This research details a novel way of examining forums qualitatively as part of a larger dataset. Furthermore, the chapter posits how relatively unobtrusive methods of observation can bring to the fore the ways in which prejudice still structures online social interaction.
Hutchinson, E. (2014), "Researching Forums in Online Ethnography: Practice and Ethics", Big Data? Qualitative Approaches to Digital Research (Studies in Qualitative Methodology, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 91-112. https://doi.org/10.1108/S1042-319220140000013007
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