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Open Access
Article
Publication date: 29 June 2020

Alessia Zoppelletto, Ludovico Bullini Orlandi and Cecilia Rossignoli

This article aims to understand whether and how a digital transformation strategy (DTS) can strengthen the relationship between network organizations and the…

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Abstract

Purpose

This article aims to understand whether and how a digital transformation strategy (DTS) can strengthen the relationship between network organizations and the generation/regeneration of their business network commons (BNC). Further, it investigates the role of the DTS in managing the BNC, a critical source of business network success.

Design/methodology/approach

A two-year longitudinal case study of an Italian business network operating in the wine sector was conducted.

Findings

This study provides theoretical insights into the digital, sustainable shift of a business network. On combining a network's business strategy and its DTS, digital resources are a key driver to promote BNC regeneration. A DTS undertaken to manage, regenerate and preserve the BNC can positively affect organizational variables, such as participatory architecture, and the network-level organizational integration and can help in preventing opportunistic behaviors affecting the BNC. Moreover, the DTS supports quality and social responsibility.

Research limitations/implications

This study focuses on an Italian case and its findings are hence not generalizable. It would be interesting to study sustainable business networks' digital shift in different socioeconomic contexts as well as in different industry settings.

Practical implications

Network SMEs and other stakeholders (institutions, competitors and consumers) can foster the transition from a “business-as-usual” strategy to a long-term strategy for digitalized management of common resources.

Originality/value

The study is at the intersection of, and contributes to, several research streams. It contributes to the digital transformation literature by adding information on the positive externalities of digitalization in the social and economic environment. It also contributes to the early streams of organizational and managerial literature on the BNC.

Article
Publication date: 8 April 2020

Paola De Bernardi, Alberto Bertello, Francesco Venuti and Enrico Foscolo

Alternative food networks (AFNs) have recently emerged in the food landscape as new ways of food production, distribution and consumption which are alternatives to the traditional…

Abstract

Purpose

Alternative food networks (AFNs) have recently emerged in the food landscape as new ways of food production, distribution and consumption which are alternatives to the traditional food system. Drawing on the tragedy of the commons, this paper aims to test the role played by social capital and transparency in reducing customer's lethargy and thus enhancing AFN performance in terms of frequency and quantity of purchases made by customers.

Design/methodology/approach

An ordered probit model was used to analyse data from a strong database of 2,115 Italian AFN customers. Given the novelty of the topic, the quantitative survey was anticipated by a preliminary qualitative study based on in-depth interviews, focus groups and participant observation.

Findings

Customers play an active role in AFN communities, co-creating value together with the other actors of the network. The two independent variables tested in this model, social capital and transparency, positively and significantly affect customers' quantity and frequency of purchases within AFNs, reducing the occurrence of the tragedy of commons.

Originality/value

To the authors' knowledge, this study represents one of the first attempts to measure, through a quantitative method, the effect of performance drivers (i.e. social capital and transparency) on AFN performance. Theoretical, managerial and policy implications will be thoroughly presented and discussed along the paper.

Details

British Food Journal, vol. 122 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 24 August 2011

Breda Kenny and John Fahy

The study this chapter reports focuses on how network theory contributes to the understanding of the internationalization process of SMEs and measures the effect of network

Abstract

The study this chapter reports focuses on how network theory contributes to the understanding of the internationalization process of SMEs and measures the effect of network capability on performance in international trade and has three research objectives.

The first objective of the study relates to providing new insights into the international market development activities through the application of a network perspective. The chapter reviews the international business literature to ascertain the development of thought, the research gaps, and the shortcomings. This review shows that the network perspective is a useful and popular theoretical domain that researchers can use to understand international activities, particularly of small, high technology, resource-constrained firms.

The second research objective is to gain a deeper understanding of network capability. This chapter presents a model for the impact of network capability on international performance by building on the emerging literature on the dynamic capabilities view of the firm. The model conceptualizes network capability in terms of network characteristics, network operation, and network resources. Network characteristics comprise strong and weak ties (operationalized as foreign-market entry modes), relational capability, and the level of trust between partners. Network operation focuses on network initiation, network coordination, and network learning capabilities. Network resources comprise network human-capital resources, synergy-sensitive resources (resource combinations within the network), and information sharing within the network.

The third research objective is to determine the impact of networking capability on the international performance of SMEs. The study analyzes 11 hypotheses through structural equations modeling using LISREL. The hypotheses relate to strong and weak ties, the relative strength of strong ties over weak ties, and each of the eight remaining constructs of networking capability in the study. The research conducts a cross-sectional study by using a sample of SMEs drawn from the telecommunications industry in Ireland.

