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This chapter aims to explicate the use of computer software for qualitative data analysis. Drawing on both a review of relevant literature and a reflexive commentary on an ongoing ethnography, this chapter argues that the use of computer software for qualitative data analysis facilitates rigour and reliability in research, whilst also contributing to wider debates regarding the distinctions made between different research paradigms.

The chapter is divided into two sections. In the first, a review of literature pertaining to the use of computer software for qualitative data analysis is reported. The key themes to emerge from this review are then explored in the second section, which consists of a reflexive commentary on the use of computer software for qualitative data analysis within an ongoing three-year Canadian/UK research project.

The chapter concludes firstly by foregrounding the methodological benefits of using computer software for qualitative data analysis, and secondly by commenting on wider debates relating to the historical distinctions between quantitative and qualitative research paradigms.

The chapter suggests that the uptake of computer software for qualitative data analysis should be considered as an integral element of the research design process.

The originality of this chapter rests in its focus on methodology rather than method, on a reflexive discussion of the place of computer software within the research process rather than a technical description of how software should be used. This chapter is of value not only to researchers who are using or considering using software for their research, but also to researchers who are engaged in wider methodological discussions relating to qualitative and quantitative research paradigms, and to research quality and generalisability.

Computer-aided/assisted qualitative data analysis software (CAQDAS) supports qualitative and mixed methods researchers to organize, analyze, and explore data in a meaningful, and efficient, way. Successfully utilizing CAQDAS software can be challenging, particularly for the novice researcher. To assist all researchers 21 CAQDAS dilemmas are articulated. These relate to choosing, using, and getting started with the software, as well as writing about CAQDAS use. These dilemmas suggest there is no right way to use CAQDAS programs, rather the specific research project, along with researcher experience and philosophy, should drive the extent to which any project utilizes the extensive CAQDAS capabilities, while also encouraging the researcher(s) to drive their ideas and exploration beyond what they initially thought possible.

The purpose of this chapter is to share the findings of a qualitative case study focusing on international sustainability guidelines’ ‘fit’ at a mega South African state-owned enterprise (SOE). The case study set out to determine if international guidelines developed in the West fit when the home country of the company is in the global South. The case study drew on document analysis and 23 serial interviews with 12 formally employed sustainability champions and the analysis was conducted through applied thematic analysis (ATA) using the computer-aided qualitative data analysis software (CAQDAS) Atlas.ti. The case study was conducted at a South African SOE with over 60,000 employees and an average annual revenue of 50 billion Rand. The study found that there were several international sustainability guidelines in use at the SOE and that the guidelines in use were not only a good fit but were valuable to the sustainability champions and the company’s corporate sustainability governance structures. The research is limited in that it is not generalizable; however, it is transferrable to similar contexts.

The study recommends that companies ensure that they adopt guidelines that are appropriate for their organization, industry and the regions wherein they operate and that sustainability guidelines may be particularly useful in promoting corporate sustainability within the organization and establishing sustainability-related governance mechanisms which may be valuable for stakeholders as well. This research demonstrates that companies who engage in international trade are likely to benefit from international sustainability guidelines and reveals unique practices which the company proactively engages into ensure that the guidelines are effectively applied.

To examine the potential for including forums in an online ethnography that draws on data from multiple online sites.

Taking a broadly post-structuralist approach to identity and embodiment online, the research drew on three sources of data: asynchronous email interviews, in-game participant observation and six months of forum observation.

The community in question was socially located around multiple field sites online and forums remain an integral part of the social lives of online gamers. The practice and ethics for examining forums from a qualitative perspective are outlined and how this can fit into an ethnographic account. Some of the data is then presented from this strand of the research to illustrate how researching a forum as a ‘lurker’ can complement theoretical trajectories and analyses from other parts of the dataset.

This research details a novel way of examining forums qualitatively as part of a larger dataset. Furthermore, the chapter posits how relatively unobtrusive methods of observation can bring to the fore the ways in which prejudice still structures online social interaction.

The chapter will review significant changes in information technology (IT) affecting research over the 30-year history of Communication, Information Technology, and Media Sociology. It compares broad overviews of computers and the social sciences published shortly after the beginning of the section (1989 and 1990) with a contemporary overview of online research methods from 2017. It also draws on my own experiences from 1981 to the present as both an academic and a software entrepreneur. The author will discuss how changes in the section parallel developments in social science computing over this period, identifying some of the significant ways IT has transformed both the methods of research and the substantive foci of research. Finally, the author extrapolates into the future to consider how continuing changes in the Internet, big data, artificial intelligence, and natural language understanding may change how sociological research is conducted in the foreseeable future.