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The purpose of this study is to investigate how brand communities collectively react towards brand transgressions, an area where previous research has been scant.

This study adopts a netnographic approach in studying the reactions of one particular brand community and its reactions to a marketer-initiated brand transgression.

Building on coping theory, we find evidence of brand community coping, a temporally bounded process in which the community seeks to come to terms with and even overturn the transgression. Overall, we define the brand community coping process as unfolding through three overlapping and temporally bounded stages of (1) making the problem communal, (2) exploring the problem’s meaning, and (3) co-creating responses.

Studies of consumer coping particularly in cases of brand transgressions have predominantly adopted an individualistic approach to coping, or have treated communities as coping resources for individual consumers. This study is the first study to truly look at brand communities’ collective coping endeavors. We also offer managerial implications by questioning the overtly positive tone of brand co-creation literature and underline potential threats to marketers when consumers decide to use their co-creative practices to punish the marketer.

The spouses or partners of serving members of the UK Armed Forces are often subject to similar constraints to those of enlisted personnel. This paper aims to examine the experiences and wellbeing of a group of army wives. In particular, it focuses on their shared experiences of consumer vulnerability and related challenges, exploring the extent to which membership of military wives’ communities can help them to cope.

Using an interpretivist approach, data were collected through four focus group discussions involving 30 army wives, and seven individual in-depth interviews.

The paper highlights shared experiences of consumer vulnerability and demonstrates how army wives’ approaches to coping incorporate both individual and community-based approaches. It proposes that communities of coping develop within the army wives community, providing women with both practical and emotional support.

The paper acknowledges that there is a range of factors that will impact military spouses’ experiences of consumer vulnerability and strategies for coping. This heterogeneity was difficult to capture within a small exploratory study.

The UK Government should consider their duties towards military spouses and children. This would entail a significant cultural shift and recognition of military personnel’s caring responsibilities.

This research contributes to understandings regarding the potentially shared nature of both consumer vulnerability and coping strategies. The study introduces the relevance of communities of coping to consumer contexts, highlighting how members can benefit from both practical and emotional support.

The risks of natural hazards such as flooding, earthquakes, tsunami, landslides, tornado, coastal erosion and volcano are apparent in Auckland because of its vulnerability to multiple risks. The coping capacity of individuals serves as a precursor to the adaptation to inherent challenges. The purpose of this paper was to examine the coping capacity of the South African community in Auckland to a disaster event.

This study gathered information from both primary and secondary sources. Interviews and survey were the main sources of primary data. The research used parametric and non-parametric statistical tools for quantitative data analysis, and the general inductive process and a three-step coding process to analyse qualitative data. The research findings are discussed in line with existing studies.

The results indicated that the aggregate coping capacity of the community was above average on the scale of 1-5 with communication and economic domains having the highest and least capacities, respectively. An improvement in disaster response activities and economic ability among the vulnerable population should be considered in future policy to enhance coping capacity.

The study was limited to the time of the investigation. The practical coping capacity of the community during challenges will be determined. This study excludes the roles of institutions and the natural environment in coping capacity because the unit of analysis was the individual members of the community.

The research is a pioneer study on the coping capacity of the South African community in Auckland.

Existing literature on how social learning stemming from flood experience influences management and adaptation to flood-risks, and resilience-building is scant. In this context, the purpose of this study is to map the processes and examine the application of social learning in formulating coping measures and adaptation strategies in Bangladesh's wetland communities.

To bridge this research gap, conceptually, we formulated the Social Learning from Disasters (SLD) Framework to explain the process of social learning from flood experience and the mechanism of its influence on community resilience. Applying a qualitative research approach, the empirical investigation was carried out in the Fenarbak Union of Sunamganj District, Bangladesh. Using a participatory approach and qualitative techniques, the required primary data were procured.

The results of the study yielded three key findings: (1) social learning and memory have often enabled wetland communities to adopt diverse coping and adaptive measures in response to flash floods; (2) social learning-based actions have resulted in reduced flood-risk and enhanced community resilience to flash floods, especially when these actions were supported by both local and external innovations and (3) the aforementioned social learning stemmed primarily from first-hand experience of flash floods, which was shared via various collective learning platforms.

The study followed a participatory methodology and the data were procured from two communities in the union level unit of Bangladesh. Therefore, generalization to apply to the larger context should be made with caution. Also, the study represents a cross-sectional study, and thus understanding of the long-term trend is not possible.

The findings of the study have direct and profound implications for local community-level disaster-risk planning. As there are serious deficiencies in documenting and preserving social learning for community resilience and development planning, this study offers a conceptual framework, along with empirical evidence, for transforming these lessons learned into practical actions for change.

The findings of the study highlight the importance of social learning as a collective effort and provide empirical evidence of innovative adaptations to change. These results are critical to formulating societal strategies for disaster-risk management as well as to enhance community resilience.

Limited efforts have hitherto been made to determine (1) how the actual process of social learning from disaster shocks takes place, and (2) how innovative adaptation strategies lead vulnerable communities to take up social learning-based actions. Our research attempts to fill these knowledge gaps by providing an evidence-based account of community resilience-building responses to flash flood disasters.