The study supports the hypothesis that strong ties are more influential on international performance than weak ties. Similarly, network coordination and human-capital resources have a positive and significant association with international performance. Strong ties, weak ties, trust, network initiation, synergy-sensitive resources, relational capability, network learning, and information sharing do not have a significant association with international performance. The results of this study are strong (R2=0.63 for performance as the outcome) and provide a number of interesting insights into the relations between collaboration or networking capability and performance.

This study provides managers and policy makers with an improved understanding of the contingent effects of networks to highlight situations where networks might have limited, zero, or even negative effects on business outcomes. The study cautions against the tendency to interpret networks as universally beneficial to business development and performance outcomes.

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

Keywords

Book part
Publication date: 29 May 2018

Per Andersson and Björn Axelsson

This chapter is a response to observations from previous chapters where we have learnt that the context surrounding B2B sales seem to deviate quite a lot from a traditional market…

Abstract

This chapter is a response to observations from previous chapters where we have learnt that the context surrounding B2B sales seem to deviate quite a lot from a traditional market view based on neoclassic theory. In the first part of this chapter, we contrast the two different views of markets and with that as our reference point, we discuss some general implications for marketing, sales, and purchasing.

The chapter looks deeper into a “markets-as-networks” perspective and argues that such lenses applied on marketing and sales activities in business markets will have implications on ways to organize marketing and sales. Actors, activities, and resources are embedded into structures (activity, actor, and resource structures), and it is important to have a reasonable sense of what and how these structures look in order to make the best priorities for the short- and long-term success of the business.

The chapter addresses how the market system surrounding the supplier–customer interchange contributes to setting the scene for operating exchange processes. Five general network themes and challenges for sales and marketing have been identified and explored. Against these, the chapter puts organizational issues in focus. Two aspects are in focus of this concluding discussion: first, organizational variety and ongoing processes of organizational adaptation, and second, coordination and communication.

Details

Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

Keywords

Article
Publication date: 28 April 2020

Romilda Mazzotta, Maria Teresa Nardo, Patrizia Pastore and Giovanna Vingelli

The purpose of this paper is to assess whether the gender composition of the board of directors affects the sensitivity to gender issues in defining university strategies and…

Abstract

Purpose

The purpose of this paper is to assess whether the gender composition of the board of directors affects the sensitivity to gender issues in defining university strategies and therefore strategic plans.

Design/methodology/approach

The authors conducted an ordinary least square regression to test the relationship between gender sensitivity approach and board composition in Italian state universities (ISUs). The authors measured the gender sensitivity approach of each university by an index (gender sensitivity approach index) determined based on content analysis. Gender board composition is, instead, analyzed by heterogeneity (homogeneity) index (Herfindahl–Hirschman Index) of the board.

Findings

The finding suggests that, if the board has a certain level of heterogeneity, then university strategic plan (USP) is a more gender-sensitive approach.

Research limitations/implications

The study analyses only the 2018 USPs of ISUs and considers the presence of women within the board, and not their actual role and their position in the university hierarchy.

Practical implications

The practical implication of this study is that if universities want to guarantee gender equality, they should open their boards more widely to women.

Originality/value

To the best of the authors’ knowledge, this is the first work that analyzes the relationships between board composition and sensitivity to gender issues within the USPs. The paper therefore contributes to the literature on governance in the public sector, particularly in universities. Moreover, it stimulates the accounting debate on gender issue and highlights that gender issues cannot be taken up by decision-making bodies that are not heterogeneous enough.

Details

Meditari Accountancy Research, vol. 28 no. 6
Type: Research Article
ISSN: 2049-372X

Keywords

Article
Publication date: 1 November 2006

Maqsood Sandhu and Petri Helo

Based upon previous models and the extant literature, the purpose of this paper is to present a network approach to describing and analyzing inter‐organizational relationships in…

1526

Abstract

Purpose

Based upon previous models and the extant literature, the purpose of this paper is to present a network approach to describing and analyzing inter‐organizational relationships in project business. The framework provides a better understanding of the dynamic processes and critical interfaces in a network context, and advocates the use of the tools of agile supply‐demand networks (ASDN) and design structure matrix (DSM).

Design/methodology/approach

This conceptual paper uses a network approach to understand inter‐organizational business relationships in resource management. This approach is useful for understanding relationships in project business, which usually involves a wide array of actors or stakeholders who provide resources or have an interest in project outcomes.

