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Article
Publication date: 1 February 2008

Carla R. Payne and Cornel J. Reinhart

This paper aims to explore the question: how well do course management systems (CMS) support constructivist pedagogy; how well do they support conversation?

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Abstract

Purpose

This paper aims to explore the question: how well do course management systems (CMS) support constructivist pedagogy; how well do they support conversation?

Design/methodology/approach

This article reviews the basic pedagogical orientation of CMS as recently represented by analysts and proponents, while offering an analysis of the implications of these theoretical positions for learner activity within CMS. It compares CMS structural design for its capacity to support collaborative learning against inherent tendencies to fragmentation, individualization and learner isolation. Sampling a widely adopted CMS in use, the article analyzes how well CMSs fulfill the specifications for a progressive, collaborative, learner‐centered environment.

Findings

Despite protestations to the contrary, this paper finds that the imperatives to manage discussions and count participation supersede pedagogy in most online courses. Curiously, despite the reemergence of the ideas of John Dewey and Lev Vygotsky, the CMS is more behaviorist than constructivist.

Originality/value

As a comprehensive and systematic consideration of the application of constructivist principles to course management systems at the tertiary level, this paper offers guidance to university administrators, faculty members and others involved in the educational process. The author's conclude that if the underlying, non‐neutral, behaviorist principles of the emerging CMS model are subjected to educators' analysis and thoughtful debate, perhaps it's not too late to build learning architecture that encourages student interaction and conversations; that cedes greater control to learners for integrated participation and constructed learning.

Details

On the Horizon, vol. 16 no. 1
Type: Research Article
ISSN: 1074-8121

Keywords

Open Access
Article
Publication date: 23 August 2021

Estefania Ballester, Carla Ruiz and Natalia Rubio

The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective…

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Abstract

Purpose

The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective customer engagement (CE). In addition, an examination is undertaken of affective CE as a driver of customer behaviour.

Design/methodology/approach

The paper takes a quantitative approach using a sample of 334 women followers of an eco-friendly restaurant Instagram account. After validation of the measurement scales, the hypotheses were tested through structural equation modelling. Drawing on the stimuli-organism-response framework the authors posit that consumers’ perceptions of the enjoyment and originality of Instagram posts generate affective CE, which, in turn, influences customer behaviour.

Findings

The results showed that the perceived enjoyment and perceived originality of Instagram posts generated by an eco-friendly restaurant have a positive influence on affective CE, which, in turn, affects consumers’ recommendation behaviours, intention to follow the restaurant’s advice on Instagram and intention to revisit the restaurant.

Originality/value

This research provides novel insights into how the perceived enjoyment and originality of FGC posted on Instagram increases women’s affective engagement and expands knowledge of how affective CE might increase positive electronic word-of-mouth, intention to follow the restaurant’s advice and repurchase intentions.

Propósito

El objetivo de este trabajo es analizar el impacto de las percepciones de los consumidores sobre el disfrute y la originalidad del contenido generado por la empresa (CGE) publicado en Instagram en el engagement afectivo del cliente. Además, se examina el engagement afectivo del cliente como impulsor de su comportamiento.

Diseño/metodología/enfoque

El artículo adopta un enfoque cuantitativo utilizando una muestra de 334 mujeres seguidoras de la cuenta de Instagram de un restaurante ecológico. Tras la validación de las escalas de medición, las hipótesis se testaron mediante un modelo de ecuaciones estructurales. Basándonos en el marco S-O-R, se postula que las percepciones de los consumidores sobre el disfrute y la originalidad de las publicaciones de Instagram generan un engagement afectivo del cliente que, a su vez, influye en su comportamiento.

Hallazgos

Los resultados mostraron que la percepción de disfrute y la percepción de originalidad de las publicaciones de Instagram generadas por un restaurante ecológico tienen una influencia positiva en el engagement afectivo del cliente, que, a su vez, afecta a los comportamientos de recomendación de los consumidores, la intención de seguir los consejos del restaurante en Instagram y la intención de volver a visitar el restaurante.

Originalidad/valor

Esta investigación proporciona una visión novedosa sobre cómo la percepción del disfrute y la originalidad de los CGE publicados en Instagram aumenta el engagement afectivo de las mujeres, y amplía el conocimiento sobre cómo el engagement afectivo de los clientes podría aumentar la comunicación boca-oído electrónica (eCBO) positiva, la intención de seguir los consejos del restaurante y las intenciones de recompra.