This paper explores some psychological aspects of community vulnerability following the 1995 and 1996 eruptions at Ruapehu volcano, New Zealand. A model comprising three psychological factors (sense of community, coping style and self‐efficacy) is used to investigate this issue. The results suggest that self‐efficacy and problem‐focused coping reduce vulnerability and that this model has a role to play in identifying vulnerable communities. The differential implications of physical and economic hazard consequences for community vulnerability were also examined. Data is presented that reinforces the view that the salience of volcanic hazard consequences is a result of their implications for community functions and resources. The implications for mitigation, threat communication and the development of resilient communities are discussed.

The purpose of the paper is to analyse how floods and droughts affect communities' livelihood in the middle Zambezi river basin and coping mechanisms which households apply to counter the impact of floods and droughts.

The method adopted was semi-structured interviews, focus group discussions and semi-structured questionnaires.

Thematic analysis shows that the major issues affecting communities' livelihood in the middle Zambezi river basin are related to frequent floods and droughts. Floods are due to heavy seasonal rainfall which occurs at the peak of the rainfall season. As for droughts, the frequency of dry-spells of 20 days on average has been observed during the crop season. The impacts of floods and droughts in the district, notably in some wards such as Kanyemba, are the reduction of crop production, food shortages, reduction of agriculture derived income and erosion of social network. Households have responded to these impacts through a number of coping mechanisms including disposal of assets, labour migration, stream bank and floodplain cultivation, piecework, remittance, wild production and fishing. However, such coping mechanisms are short term and some of them are in conflict with the country's environmental laws.

This paper reports a study on the first such finding related to socioeconomic impact of floods and droughts on households located in the middle Zambezi valley which is 500 km from Harare with a specific focus on traditional coping strategies in the face of disasters.

The paper aims to enhance the understanding of the impacts of climate change on rural communities in Africa, including people’s livelihoods, their adaptive capacity, coping practice and ability to engage in sustainable forest use and management of climate change adaptation.

The paper opted for a desktop review approach, using the forest-based rural communities of South Africa as a case study.

This review shows that climate variability and change are affecting rural people and their livelihoods negatively. Forest-based livelihoods are particularly vulnerable. Nevertheless, the people have developed coping mechanisms to cushion the effects of climate variability and change. However, the effectiveness and efficiency of these strategies are greatly constrained by factors that are related mostly to their socioeconomic characteristics (for example, skill level, educational status and health) and the functionalities of infrastructures and services in their communities.

Given that the study focused on forest-based rural communities and livelihoods, the results may be limited in generalizability. This may have particular implications for other categories of rural communities and livelihoods in Africa and developing countries in other continents.

The study showed that opportunities for planning and implementing effective climate change adaptation at rural community level in South Africa are reliant on effective strategies to overcome the constraints identified by the study. The authors thus recommend that climate change adaptation initiatives in rural communities of Africa should focus on improving people’s socioeconomic conditions and the overall sustainable development of the community.

This paper fulfils an identified need to study how climate change affects rural forest-based communities and livelihoods.

With regard to their utility in predicting the adoption of household hazard preparations, traditional approaches to public education directed at increasing awareness and/or risk perception have proven ineffective. Discusses reasons why this may have occurred from public education, vulnerability analysis, and community resilience perspectives and outlines strategies for enhancing preparedness. Describes a model of resilience to hazard effects that has been tested in different communities and for different hazards (toxic waste, environmental degradation and volcanic hazards). Drawing upon the health education literature, introduces a model for promoting the adoption on preparatory behaviour. Discusses links between these models, and the need for their implementation within a community development framework.

Definition of community varies based on its perspective. Many people describe community in different ways. McMillan & Chavis (1986) described community as “a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through their commitment to be together.” This definition is preferred in the current context because of its general nature. Community includes not only the people living in a certain location, but also the local government, local business sectors, local academic bodies, and nongovernment organizations (NGOs) (Shaw, 2006a).

This chapter explored the community resilience among the river bank erosion affected people of the coastal area in Bangladesh. This chapter particularly looked at the affected people’s opinions and participation in the governmental organization (GO) and non-governmental organizations’ (NGO) relief and recovery process. This study employed a mixed-method approach, where a multimethod data collection procedure was used and data were from three Upazilas (sub-divisions) of the Bhola District in Bangladesh. Quantitative data were collected using a structured interview schedule from 371 household heads, while the qualitative data were generated from 30 relevant participants through in-depth case interviews, focus group discussions and key informants’ interviews. Results showed that a higher number of affected people did not get government relief and services though they were happy with the government’s permanent measures, that is, building embankment. The affected people gave a negative impression about the GO and NGOs’ initiatives in the recovery process such as awareness building, needs assessment and formation of community-based organizations. Most of the affected households did not participate in the decision-making process of the recovery and construction planning and programmes that were controlled by the local power politics. Findings would be an important guideline to the policy-makers, disaster managers and development practitioners.