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Book part
Publication date: 1 January 2013

Putting New Wine in Old Bottles: Utilizing Rhetorical History to Overcome Stigma Associated with a Previously Dominant Logic

Shilo Hills, Maxim Voronov and C.R. (Bob) Hinings

In this paper, we seek to highlight how adherence to a dominant logic is an effortful activity. Using rhetorical analysis, we show that the use of rhetorical history…

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Abstract

In this paper, we seek to highlight how adherence to a dominant logic is an effortful activity. Using rhetorical analysis, we show that the use of rhetorical history provides a key mechanism by which organizations may convince audiences of adherence to a dominant logic, while also subverting or obscuring past adherence to a (currently) subordinate logic. We illustrate such use of rhetorical history by drawing on the case study of Ontario wine industry, where wineries use rhetorical history to demonstrate adherence to the logic of fine winemaking, while obscuring the industry’s past adherence to the now-subordinate and stigmatized logic of alcohol making. Implications for future research on institutional logics are discussed.

Details

Institutional Logics in Action, Part B
Type: Book
DOI: https://doi.org/10.1108/S0733-558X(2013)0039AB017
ISBN:

Keywords

  • Institutional logics
  • institutional complexity
  • practice
  • institution

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Article
Publication date: 25 April 2019

Winemaking performance: whether the crisis is over

Anatoliy G. Goncharuk

The purpose of this paper is to find how much the efficiency of winemaking has changed since the crisis of 2008 and what are the main determinants of winemaking…

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Abstract

Purpose

The purpose of this paper is to find how much the efficiency of winemaking has changed since the crisis of 2008 and what are the main determinants of winemaking performance in the recent decade.

Design/methodology/approach

This study applied a three-stage approach to explore productivity, efficiency and profitability changes. At the first stage of the empirical study, the Malmquist Total Factor Productivity indexes based on the data envelopment analysis are used to reveal tendencies of wineries’ productivity and the reasons for its changes. At the second stage, productivity indexes were used to find out the main exogenous and endogenous factors. At the final stage, the profitability change after the crisis in the context of the wine types and a size of wineries is explored.

Findings

The main trends and factors of winemaking performance after 2008 were defined. It was found that a crisis in winemaking in Ukraine has been going on for almost decade with the greatest failure in 2014 that led to the falling overall efficiency. This failure was caused mainly by the military and political factors regarding the annexation of Crimea by Russia, the changes in consumer behaviour with a tendency to reduce overall alcohol consumption, and the government regulation increased excise duties on wines. Despite the efficiency crisis in Ukrainian winemaking, the positive contribution of technological progress provides its productivity growth. The small- and medium-sized enterprises in winemaking have a high resistance to the crisis and fiscal pressure. Despite it losing a half of value-added and being unprofitable, the small wine business has managed to increase the labour and capital productivities and overtake big wine business on these indicators.

Research limitations/implications

This study is limited to one country and the relatively small sample of the wineries. However, it can be a starting point for a series of research on the development of anti-crisis winemaking strategy.

Practical implications

The findings of the study can be helpful for the Ukrainian Government to prevent crisis continuation in the winemaking sector. This case may be instructive for other countries, faced with a protracted crisis of efficiency in winemaking.

Originality/value

This is the first study that examines the winemaking performance and its factors after the world financial crisis, based on the case of Ukraine.

Details

British Food Journal, vol. 121 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/BFJ-04-2018-0227
ISSN: 0007-070X

Keywords

  • Performance indicators
  • Productivity
  • Crisis
  • Winemaking
  • Exogenous factors

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Book part
Publication date: 5 April 2019

Machina Ex Deus? From Distributed to Orchestrated Agency

Daniel Semper

In this chapter, the author draws on a historical case study of the Australian wine industry to explore variations in collective agency. The inductively derived process…

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Abstract

In this chapter, the author draws on a historical case study of the Australian wine industry to explore variations in collective agency. The inductively derived process model illustrates the emergence of a new profession of scientific winemaking, which unfolds in three phases. Each phase is characterized by a distinct form of agency: distributed agency during the earliest phase, coordinated agency during later phases, and orchestrated agency during consolidation. In addition to exploring the temporal shifts in agency, the study includes a detailed analysis of the early stages of distributed agency, examining how collective agency is achieved in the absence of shared intentions.

