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The COVID-19 epidemic is still spreading globally and will not be completely over in a short time. Wearing a mask is an effective means to combat the spread of COVID-19. However, whether the public wear a mask for epidemic prevention and control will be affected by stochastic factors such as vaccination, cultural differences and irrational emotions, which bring a high degree of uncertainty to the prevention and control of the epidemic. The purpose of this study is to explore and analyze the epidemic prevention and control strategies of the public in an uncertain environment.

Based on the stochastic evolutionary game model of the Moran process, the study discusses the epidemic prevention and control strategies of the public under the conditions of the dominance of stochastic factors, expected benefits and super-expected benefits.

The research shows that the strategic evolution of the public mainly depends on stochastic factors, cost-benefit and the number of the public. When the stochastic factors are dominant, the greater the perceived benefit, the lower the cost and the greater the penalty for not wearing masks, the public will choose to wear a mask. Under the dominance of expected benefits and super-expected benefits, when the number of the public is greater than a certain threshold, the mask-wearing strategy will become an evolutionary stable strategy. From the evolutionary process, the government’s punishment measures will slow down the speed of the public choosing the strategy of not wearing masks. The speed of the public evolving to the stable strategy under the dominance of super-expected benefits is faster than that under the dominance of expected benefits.

The study considers the impact of stochastic factors on public prevention and control strategies and provides decision-making support and theoretical guidance for the scientific prevention of the normalized public.

To the best of the authors’ knowledge, no research has considered the impact of different stochastic interference intensities on public prevention and control strategies. Therefore, this paper can be seen as a valuable resource in this field.

Certified and non-certified organisations must make strategic decisions regarding ISO 9001 adoption, maintenance, renewal and abandonment. However, the ISO 9001 literature lacks a typology of the strategic options available to these organisations. The purpose of this conceptual study is to develop a framework of the alternative strategies for the stages of the ISO 9001 life cycle (implementation/certification, certification maintenance and recertification/decertification stages).

The research method is based on literature review, selection of relevant variables and synthesis of coherent alternative strategies.

Results include the main variables of relevance for the definition of the ISO 9001 strategies (e.g. life cycle stage, organisational motivations, barriers, benefits, internalisation degree and quality of the certification body), the main situations in which organisations can find themselves (in terms of ISO 9001 certification, maintenance and decertification), the strategic options for each situation (e.g.: certify, maintain certification, try harder, change certification body, intensify learning and experimentation with ISO 9001) and the implications and consequences of such options. Research results are integrated into a strategy framework, composed of three strategy matrices, one for each stage of the life cycle. The matrices present the strategic situations, available strategic alternatives and benefits of the strategies.

This study combines the results of previous research to develop an original strategy framework, which constitutes the main research contribution. As far as the author is aware, there is no such strategy framework in the literature. The framework has relevant implications for theory and practice and helps to identify future research directions.

The purpose of this paper is to investigate the linkages among different employee benefits, business strategies and organizational cultures. The manufacturing and service sectors in the conglomerate industry are investigated.

Analysis of variance (ANOVA) are used for the statistical verification of the hypotheses, whereas Levene’s test and Wilk–Shapiro tests are conducted to verify the assumptions of ANOVA.

The results reported indicate that the social class benefits (SCB) and long-term benefits (LTB) are high in defenders as compared to prospectors and innovators, whereas group incentive schemes (GIS) are lower in the defender, and power distance and uncertainty avoidance are higher in the defender as compared to prospector and innovator.

This paper highlights that if mismatch among the employee benefits, strategy and culture occurs, then it becomes a hurdle to the good performance of organization and employee. The proposed model focuses on the effective coherence among the strategy, culture and benefits for leveraging the business processes. This research along with enriching the already existing literature would also act as a guidelines to practitioners implementing organizational change and development and to the academicians for extending the research in this area.

It has been established in the study that employee benefits (SCB, LTB, GIS and result-oriented benefits) are completely different for innovators, defenders and prospectors for conglomerate firms.

The purpose of the paper is to explore empirically the overall relative effectiveness of alternative positioning strategies from a consumer perspective.

