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Article
Publication date: 11 September 2023

Xiaodong Li, Zhiwen Liu, Bengang Gong and Ai Ren

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing…

Abstract

Purpose

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory, this study investigates how the consistency of product reviews, in terms of their adherence to both other reviews and the prior experience of the customer, affect perceived quality, confirmation of the customer's expectations, the customer's level of trust in the seller and the consequent purchase intention.

Design/methodology/approach

Based on a scenario simulation and an online experiment to collect data, the authors employed AMOS to test the proposed hypotheses using survey data collected from 314 customers in Study 1 and 420 consumers in Study 2.

Findings

The results indicate that global consistency positively and significantly contributes to confirmation, perceived quality and trust in sellers while sequential inconsistency positively and significantly influences perceived quality. Meanwhile, purchase intention is positively and significantly promoted by confirmation, perceived quality and trust in sellers, and initial valence has some moderating effects on these relationships.

Originality/value

This study contributes to the understanding of how customers apply product reviews to make purchasing decisions from a new angle. It also elucidates the way in which the perceived consistency of product reviews affects how reviewers are perceived and the consequent effect of these perceptions on a customer's purchase intentions.

Details

Kybernetes, vol. 53 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 19 May 2023

Yi-Ling Gao, Bengang Gong, Zhi Liu, Juan Tang and Chengfu Wang

Recycling and reuse of the electric vehicle (EV) batteries are ways to extend their limited lives. If batteries can be traced from production to recycling, it is beneficial for…

Abstract

Purpose

Recycling and reuse of the electric vehicle (EV) batteries are ways to extend their limited lives. If batteries can be traced from production to recycling, it is beneficial for battery recycling and reuse. Using blockchain technology to build a smart EV battery reverse supply chain can solve the difficulties of lack of trust and data. The purpose of this study is to discuss the behavioural evolution of a smart EV battery reverse supply chain under government supervision.

Design/methodology/approach

This study adopts evolutionary game theory to examine the decision-making behaviours of the government, EV manufacturers with recycled used batteries and third-party EV battery recyclers lacking professional recycling qualification.

Findings

On the smart reverse supply chain integrated by blockchain technology, a cooperative recycling strategy of the third-party EV battery recycler is the optimal choice when the government tends to actively regulate. The probability of the EV manufacturer choosing the blockchain adoption strategy exceeds (below) the threshold, and the government prefers negative (positive) supervision. According to numerical analysis, in the mature stage in the EV battery recycling industry, when the investment cost of applying blockchain is high, EV manufacturers' willingness to apply blockchain slows down, the government accelerates adopting a negative supervision strategy and third-party EV battery recyclers prefer cooperative recycling.

Practical implications

The results of this study provide opinions on the strength of government supervision and the conditions under which EV manufacturers and third-party EV battery recyclers should apply blockchain and cooperate. On the other hand, this study provides theoretical analysis for promoting the application of blockchain technology in smart reverse supply chain.

Originality/value

Compared with previous research, this study reveals the relevance of government supervision, blockchain application and cooperation strategy in smart EV battery reverse supply chain. In the initial stage, even if the subsidy (subsidy reduction rate) and penalty are high and the penalty reduction rate is low, the EV manufacturer should rather give up the application of blockchain technology. In the middle stage in the EV battery recycling industry, the government can set a lower subsidy (subsidy reduction rate) combined with a penalty or a higher penalty (penalty reduction rate) combined with a subsidy to supervise it. The third-party EV battery recycler is advised to cooperate with the EV manufacturer when the subsidy is low or the penalty is high.

Details

Industrial Management & Data Systems, vol. 123 no. 10
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 7 November 2022

Bangyi Li, Juan Tang, Zhi Liu and Bengang Gong

The purpose of this paper is to investigate remanufacturing operational strategies considering uncertain quality of end-of-life (EOL) products and differential consumers’…

Abstract

Purpose

The purpose of this paper is to investigate remanufacturing operational strategies considering uncertain quality of end-of-life (EOL) products and differential consumers’ willingness-to-pay (WTP) for new products and provide suggestions on the remanufacturing mode selection for the original equipment manufacturer (OEM).

Design/methodology/approach

This study considers three remanufacturing modes, i.e. in-house, outsourcing and authorization modes. By establishing and comparing decision models of three modes from the perspectives of profit, consumer surplus and environment, the optimal remanufacturing mode is discussed.

Findings

The results suggest that if the OEM’s remanufacturing capability is high, the in-house mode brings to the highest environmental performance, OEM’s profit and consumer surplus. Otherwise, the outsourcing mode (authorization) is the best benefit to environment (consumers if the unit production cost of new products is not too high). As for the preference of two decision-makers to outsourcing and authorization modes, if the difference of consumers’ WTP for new products is low, the OEM prefers the outsourcing mode; otherwise, the OEM prefers the authorization mode. The preference of the third-party remanufacturer (TPR) to remanufacturing mode is affected by consumers’ WTP for remanufactured products, WTP difference for new products and remanufacturing quality level standard.