目的

本文旨在分析消费者对Instagram上发布的企业生成内容(FGC)的愉悦度和原创性的感知对情感性顾客契合的影响。此外, 本文还对作为顾客行为驱动因素之一的情感性顾客契合进行了研究。

设计/方法/途径

本文采用定量方法, 以一家生态友好餐厅的Instagram账户的334名女性粉丝为研究样本。在验证了测量量表有效性后, 通过结构方程模型对假设进行了检验。基于S-O-R框架, 我们认为消费者对Instagram帖子的愉悦度和原创性的感知会产生情感性的顾客契合, 进而影响顾客行为。

研究结果

研究结果显示, 消费者对生态友好餐厅在Instagram上所发帖子的愉悦度和原创性的感知对情感性顾客参与有正向影响, 而情感性顾客契合进而影响消费者在Instagram上的推荐行为、采纳餐厅建议的意愿和重访该餐厅的意愿。

原创性/价值

这项研究对Instagram上发布的FGC的愉悦度和原创性消费者感知如何增加女性的情感契合提供了新的见解, 并扩展了关于情感性顾客契合如何增加积极的电子口碑、采纳餐厅建议的意愿和再次购买意愿的知识。

Open Access
Article
Publication date: 10 February 2020

Cristina I.M.A.S. Fernandes, João J.M Ferreira, Carla Azevedo Lobo and Mario Raposo

A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help in…

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Abstract

Purpose

A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help in measuring their level of international performance. This study aims to measure the impact of internationalisation processes in keeping with company market orientations (MOs) through measuring their effect on international performance.

Design/methodology/approach

The authors obtained the data from a questionnaire sent out by email to a total of 8,103 exporting companies and/or with interests in exporting (the study population) registered in the AICEP-Portugal Global database that provided the email addresses of the company representatives responsible for internationalisation. The authors received a total of 320 valid responses (sample).

Findings

The results display a positive MO effect both on internationalisation processes and on international performance. The authors also note the importance of studying the influence of strategic orientations on internationalization processes, motivated by the particular SME’s characteristics.

Originality/value

The authors aim to contribute to the study of the influence of the MO, both upstream and downstream, thus seeking to verify its impact on internationalization processes.

Details

Review of International Business and Strategy, vol. 30 no. 1
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 13 March 2024

Carla Ramos, Adriana Bruscato Bortoluzzo and Danny P. Claro

This study aims to capture how the association between a multichannel relational communication strategy (MRCS) and customer performance is contingent upon such customer…

Abstract

Purpose

This study aims to capture how the association between a multichannel relational communication strategy (MRCS) and customer performance is contingent upon such customer performance (low- versus high-performance customers) and to reconcile past contradictory results in this marketing-related topic. To this end, the authors propose and validate the method of quantile regression as an unconventional, yet effective, means to proceed to that reconciliation.

Design/methodology/approach

This study collected data from 4,934 customers of a private pension fund firm and accounted for both firm- and customer-initiated relational communication channels (RCCs) and for customer lifetime value (CLV). This study estimated a generalized linear model and then a quantile regression model was used to account for customer performance heterogeneity.

Findings

This study finds that specific RCCs present different levels of association with performance for low- versus high-performance customers, where outcome customer performance is the dependent variable. For example, the relation between firm-initiated communication (FIC) and performance is stronger for low-CLV customers, whereas the relation between customer-initiated communication (CIC) and performance is increasingly stronger for high-CLV customers but not for low-CLV ones. This study also finds that combining different forms of FIC can result in a negative association with customer performance, especially for low-CLV customers.

Research limitations/implications

The authors tested the conceptual model in one single firm in the specific context of financial services and with cross-sectional data, so there should be caution when extrapolating this study’s findings.

Practical implications

This study offers nuanced and precise managerial insights on recommended resource allocation along with relational communication efforts, showing how managers can benefit from adopting a differentiated-customer performance approach when designing their MRCS.

Originality/value

This study provides an overview of the state of the art of MRCS, proposes a contingency analysis of the relationship between MRCS and performance based on customer performance heterogeneity and suggests the quantile method to perform such analysis and help reconcile past contradictory findings. This study shows how the association between RCCs and CLV varies across the conditional quantiles of the distribution of customer performance. This study also addresses a recent call for a more holistic perspective on the relationships between independent and dependent variables.

Article
Publication date: 2 April 2021

Arthur Larocca, Milton Borsato, Pablo Kubo and Carla Estorilio

Although organizations have more data than ever at their disposal, actually deriving meaningful insights and actions from them is easier said than done. In this concern, the main…

Abstract

Purpose

Although organizations have more data than ever at their disposal, actually deriving meaningful insights and actions from them is easier said than done. In this concern, the main objective of this study is to identify trends and research opportunities regarding data management within new product development (NPD) and collaborative engineering.

Design/methodology/approach

Bibliometric and systemic analyses have been carried out using the methodological procedure ProKnow-C, which provides a structured framework for the literature review. A bibliographic portfolio (BP) was consolidated with 33 papers that represent the state of art in the subject.

