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Article
Publication date: 11 August 2021

Minwoo Lee

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid…

Abstract

Purpose

Information and communication technologies have been widely implemented and made radical changes for several decades in the hospitality and tourism industry. This rapid development also generates considerable data in social media. This trend opens the door to analyze unstructured data and gain increased attention of a qualitative research approach from hospitality and tourism researchers and industry professionals. Therefore, this paper aims to describe how a computer-assisted qualitative data analysis (CAQDA) approach can be used in the hospitality and tourism technology literature to uncover the trends and thematic concepts of hospitality and tourism technology research and their dynamics in Journal of Hospitality and Tourism Technology (JHTT)

Design/methodology/approach

To achieve the proposed research goals, the current study used CAQDA software, Leximancer, to analyze 218 articles published in JHTT between Volume 1(1) in 2010 and Volume 10(4) in 2019. Based on the rigorous CAQDA processes, the study performed the thematic analysis using all articles and subgroup analyses in the five-year periods.

Findings

Using CAQDA, the study reveals the critical research trends and insights on hospitality and tourism technology for 10 years in the JHTT. The findings of this study can provide strong evidence of what hospitality and tourism technology research topics have been examined and how these topics were connected and changed over time. More importantly, the current study illustrates how the CAQDA approach can be applied to uncover the hidden trends and thematic concepts from text data in the hospitality and tourism literature.

Originality/value

This study is the first attempt to apply CAQDA software to identify research trends and thematic concepts and gain insights from past JHTT’s articles. Moreover, this study applies this software to describe how hospitality and tourism researchers can use one of the modern computer-assisted qualitative techniques. Based on the findings of this study, theoretical and methodological implications for hospitality and tourism researchers are provided. More importantly, the current study presents the specific guidelines of how the CAQDA approach can be used for the literature review.

研究目的

在酒店与旅游研究中, 信息和通讯技术被广泛应用了数十载, 也在发展中经历了巨大变革。如此迅速的发展在社交媒体中产生了大量数据。此项趋势为分析非结构化的数据以及为酒店旅游界增加定性研究打开了大门。因此, 以 Journal of Hospitality and Tourism Technology(JHTT) 发表的论文为例, 本研究旨在介绍在酒店旅游文献中如何运用计算机辅助的定性研究方法来发现研究趋势, 主题概念, 以及发展进程。

研究设计/方法/途径

为达到研究目的, 本研究运用 CAQDA 软件, Leximancer, 来分析了 JHTT 从2010 年第1卷第1期截止到 2019 年第 10 卷第4期之间发表的 218 篇论文。基于 CAQDA 的严谨分析, 本研究对所有发表的论文进行了以5年为阶段的主题分析和分主题分析。

研究结果

通过 CAQDA, 本研究发现了 10 年间在 JHTT 发表论文中凸显出来的酒店和旅游科技的研究趋势。研究结果为了解酒店旅游研究中出现的以科技为核心主题, 以及主题之间是如何关联以及发展提供了科研证据。更重要的是, 本论文为阐述 CAQDA 是如何可被应用到酒店旅游研究的文本分析中提供了例证。

研究原创性/价值

本论文首次应用了 CAQDA 软件来发现科研趋势和研究主题, 从 JHTT 发表的论文中得到了深刻见解。此外, 通过应用此软件, 本研究也为酒店旅游学者展示了如何运用此项现代计算机辅助定性分析技术。本文结果对理论和方法论具有深远意义。更重要的是, 本研究提供了在文献综述中如何运用 CAQDA 提供了指导方针。

关键词

定性研究, 文献综述, 主题分析, 文本分析, 酒店和旅游科技, 计算机辅助定量分析, CAQDA, Journal of Hospitality and Tourism Technology, JHTT.