Details

Agents, Actors, Actorhood: Institutional Perspectives on the Nature of Agency, Action, and Authority
Type: Book
DOI: https://doi.org/10.1108/S0733-558X20190000058011
ISBN: 978-1-78756-081-9

Keywords

  • Multi-level analysis
  • forms of agency
  • longitudinal research
  • Australian wine industry
  • distributed agency institutional work

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Article
Publication date: 6 February 2017

International performance benchmarking in winemaking

Anatoliy G. Goncharuk and Natalia Lazareva

The purpose of this paper is to study winemaking efficiency with the help of international performance benchmarking and to finding ways for its improvement.

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Abstract

Purpose

The purpose of this paper is to study winemaking efficiency with the help of international performance benchmarking and to finding ways for its improvement.

Design/methodology/approach

In this research, three models of data envelopment analysis (DEA) and other tools of international performance benchmarking are used to analyse the efficiency of wine companies. Return to scale (RTS) and scale efficiency, labour and capital productivity and some other indicators are examined. The research is based on a sample of 36 wine companies from 15 countries.

Findings

International benchmarking expands performance improvement for domestic companies. The most efficient wine companies are originated from Germany, USA and New Zeeland. Scale inefficiency and increasing RTS for most of the wine companies was identified. Only three wine companies have decreasing RTS (those from UK, Australia and France). To increase relative efficiency, these companies need to reduce the output and sales as their costs are growing faster than the revenues. A huge potential for cost reduction and efficiency growth within Ukrainian wine companies was revealed.

Research limitations/implications

The research is limited to a single industry. This is explained by the requirement of technology (product, service) homogeneity while using DEA tools.

Practical implications

Study results include the data and recommendations to develop winemaking. These results can be used by wine companies’ management, present and potential investors and proprietors, regulative public authority, e.g. to improve efficiency in winemaking.

Originality/value

This is the first paper that adapts various DEA models to measure efficiency in the wine industry of Ukraine and the tools of international performance benchmarking for wine companies around the world.

Details

Benchmarking: An International Journal, vol. 24 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/BIJ-07-2015-0071
ISSN: 1463-5771

Keywords

  • Benchmarking
  • Data envelopment analysis
  • Manufacturing
  • Efficiency
  • Company performance
  • Winemaking
  • International performance benchmarking
  • Wine company
  • L66
  • L25
  • C14

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Article
Publication date: 19 August 2019

Lifestyle entrepreneurs in winemaking: An exploratory qualitative analysis on the non-pecuniary benefits

Andrea Dominici, Fabio Boncinelli and Enrico Marone

The purpose of this study is to investigate non-pecuniary motivations and benefits of involvement in the wine business. Combining these motives with winery owners…

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Abstract

Purpose

The purpose of this study is to investigate non-pecuniary motivations and benefits of involvement in the wine business. Combining these motives with winery owners’ characteristics, attitudes and implemented strategies, the aim is to identify different winery owners’ styles in small-medium family-run firms.

Design/methodology/approach

The applied method is a qualitative explorative study involving in-depth interviews with Tuscan winery owners. They have hands-on involvement in the winemaking process, own a family business and supervise all of the production phases, from grape growing to bottling.

Findings

The study highlights the key role of non-economic motivations for winery owners. Passion, independence and a desire to live close to nature are predominant compared to pecuniary motivations, such as profit maximization. Therefore, the “lifestyle-oriented” style, characterized especially by the achievement of non-pecuniary benefits, represents the prevailing style amongst the interviewed winery owners, in contrast to the “business-oriented” style, which features typical producers described by mainstream economic theory.

Originality/value

The findings of this study are pivotal because they can facilitate a better understanding of how family-run wineries make decisions related to, e.g. firm size, staff management, product quality, exports and sustainability.

