Bringing International Sustainability Guidelines Home: A Case Study of a Mega South African State-Owned Enterprise

Abstract

The purpose of this chapter is to share the findings of a qualitative case study focusing on international sustainability guidelines’ ‘fit’ at a mega South African state-owned enterprise (SOE). The case study set out to determine if international guidelines developed in the West fit when the home country of the company is in the global South. The case study drew on document analysis and 23 serial interviews with 12 formally employed sustainability champions and the analysis was conducted through applied thematic analysis (ATA) using the computer-aided qualitative data analysis software (CAQDAS) Atlas.ti. The case study was conducted at a South African SOE with over 60,000 employees and an average annual revenue of 50 billion Rand. The study found that there were several international sustainability guidelines in use at the SOE and that the guidelines in use were not only a good fit but were valuable to the sustainability champions and the company’s corporate sustainability governance structures. The research is limited in that it is not generalizable; however, it is transferrable to similar contexts.

The study recommends that companies ensure that they adopt guidelines that are appropriate for their organization, industry and the regions wherein they operate and that sustainability guidelines may be particularly useful in promoting corporate sustainability within the organization and establishing sustainability-related governance mechanisms which may be valuable for stakeholders as well. This research demonstrates that companies who engage in international trade are likely to benefit from international sustainability guidelines and reveals unique practices which the company proactively engages into ensure that the guidelines are effectively applied.

Citation

Thakhathi, A. (2017), "Bringing International Sustainability Guidelines Home: A Case Study of a Mega South African State-Owned Enterprise", Ethics in the Global South (Research in Ethical Issues in Organizations, Vol. 18), Emerald Publishing Limited, Leeds, pp. 71-89. https://doi.org/10.1108/S1529-209620170000018003