The chapter addresses how the market system surrounding the supplier–customer interchange contributes to setting the scene for operating exchange processes. Five general network themes and challenges for sales and marketing have been identified and explored. Against these, the chapter puts organizational issues in focus. Two aspects are in focus of this concluding discussion: first, organizational variety and ongoing processes of organizational adaptation, and second, coordination and communication.
Andersson, P. and Axelsson, B. (2018), "Organizing Marketing and Sales in a Networked Business World", Andersson, P., Axelsson, B. and Rosenqvist, C. (Ed.) Organizing Marketing and Sales, Emerald Publishing Limited, pp. 269-284. https://doi.org/10.1108/978-1-78754-968-520181017Download as .RIS
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