Details

International Journal of Wine Business Research, vol. 31 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/IJWBR-06-2018-0024
ISSN: 1751-1062

Keywords

  • Wine
  • Survey research
  • Psychometric/qualitative
  • Entrepreneurial motivations
  • Lifestyle entrepreneur
  • Non-pecuniary benefits

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Article
Publication date: 11 November 2014

The winemaker as entrepreneurial marketer: an exploratory study

Sarita Ray Chaudhury, Pia A. Albinsson, George David Shows and Virginia Moench

The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small…

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Abstract

Purpose

The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA.

Design/methodology/approach

In-depth interviews and participant observations were utilized to elicit rich descriptions of entrepreneurial marketing efforts of six New Mexico winemakers.

Findings

This article describes winemakers’ entrepreneurial marketing efforts. We find that survival drives all other entrepreneurial marketing dimensions where accounting for risk is pervasive rather than a stand-alone dimension. Knowledge gained from intense customer focus is used for new product and service innovations. The leveraging of individual and shared resources is another dimension of entrepreneurial marketing that is demonstrated in our analysis.

Originality/value

As entrepreneurs stake their claim in developing small wine regions, understanding entrepreneurial marketing concepts will enable academics and practitioners to understand challenges of a business that is not only dependent on the economics but also on mother nature’s whims.

Details

International Journal of Wine Business Research, vol. 26 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/IJWBR-06-2013-0023
ISSN: 1751-1062

Keywords

  • New Mexico
  • Participant observation
  • Opportunity
  • Risk
  • Emerging wine region
  • Entrepreneurial marketing
  • In-depth interviews
  • Qualitative research
  • Winemakers

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Article
Publication date: 1 March 1995

French Varietals Fight Back: The Revolution in the Vin de Pay d'Oc

Jeremy Lee Williams

There has been a revolution in the winemaking and marketing of the country wines of southern France in the Languedoc‐Roussillon — the Vins de Pays d'Oc. This revolution…

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Abstract

There has been a revolution in the winemaking and marketing of the country wines of southern France in the Languedoc‐Roussillon — the Vins de Pays d'Oc. This revolution has been founded on premium varietal wines and exploited modern techniques of vinification and marketing, which have drawn heavily on the experiences of the so‐called ‘New World.’ These new wines have successfully penetrated export markets, particularly the UK. Such developments, however, have attracted controversy, being criticised for encouraging the production of homogeneous, geographically inert, formulaic wines from well established rather than local grape varieties. However, a number of ventures are now showing increased recognition of local varieties and geographies in their winemaking and it is expected that such developments will continue. Moreover it is argued that the introduction of modern techniques in vinification and marketing, far from having a detrimental effect, have been of great benefit to the region.

Details

International Journal of Wine Marketing, vol. 7 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/eb008645
ISSN: 0954-7541

Keywords

  • French Varietals
  • Vins de Pays
  • Pays d'Oc

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Article
Publication date: 13 March 2017

Efficiency of winemaking in developing countries: Evidence from the Ukraine and Bosnia and Herzegovina

Anatoliy G. Goncharuk and Aleksandra Figurek

This paper aims to the evaluation and comparison of the efficiency of winemaking in two developing countries (Ukraine and Bosnia and Herzegovina (B&H)) from the…

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Abstract

Purpose

This paper aims to the evaluation and comparison of the efficiency of winemaking in two developing countries (Ukraine and Bosnia and Herzegovina (B&H)) from the perspective of their development.

Design/methodology/approach

In this research study, four models of data envelopment analysis (DEA), correlation and other tools of the data analysis are used to analyze the efficiency of wineries in two developing countries. Returns to scale, scale efficiency, super-efficiency and some other indicators are examined. The research is based on the sample, including 33 wineries of Ukraine and B&H.

Findings

Characterized by the same average efficiency and number of leaders, in Ukraine, medium and large wineries are developing more efficiently than small ones, whereas the opposite is true for B&H. The authors found the high potential growth of efficiency on Ukrainian (up to 28.9 per cent) and Bosnian wineries (up to 28.3 per cent). The ways for its realization were suggested. Cross-country efficiency analysis enabled us to find inter-country leaders of wine industry. The authors grouped inefficient wineries, calculated the potential for inputs reduction and found the main directions for the improvement of efficiency for each group.

