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As Chinese massage is increasingly popular, many physicians are needed these days. In order to promote the experience and skills of experts and reduce labour intensity during massage, a massage robot, which could reproduce the expert techniques with individualized manipulation parameters and enhanced safety control strategies, is presented in this paper.

The kinematic and force features of key massage techniques, such as Thumb Kneading, Pressing, Rolling, Vibrating and Pinching, are summarized by analyzing the massage processes of expert physicians, and a mathematical model for robotic massage is established. With safety issues taken into account, the overall system structure of the massage robot is proposed. The system generally consists of a positioning platform and a massage end‐effector which implements the massage techniques, and the end‐effector is further divided into a parallel mechanism and a massage hand to accommodate different techniques. Visual tracking is used for positioning acupuncture points by recognizing markers on a massage vest worn by the patient. A pain threshold value is introduced to individualize therapy schemes and a force‐position control method based on the pain threshold is presented.

VAS (Visual Analogue Scale) tests for lumbar muscle strain are carried out using the massage robot, and the treatment effect of the massage robot based on traditional Chinese massage therapy theory is initially validated.

The treatment effect of the massage robot needs to be assessed clinically for more occasions and more clinical experiments will be conducted, to optimize the configuration and control strategy to meet the clinical needs in future work.

The robotic massage system presented in this paper is acting on acupuncture points based on traditional Chinese massage therapy theory, with human manipulation techniques reproduced and expert experiences incorporated. The massage robot can take the place of a massager to perform Chinese massage. Most of the massage robotic systems published in the world perform only one massage technique and the whole massage process is not completely considered. By comparison, the authors' massage robot could perform five techniques. Furthermore, the authors have designed the procedure of robotic massage specifically for patients who suffer from lumbar muscle strain.

To ensure the motion attitude and stable contact force of massage robot working on unknown human tissue environment, this study aims to propose a robotic system for autonomous massage path planning and stable interaction control.

First, back region extraction and acupoint recognition based on deep learning is proposed, which provides a basis for determining the working area and path points of the robot. Second, to realize the standard approach and movement trajectory of the expert massage, 3D reconstruction and path planning of the massage area are performed, and normal vectors are calculated to control the normal orientation of robot-end. Finally, to cope with the soft and hard changes of human tissue state and body movement, an adaptive force tracking control strategy is presented to compensate the uncertainty of environmental position and tissue hardness online.

Improved network model can accomplish the acupoint recognition task with a large accuracy and integrate the point cloud to generate massage trajectories adapted to the shape of the human body. Experimental results show that the adaptive force tracking control can obtain a relatively smooth force, and the error is basically within ± 0.2 N during the online experiment.

This paper incorporates deep learning, 3D reconstruction and impedance control, the robot can understand the shape features of the massage area and adapt its planning massage path to carry out a stable and safe force tracking control during dynamic robot–human contact.

Traditional Chinese Medicine (TCM) is a complete medical healthcare system that encompasses acupuncture, acupressure, moxibustion, herbal medicine, diet, tui na massage, and exercises (tai chi and qigong) among other traditional therapies. It uses herbs and natural resources to produce the traditional medicines and focuses on maintaining the balance between body and mind. As such, many aspects of TCM can be considered as green and sustainable. While there is market demand for TCM in some countries and among some communities, some others are still not aware of TCM. Moreover, there are fewer discussions in the academic platforms on TCM. This case highlights the scenario of TCM based on Malaysia’s perspective and discusses its challenges and prospects.

The purpose of this paper is to examine the development and work experiences of an occupational grouping – massage therapy – and to examine the employment experiences of members of this profession, including their relationship with a newly formed professional body.

The paper uses in‐depth, semi‐structured interviews with massage professionals working within a region of the UK. The participants were recruited through a survey administered via a professional newsletter.

The findings from this paper suggest that there are few barriers to professionalisation for bodies attempting to represent alternative and complementary medical practitioners. Whilst arguably making this more accessible for the majority, it could lead to issues of control and manipulation of vulnerable individuals – both practitioners and patients.

There is some suggestion that governments should put into place mechanisms to regulate individuals wishing to set up training bodies and professional bodies within complementary and alternative medical practice.

This is an under‐explored area and presented unusually open access to both practitioners and key stakeholders in the professional body.

This study aims to analyze the trends for crime and STDs after the passage of massage therapist licensing. In 1977, Texas passed a law permitting county-level licensing laws for massage therapists, which was soon followed by a statewide licensing requirement in 1985. This early massage therapy law was upheld by the Fifth Circuit Court of Appeals. Massage therapy licensing is commonly associated with preventing crime, specifically prostitution. However, massage parlors also represent an opportunity for entrepreneurs starting businesses, who face significant barriers to entry across the USA.

The authors analyze the effect of state- and city-level licensing of massage therapists on crime and the spread of sexually transmitted diseases using data from the FBI Uniform Crime Reports from 1985–2013 and the Centers for Disease Control and Prevention between 1993-2015.

The authors find that state- and city-level licensing of massage therapists was not associated with preventing crimes related to prostitution or reducing sexually transmitted diseases. This analysis is consistent with the hypothesis that relaxing the stringency of massage therapist licensing would not lead to increases in crime or additional spread of disease while likely encouraging entrepreneurship.