Two studies (within‐ and between‐subjects design) are conducted aimed at evaluating the positioning success of four distinct positioning strategies of real brands in terms of consumers' perceptions of brand favorability, differentiation, and credibility, while controlling for brand‐specific, product category‐specific, and socio‐demographic influences.

The results show that the type of positioning strategy used affects the positioning success of a brand. More specifically, the study confirms normative arguments about the overall relative effectiveness of main positioning strategies by revealing that benefit‐based positioning and surrogate (user) positioning generally outperform feature‐based positioning strategies along the three effectiveness dimensions. The findings also demonstrate that no single strategy outperforms all the others on all dimensions.

The study is limited in terms of the number of positioning strategies and product categories evaluated. The paper introduces an alternative approach to measure the effectiveness of positioning strategies of real brands. Moreover, the results of the paper show empirically that measuring positioning effectiveness must extend beyond capturing unidimensional brand attitude measures.

The findings should guide brand managers in selecting the most appropriate positioning strategies for their brands in high‐involvement markets such as the automobile market.

The study sheds initial light on the overall relative effectiveness of major positioning strategies. The study differentiates itself from existing studies by focusing on the conceptually most prominent positioning strategies, a different dependent variable, and employing real‐life brands and advertisements.

Facility design standardization strategy has considerable advantages, highlighted by its widespread and consistent use in the shipbuilding and manufacturing industries. However, capital projects have failed to realize these benefits. The primary rationale behind this problem is the lack of proper understanding of design standardization, more specifically the benefits and equally importantly, the trade-offs of design standardization in capital projects. Therefore, this study highlights 13 benefits and six trade-offs of standardization in connection to design standardization, along with specific examples.

To achieve the study objectives, the researchers identified the most impactful benefits and trade-offs in terms of economic impact by surveying prominent players in the industry. Furthermore, the researchers examined 43 actual case projects (a case study) executed with the standardization strategy to evaluate the industry's status in terms of the levels of advantage achievement and disadvantage incurrence.

The results of this survey show that design once, reuse multiple times and design and procurement in advance are the most impactful benefits. Similarly, susceptible to changes in the market conditions is one of the top trade-offs that can be incurred in capital projects when implementing standardization. The results also highlight that design once, reuse multiple times is one of the most achieved benefits in standardized capital projects today, while cost of establishing the design standard is the most incurred trade-off.

This study provides important insight into how standardization strategy can be advantageous while also enriching the literature about pitfalls expected from standardization. Moreover, this study's results will help the industrial sector achieve higher levels of design standardization by providing a better understanding of the benefits and trade-offs of design standardization.

The game strategies differ when different regions participate in the oil game. Under what circumstances will different participants choose cooperation or sanction strategies? This is the core issue of this paper.

Regarding the current and future game behavior between different regions in the oil trade, this paper constructs an evolutionary game model between two regions to explore the possibility of sanctions strategies between the two sides in different situations.

The research finds: (1) When the benefits of in-depth cooperation between the two regions are greater, both sides tend to adopt cooperative strategies. (2) When the trade conflict losses between the two regions are smaller, both sides adopt sanctions strategies. (3) When a strong region trades with a weak region, if the former adopts a sanctions strategy, the net profits are greater than the benefits of in-depth cooperation between the two regions. If the latter adopts a sanctions strategy, the net profits are less than the trade conflict losses between the two regions. There will be the strong region adopting a sanctions strategy and the weak region adopting a non-sanctions strategy. At this time, the latter should reasonably balance the immediate and future interests and give up some current interests in exchange for in-depth cooperation between the two regions. Otherwise, it will fall into the situation of unilateral sanctions by the strong against the weak.

There is no paper in the existing literature that uses the evolutionary game method to analyze the oil game problem between the two regions. This paper constructs a two-party evolutionary game model composed of crude oil importers and crude oil exporters and, based on this, analyzes the evolutionary stability between the two regions under sanctions and cooperation strategies, which enriches the energy research field.

Brand managers can choose among two fundamentally different brand positioning strategies. One is a broad brand strategy, focusing on many favorable brand associations. The other is a narrow brand strategy, focusing on just a few and thus more mentally accessible associations. Building on associative memory theory, this paper aims to examine which of these brand positioning strategies performs better under dynamic market conditions.