Research limitations/implications

The research is limited to a single industry in only two developing countries. Future studies can be devoted to the comparison of the efficiency of wineries in developed and developing countries. The results can determine which countries can be leaders in the global wine market in the future.

Practical implications

This study provides useful information for: researchers of wine market in developing countries enabling them to understand the current state, basic problems and efficiency levels of wineries in Ukraine and B&H; domestic policy-makers- to improve regulation of wine industry as to make it more competitive and efficient; wine producers in these countries- to find the benchmarks using the best practices to adapt them in own business and to increase an efficiency.

Originality/value

On the example of Ukraine and B&H, this study has shown that each respective country has its own conditions of doing wine business. This is the first paper that compares the efficiency of wine industry in Ukraine and B&H.

Details

International Journal of Wine Business Research, vol. 29 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/IJWBR-02-2016-0007
ISSN: 1751-1062

Keywords

  • Benchmarking
  • Data envelopment analysis
  • Efficiency
  • Ukraine
  • Wineries
  • Bosnia and Herzegovina

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Article
Publication date: 12 July 2013

Innovative winemaking: consumer acceptance of red table wines

Maurício Bonatto Machado de Castilhos, Marília Gonçalves Cattelan, Ana Carolina Conti‐Silva and Vanildo Luiz Del Bianchi

This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain…

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Abstract

Purpose

This paper aims to evaluate the consumer acceptance of Bordô and Isabel wines from innovative winemaking in order to increase red wine consumption by consumers to obtain nutritional benefits.

Design/methodology/approach

All wines were produced by a standard procedure of vinification. Pre‐drying treatment aimed at drying the grapes up to 22°Brix and static pomace wines presented the constant contact between the must and pomace. Sensory acceptance was carried out by 80 consumers who evaluated eight samples (six experimental wines and two commercial wines) concerning the attributes: appearance, aroma, body, flavor and overall acceptance.

Findings

Experimental wines presented higher acceptance when compared to commercial wines and cluster analysis shows the splitting of consumer preferences, highlighting the higher acceptance of traditional Bordô wine and static pomace samples in all sensory attributes. Pre‐drying process enhances the concentration of coloured compounds, to highlight the appearance acceptance of these samples.

Research limitations/implications

Although this paper has limited the consumer acceptance of red table wines, the innovative treatments will be applied in Vitis vinifera red wines.

Practical implications

The wide acceptance of static pomace and pre‐drying wines has promoted further information about innovative winemaking that can be applied in Brazilian and worldwide wineries.

Social implications

The innovative treatments can change sensorial features of wines and therefore influence the choice of consumers as well as enhancing the nutritional benefits of red wines.

Originality/value

The pre‐drying and static pomace winemaking are the novelty of this study and the wide acceptance of the sensory attributes concerning these treatments indicates the potential for application in wineries.

Details

Nutrition & Food Science, vol. 43 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/NFS-01-2012-0001
ISSN: 0034-6659

Keywords

  • Consumer acceptance
  • Red table wine
  • Cluster analysis
  • Multidimensional scaling
  • Sensory evaluation
  • Consumers
  • Wines
  • Red wines

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Book part
Publication date: 1 July 2005

Entrepreneurship, Industrial Policy and Clusters: The Growth of the North Carolina Wine Industry

R. Saylor Breckenridge and Ian M. Taplin

This paper examines the late 20th Century emergence of wineries in North Carolina, using the concepts of clusters and industrial policy to explain the dynamics of…

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Abstract

This paper examines the late 20th Century emergence of wineries in North Carolina, using the concepts of clusters and industrial policy to explain the dynamics of entrepreneurship in an embryonic industry. Specific attention is paid to how changing resource conditions (available agricultural land and financial capital) interact with an entrepreneurial climate that has fostered individual interest in winemaking to precipitate institutional changes that consolidate cluster formation. Using a model of small business growth in which firms gain credibility through identification with a cluster we trace the success of key wineries in this geographic region.

Details

Entrepreneurship
Type: Book
DOI: https://doi.org/10.1016/S0277-2833(05)15008-0
ISBN: 978-0-76231-191-0

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