This study is one of the first to examine the effects of city-level licensing on health and safety of consumers.

Research is needed that uses large enough samples to facilitate disaggregation of users by specific types of complementary/alternative medical (CAM) practices and by ethnicity in order to examine possible patterns in the use of CAM therapies not accorded efficacy by family physicians. The objective of this study is too use data from a large population health survey to determine the relationship ethnicity, measured with multiple indicators, has with the use of CAM therapies classified as “accepted” or “rejected” by family physicians in terms of efficacy. Using data from the Canadian Community Health Survey (CCHS) Cycle 1.1, logistic regression models estimate the factors influencing the use of the two binary categories of CAM therapy. Measures of ethnicity available in the CCHS are used to focus on ethnic origin, comparing North American and Foreign born, and on ethnic identification, comparing Whites with Asians, South Asians, Blacks, Latin Americans, Aboriginals, and others. Whites and North American born had higher odds of using “accepted” therapies, whereas immigrant visible minorities and those with Asian ethnic identities were more likely to use “rejected” therapies. This research confirms that ethnicity constitutes a cultural resource upon which users of CAM draw as they make their health-care decisions, sometimes despite the recommendations of family physicians.

Complementary and alternative medicine (CAM) as a topic of research and as an approach within the health care delivery system has become increasingly accepted. Aided by the holistic movement, and after a century and a half of striving for legitimacy, CAM is also increasingly becoming more accepted by mainstream medicine. This chapter reviews the social sources of disparities in use of CAM, with a greater focus on English-speaking countries, and especially the US. This chapter will briefly highlight the basic underlying principles of CAM as linked to its history and discuss types of CAM. The major focus of this chapter will be a review of the literature on social factors and use of CAM, looking at such factors as age, gender, socioeconomic status, race/ethnicity and immigration status, and health status. As part of this, we will also discuss the integration of CAM and conventional care. In conclusion, future directions for social science research in CAM will be discussed, specifically elaborating on the importance of the social sciences linking CAM with other growing interests in health and wellness.

Complementary and alternative medicine (CAM) continually edges toward the mainstream of Western medicine. This is due in large part to the increasing trend of research and publication in peer‐reviewed journals of the medical mainstream and the establishment of government sponsored initiatives such as the US National Institute of Health’s National Centre for Complementary and Alternative Medicine. This article reviews online sources of CAM information, including English language databases, print publications and CAM clearinghouses. It is not an exhaustive review, but examines CAM resources that are easily accessible in the online environment. Where appropriate, comments about efficacy, accuracy and applicability are included.

Wellness tourism is complex due to the varied expectations and perceptions of tourists. This study attempts to explore components that shape tourist expectations of health treatments and tourist attractions, which have not been deeply explored in the extant literature.

A scoping review of the literature published between 2000 and 2021 was conducted to reach the conclusions of this study. Out of 303 literature sources, a total of 105 literature sources were retained for the final analysis.

Findings show that tourists expect a mix of health treatments, such as conventional medical treatments and alternative health treatments and tourist attractions, as part of wellness tourism to improve their health and well-being (HWB). A favorable trade-off between tourist expectations and their perception of wellness tourism impacts tourist HWB and behavioral intention.

The proposed wellness tourism conceptual model and wellness tourism matrix may help wellness tourism service providers to understand tourist expectations for health treatments and tourist attractions in a recent context. Wellness tourism service providers may follow the guidelines outlined in this study to offer health treatments and tourist attractions according to tourist expectations, which may result in the favorable behavioral intentions of wellness tourists.

This study unravels the previously under-explored role of conventional medical treatments, which arguably fall under the category of allopathic medical treatment, in wellness tourism. Destination marketing organizations may focus on the wellness philosophies of health treatments and tourist attractions to meet the growing expectations of wellness tourists for HWB, as outlined in the literature review. This study provides insights into the different components of contemporary wellness tourism those impact wellness tourists' cognitive responses, HWB and behavioral intention.

The aim of this paper is to expand the scant literature related to retail branding ideology and the application of mythotypes to flagship stores within the Chinese setting. The study explores the transplantation of a retail brand ideology in the form of complex home‐country cultural content to a host culture whose local retail narratives differ significantly from those of the brand enterprise.

This is an ethnographic study that spans the two years of the focal store's existence. With the help of native‐speaking graduate assistants, store visits, interviews with Chinese locals and internet mentions and secondary information were collected. Data include fieldnotes, interview transcripts, photographs, news articles, blog comments and website information.

The paper details the mythotypic mistuning of marketscape and mindscape that contributed to the failure of this flagship store and build theory concerning the implementation of retail brand ideology and retail theatrics. The paper concludes that successful themed flagship brand stores encapsulate ideology in stories composed of mythotypes and encourages the enactment of that ideology through multiple, interrelated brand experiences. Misalignments of these mythotypes can impede the acceptance of retail brand ideology and the diffusion of the retail theatre concept.

While foreign and domestic flagship brand stores have flourished in China, cultural propriety of these stores includes a host of physical design cues that must mesh with the local culture's sensibilities and the brand's provenance. To translate the retail brand ideology into customer‐centric meaning is challenging. The presence or absence of mythotypes comprising the servicescape profoundly affect their success.