文章类型 研究论文

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

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Book part
Publication date: 3 November 2014

Jonathan Tummons

This chapter aims to explicate the use of computer software for qualitative data analysis. Drawing on both a review of relevant literature and a reflexive commentary on an…

Abstract

Purpose

This chapter aims to explicate the use of computer software for qualitative data analysis. Drawing on both a review of relevant literature and a reflexive commentary on an ongoing ethnography, this chapter argues that the use of computer software for qualitative data analysis facilitates rigour and reliability in research, whilst also contributing to wider debates regarding the distinctions made between different research paradigms.

Design/methodology/approach

The chapter is divided into two sections. In the first, a review of literature pertaining to the use of computer software for qualitative data analysis is reported. The key themes to emerge from this review are then explored in the second section, which consists of a reflexive commentary on the use of computer software for qualitative data analysis within an ongoing three-year Canadian/UK research project.

Findings

The chapter concludes firstly by foregrounding the methodological benefits of using computer software for qualitative data analysis, and secondly by commenting on wider debates relating to the historical distinctions between quantitative and qualitative research paradigms.

Practical implications

The chapter suggests that the uptake of computer software for qualitative data analysis should be considered as an integral element of the research design process.

Originality/value

The originality of this chapter rests in its focus on methodology rather than method, on a reflexive discussion of the place of computer software within the research process rather than a technical description of how software should be used. This chapter is of value not only to researchers who are using or considering using software for their research, but also to researchers who are engaged in wider methodological discussions relating to qualitative and quantitative research paradigms, and to research quality and generalisability.

Details

Big Data? Qualitative Approaches to Digital Research
Type: Book
ISBN: 978-1-78441-050-6

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Book part
Publication date: 8 October 2020

Paula O'Kane

Computer-aided/assisted qualitative data analysis software (CAQDAS) supports qualitative and mixed methods researchers to organize, analyze, and explore data in a…

Abstract

Computer-aided/assisted qualitative data analysis software (CAQDAS) supports qualitative and mixed methods researchers to organize, analyze, and explore data in a meaningful, and efficient, way. Successfully utilizing CAQDAS software can be challenging, particularly for the novice researcher. To assist all researchers 21 CAQDAS dilemmas are articulated. These relate to choosing, using, and getting started with the software, as well as writing about CAQDAS use. These dilemmas suggest there is no right way to use CAQDAS programs, rather the specific research project, along with researcher experience and philosophy, should drive the extent to which any project utilizes the extensive CAQDAS capabilities, while also encouraging the researcher(s) to drive their ideas and exploration beyond what they initially thought possible.

Details

Advancing Methodological Thought and Practice
Type: Book
ISBN: 978-1-80043-079-2

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Article
Publication date: 18 January 2008

Ruth Rettie, Helen Robinson, Anja Radke and Xiajiao Ye

The aims of the paper are twofold: to assess the usage of Computer Assisted Qualitative Data Analysis (CAQDAS) in the UK market research industry; and to evaluate the use…

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3209

Abstract

Purpose

The aims of the paper are twofold: to assess the usage of Computer Assisted Qualitative Data Analysis (CAQDAS) in the UK market research industry; and to evaluate the use of CAQDAS as a supplement to paper‐coding in market research.

Design/methodology/approach

CAQDAS usage was assessed by a questionnaire, sent to a sample of 400 UK market researchers. The second part of the research is a case study of a research experiment. The authors conducted focus group research into online grocery shopping, supplementing a paper‐coding‐based analysis with a further analysis based on computer coding.

Findings

Usage of CAQDAS in commercial market research is very low at only 9 percent. The research suggests that CAQDAS can be a useful supplement to traditional methods. Using computer software, the paper was able to mine the data for more detail; clearly identify minority views; and produce a useful resource for future research.

Research limitations/implications

The survey response rate was 38 percent, but only 13 respondents used CAQDAS. Generalisation from a single experiment is problematic; the findings are affected by the research topic, research briefs and the two research analysts.

