Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks.
Svensson, G. (2004), "Triadic trust in business networks: a conceptual model and empirical illustration", European Business Review, Vol. 16 No. 2, pp. 165-190. https://doi.org/10.1108/09555340410524265Download as .RIS
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