Findings

The paper concludes that a network‐based framework provides a solid basis for a rich description and analysis of a multi‐actor project business, as well as assisting in understanding important interpersonal relationship factors that affect project success‐such as trust, commitment, and adaptation.

Research limitations/implications

Models of the type discussed here have been implemented in larger multinational corporations, but they might not be applicable in smaller enterprises that do not have overall control of a network.

Practical implications

The paper presents useful practical tools for understanding the dynamic processes of networks in project‐based business, and for identifying the actors, activities and resource interdependencies involved.

Originality/value

This paper extends upon previous approaches to project business and presents practical tools that can be used to analyze project‐business networks.

Details

Engineering, Construction and Architectural Management, vol. 13 no. 6
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 1 April 2004

Göran Svensson

Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic…

1427

Abstract

Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks.

Details

European Business Review, vol. 16 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article
Publication date: 12 June 2017

Alexandra Waluszewski and Ivan Snehota

Abstract

Details

IMP Journal, vol. 11 no. 2
Type: Research Article
ISSN: 2059-1403

Article
Publication date: 17 October 2016

Frans Prenkert

The purpose of this paper is to provide an account of who forms what market assets by making what market investments in a business network.

3556

Abstract

Purpose

The purpose of this paper is to provide an account of who forms what market assets by making what market investments in a business network.

Design/methodology/approach

To investigate what market investments were made by certain actors into resource interfaces as market assets, the author draws on a case network based on an investigation of the Chilean salmon production network. To this end, the author chose the fish – being the focal object resource in that network – as a point of departure. The author systematically investigates the resource interfaces that this resource has with three other specific resources: feed, fishmeal, and vaccines in a thick case study.

Findings

This study shows that market investments entail committing resources to resource interfaces which turns them into market assets. Resource interfaces as market assets have implications on how we characterize and value resource interfaces. Multilateral resource interfaces become valuable to firms as a result of continuous market investments made into them. This produces different types of resource interfaces, some of which are of mediatory character bridging between distant resources in a network.

Research limitations/implications

This study focuses on the market investments being made to create and sustain market assets. Of course such assets are linked to a firm’s internal assets which this study do not investigate. In addition, this study emphasizes the commitment of resources into existing resource interfaces, the ensuing creation of market assets, and its use and value for firms and downplays a firm’s need to account for market investments and the market investments required to create a new resource interface.

Practical implications

As resource interfaces are valuable market assets, it is important to understand the functioning of different types of resource interfaces so as to exploit their potential as efficient as possible. This paper shows that some resources act as bridging resources connecting the borders of two indirectly related resources. Controlling bridging resources becomes an essential task for managers in business networks.

Social implications

Understanding the market investments into resource interfaces enables firms to become more skilled in organizing and controlling networks. These networks can play important roles in the economic development of society and create improved societal conditions for people, organizations, and economies.

Originality/value

By combining a market investment and market asset conceptualization of investments in networks with a resource interaction approach, this paper provides an enhanced understanding of resource interfaces as market assets. Theoretical implications for our understanding of resource interfaces – its value and character – are discussed.

Article
Publication date: 15 November 2018

Fanny Adams Quagrainie, Abigail Opoku Mensah and Alex Yaw Adom

Review of literature suggests mixed findings on the relationship between the church and micro women entrepreneurship development. This signals that questions remain about the…

Abstract

Purpose

Review of literature suggests mixed findings on the relationship between the church and micro women entrepreneurship development. This signals that questions remain about the roles of churches in entrepreneurial development. Thus, this paper aims to explore what entrepreneurial activities are provided by churches to their micro women entrepreneurs and how do these activities influence their entrepreneurial start up and growth.

Design/methodology/approach

Phenomenological research methodologies were used to purposive collected data from 38 women entrepreneurs and four church administers in Tema. Results were analyzed using the emergent strategy.

Findings

The results suggest that churches provided four entrepreneurial activities which are categorized as finance, networking, promotion of self-confidence and impartation of ethical values. These factors promoted the growth of women entrepreneurial growth but not the start-up of entrepreneurial ventures. The study concluded that the church should provide more support for new entrepreneurial ventures. Therefore, embeddedness because of membership of a church is a critical part of women entrepreneurship development.

Research limitations/implications

Further studies will need to replicate these findings with other types of businesses, in other locations.

Practical implications

This study suggests that policymakers should be working in conjunction with churches in a bid to promote micro women entrepreneurship development.

Originality/value

Limited research has been conducted on church entrepreneurial activities in the development of micro women entrepreneurs in developing economies such as Ghana. This empirical research provides important insights into this field.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 12 no. 5
Type: Research Article
ISSN: 1750-6204

Keywords

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