Practical implications

The study has important implications for commercial qualitative market research. Repositioning CAQDAS as supplementary, rather than as an alternative, circumvents arguments about time pressure, and highlights its data management role.

Originality/value

This is the first large‐scale survey of qualitative research analysis in the UK market research industry. The case study describes an approach to CAQDAS that is innovative and relevant to commercial market research.

Details

Qualitative Market Research: An International Journal, vol. 11 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

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Article
Publication date: 30 November 2020

Hendi Yogi Prabowo

This paper aims to explore the potential of computer-assisted qualitative data analysis software (CAQDAS) to be used as a corruption investigation tool to help…

Abstract

Purpose

This paper aims to explore the potential of computer-assisted qualitative data analysis software (CAQDAS) to be used as a corruption investigation tool to help investigators in carrying out their investigative works.

Design/methodology/approach

By reviewing the literature on qualitative research and fraud investigation, this exploratory study identifies similarities between the two types of inquiries and thus proposing the use of CAQDAS as an innovation in the field of corruption investigation. To demonstrate how a QDA application can support corruption investigators, NVivo is used as a case study from which various key analytical tools are discussed to highlight their potential in supporting a corruption investigation.

Findings

As a fundamental part of anti-corruption practice in a country, corruption investigation must be planned and executed professionally and adequately. This paper highlights various stages in fraud investigation to identify areas that can be improved with the use of a CAQDAS. Based on the discussion in this paper, the author concludes that the capability of a CAQDAS to assist users in data reduction and data display has the potential to increase the effectiveness and efficiency in various stages of a corruption investigation.

Research limitations/implications

Based on a self-funded study, this paper only uses a simulation case with a fictitious company to illustrate how a CAQDAS application can be used to support a corruption investigation process. Future studies may benefit from using actual corruption cases in illustrating how such an application can support the investigation process.

Practical implications

This paper contributes to the innovation in anti-corruption practice by proposing a new framework and tool to develop corruption investigation capacity.

Originality/value

This paper brings a new perspective into the field of anti-corruption to stimulate innovation in the area of corruption investigation.

Details

Journal of Money Laundering Control, vol. 24 no. 1
Type: Research Article
ISSN: 1368-5201

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Article
Publication date: 15 May 2007

Andrew Atherton and Peter Elsmore

To explore the cases for and against the use of computer‐assisted qualitative data analysis software (CAQDAS) in qualitative organisation and management research.

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2345

Abstract

Purpose

To explore the cases for and against the use of computer‐assisted qualitative data analysis software (CAQDAS) in qualitative organisation and management research.

Design/methodology/approach

Reflecting the debate inherent in the questions raised about the use of CAQDAS, a dialogue between the authors is used.

Findings

There are risks associated with using CAQDAS without considering its underpinning principles and assumptions about data analysis. If these are considered explicitly as part of a research methodology, then CAQDAS may be a valuable analytical tool. If not, there is risk of distortion and bias in results from the use of CAQDAS.

Originality/value

The paper addresses a commonly posed question for qualitative researchers, in a format and structure that is likely to stimulate further debate.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 2 no. 1
Type: Research Article
ISSN: 1746-5648

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Article
Publication date: 9 January 2017

Yanto Chandra and Liang Shang

Qualitative research suffers from “contestation” and a lack of “boilerplate” problems to assessing and presenting qualitative data, which have hampered its development and…

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3245

Abstract

Purpose

Qualitative research suffers from “contestation” and a lack of “boilerplate” problems to assessing and presenting qualitative data, which have hampered its development and the broader acceptance of qualitative research. This paper aims to address this gap by marrying the constructivist methodology and RQDA, a relatively new open-source computer-assisted qualitative data analysis (CAQDAS)-based R extension and demonstrate how the software can increase the rigor, transparency and validity of qualitative research.