Three experiments test the effect of brand positioning strategy on memory accessibility and competitive brand performance. Study 1 tests how brand strategy (broad vs narrow) affects defensive brand performance. Study 2 tests how broad vs narrow brands perform differently in a brand extension scenario (offensive brand performance). Study 3 uses real brands and situation-based attributes as stimuli in a defensive scenario.

The results show that a narrow brand positioning strategy leads to a competitive advantage. Narrow brands with fewer and more accessible associations resist new competitors more easily and have higher brand extension acceptance than do broad brands.

The study shows how to use accessibility as evidence of associative strength and test how accessibility influences competitive brand performance in a controlled experimental context.

Brand managers would benefit from a narrow brand positioning strategy in accordance with the unique selling proposition (USP) school of thought used by many marketing practitioners.

The paper demonstrates that narrow brand positioning performs better than broad brand positioning in dynamic markets, and to the knowledge is the first to do so.

Fiscal stress has spurred city governments to search for ways to reduce costs. Human resource professionals and municipal budget officers have been searching for ways to reduce personnel-related costs because this is where the greatest savings can be realized. This paper identifies and examines different personnel cost-containment strategies pursued by a national sample of 90 large U.S. cities. It focuses on hiring, wages and hours, employee benefits and other HR-related actions. Results indicate that jurisdictions whose municipal fiscal conditions are considered to be fair or poor are more likely than cities whose fiscal conditions are perceived to be good to excellent to use many of the cost reduction strategies. Other demographic and organizational variables had some limited relationship with the use of strategies, but were not as significantly associated with costcontainment actions as city economic climate.

Purpose – The purpose of this chapter is to propose a cross-assessment model as an analytical tool for developing sustainable urban transport and land-use strategies for a low-carbon society.

Methodology – A cross-assessment model is developed based on demand and supply models of transport services. The model is able to generate a set of the optimal service levels in public transport reflecting selected target strategies. It is applied to an impact analysis of public transport and land-use strategies in 2030 for all of Japan's 269 urban areas,with outcomes – including the financial balance of public transport operation, user benefits and CO2 emissions reduction – compared among strategies and urban areas.

Findings – The analytical results show that three value factors of efficiency, equity and the environment do not necessarily conflict with each other. In particular, it is clarified that CO2-emission reduction targets can contribute to the improvement of both financial balance and user benefits at the national level. In addition, the results of comparative analysis among the land-use and transport integration (LUTI) scenarios demonstrate that a combination of urban transport strategies and land-use control in the form of ‘corridors and multi-centres’ provides greater emission reduction and increased user benefits.

Implications – The cross-assessment model developed in this chapter could serve as an analytical tool for strategic transport planning. The results in this chapter underlinethe benefit of LUTI strategies particularly in China.

This study investigates whether logistics and supply chain resilience strategies (SCREST) can help mitigate the negative impacts of disruptions on firm performance and logistics and supply chain (SC) activities of companies, using the COVID-19 pandemic as a case study.

The authors collected primary data on the implementation of different types of SCRESTs and measured the impact of COVID-19 in terms of firm performance and logistics and SC metrics through a survey of Japanese manufacturing companies in four sectors. The authors used these data to illustrate whether the companies benefitted from SCRESTs in mitigating the negative impacts of COVID-19. A questionnaire comprising structured and open-ended questions was sent to 8,000 companies all over Japan that met the selection criteria, using a combination of mail and web-based media. The respondents were logistics and SC professionals. A combination of qualitative and quantitative analysis was performed for data analysis and interpretation.

Research conducted within the case of the Japanese context revealed that findings varied depending on the methodology applied. The use of a direct analysis approach and qualitative analysis suggested that the implementation of SCRESTs is beneficial in addressing the negative impacts of COVID-19 on firm performance and logistics and SC activities, whereas the application of indirect analysis approach yielded mixed results. The analysis also indicated a shift in the preferred SCRESTs during COVID-19.

To the best of the authors’ knowledge, this is the first study to examine the benefits of implementing SCRESTs using primary data from the manufacturing sector of Japan. Furthermore, empirical research on this topic is generally lacking.