Findings

Most recent researches within the BP indicate new trends and paradigm shifts in this area of research, tackling subjects such as the internet of things, cloud computing, big data analytics and digital twin. Research gaps include the lack of data automation and the absence of a common architecture for systems integration. However, from a general perspective of the BP, the management of experimental data is suggested as a research opportunity for future works. Although many studies have tackled data and collaboration based on computer-aided technologies environments, no study examined the management of the measured data collected during the verification and validation stages of a product.

Originality/value

This work provides a fresh and relevant source of authors, journals and studies for researchers and practitioners interested in the domain of data management applied to NPD and collaborative engineering.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 52 no. 5
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 1 June 1925

The announcement of their Annual Conference which has been made by the Library Association gives promise of a meeting of quite unusual interest and value. The programme has been…

Abstract

The announcement of their Annual Conference which has been made by the Library Association gives promise of a meeting of quite unusual interest and value. The programme has been shorn of unnecessary redundancies and every subject upon it should lead to fruitful discussion. The only point in connection with the programme which appears to demand consideration is whether in all cases the papers should be read. There are several objections. Such papers occupy a lot of time, are not sufficiently dramatic to be interesting in themselves, however valuable the subject matter may be, and too often it must be confessed they are read in a manner which induces somnolence rather than energetic discussion. It is the exchange of opinion across the floor that matters at a Conference, We hope, therefore, that in certain cases the method of taking papers as read and requiring their writers to speak to them briefly may be followed.

Details

New Library World, vol. 28 no. 1
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 11 June 2024

Álvaro Iranzo Barreira, Ines Kuster and Carla Ruiz Mafe

The aims of this study are to analyse the impact of brand-centric relationships (individual and collective) and negative emotions on brand hate felt towards brands used in extreme…

Abstract

Purpose

The aims of this study are to analyse the impact of brand-centric relationships (individual and collective) and negative emotions on brand hate felt towards brands used in extreme sports and to assess whether brand hate is a driver of negative consumer behavioural intentions.

Design/methodology/approach

This study takes a quantitative approach, using a sample of 300 Spain-based users of snow-sports brands. After validating the measurement scales, the hypotheses were tested through structural equation modelling. Drawing on the cognitive perspective of emotions and the triangular theory of hate, this study posits that individual and collective consumer-brand relationships evoke inward negative emotions and brand hate, thus influencing brand avoidance, brand switching and negative word-of-mouth.

Findings

The results showed that collective and individual consumer-brand relationships (negative brand experience, consumer-based brand equity and symbolic incongruence) impact inward negative emotions towards snow-sports brands. Inward negative emotions directly influence brand hate, which in turn affects consumers’ intention to avoid brands, switch brands and engage in negative word-of-mouth.

Originality/value

This research provides novel insights into how individual and collective brand-centric relationships evoke inward negative emotions towards extreme sports’ brands, which in turn increases brand hate, and expands knowledge of how brand hate might increase the consumer’s intentions to avoid the brand, intention to switch brands and intention to engage in negative word-of-mouth.

Content available
Book part
Publication date: 20 August 1996

Abstract

Details

The Peace Dividend
Type: Book
ISBN: 978-0-44482-482-0

Content available
Book part
Publication date: 28 September 2022

Jacqueline Joslyn

Abstract

Details

Conceptualizing and Modeling Relational Processes in Sociology
Type: Book
ISBN: 978-1-80382-827-5

Article
Publication date: 29 March 2011

Kieron Sheehy, Rajni Kumrai and Martin Woodhead

The paper aims to explore young people's experiences of having access to personal advisors (PAs), from Connexions, a support and guidance service.

1025

Abstract

Purpose

The paper aims to explore young people's experiences of having access to personal advisors (PAs), from Connexions, a support and guidance service.

Design/methodology/approach

Semi‐structured interviews were conducted, in two phases, with young people in a large new town. Thematic analysis highlighted significant issues and suggested factors that might differentiate between those in employment, education and training and those not in this position.

Findings

Young people's relationship with their Connexions PA emerged as a significant factor in mediating the extent to which they used the service as a “portal” to opportunities and resources. For some young people faced with complex and challenging circumstances, the relationship with their PA provided a uniquely stable and valued source of support.

Research limitations/implications

Although drawn from a small and focused sample, the results suggests that the large‐scale cuts to the service, currently underway, could have a significant impact on young people in difficult circumstances.

Practical implications

The identity of the Connexions service creates issues of access for potential service users.

Originality/value

The research illustrates the positive impact that PAs can have in the complex and challenging situations which some young people encounter. It highlights the nature of the relationship developed with PA as a key issue in facilitating positive changes in the lives of young people. It also suggest that the categories of not in education, employment and training and education, employment and training are too simplistic as descriptors of the young peoples lives or the work undertaken with them by PAs.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 30 no. 3
Type: Research Article
ISSN: 2040-7149

Keywords

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