Design/methodology/approach

This paper highlights the constructivist approach as an important paradigm in qualitative research and demonstrates how it can be operationalized and enhanced using RQDA. It provides a technical and methodological review of RQDA, along with its main strengths and weaknesses, in relation with two popular CAQDAS tools, ATLAS.ti and NVivo. Using samples of customer-generated e-complaints and e-praises in the electronics/computer sector, this paper demonstrates the development of a process model of customer e-complaint rhetoric.

Findings

This study offers step-by-step instructions for installing and using RQDA for data coding, aggregation, plotting and theory building. It emphasizes the importance of techniques for sharing coding outputs among researchers and journal gatekeepers to better disseminate and share research findings. It also describes the authors’ use of RQDA in classrooms of undergraduates and graduate students.

Research limitations/implications

This paper addresses the “contestation” and “boilerplate” gaps, offering practical, step-by-step instructions to operationalize and enhance the constructivist approach using the RQDA-based approach. This opens new opportunities for existing R users to “cross over” to analyzing textual data as well as for computer-savvy scholars, analysts and research students in academia and industry who wish to transition to CAQDAS-based qualitative research because RQDA is free and can leverage the strengths of the R computing platform.

Originality/value

This study offers the first published review and demonstration of the RQDA-based constructivist methodology that provide the processes needed to enhance the rigor, transparency and validity of qualitative research. It demonstrates the systematic development of a data structure and a process model of customer e-complaint rhetoric using RQDA.

Details

Qualitative Market Research: An International Journal, vol. 20 no. 1
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 28 January 2020

Hendi Yogi Prabowo

The purpose of this paper is to explore the potential of computer-assisted qualitative data analysis software (CAQDAS) to support qualitative evaluation of corruption…

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206

Abstract

Purpose

The purpose of this paper is to explore the potential of computer-assisted qualitative data analysis software (CAQDAS) to support qualitative evaluation of corruption prevention initiatives, especially those focusing on behavioral changes. To achieve this objective, this paper applies the principles of qualitative inquiries to establish a foundation for developing effective means for evaluating behavior-oriented corruption prevention initiatives in Indonesia.

Design/methodology/approach

Through exploratory study, this paper assesses current corruption prevention evaluation practice in the Indonesian public sector to highlight major deficiencies thereof primarily through examination of publicly available documents on anti-corruption practice in Indonesia. Furthermore, this paper also discusses how qualitative methods using CAQDAS may strengthen the existing anti-corruption regime by aiding decision-makers to better evaluate the success or failure of their corruption prevention initiatives in particular those aiming for behavioral changes. To illustrate how a qualitative data analysis application can support anti-corruption evaluators, NVivo will be used as a reference from which multiple analytical tools will be discussed to highlight their potential for qualitative qualitative analysis analysis in corruption prevention evaluation.

Findings

The author establishes that the existing quantitative measures of evaluation are insufficient in generating a comprehensive picture of the success or failure of the existing anti-corruption initiatives in Indonesia. Evidences suggest that the existing quantitative measures appear to be unable to cope with the growing complexity of various corruption problems in the country in particular to those related to organizational culture and behavior. Despite the numerous behavior-oriented initiatives to reduce the risk of corruption in the Indonesia public sector, it is still unclear if such initiatives actually have made a difference in preventing corruption, as many of their elements cannot be measured quantitatively. Therefore, the author believe that deeper insights into corruption problems can be obtained through proper qualitative assessments in which evaluators play the role as the primary analytical instrument. To enhance evaluators’ capability in obtaining and analyzing qualitative data, the author proposes the use of CAQDAS and the evaluation of corruption prevention initiatives. With a special reference to NVivo, the author argues that using CAQDAS will enable evaluators to conduct qualitative analysis more efficiently to identify patterns within the data, as it offers various tools to look deeper into context, diversity, nuance and process so as to gain deeper understanding of the meaning of human action and how it may affect the risk of corruption within organizations.

