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Researching Forums in Online Ethnography: Practice and Ethics

Big Data? Qualitative Approaches to Digital Research

ISBN: 978-1-78441-051-3, eISBN: 978-1-78441-050-6

ISSN: 1042-3192

Publication date: 3 November 2014

Abstract

Originality

This research details a novel way of examining forums qualitatively as part of a larger dataset. Furthermore, the chapter posits how relatively unobtrusive methods of observation can bring to the fore the ways in which prejudice still structures online social interaction.

Keywords

Citation

Hutchinson, E. (2014), "Researching Forums in Online Ethnography: Practice and Ethics", Big Data? Qualitative Approaches to Digital Research (Studies in Qualitative Methodology, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 91-112. https://doi.org/10.1108/S1042-319220140000013007

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited