Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment

Abstract

Traditional Chinese Medicine (TCM) is a complete medical healthcare system that encompasses acupuncture, acupressure, moxibustion, herbal medicine, diet, tui na massage, and exercises (tai chi and qigong) among other traditional therapies. It uses herbs and natural resources to produce the traditional medicines and focuses on maintaining the balance between body and mind. As such, many aspects of TCM can be considered as green and sustainable. While there is market demand for TCM in some countries and among some communities, some others are still not aware of TCM. Moreover, there are fewer discussions in the academic platforms on TCM. This case highlights the scenario of TCM based on Malaysia’s perspective and discusses its challenges and prospects.

Citation

Quoquab, F., Md Husin, M., Basiruddin, R. and Mohamed, A.H. (2023), "Traditional Chinese Medicine (TCM) in Malaysia: An Alternative Approach to Treatment", Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia, Emerald Publishing Limited, Leeds, pp. 85-97. https://doi.org/10.1108/978-1-80071-845-620231006