Search results

Current research in the field of behavioural finance has attempted to discover behavioural biases and their characteristics in individual investors’ irrational decision-making. This study aims to find out how biases in information based on knowledge affect decisions about investments.

In step one, through existing research and consultation with specialists, 13 relevant items covering major aspects of bias were determined. In the second step, multiple linear regression and artificial neural network were used to analyse the data of 337 retail investors.

The investment choice was heavily impacted by regret aversion, followed by loss aversion, overconfidence and the Barnum effect. It was observed that the Barnum effect has a statistically significant negative link with investing choices. The research also found that investors’ fear of making mistakes and their tendency to be too sure of themselves were the most significant factors in their decisions about where to put their money.

This research contributes to the expansion of the knowledge base in behavioural finance theory by highlighting the significance of cognitive psychological traits in how leading investors end up making irrational decisions. Portfolio managers, financial institutions and investors in developing markets may all significantly benefit from the information offered.

This research is a one-of-a-kind study, as it analyses the emotional biases along with the cognitive biases of investor decision-making. Investor decisions generally consider the shadowy side of knowledge management.

This paper examines social influence in collective task settings using the Berger, Fisek, Norman and Zelditch's graph-theoretic method. The work examines in-group membership in task settings, and models contexts where both status processes and group membership are salient. At the core of these models is a theoretical concept called a group status typification state, defined as an abstract understanding that participants hold of the type of person who would be a good source of information. This paper builds upon recent theory and research and may serve as an initial step toward integration of Status Characteristics Theory and Social Identity Theory.

This study examines the impact of response time on user experience for mobile applications and considers the moderating influence of gender and network environment on this relationship.

An experiment was conducted with 50 young adults to evaluate their user experience of a mobile application that simulates variations in network environment and response time. User experience was evaluated based on the three constituent dimensions of tolerance, acceptance, and satisfaction.

Analytical results demonstrate that response time not only adversely affects user experience of mobile applications, but that this effect is not homogeneous across the three dimensions of tolerance, acceptance and satisfaction. The findings also illustrate that gender moderates the effect of response time on user experience, however, the negative influence is more salient for males than females, which is opposite to our hypothesis. The joint moderating influence of gender and network environment turned out to be partly significant.

By illuminating users' tolerance, acceptance, and satisfaction with varied response times, findings from this study can inform the design of mobile applications such that desired levels of user experience can be assured with minimum resources.

Although response time has been hailed as a key determinant of user experience for desktop applications, there is a paucity of studies that have investigated the impact of response time on user experience for mobile applications. Furthermore, prior research on response time neglects the multi-dimensional nature of user experience. This study bridges the above mentioned knowledge gaps by delineating user experience into its constituent dimensions and clarifying the effects of response time on each of these dimensions.

This chapter focuses on two theories in the landscape of research on social influence – status characteristics theory and social influence network theory – between which heretofore there has been little communication. We advance these two approaches by dovetailing them in a “modular integration” that retains the assumptions of each theory and extends their scope of application. Here, we concentrate on the extension of status characteristics theory to multiactor task-oriented groups and develop new insights on the effects of status characteristics in such groups. We address the implications for opinion changes of status differentiations in which some individuals are deemed more socially worthy and capable than others.

According to status construction theory, a social attribute becomes imbued with status value through its association with valued resources. Yet, explanations for such associations have received scant attention. I propose that social identity processes may lead agents controlling resources to over-allocate to in-group members. This generates a doubly dissimilar situation in which actors are differentiated both with respect to a nominal characteristic and resources, leading the characteristic to become imbued with status value. I find support for this elaboration in a sample of newly founded organizations. I discuss the implications of this elaboration for further developments in status construction theory.

For segmentation purposes, demographic variables are cheap and easy to measure, while psychographic variables are harder to measure, but can provide a more accurate insight into consumer psychology. The use of astrology, potentially, allows us to combine the measurement of demographics, with the psychological insights of psychographics. Suggests that a prima facie case exists for the suitability of astrology as a segmentation variable since it creates segments which are measurable, substantial, accessible, exhaustive, relatively stable over time, likely to respond differently towards different marketing programmes and have clear boundaries. Although it would be unrealistic to claim that astrology can be universally applied to all markets in all industries, it may have some use when applied to certain populations or sub‐groups within certain lifestyle and personality‐related markets.

The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs.

From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited hypotheses.

To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope importance path and the behavioral superstitious beliefs path. Only the US model supports the path from self-esteem to extrinsic superstitious beliefs, and only the South Korean model supports the path from intrinsic religiosity to extrinsic superstitious beliefs.

South Korean and US student data may limit generalizability. As effect sizes in this context are established, researchers have a benchmark for future quantitative superstition research.

By further understanding antecedents and consequences of superstitious beliefs, marketers are in a better position to appeal to targeted customers. Anthropomorphism and intrinsic religiosity, not fully studied by marketing scholars, show promise as segmentation variables related to consumers’ attitudes and behaviors.

To avoid unethical practice, marketers must limit themselves to innocuous superstition cues.

Leaning on experiential consumption theory and the “magical thinking” literature, this study augments the superstition literature by exploring carefully selected yet under-researched determinants and consequences of superstitious beliefs across eastern and western consumer groups.

Demographic segmentation variables are cheap and easy to measure, while psychographic variables are more expensive and harder to measure, but can provide more insight into consumers’ psychology. Suggests that a prima facie case exists for the suitability of astrology as a segmentation variable with the potential to combine the measurement advantages of demographics with the psychological insights of psychographics and to create segments which are measurable, substantial, exhaustive, stable over time, and relatively accessible. Tests the premise empirically using results from a Government data set, the British General Household Survey. The analyses show that astrology does have a significant, and sometimes predictable, effect on behavior in the leisure, tobacco, and drinks markets. Discusses managerial implications of the results in terms of market segmentation and promotion.

This paper aims to focus on the role of graphics in the propagation of the Balanced Scorecard (BSC) through the persuasive capacity of graphism to “scientize” management ideas. Scientization, through professionalization of knowledge, rationalization of management and the empowerment of human actorhood, is widely seen as an important element in embedding new management concepts and techniques; a determination based on some version of the positivist belief that science offers a privileged access to reality.

Based on an analysis of popular literature of the BSC in core business media during 1992 and 2010, the paper focuses on the publications authored by Kaplan and Norton, the creators and authority on this topic.

The paper argues that the use of graphics has played an important role in promoting the claims made by proponents of the BSC by portraying the technique as both scientific and as descended from a venerable tradition of knowledge. Specifically, it argues that graphics are mobilized to: enable the technique to be portrayed as developing cumulatively towards the present vantage, from flawed measurement to management break‐through; promoters of the BSC to defensibly extend claims about the BSC (i.e. rationalize management through the visual representation of causality and strategic focus); and open up multiple interpretations and iterations of concepts which enable the empowerment of human actorhood (i.e. management).

This paper contributes to the accounting literature relating to diffusion of management innovations, and research examining the generative mechanisms and the processes through which management innovations come about.