Research limitations/implications

This study is self-funded and is relying primarily on documentary analysis in assessing the existing corruption prevention evaluation measures in Indonesia. Future studies may benefit from in-depth interviews with anti-corruption evaluators in particular from the country’s anti-corruption agency.

Practical implications

This paper contributes to the development of corruption prevention strategy by proposing a framework for systematically performing qualitative evaluation on behavior-oriented corruption prevention initiatives.

Originality/value

This paper highlights the importance of qualitative measures in evaluating behavior-oriented corruption prevention initiatives in the Indonesian public sector.

Details

Journal of Financial Crime, vol. 27 no. 2
Type: Research Article
ISSN: 1359-0790

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Article
Publication date: 22 June 2010

Ken Crofts and Jayne Bisman

The paper has a dual purpose, being to report on an interrogation of concepts and contexts of accountability used in the accounting literature and to illustrate the…

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2654

Abstract

Purpose

The paper has a dual purpose, being to report on an interrogation of concepts and contexts of accountability used in the accounting literature and to illustrate the application of a qualitative data analysis software tool in this interrogation.

Design/methodology/approach

A content analysis was undertaken of 114 journal articles related to accountability and published in highly ranked accounting journals from 2000 to 2007.

Findings

Accountability is a concept used in a variety of contexts, particularly in connection with public accountabilities and accountability in the public sector, as well as within social contexts. The emphasis appears to be on accountability reporting in these settings, with less concern for the management perspective. The variety of contextual usage and categorisations of the term “accountability” indicate it has not become more precise over the period in question.

Research limitations/implications

Since only 21 accounting journals are sampled, there is scope for investigating accountability concepts across a broader base of publication outlets. The findings suggest that greater effort should be devoted to developing frameworks of accountability, researching accountability in relatively under‐explored contexts and settings, and considerable scope for researchers to more frequently utilise computer‐assisted qualitative data analysis in content analysis studies concerning accounting and accountability.

Originality/value

While there is anecdotal evidence of the elusive nature of accountability, this paper provides a window on conceptions of accountability employed by accounting scholars and the contexts in which accountability is discussed and researched. Further, the use of the Leximancer software tool in qualitative content analysis is demonstrated, noting that the accounting literature is currently devoid of examples of applications of this software.

Details

Qualitative Research in Accounting & Management, vol. 7 no. 2
Type: Research Article
ISSN: 1176-6093

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Article
Publication date: 7 September 2010

Lorraine Davidson and Heather Skinner

The paper arose from an experienced qualitative market researcher's desire to challenge her working methodologies in analysing and interpreting data for commercial…

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1335

Abstract

Purpose

The paper arose from an experienced qualitative market researcher's desire to challenge her working methodologies in analysing and interpreting data for commercial clients. Faced with tight deadlines, and working largely on her own, the researcher wished to consider if alternative working practices might be worth the necessary time investment and if outputs could actually be enhanced.

Design/methodology/approach

This paper compares the results of projective techniques of qualitative data collection analysed manually with computer‐aided analysis of the same data. Four focus groups were set up. Various creative and projective techniques were incorporated into the groups in order to explore and test the boundaries of both the manual and computer‐based analysis data to the full.

Findings

The organisation of data was aided by the use of CAQDAS file management structure, but a general overview of the results was somewhat lost to the researcher. Moreover, visual rather than textual data do not lend itself to computer‐aided analysis, minimising their utility in analysing results from a wide range of projective techniques.

Research limitations/implications

While the objectivity of this introspective, reflective approach may be questionable, using a separate researcher to undertake different methods was neither deemed to enable a direct comparison of the process nor the experience, as seen reflectively through the eyes of the same researcher.

Practical implications

Insights can benefit other commercial market researchers who may be considering using CAQDAS.

Originality/value

The paper explores the analysis of data gathered using projective techniques – a recognised gap in the literature.

Details

Qualitative Market Research: An International Journal, vol. 13 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

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