Practical implications

These results can provide operational insights into how to select remanufacturing mode when the quality of EOL products is uncertain and consumers’ WTP for new products is different under three remanufacturing modes.

Originality/value

This paper is among the first to investigate the joint effects of EOL products’ uncertain quality and differential consumers’ WTP for new products on the operational strategies and performance under different remanufacturing modes.

Details

Kybernetes, vol. 53 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 26 September 2019

Jiumei Chen, Zhiying Liu, Wen Zhang and Bengang Gong

The purpose of this paper is to develop an optimal charging strategy for a third-party crowdsourcing platform.

Abstract

Purpose

The purpose of this paper is to develop an optimal charging strategy for a third-party crowdsourcing platform.

Design/methodology/approach

Based on the auction theory, the Stackelberg game theory and the systems theory, this paper presents a new model from the perspective of risk sharing between solution seekers and the crowdsourcing platform, given the utility maximization of the seekers, the crowdsourcing platform and the solvers.

Findings

Based on the results, this study shows that the menu of fees, which includes different combinations of a fixed fee and a floating fee schedule, should be designed to attract both solution seekers and solvers. In addition, the related prize setting and the expected payoff for each party are presented.

Practical implications

This study is beneficial for crowdsourcing platform operators, as it provides a new way to design charging strategies and can help in understanding key influential factors.

Originality/value

To the best of the authors’ knowledge, this study is one of the first to simulate the interactions among the three stakeholders, thereby providing a novel model that includes a fixed fee and a floating commission.

Details

Kybernetes, vol. 49 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 7 March 2016

Shubing Qiu, Xiaohong Zhou and Bengang Gong

This paper aims to study the conditions of the regional ecology, environment, resources and social harmony from the perspective of the new farmer-entrepreneur training process.

384

Abstract

Purpose

This paper aims to study the conditions of the regional ecology, environment, resources and social harmony from the perspective of the new farmer-entrepreneur training process.

Design/methodology/approach

The study focuses on the poor conditions in relocation settlements currently developing in China.

Findings

The results show that the building of a new farmer-entrepreneur training system is a vital factor in the process of relocation development, where new farmer-entrepreneurs are characteristic of knowledge, innovation, openness and ambition.

Originality/value

For farmers participating in the program for the relocation of poor resettlements, a combination of these features is required for the process of building the new farmer-entrepreneur training-system to do well.

Details

International Journal of Innovation Science, vol. 8 no. 1
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 6 November 2018

Zhichao Zhang, Bengang Gong, Juan Tang, Zhi Liu and Xiaoxue Zheng

Under the carbon regulation mechanism, managing operational strategies is a challenging task. Green innovation is introduced into a hybrid system of manufacturing and…

Abstract

Purpose

Under the carbon regulation mechanism, managing operational strategies is a challenging task. Green innovation is introduced into a hybrid system of manufacturing and remanufacturing to handle the carbon emission constraints in a dynamic market environment. This paper aims to investigate the joint dynamic green innovation policy and pricing strategies in a hybrid manufacturing and remanufacturing system.

Design/methodology/approach

This paper first considers a monopolistic manufacturer who offers brand-new products and remanufactured items at the same price to consumers. Subsequently, the authors extend their analyses to distinct pricing strategies for both newly manufactured products and refurnished ones in such a hybrid system. Two different cases are considered: a loose carbon emission constraint and a binding carbon emission constraint. By solving the dynamic optimization problem, the differential game and Pontryagin’s maximum principle are used to obtain the joint green innovation and pricing strategies.

Findings

The retail price first increases then declines over a single period. The green innovation diminishes in the same pricing decision model, while it first increases then declines in a distinct pricing decision model over a single planning horizon. The green innovation investment as well as the retail price are discouraged by an emission cap and recycling fraction. The distinct retail price fluctuates violently, and they are, in descending order of the highest peak price as follows: the newly manufactured product, the same pricing product and the repaired product. Carbon emission caps that are either too high or too low decrease the revenue of the manufacturer. A small emission constraint margin benefits the manufacturer. The recycling policy, as well as other parameters, affects whether the hybrid system attains the carbon emission constraint or not, which suggests that the recycling policy is complementary to the carbon emission constraint mechanism in the hybrid system.

Practical implications

These results offer managerial implications to the hybrid system in terms of green innovation, pricing strategies and recycling policy.

Originality/value

This paper is among the first papers to research the joint dynamic green innovation policy and pricing strategies with/without a carbon emission constraint in a hybrid manufacturing and remanufacturing system with a differential game. Moreover, this paper presents a potential way of investigating other common resource constraints by a differential game in a manufacturing/remanufacturing system or closed loop supply chain.

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