación superior, Posgrados en administración

Artículo de investigación

O objetivo deste trabalho centra-se na obtenção de uma abordagem para a compreensão da situação dos programas de doutoramento em gestão na Colômbia. Apesar da necessidade de avaliação da adequação e da pertinência dos programas de doutorado em gestão, atualmente não existem estudos que inquirem as condições dos alunos e egressos dos programas de doutorado no campo da pesquisa em Administração.

Um exercício exploratório foi desenvolvido, era a informação recolhida com estudantes e graduados de vários programas de doutorado em gestão para iniciar uma contextualização e caracterização em termos de formação doutoral do ponto de vista de os alunos.

Esta pesquisa contribuirá para a revisão dos estudos existentes sobre a formação de doutores em Administração na Colômbia, que apresentam as principais motivações sobre a investigação no campo de estudo e, como tal, abrem o espaço para questionar a realidade dos programas em termos daquelas quem está recebendo a formação.

Palavras-chave Programas de doutorado, Ensino superior, Programas de pós-graduação em gestão

Artigo de pesquisa

The purpose of this paper is twofold: first, to take stock of the current state of knowledge about inclusive value-chain development (VCD) in the context of international agricultural research; and second, to draw out the implications for future research and action.

This paper is based on a review of recent research papers authored by professionals affiliated with international agricultural research centers and their partners in Africa, Asia, and Latin America.

The studies reviewed in the paper identify the opportunities emerging from new and expanding markets for agricultural products and challenges to smallholder participation in these markets. It identifies key attributes of successful value-chain interventions, emphasizing the importance of combining value-chain approaches with other approaches, including those emerging from innovation systems and rural livelihoods frameworks. Methods are offered for evaluating complex value-chain interventions.

The paper summarizes the state of knowledge as of early 2016 in a dynamic field. Important contributions to knowledge may have been made since then.

The paper summarizes the state of knowledge in the field, and identifies emerging issues and policy implications, knowledge gaps, and priorities for future applied research.

The purpose of this paper is to explore the role of the tasting room for wineries from a re‐developing Spanish wine region, and identify the challenges winery owners currently face in their pursuit to market their wines through the tasting room.

Between May and June of 2007 a total of 23 winery owners, managers and wine makers located in the Canary Islands were interviewed from a sample of 61 wineries identified in Tenerife and La Palma islands.

The findings confirm the vital importance of the tasting room as a marketing, branding, and educative vehicle for the wine product. Overall, wineries focus on the tasting room as a way to advertise and present their wines to visitors and passers by as part of a long‐term strategy, rather than as a way to make direct wine sales.

It is acknowledged that the sample of only 23 participating businesses may not be enough to make generalisations about the impact of the tasting room on wineries of the Canary Islands. However, the sample does provide useful insights into the benefits, issues and challenges of the tasting room in this context.

The findings demonstrate the innovative and proactive spirit of winery management, including the push for quality and educating visitors, as key to survival and success in this very competitive industry. In this process, the role of the tasting room becomes critical to achieve those objectives.

The study provides new insights into the role of the tasting room in a Spanish wine region that has received very limited attention. The exploratory nature of this study also provides an avenue for future studies into an industry that is growing around a region's main income magnet: tourism.